Friday the thirteenth and Halloween are the “scariest” days of the 12 months.
Provided that Halloween is a hard and fast vacation, customers all the time count on one thing “funnily spooky” of their inboxes on that day. So that you don’t actually “scare” them. However Friday the thirteenth is a floating vacation. This can be a big alternative to shock your prospects and seize your reader’s consideration.
On this publish, we’ll share examples and topic traces for the perfect Friday the thirteenth emails.
Use our Friday the thirteenth e-mail templates to construct vacation emails quicker
The perfect examples of Friday the thirteenth emails
Right here, we’ll share simply 10 greatest, in our opinion, examples. We hope they are going to get you impressed to begin by yourself Friday the thirteenth e-mail marketing campaign immediately.
Instance 1. The concern of the quantity 13
Sender: Dictionary.com.
Friday the thirteenth does not all the time imply that it’s a must to scare your subscribers :). On this instance, the corporate supplied some academic content material and shared details about “triskaidekaphobia” — the irrational concern of the quantity 13.
(Supply: Electronic mail from Dictionary.com)
What I appreciated about this e-mail is that they used an uncommon colour mixture for the publication — manufacturers normally go for a black-and-red colour scheme on at the present time.
Instance 2. GIFs in Friday the thirteenth e-mail campaigns
Sender: Stripo.
Final 12 months, our Friday the thirteenth e-mail was broadly mentioned within the e-mail advertising communities.
(Supply: Electronic mail from Stripo)
The design of the e-mail was fairly easy — nonetheless, recipients appreciated it for its GIF.
Instance 3. Scary eyes which might be watching you
Sender: Perspective Clothes.
It’s not Black Friday gross sales, it’s Friday the thirteenth. However black banners work superb right here, too.
(Supply: Electronic mail from Perspective Clothes)
I cherished the concept of the inexperienced eyes watching us. Seems to be like it’s a black cat taking a look at us.
Instance 4. Make Friday the thirteenth campaigns much less “scary”
Sender: bonprix.
Don’t really feel like scaring your prospects? Ship a candy e-mail to want them luck on at the present time.
(Supply: Electronic mail from bonprix)
I appreciated the design — it’s gentle and ethereal. And the black cat reminds us of the vacation.
Instance 5. Break the foundations with a design that’s not even remotely associated to Friday the thirteenth
Sender: Eckler’s Corvette.
The design of the e-mail has nothing to do with Friday the thirteenth. However the numbers carry on reminding us concerning the vacation.
(Supply: Electronic mail from Eckler’s Corvette)
It says there are 13 hours left till the top of the sale. And the photograph of the clock matches in very effectively.
Instance 6. Horrifying tales
Sender: Realtor.com.
Even should you run an actual property firm, it is nonetheless doable to seek out one thing spooky to inform your subscribers about. I like that there’s nothing scary about this e-mail at first look: a white-and-red colour scheme and a photograph of a pleasant home. However once you begin studying this e-mail, you discover a startling heading — “America’s Most Notorious Homicide Properties — and Who Lives in Them At this time.” A button (“Be a part of us — should you dare”) is a tremendous instance of a short but attention-grabbing name to motion.
(Supply: Electronic mail from Realtor.com)
Instance 7. Humorous e-mail
Sender: Neville Medhora.
Friday the thirteenth is usually a nice day to make your subscribers smile. It is also an excellent likelihood to spice up your open charges and stand out out of your opponents that can in all probability go for spooky e-mail design on at the present time. A enjoyable reply to the well-known query concerning the rooster and the egg is a good choice, is not it? 🙂
(Supply: Electronic mail from Neville Medhora)
Instance 8. Banners with no photos
Sender: Perspective Clothes.
No pictures in any respect. Simply letters. Seems to be good to me.
(Supply: Electronic mail-Rivals)
Instance 9. Let’s play a sport
Sender: Argos.co.uk.
With Friday the thirteenth emails, we need to entertain our customers. Why not allow them to have some enjoyable?
(Supply: Electronic mail from Argos.co.uk)
Some imagine that the quantity 13 brings dangerous luck. Present your customers that it may well convey them good luck as an alternative. Allow them to play and win.
Instance 10. The Friday thirteenth e-mail digest
Have you learnt your customers effectively? For those who do, ship an e-mail with a compilation of the “Friday the thirteenth” films for horror fans.
Use this Friday the thirteenth e-mail template to entertain recipients on at the present time
Trying on the examples above, you need to have observed that each one the Friday the thirteenth emails are centered on the design. There aren’t plenty of product pictures or textual content.
Examples of the Friday the thirteenth e-mail topic traces
Right here we’re going to share the perfect examples that can assist you work on a robust e-mail topic line for a Friday the thirteenth e-mail.
- Friday thirteenth – Further 13% Off Sale Till Midnight! — Perspective Clothes.
- Friday the Hannateenth — Chubbies.
- Glad Friday thirteenth. Nothing unfortunate about right now — GPS Metropolis.
- Friday the NAMEteenth — Chubbies.
- Friday thirteenth = the brand new fortunate! — bonprix.
- Friday the thirteenth jackpot inside — Chubbies.
- At this time Solely! Get 13% OFF Sitewide – Use Code: FRIDAY13 — Perspective Clothes.
- TFI Friday… the thirteenth! Get 13% OFF sitewide — Perspective Clothes.
- Make Friday the thirteenth your fortunate day! — The Celtic Manor Resort.
- It is your fortunate day! All Calendars £13 for someday solely ✨ — PhotoBox.
- Black Friday the thirteenth… 20% OFF the whole lot! — Perspective Clothes.
- Feeling fortunate? Open me for an opportunity to win… — Argos.co.uk.
- Friday thirteenth – we’re in a flap! — Resort Chocolat UK.
- 13% EXTRA: Particular supply for Friday thirteenth! — La Redoute.
- It is Friday thirteenth! Save 13% For 13 Hours — Eckler’s Corvette.
- Feeling Fortunate? — bonprix.
- Horror Day! Friday thirteenth Offers [Massive Savings] — Zavvi.
As you’ll be able to see, most of them deal with the quantity 13. Some deal with luck, although.
Wrapping up
Friday the thirteenth just isn’t about concern. It’s about some enjoyable. At the least, you’ll be able to attempt to make your customers’ day higher — make them smile together with your participating emails. From writing e-mail topic traces to engaged on an attention-grabbing design to attract consideration — we’re all the time right here to empower your e-mail advertising efforts.
Construct high-quality Friday the thirteenth emails with Stripo quick
