10 Fb Cowl Picture Dimension & Design Finest Practices [Templates]

When folks arrive at your Fb Web page, the place do you suppose they will look first? I will offer you a number of hints.

It is a visible piece of content material that sits on the prime of your Web page. That is proper — it is your Fb cowl photograph.

On this submit, you will be taught Fb cowl photograph greatest practices with real-world examples for every tip we suggest. To get began, let’s dive into Fb cowl photograph dimensions.

Generally known as your Fb banner, this graphic is without doubt one of the most noticeable elements of your Web page.

A canopy photograph can rework your Fb Enterprise Web page from a passive repository of your online business exercise to an inviting group. 

Meta units particular dimensions for canopy images to create a typical look throughout all Fb Pages it doesn’t matter what system they’re seen on.

Listed below are key particulars to recollect about your cowl photograph:

• Will probably be left aligned with a full bleed and have a 16:9 side ratio.
• It have to be at the least 400 pixels broad and 150 pixels tall, with the best dimension being 851 pixels broad and 315 pixels tall.
• It’s going to load the quickest as an sRGB JPG file that is below 100 kilobytes. 

Due to the size outlined above, there might be an overlap between your web page’s profile image and the duvet photograph. 

Picture Supply

Within the following part, we’ll cowl what to search for when optimizing your cowl photograph for cell and desktop units.

How do Fb cowl images seem on cell screens vs. desktop screens?

Cellular units will show a smaller model of the duvet photograph than a desktop display would, and the picture beneath describes precisely why that occurs. As you may see, there’s a number of house across the perimeter of the photograph that could possibly be minimize off when a customer is viewing it on a cell display vs. a desktop display if you happen to’re not cautious together with your design.

Due to this fact, it is best to position the necessary elements of your content material within the inexperienced house. Doing this may be certain that everybody can see your cowl photograph correctly whatever the system they’re utilizing.

Need assistance getting began? Under, you will discover Fb cowl photograph templates and greatest practices to information you when designing your model’s cowl photograph paintings.

1. Abide by Fb’s cowl photograph pointers.

It looks like a no brainer, however following Fb’s cowl photograph pointers is step one to conserving your Fb Web page seen on the platform. I might extremely counsel studying via the full Web page Tips, however listed here are a number of necessary issues to bear in mind on your Fb cowl photograph:

• Your cowl photograph is public.
• Cowl images cannot be misleading, deceptive, or infringe on anybody else’s copyright.
• You’ll be able to’t encourage folks to add your cowl photograph to their private timelines.

In the event you get caught violating the above phrases, Fb might take motion in opposition to your Web page. And whereas Fb does not explicitly say what’s going to occur if you happen to violate their cowl photograph pointers, it will be fairly inconvenient to have your Fb Web page eliminated due to a canopy photograph infraction.

2. Be certain that your Fb cowl photograph is the best dimension.

As I discussed earlier, the Fb cowl photograph dimension is 820 pixels broad by 312 pixels tall for desktop screens, and 640 pixels broad by 360 pixels tall on cell screens.

After spending time designing the proper cowl photograph, the very last thing you will need your guests to see is a truncated model of it. In the event you add a picture smaller than these dimensions, Fb will stretch it to suit the house. Meaning Fb might solely show a 3rd of the picture you designed.

In order for you a no-hassle means to verify your cowl images are the best dimension, obtain our pre-sized template for Fb cowl images.

Featured Useful resource: Fb Cowl Picture Templates

Obtain the Free Templates

3. Don’t be concerned concerning the “20% textual content” rule.

Again in 2013, Fb eliminated all references to the 20% rule on textual content in cowl images, however that does not imply you must use a number of textual content in your design. The earlier rule acknowledged that solely 20% of a canopy photograph might show textual content. Though this rule would possibly sound restrictive, the sentiment behind it had benefit — you need your guests engaged with visuals, not a wall of textual content.

If you are going to use textual content in your cowl photograph, preserve it concise and let the imagery communicate for itself. You’ll be able to see how we struck this stability on HubSpot’s Fb Web page beneath.

For extra cowl photograph inspiration, take a look at our Fb Web page.

4. Give your cowl picture a focus.

Consider your cowl photograph because the portion of your Web page that is “above the fold.” If it is distracting or complicated, folks will likely be extra prone to click on off the Web page.

Most of the greatest Fb cowl images embody a focus together with a coloration scheme that aligns with the remainder of the model. Keep in mind, your social media accounts are extensions of your online business and they need to make a great first impression on guests.

Nice Fb cowl images even have ample unfavourable house to make the topic, the copy, and the weather distinctive to Fb (just like the CTA button on Fb enterprise Pages) stand out much more.

Here is an instance of excellent use of unfavourable house from The New York Occasions:

And this is one other instance from social media administration platform Sprout Social:

5. Keep away from mixing the contents of your cowl photograph together with your profile image.

With some intelligent design strategies, you can manipulate your profile image and canopy photograph so they seem as in the event that they’re two elements of the identical canvas.

One among Paris’ previous cowl images is a good instance of this:

You’ll be able to nonetheless do that in your private profile, however Fb not units up Enterprise Pages this manner. Now, as proven within the examples earlier on this article, the profile image is totally separate from the duvet photograph.

So, as a substitute of merging the 2 images into one, have them complement one another with related colours or contrasting patterns whereas nonetheless adhering to your model pointers.

6. Draw consideration to the motion buttons on the underside proper.

You could have observed in a number of of the duvet photograph examples above that the first call-to-action (CTA) buttons have been totally different. HubSpot’s CTA button says “Comply with,” whereas Sprout Social’s says “Signal Up.”

Relying on your online business, you may launch a Web page on Fb with a singular CTA button to the underside proper of your cowl photograph. Take the location of this button into consideration when designing your cowl photograph.

LinkedIn Studying does this in a delicate means beneath, inserting the graphic of an individual on a laptop computer over the “Signal Up” button, drawing your eye to that blue CTA.

Word: Whereas it’d look like a good suggestion so as to add directional cues like an arrow to get folks to click on on the CTA buttons, be aware that these CTA buttons do not seem the identical means on the cell app.

In different phrases, it may be complicated to cell customers if you happen to instantly combine the duvet photograph design with the CTA buttons.

7. Proper-align the objects in your cowl photograph.

Since your profile image is on the left, you wish to add some stability to your Fb cowl photograph design by inserting the main target of the picture on the best.

Check out these cowl images. Which one seems extra aesthetically pleasing?

Proper-aligned focus:

Left-aligned focus:

Does not the right-aligned cowl photograph feel and look rather a lot higher? In Samsung’s new cowl photograph, the most important design parts (the profile image, the textual content, and the 2 telephones) are evenly spaced.

In Samsung’s previous cowl photograph, your consideration goes instantly to the left facet of the Fb Web page, inflicting you to overlook the identify of the product on the upper-right facet.

Not solely is including stability a vital factor of design, however it additionally permits your cowl images to be extra visually efficient on cell. This brings me to my subsequent level…

8. Maintain cell customers in thoughts.

Statista studies that as of January 2022, 98.5% of Fb’s person base accesses the social community from cell units like smartphones and tablets. That is enormous — and it is precisely why it is so necessary to maintain cell customers top-of-mind when designing your Fb cowl photograph.

On cell, a a lot smaller portion of the duvet photograph is seen. The precise facet is usually minimize out solely.

Let’s check out what Cisco’s Fb Web page seems like on a desktop browser versus on Fb’s cell app.

Desktop:

Cellular:

It’s necessary to notice that the textual content in Cisco’s cowl photograph does not seem. Whereas right-aligned visible parts look nice, watch out to not put necessary content material to date to the best that it will get minimize off when being seen on a cell system.

9. Embody a shortened hyperlink in your cowl photograph description that aligns together with your Web page CTA.

If you wish to use your cowl photograph to help a Web page CTA, be certain that your cowl photograph description additionally features a textual content CTA and hyperlinks to the identical provide. This manner, any time folks view your cowl photograph by itself, they will nonetheless entry the hyperlink.

Here is this follow in motion on the Adobe Inventive Cloud Fb Web page:

Professional tip: Shorten your hyperlinks and add UTM codes to trace the guests who view your cowl photograph and click on the hyperlink within the description. Shortening and monitoring options can be found in HubSpot’s Advertising Hub and with instruments like Bitly.

(If you wish to be taught extra about find out how to write efficient call-to-action copy on your cowl photograph description, obtain our free e book on creating compelling CTAs.)

10. Pin a associated submit proper beneath your Fb cowl picture.

Pinning a submit permits you to spotlight a typical Fb submit on the prime of your Timeline. It is signified by a PINNED POST title on the highest proper of the submit, like on Behance’s Web page beneath:

How does this relate to optimizing your Fb cowl photograph? Effectively, if you happen to’re spending time aligning your Fb Web page CTA, your cowl photograph design, and your cowl photograph description copy, you must also be certain that to submit about the identical factor on to your Web page and pin that submit to the highest of your Timeline.

That means, your guests have one very clear call-to-action once they land in your Web page (albeit in a number of totally different areas) — which can give them extra alternatives to transform.

Easy methods to pin a Fb submit: Publish the submit to Fb, then click on the three dots on the highest proper nook of the submit and select Pin to High of Web page.

Fb Cowl Picture Sizes that Work for Your Enterprise

Choosing the proper cowl dimension on your Fb Web page could seem easy, however it could actually have a huge effect on customers and prospects visiting your Web page. An ill-fitting cowl photograph or video can look unprofessional and provides the incorrect impression concerning the high quality of your services or products.

With the ideas on this article, you could have the knowledge it’s good to create a Fb cowl photograph that embodies your model and engages customers on the platform.

Editor’s be aware: This submit was initially revealed in July 2020 and has been up to date for comprehensiveness.