I requested ChatGPT to write down this text for me so I may take a nap. Sound acquainted — and a bit scary? That appears to be the theme of each AI content material creation “hack” on social media proper now.
However AI isn’t coming for our jobs fairly but. Fellow writers, artists, entrepreneurs: don’t fear, we’re right here to remain. AI will help us get extra executed, however we’re very a lot nonetheless wanted for the heavy thinkin’.
AI content material creation instruments are continuously altering. That is the up-to-date information you must create extra — quicker and higher than ever.
Bonus: Obtain this free cheat sheet with 250 professionally engineered ChatGPT prompts that can allow you to be extra productive at work and in your each day life. We’ve included particular prompts for over 25 industries and professions!
What are AI content material creation instruments?
AI content material creation instruments produce text-based or visible content material utilizing synthetic intelligence (AI) expertise based mostly on written prompts.
Frequent examples of AI content material creation instruments embrace ChatGPT, Midjourney, JasperAI, and, after all, our very personal OwlyWriter AI for writing knockout social media put up captions in seconds. (Extra on that later.)
Craft excellent posts in seconds
OwlyWriter AI immediately generates captions and content material concepts for each social media community. It’s critically simple.
Who can profit from AI content material creation?
Social media entrepreneurs
Making a number of variations of short-form copy is the place AI content material creation instruments shine. From headline variations, quotes for graphics and highlight textual content, AI-powered writing instruments can flip an present piece of content material right into a dozen or extra social posts, recommend advert copy, and extra.
Mix this with an efficient content material curation and a UGC technique, and also you’ll have loads of prime social content material that requires little or no enter from a human. It makes A/B testing a lot simpler, too.
Maximize your time much more by pairing your AI-created content material with Hootsuite, which recommends the greatest time to put up based mostly on when your target market is on-line. Create content material in bulk, then schedule it for the best instances — mechanically.
Content material creators and content material entrepreneurs
AI-powered content material creation instruments aren’t right here to switch you — however utilizing AI, you’ll be able to produce extra content material. Which implies you’ll be able to check extra content material to seek out out what your viewers responds to the most effective and, finally, discover success in your content material technique quite a bit quicker.
AI content material creation instruments also can automate a number of the repetitive duties you do: Updating model template graphics, repurposing content material for various advertising and marketing channels, resizing visuals to every platform’s picture specs, and extra.
Use that point financial savings to additional develop your advertising and marketing technique and spend your human time on high-level content material, whereas AI takes care of the remaining.
Customer support brokers
Customer support brokers are most dear when serving to clients with detailed or distinctive inquiries that require a human contact. No person needs to examine on order standing updates all day; it’s not a great use of their time or your {dollars}.
As a substitute, AI customer support instruments like conversational chatbots can “discuss” to your clients just about to reply delivery inquiries, provide product suggestions, and deal with different easy questions. As a bonus, they work 24/7.
When AI solutions the mundane questions, service brokers have extra alternatives to make use of their specialised abilities and information to thrill clients who want extra advanced assist, which additional develops model loyalty.
Scale back response time (and your workload)
Handle all of your messages stress-free with simple routing, saved replies, and pleasant chatbots. Strive Hootsuite’s Inbox at present.
10 greatest AI content material creation instruments for 2023
1. OwlyWriter AI
Perhaps I’m biased however Hootsuite’s very personal OwlyWriter AI is the most effective AI content material creation software for social media. You enter a immediate and OwlyWriter offers you profitable content material, saving you hours of labor.
It makes use of textual content prompts, so how is OwlyWriter totally different from ChatGPT or different AI copy instruments?
OwlyWriter is constructed on ChatGPT’s pioneering language mannequin however it additionally contains all of our profitable content material formulation that took over 14 years of analysis to develop. The perfect AI engine + Hootsuite’s battle-won expertise? Uh, yeah, that’s OwlyWriter AI.
OwlyWriter can:
- Write a brand new social media caption in a selected tone of voice
- Write a put up based mostly on a hyperlink (e.g. a weblog put up or a product web page)
- Generate put up concepts based mostly on a key phrase or subject (after which write posts increasing on the concept you want greatest)
- Establish and repurpose your top-performing posts
- Create related captions for upcoming holidays
Strive without spending a dime
For those who can immediate it, OwlyWriter can write it. 😎
To check out OwlyWriter proper now, check in to your Hootsuite account and go to the Inspiration part of the dashboard. Then, choose the kind of content material you need to make:
Undecided? Check out Get Impressed. Kind within the normal subject you’re searching for content material about and click on Get concepts.
OwlyWriter will then generate a listing of put up concepts:
Click on on the one you want greatest to maneuver to the subsequent step — captions and hashtags.
Choose the caption you want and click on Create put up. It’ll open in Hootsuite Composer, the place you may make edits, add media recordsdata and hyperlinks, examine the copy in opposition to your compliance tips or ship it for approval (on Crew plans) — and, lastly, schedule your put up to go reside later.
And that’s it! OwlyWriter by no means runs out of concepts, so you’ll be able to repeat this course of till your social media calendar is full — and sit again to look at your engagement develop.
2. ChatGPT
ChatGPT doesn’t normally want an introduction nowadays, nearly changing into synonymous with “AI content material creation” by itself. ChatGPT is a pure language processing (NLP) chatbot that may perceive and produce human-style conversations and content material, like social posts, weblog articles, and extra.
Supply: ChatGPT
Regardless of present publicly for solely a yr, ChatGPT spurred an enormous panic amongst writers and entrepreneurs as a harbinger of doom that’ll have us all out of a job. ChatGPT continues to be a machine and whereas it’s useful in lots of circumstances, it gained’t exchange an precise human’s functionality for unique thought. (She says hopefully…) No, actually, it gained’t.
Use ChatGPT for:
- Thought era and brainstorming.
- Weblog put up outlines.
- Social media put up concepts.
Not the most effective for:
- Full drafts.
- Factual/traditionally correct particulars. (At all times double-check with verifiable sources!)
3. Dall-E
From Open.ai, the creators of ChatGPT, Dall-E is an AI graphics creation resolution. You write a textual content immediate of what you’d wish to see and Dall-E generates it. It focuses on life like artwork, so ideally your viewers gained’t know at first look it was created with AI.
Supply: Dall-E on Instagram
Use Dall-E for:
- Creating unique graphics on your weblog posts or social graphics.
- Designing prototypes.
- Internet graphics.
Not the most effective for:
- Graphics which are necessary on your model, like a emblem or packaging design. Sure, Dall-E could make them, however branding is greater than trying good — hold that to your human group’s experience.
4. Midjourney
Like Dall-E, Midjourney is one other AI graphics era app. It’s simple to make use of and runs as a Discord bot, so you’ll be able to create artistic endeavors anyplace, even on the go out of your telephone.
Supply: Midjourney
Anybody can study to create prompts in Midjourney. Nonetheless, getting the outcomes you need normally takes a bit extra finesse. There are superior methods to immediate Midjourney, together with specifying if you need a clear background, the side ratio, artwork fashion, and extra.
For extra superior concepts, examine our AI artwork prompting information.
Use Midjourney for:
- Social media graphics.
- Producing emblem ideas or challenge concepts for displays that you simply plan to initially design later.
- Parts to make use of inside your unique designs.
Not the most effective for:
- Low quantity customers. The month-to-month subscription is just price it when you’ve got an ongoing want for AI graphics.
- Tremendous life like outcomes.
5. Heyday
Heyday is a conversational AI chatbot that can assist you promote extra with automated customer support (that individuals don’t hate). Heyday makes it simpler for customers to attach together with your actual life customer support brokers, too.
AI writing instruments like OwlyWriter assist maximize your human workers’ time and the identical is true for Heyday. It may well deal with easy inquiries like retrieving monitoring numbers and delivery statuses, and much more refined duties like recommending merchandise by understanding what a buyer is saying.
Supply: Heyday
However there are some issues AI can’t resolve, like an sad buyer. Utilizing Heyday to automate these lower-complexity duties means much less wait time to speak to a human for one thing that wants pressing consideration or a extra advanced interplay.
What else can AI customer support do? We’ve acquired 11+ concepts to include AI chatbots, and why you must.
Use Heyday for:
- Saving your human customer support reps’ time for extra sophisticated questions.
- Offering customer support 24/7 with out hiring extra employees.
- Creating an interactive FAQ part.
Not the most effective for:
- Totally changing human customer support representatives. You continue to want people to resolve human issues.
6. JasperAI
A well-liked ChatGPT various, JasperAI focuses on producing textual content content material for articles, social media, scripts, and extra. What units Jasper aside is its understanding of tone, promising on-brand content material that sounds such as you each time.
Supply: JasperAI
Along with content material creation, you need to use Jasper to translate content material into 30 totally different languages. Jasper additionally integrates with Google Docs and different widespread apps, or you’ll be able to write your individual integration with their API.
Use JasperAI for:
- Translating content material to broaden your world attain.
- Content material thought era and descriptions.
Not the most effective for:
- Pillar, or tremendous necessary, content material. AI instruments are useful for thought era or filling in some content material right here and there, however for gross sales pages, touchdown pages, or huge campaigns, go away that to your human professionals.
7. Podcastle
Podcastle is an AI-powered podcast recording and modifying app for audio-only or video and audio podcasters and/or YouTubers. You may file video and audio streams whereas conducting digital interviews with as much as 10 folks. The actual star of the present is Podcastle’s AI audio modifying that mechanically cuts out silence, suggests the place to trim clips, and helps decrease noise whereas making certain all tracks are on the similar quantity degree.
Supply: Podcastle
If you wish to begin a podcast, however have by no means edited movies or audio in one thing like Premiere Professional and even iMovie, Podcastle is a straightforward technique to get going with minimal studying curve.
Use Podcastle for:
- Beginning a brand new podcast.
- Straightforward audio and video modifying instruments.
- AI voice cloning: Create content material that also sounds such as you.
Not the most effective for:
- Video-focused platforms, like a YouTube channel, the place you’ll most likely need extra video results.
- Skilled editors comfy with apps like Premiere Professional, DaVinci, and others.
8. Canva
Canva is a widely known on-line graphics modifying app that has, in recent times, expanded to cowl doc design, displays, mini web sites, and extra. Like different apps, Canva has added a slew of AI-powered content material creation options during the last yr, which they name “Magic Design.”
Add any present media and Magic Design offers you matching templates, like social media templates, quote graphics, paperwork, and extra. This makes it tremendous quick to repurpose content material throughout totally different platforms in a method that also optimizes every platform’s power.
Magic Design additionally works with textual content prompts, so in only a few phrases you’ll be able to have a presentation outlined, infographic design, and extra. Or, edit images with AI object or background elimination and different fast changes.
Supply: Canva
Use Canva for:
- All your small business graphic template wants. Listed below are 50 free social media templates to get you began!
- Repurposing present content material.
- Retaining visuals on model all through your complete group.
Not the most effective for:
- Branding from the bottom up — don’t count on a miracle. Belief your key graphics to people.
9. Synthesia
Synthesia is your reply if you wish to increase video manufacturing, however both don’t need to present your face, or are missing assets to place out extra movies. Synthesia takes your video script and turns it right into a completed video with AI avatars.
Work from one in every of their industry-specific templates to shortly construct a script with textual content prompts, then overview and edit the video earlier than publishing, all inside Synthesia.
I do know what you’re pondering: Extra of these impersonal, headless YouTube channel robotic voices, proper? Really, I used to be stunned how pure Synthesia sounds and appears. You may even select the “the right way to” video format to indicate an on-screen demo with an AI avatar overlay. Fairly snazzy.
Supply: Synthesia
Use Synthesia for:
- Creating fast assist or how-to tutorials at scale.
- Clips for Reels, TikTok, and different short-form video channels.
Not the most effective for:
- Rising your model with video. You’ll need to make investments extra assets and time into making one thing that really showcases your values. Test our short-form video information for inspiration and concepts.
10. Murf
One other audio era software is Murf, which focuses on outputting actual, human-sounding voices that learn your scripts. Why do they sound so human? Effectively, they’re. Murf’s AI voices are created from actual folks.
Murf can produce studio high quality audio in 20 languages, and even clone your individual voice for final authenticity (and time financial savings for you).
Supply: Murf
Use Murf for:
- Recording voiceovers for Reels, TikToks, and different social movies.
- Podcast audio.
- Voiceover content material to include into model movies or ship displays.
Not the most effective for:
- Constructing your model long-term. Once more, many AI instruments come shut, however nothing replaces an actual human’s character because the social media face of your model.
Free AI content material creation instruments
Subscription plans gettin’ you down? To not concern, Hootsuite has free AI content material creation instruments you need to use proper now:
1. Caption generator
Inquisitive about OwlyWriter AI or different AI writing instruments? Check out caption era without spending a dime. Now, this generator isn’t as superior as OwlyWriter, however not like ChatGPT, it’s optimized for social media and custom-creates your caption on your chosen platform, in one in every of 5 languages. Good.
Professional tip: Make your description particular for greatest outcomes.
Please word: This software could show inaccurate or offensive materials that doesn’t signify Hootsuite’s views. You’re solely accountable for use of any content material generated utilizing this software, together with its compliance with relevant legal guidelines and third-party rights.
2. Hashtag generator
Just like the caption generator, the free hashtag generator is custom-made on your chosen social profile, together with Instagram, Fb, TikTok, LinkedIn, Pinterest, and X (previously Twitter).
Please word: This software could show inaccurate or offensive materials that doesn’t signify Hootsuite’s views. You’re solely accountable for use of any content material generated utilizing this software, together with its compliance with relevant legal guidelines and third-party rights.
3. Username thought generator
Id disaster? No downside with Hootsuite’s username generator. Reinvent your self in a couple of seconds flat.
Inform us about your self and let AI give you username recommendations for you.
Please word: This software could show inaccurate or offensive materials that doesn’t signify Hootsuite’s views. You’re solely accountable for use of any content material generated utilizing this software, together with its compliance with relevant legal guidelines and third-party rights.
4. About/bio author
I get it, it may really feel awkward to write down about your self. Let Hootsuite sum up the particular sauce of your life, mechanically.
Please word: This software could show inaccurate or offensive materials that doesn’t signify Hootsuite’s views. You’re solely accountable for use of any content material generated utilizing this software, together with its compliance with relevant legal guidelines and third-party rights.
5. Emoji translator
Does that emoji imply what you assume it means? Or, extra importantly, what everybody else thinks it means? Cringe. 😬
Discover out for certain with our emoji to popular culture that means translator and by no means by chance create a clumsy PR sitch once more.
6. Engagement fee calculator
It’s what social media is all about, proper? Fortuitously for these of us who aren’t nice at math (me), you’ll be able to calculate your engagement fee with this free calculator.
Take a look at the remainder of Hootsuite’s free social media instruments, together with our social media dictionary, a weblog thought generator, YouTube title generator, and extra.
Greatest practices for utilizing AI-driven content material creation instruments
Put time and thought into setup
Synthetic intelligence instruments want coaching from sensible people to realize the most effective outcomes. Placing some planning into your AI-powered content material writing instruments upfront will make sure you get nice content material that aligns together with your model targets and tone of voice.
Take a look at our greatest suggestions for AI content material creation, or the right way to get began with OwlyWriter AI in Hootsuite.
Test high quality earlier than publishing
Pumping out extra content material quicker gained’t do something on your model if it’s not additionally top quality. AI content material instruments will help you produce textual content or graphics quicker, however finally, all of it wants a human contact on the finish of the day. (Don’t all of us?)
Test over your put up captions for awkward phrases or grammar points, and search for locations to edit it to inject your private fashion to maintain it genuine. For graphics, examine for odd issues, like a personality having an additional arm, and refine it your self earlier than publishing.
Keep in mind: AI instruments allow you to work extra effectively, however they will’t, and shouldn’t, totally exchange you within the content material creation course of.
Don’t rely solely on AI-generated content material
Simply because AI content material instruments exist doesn’t imply you must use them for each put up or challenge. For instance, any content material that expresses a robust opinion or tells a private story must be written by an actual particular person. (Though you’ll be able to nonetheless use AI-powered content material moderation instruments to assist with modifying and creating a number of variations for social, and so on.)
Whereas AI content material ought to ideally move for human-created content material, generally your followers and followers will need to see one thing extra private out of your model. Human tales assist construct connection. Use AI instruments intelligently to provide your human writers extra time to create these nice human tales.
Whether or not your content material is written by people or AI instruments, you’ll be able to schedule it to auto-publish at the most effective instances, monitor efficiency, and interact together with your viewers from one easy dashboard with Hootsuite. Begin saving time on social media at present.
Save time and develop quicker with OwlyWriter AI, the software that immediately generates social media captions and content material concepts.
