10 ChatGPT prompts to Enhance Key Metrics for Subscription Apps

Because the cellular app market continues to develop, extra app companies are turning to subscription fashions to generate income and construct sustainable companies. Nevertheless, working a profitable subscription app is not any simple feat. Along with creating partaking content material and delivering a seamless person expertise, app entrepreneurs should continually monitor and enhance key metrics like person retention, conversion charges, churn, and others. That is the place ChatGPT is available in. 

On this article, we’ll discover how app entrepreneurs can enhance key metrics for subscription apps with 10 ChatGPT prompts. 

What are subscription apps?

Let’s discover subscription apps a bit, so we’re all on the identical web page. A subscription app is a sort of cellular utility that requires customers to pay a charge so as to entry its content material or companies. Customers usually come into the subscription app by way of a free trial after which can devour content material at a number of completely different worth factors. Within the app itself, there might be upsell from cheaper to costlier plans, in addition to add-on one-time purchases. 

Subscription apps have change into more and more common in recent times as extra folks have began utilizing cellular gadgets for on a regular basis duties. By charging a subscription charge, subscription-based app corporations generate a dependable supply of revenue and supply ongoing assist and updates for his or her customers. 

The most well-liked examples of subscription apps embody streaming companies like Netflix, music companies like Spotify, and productiveness apps like Evernote.

What metrics do you have to monitor for subscription apps?

To realize success in your subscription app’s journey, it is essential to outline and analyze the precise metrics that point out optimistic development or potential challenges. Based mostly on App Radar’s expertise, we might fall success components into 4 classes: 

• Acquisition:
  • Downloads
  • Return on advert spend (ROAS)
  • Buyer acquisition value (CAC)
  • Buyer lifetime worth (cLTV)
• Development:
  • Month-to-month recurring income (MRR)
  • Annualized Buyer Worth (ACV)
  • Trial Begin Charge & Trial Conversions
• Re-engagement:
  • Subscription retention
  • Churn
  • Consumer journey
• Assist:
  • Efficiently solved assist instances
  • Internet Promoter Rating (NPS)

By monitoring and analyzing these metrics for subscription apps, your crew can keep knowledgeable about your app’s development and progress. Nevertheless, with ChatGPT you even can enhance every of the metrics. Let’s dive deeper into every of the metrics and see how new expertise may help.

enhance acquisition metrics for subscription apps with ChatGPT

Enhancing acquisition metrics is essential for any subscription app seeking to develop its person base and generate extra income. There are alternative ways how entrepreneurs can enhance the important thing acquisition metrics, however let’s see how ChatGPT can help right here.

Downloads

To understand how your acquisition numbers are rising, you want to check out what number of downloads your app has throughout the completely different app market (App Retailer, Play Retailer,and so on.). Listed below are some methods how ChatGPT may help enhance downloads for subscription apps:

• Optimizing app retailer listings: you may optimize your app’s retailer listings with ChatGPT by getting suggestions for enhancing your app’s title, description, key phrases, and screenshots. By optimizing your app retailer listings, you may enhance your app’s visibility and appeal to extra downloads.
• Creating app advertising technique: ChatGPT may help establish the principle advertising channels for a particular app viewers. Furthermore, the software may even recommend influencers who’re most certainly to advertise a subscription app to their followers. 
• Behavioral evaluation: with OpenAI you may analyze person conduct to establish patterns and traits that may assist enhance the person expertise. By understanding person conduct and wishes, app entrepreneurs can optimize their app’s retailer itemizing, which may result in elevated downloads. 

Recommended immediate for enhancing subscription app downloads:

[Act like a mobile app owner that wants to work on app marketing of his subscription app. I have a subscription app that focuses on [app use case] and I want to establish advertising channels for my subscription app target market. Present me the listing of selling channels the place I can attain my target market.]

Return on advert spend (ROAS) & Buyer acquisition value (CAC)

For paid acquisition, you could control the return on advert spend (ROAS) and Buyer acquisition value (CAC). Take into account that you could maintain ROAS steady or enhance it as advert campaigns proceed to carry out or change into simpler. Listed below are some concepts on how ChatGPT can help you with it:

• Viewers focusing on: simply analyze the person information of your subscription app with ChatGPT. AI is ready to establish the traits of probably the most engaged and priceless subscribers. This info can then be used to focus on your promoting efforts in direction of comparable demographics and pursuits.
• Advert copy and artistic optimization: get help from OpenAI to generate efficient advert copy and creatives that resonates along with your app’s target market. By analyzing the efficiency of your earlier advertisements, ChatGPT can present insights and recommendations on tips on how to enhance your advertisements to drive extra conversions.
• A/B testing: designing and working A/B checks in your advert campaigns might be completed a lot faster with the assist of ChatGPT. By testing completely different advert copy, inventive, focusing on, and different variables, you may establish the simplest mixtures that drive the very best ROAS.

Recommended immediate for enhancing ROAS for the subscription app:

[Act like an app marketer who wants to test different [name testing element, for example, app name] for his subscription app. Write 10 [testing element] for my ‘[app name]’ [app category] app.]

Buyer lifetime worth (cLTV)

Buyer lifetime worth (CLTV) is a measure of how a lot every buyer is value to the enterprise. It’s calculated by taking the typical income per time frame per buyer (e.g. month-to-month subscription value) multiplied by how lengthy customers keep subscribed. To optimize cLTV, you may check out these ChatGPT concepts: 

• Personalization: ChatGPT is ready to analyze your person information to offer personalised suggestions and experiences to every person. By tailoring your app to the person preferences and behaviors of every person, you may enhance engagement and loyalty, resulting in larger cLTV.
• Upselling and cross-selling: with analyzing person information, OpenAI can establish alternatives for upselling or cross-selling to present clients. By recommending complementary or higher-tier subscription plans to customers who’re more likely to have an interest, you may enhance their lifetime worth.
• Buyer suggestions evaluation: get assist from AI to research buyer suggestions and critiques to establish widespread points or ache factors which can be affecting buyer satisfaction and retention. By addressing these points, you may enhance the client expertise and enhance cLTV.

Recommended immediate for enhancing cLTV for the subscription app:

[Act like a mobile app marketer that wants to work on user engagement for subscription apps with a focus on [app use case]. Give me a listing of concepts on tips on how to supply personalised person expertise to new app customers of my subscription app.]

enhance development metrics for subscription apps with ChatGPT

Development metrics are often mirrored within the app income, due to this fact it is very important monitor the variety of trials began, MRR, ACV. Nevertheless, in case your monitoring doesn’t present the fascinating numbers, that’s the time to consider what to do to enhance these metrics. Let’s take a look how at ChatGPT prompts that may make it easier to to develop your subscription app.

Month-to-month recurring income (MRR)

MRR is usually used to current an image of the subscription-based firm’s general well being. The truth is, it is among the most necessary metrics for subscription app companies. In case your MRR goes down, attempt to use the next ChatGPT recommendations:

• Pricing optimization: ChatGPT can analyze your person information and business benchmarks to find out the optimum pricing technique in your app’s subscription plans. By optimizing your pricing construction to extend worth for customers, you may enhance MRR.
• Retention and engagement: OpenAI is succesful to recommend concepts for at-risk customers and supply focused interventions to retain them. By maintaining present subscribers engaged and glad, you may scale back churn and enhance their month-to-month recurring income.
• Predictive analytics: educated AI chatbot is ready to analyze historic information in your app’s person conduct and subscription conversions to make predictions about future efficiency. This info can be utilized to establish customers with excessive potential for elevated MRR and to make smarter selections about tips on how to allocate your assets to maximise income.

Recommended immediate for rising subscription app MRR:

[Act like a mobile app marketer that wants to optimize its subscription app for user retention. I want to create a user retention strategy that I can implement. Give me a list of tactics that I can use to create an effective user retention strategy for a subscription app that focuses on [app use case].]

Annualized Buyer Worth (ACV)

ACV is a measure of a single account’s income per yr. In contrast to MRR, it contains any one-time purchases that the client might have made that yr. To enhance this metric, you need to use ChatGPT within the following manner:

• Churn prediction and prevention: OpenAI can also be competent to research person conduct and subscription information to establish customers who’re more likely to churn and supply focused interventions to forestall them from leaving. By decreasing churn and retaining clients, you may enhance their MRR and ACV.
• Worth-based pricing: the AI chatbot is ready to decide the optimum pricing technique in your app’s subscription plans primarily based on the worth they supply to customers. By aligning your pricing with the perceived worth of your app, you may enhance MRR and ACV.

Recommended immediate for enhancing ACV: 

[Act like a mobile app marketer that wants to increase the revenue for a subscription app that focuses on [app use case]. Present me with concepts on how I can check the pricing technique of my subscription app.]

Trial Begin Charge & Trial Conversions

Many subscription apps supply a free trial to let clients “attempt earlier than they purchase”. The speed at which customers begin a trial and the conversion price from trials to paid subscriptions offers priceless insights into the effectiveness of your freemium technique. If you could enhance the trials quantity and conversion, take into consideration this ChatGPT assist: 

• Personalised messages: OpenAI is ready to advise you with a listing of personalised message concepts to check out in your app. By tailoring your app to the person preferences and behaviors of every person throughout the trial interval, you may enhance engagement and conversion charges.
• A/B testing: you may get AI-based brainstormed concepts for A/B checks to optimize your app’s trial interval. By experimenting with completely different trial lengths, trial gives, and onboarding experiences, you may establish the simplest method to transform customers to paying subscribers.
• In-app messaging: ChatGPT can design and implement in-app messaging that guides customers by way of the trial interval and encourage them to change into paying subscribers. By offering useful ideas and nudges, you may enhance person engagement and enhance conversion charges.

Recommended immediate for rising subscription app trials: 

[Write [amount] personalised push notifications for my subscription app customers to encourage them to begin a trial.]

enhance retention metrics for subscription apps with ChatGPT

Retention metrics present app entrepreneurs how engaged their paying customers are. It’s essential to maintain retention metrics excessive and establish why folks churn. Figuring out that helps app entrepreneurs to react in time and maintain the income of the corporate steady. ChatGPT can change into a helpful software to brainstorm concepts on tips on how to maintain customers and forestall churn.

Subscription retention & Churn

Retaining subscribers is the important thing to constructing an amazing subscription enterprise, so it’s an necessary metric to look at intently.  Ideally, the speed of churn will lower over time for any given cohort. In different phrases, the longer a buyer is subscribed, the extra doubtless they’ll keep subscribed. Nevertheless, to make customers your loyal buyer, you could have some methods in place and ChatGPT may help you with it:

• Incentives and rewards: with the assist of ChatGPT you’ll be able to design and implement rewards and incentive packages to encourage subscribers to proceed their subscriptions. By providing rewards for particular behaviors, corresponding to renewing their subscription early or upgrading to a higher-tier subscription, you may encourage subscribers to proceed utilizing your app.
• Consumer suggestions: ChatGPT might be useful with accumulating and analyzing person suggestions to establish ache factors and areas for enchancment in your app. By listening to subscriber suggestions and making enhancements primarily based on it, you may enhance person satisfaction and retention.
• Churn prediction: ChatGPT is ready to predict when a subscriber is more likely to churn and supply focused interventions to forestall it. By analyzing person conduct and engagement information, you may establish subscribers who’re susceptible to churning and intervene with focused gives or engagement ways to retain them.

Recommended immediate for reducing churn : 

[Act like a product owner and come up with ideas that help to decrease the churn rate of my subscription app that helps users with [use case of the app].]

Consumer journey

To assist perceive why your general retention numbers are altering, it’s necessary to map out essential person journeys. On this manner, it may possibly make it easier to establish at-risk customers and goal them with re-engagement campaigns. ChatGPT can offer you completely different concepts in mapping essential person journeys, but in addition make it easier to with onboarding concepts:

• Personalised person journey: tailoring the person journey to the person preferences and behaviors of every person might be a lot simpler with the help of AI. By offering a customized expertise to every person, you may enhance engagement and loyalty, resulting in an improved person journey.
• Consumer onboarding: ChatGPT may help you design and implement a easy and efficient onboarding course of for brand spanking new customers. By guiding new customers by way of the preliminary steps of utilizing your app and offering them with clear directions and help, you may enhance the chance of them turning into paying subscribers.
• Content material personalization: with using a chatbot, you may get personalize the app content material and suggestions that customers obtain primarily based on their pursuits and behaviors. By offering content material that’s tailor-made to every person, you may enhance engagement and loyalty, resulting in an improved person journey.

Recommended immediate for enhancing the person journey of the subscription app: 

[Act like a product owner and come up with ideas that help to onboard users of subscription app that focuses on [app use case].]

enhance assist metrics for subscription apps with ChatGPT

The assist crew of the subscription app must be ready to reply any questions that customers might have. By monitoring the standard of your buyer expertise, you may stop clients from leaving as a consequence of an absence of assist. Let’s see how ChatGPT may help to maintain these assist metrics on its prime.

Efficiently solved assist instances

It’s helpful to watch the quantity of assist instances opened over a time frame, in addition to the proportion of these resolved efficiently. Nevertheless, specializing in resolving person requests is the principle goal for buyer success. As everyone knows that it’s not all the time simple to seek out the precise phrases to deal with sure emotional requests, ChatGPT can help you right here with personalised messages and much more. 

• Automated responses: you may arrange automated responses to widespread assist points in a few minutes with ChatGPT assist. By automating responses to widespread points, you may scale back response time and enhance the success price of assist instances.
• Personalised assist: OpenAI is ready to help you in offering personalised assist to customers. By tailoring assist responses to the person wants and preferences of every person, you may enhance the success price of assist instances and enhance person satisfaction and loyalty.
• Sentiment evaluation: ChatGPT may help you analyze person sentiment in assist instances to establish areas for enchancment within the assist course of. By analyzing person sentiment, you may establish ache factors and areas for enchancment within the assist course of, which may result in improved success charges sooner or later.

Recommended immediate for rising efficiently solved assist instances: 

[Act like an app support specialist who needs successfully resolve a user’s request. Here is a user request: [insert user request].]

Internet Promoter Rating (NPS)

Internet Promoter Rating is a measure of what number of customers would suggest the app to others. Increased numbers point out larger buyer satisfaction and extra referrals, whereas decrease numbers point out there’s work to be completed. Nevertheless, designing the precise query for the survey may be probably the most difficult half. With the assistance of ChatGPT, you may brainstorm completely different concepts on tips on how to enhance your web promoter rating and create an ideal questionnaire for the survey:

• NPS surveys: creating NPS surveys for customers at common intervals, corresponding to after a brand new characteristic is launched or after a customer support interplay is an effective job for OpenAI. This may help you collect extra information on buyer satisfaction and establish areas for enchancment.
• Suggestions evaluation: get analyzed suggestions from customers and establish widespread themes and traits with assist of ChatGPT. By figuring out widespread points, you may prioritize enhancements that may have probably the most impression on buyer satisfaction and loyalty.
• Social listening: Ai-based chatbot is ready to monitor social media and different on-line platforms to trace what customers are saying about your subscription app. By monitoring social media, you may establish areas for enchancment and interact with customers to enhance buyer satisfaction and loyalty.

Recommended immediate for enhancing NPS: 

[Act like an app marketer who needs to design an NPS survey for a subscription app that focuses on [ app use case]. Please present me with a listing of 10 questions for the NPS survey.]

Key takeaways

Enhancing key metrics for subscription apps could be a difficult job that requires a deep understanding of person conduct and preferences. Nevertheless, by leveraging the ability of ChatGPT, app entrepreneurs can acquire priceless insights and suggestions that may assist them enhance buyer acquisition, retention, and satisfaction. 

By brainstorming acquisition channels, creating personalised messages, analyzing person suggestions, and monitoring social media, app builders and entrepreneurs can establish areas for enchancment and take proactive steps to drive development and success. Strive the urged prompts to enhance the important thing metrics of your subscription app. 

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Thomas Kriebernegg

Managing Director & Co-Founder

Thomas is Managing Director and Co-Founding father of App Radar. He’s an app fanatic with over 15 years of expertise in on-line advertising and a widely known keynote speaker. Thomas is part of the cellular recreation neighborhood in addition to a worldwide start-up ecosystem.