For my firm’s video advertising and marketing campaigns, Fb is a pure selection. Because the second-most extensively used social media, the corporate conjures up confidence and excels in viewers focusing on, attain, and price effectivity. Nevertheless, it does take some technique to ensure your movies land.
A top quality video advertising and marketing marketing campaign on Fb can strengthen your model and improve your buyer base. Although the steps are easy, operating advertising and marketing movies on Fb has many transferring elements to think about. And most significantly, your movies ought to attraction to your viewers, so you’ll want to create video content material that’s partaking, emotional, and entertaining.
Try these lists I put collectively of finest practices and high trade examples to get your inventive juices flowing.
Desk of Contents
Greatest Practices for Fb Video Advertising and marketing
1. Collect traits to tell your video advertising and marketing plan.
There are two areas I like to recommend you deal with. First, learn up on present video advertising and marketing traits that will help you perceive viewers conduct and preferences. You need to know when and the way your goal demographic makes use of Fb and which forms of movies they’re most probably to answer.
Second, your marketing campaign might embrace each native movies (like Fb Stay, reels, posts, and tales) in addition to paid video advert campaigns.
Professional tip: In case your price range permits for a paid marketing campaign, you’ll want to brush up on the nuts and bolts of operating adverts on Fb. Overview how to decide on the fitting goals, monitor click-throughs, use automated messaging, and choose calls-to-action (CTAs).
2. Outline big-picture advertising and marketing targets.
An enormous a part of each paid and native campaigns can be holding basic goals in thoughts. Are you aiming for product schooling, model consciousness, or driving visitors? There are such a lot of instructions to go in, so you’ll want to hold the massive advertising and marketing image in thoughts to remain on monitor.
For instance, in case your objective is to realize new prospects, you need to put effort into eye-catching photographs, catchy textual content, and temporary movies. In case your objective is to spice up gross sales with present prospects, dwell video occasions and elevated private interplay are the best way to go.
Professional tip: Both reference the advertising and marketing targets and plan you have already got in place or get began with a free advertising and marketing plan template.
3. Streamline video manufacturing.
Whether or not you’re on the planning or manufacturing aspect of your marketing campaign, discovering an easy-to-use, devoted video app will allow you to spit out clips and movies for sooner outcomes. Contemplate dabbling in applied sciences like AI-informed video microapps to make your life simpler.
Professional tip: Needless to say manufacturing will take a major chunk of time. Discover shortcuts and reap the benefits of instruments to maintain this a part of the method in examine. If you wish to hold operations rolling, it’s an enormous benefit to make use of expertise prudently on the manufacturing stage.
4. Preserve video advertising and marketing brief and interesting.
Resulting from its visible nature, video is good for uplifting purchaser motion. Viewers are inclined to choose brief movies to lengthy ones. I discovered that, based on Search Engine Journal, 85% of viewers choose clips lower than 15 seconds lengthy, and short-form movies obtain 2.5 instances extra engagement than long-form.
Professional tip: Preserve movies concise and placing. Try a few of our glorious examples of video advertising and marketing beneath for inspiration to maintain size temporary and storytelling exact.
5. Incorporate entertaining dwell video.
Whereas heavy use of dwell video isn’t the norm for many corporations, sprinkling it into your technique may also help corral present prospects and significantly improve engagement, particularly if it’s entertaining and personally interactive.
Fb boasts among the easiest-to-use dwell video choices. You’ll be able to shortly go dwell out of your feed or schedule and promote a dwell occasion sooner or later.
Professional tip: Take a minute to learn to run a Fb Stay occasion. This format is ideal for product bulletins, dwell testimonials, product demonstrations, Q&As, and even dwell promoting.
10 Glorious Examples of Video Advertising and marketing on Fb
1. Powerbeats Professional 2 | Beats by Dre
Giant manufacturers usually have the benefit of star energy, like on this instance from Beats by Dre stuffed with among the world’s greatest sports activities stars — Lionel Messi and LeBron James. However what I like is their inventive interaction of product with superstar.
Drenched in sweat and set in opposition to darkish backgrounds, this inspiring video advert is available in at about two minutes. Not brief, however not too lengthy, both. The corporate makes use of the total two minutes to spotlight athletes who’re on the peak of fame and incorporates their Powerbeats wi-fi headphones as a vital software to success.
I believe using the phrase “energy” all through retains the video on its theme of greatness. The video highlights unbelievable stats from every of the athletes’ careers and options all of them carrying the product whereas performing of their respective sports activities. The continuity and placing visuals make it arduous to look away or neglect.
Professional tip: Repeat your key phrases to strengthen messaging. For instance, ask your self what your key message or takeaway is in your advertising and marketing video. Contemplate making a phrase chart that explores key phrases and adjoining phrases that help your message.
2. Blazer EV SS | Chevrolet
Marketed because the quickest Tremendous Sport mannequin ever produced by Chevy, the Blazer EV SS options in an equally fast 30-second spot posted on Fb on February 14, 2025. Classic clips of Chevy’s glory days on the monitor are lower collectively in fast succession, resulting in an thrilling reveal of the Blazer’s glossy and highly effective silhouette in motion.
Chevy has a wealthy historical past of energy and velocity — they usually don’t shrink back from selling their trade management and accomplishments. If it matches together with your model, chances are you’ll need to take notice and spotlight your services with a assured vibe.
I picked this video advert as a consequence of its superior design idea. Motion and energy are displayed on a couple of ranges because the video begins gradual and will increase in visible and verbal velocity.
Professional tip: Nice-tune your video pacing to evoke emotion by experimenting with a free software like HubSpot’s Clip Creator to intensify anticipation and hold viewers glued to the display screen.
3. BRUNKRISSLA Comforter Set | IKEA USA
IKEA may be described in some ways — quirky, trendy, enjoyable, whimsical — and their 15-second video posted on February 16, 2025, combines all these adjectives in a single. What do they do finest? Create a placing and unforgettable visible: Mount Rushmore lined in a mushy comforter and pillows.
Animated IKEA helicopters fly within the items to cowl the nationwide monument, including a simple however fantastical impression. A shortened .bitly URL proper within the textual content of the put up hyperlinks the viewer straight to the net catalog.
I believe vibrant colours and just a little silliness go an extended approach to drive visitors to IKEA’s web site, making buying simple and impulsive after a fast, eye-catching visible.
Professional tip: Characteristic your product in a lighthearted method if it matches together with your model. Try this weblog on humorous commercials to search out the fitting humor in your model.
4. #GoProAwards | GoPro
GoPro’s use of customer-submitted video simply is smart. The hundreds of thousands of hours of footage caught on GoPros is clearly one in all their advertising and marketing division’s gold mines.
In this video for his or her #GoProAwards marketing campaign, GoPro prospects are inspired to ship of their finest. A searchable hashtag makes the marketing campaign shortly accessible throughout many platforms, however the place they actually excel is buyer engagement mixed with specializing in one of the best of one of the best.
As an organization, they will stand out on Fb’s feed with lovely, placing, or unique footage. Their ongoing marketing campaign delivers compelling visuals: a not often seen field jellyfish, a nighttime bike journey within the forest, skydiving stunts, and a bustling coral reef present content material that’s certain to be following fodder.
Professional tip: For longer, deliberate campaigns, use hashtags to group movies over a interval of months or years. This makes it simple to take a look at engagement and monitor how your marketing campaign has accomplished over time.
5. Garmin Coach | Garmin
On this Garmin Coach video advert posted on Fb in September of 2024, aspiration is implied utilizing the rolling visible of a aggressive cycler. The match physique, authoritative voice, and bare-bones manufacturing are proper on model for Garmin’s hard-working demographic.
What does Garmin do effectively with this video? They keep focus. They lower the fats. At solely 30 seconds, I believe they provide viewers what they need in a product announcement — a fast rundown of the options backed by sturdy and assured footage of the product in motion.
The dialogue of the video is expertly written and follows basic advertising and marketing writing ideas of together with solely centered and related content material.
Professional tip: Create a script with confidence and at all times hold your target market in thoughts. Try HubSpot’s Final Video Advertising and marketing Starter Pack for a free video script template to comply with.
6. Meta AI | Fb
A Fb advertising and marketing video on Fb needed to make the lower for apparent causes. Fb has an enormous compendium of all types of video advertising and marketing — produced, clips from person accounts, and AI-informed. However, I’m highlighting this Meta AI explainer video as a result of it’s a good instance for manufacturers of a brief — very brief at 12 seconds — illustration of methods to use a brand new function.
Clear and well-paced, I discover this video format is finest for how-to content material, which is vastly helpful for manufacturers. A comparatively fast and easy display screen recording will bolster prospects’ product use and hold them coming again for extra. The keys to success are simplicity, pacing, and highlighting just one function per video so customers can deal with what they need to study.
Professional tip: Customers won’t ever cease needing product demos or explainer movies. Product demo movies aren’t at all times intuitive, so discover this weblog on profitable product demo movies to get some concepts.
7. Household Farm Movies | Natural Valley
The Natural Valley model is understood for selling the small household farms from which they supply their dairy and different grocery merchandise. Their collection of farm footage from these household farms throughout America serves as fast behind-the-scenes glimpses for customers. Clients of Natural Valley are probably involved about animal welfare, environmental well being, household values, and a top quality product.
The “household farm” side of movies like this one from June of 2024, filmed in a subject of sleeping dairy cows, promotes the hard-working, healthful picture of the model. Plus, they’re enjoyable to look at. Once I take into consideration video advertising and marketing in a social feed, Natural Valley does effectively at posting frequently and reminding prospects that the model continues to be dedicated to sourcing from actual household farms.
Professional tip: Don’t stray far out of your model values if they’re a significant promoting level. Making an attempt out new advertising and marketing kinds may be enjoyable and fascinating, however in the event you stray too far out of your key messaging, you danger complicated patrons.
8. #DiorCouture | Dior
Magnificence and way of life manufacturers take notice. Dior is understood for being extremely impressed but accessible to on a regular basis customers who’re out there for luxurious trend, perfume, and cosmetics. Their deal with elegant particulars makes their video adverts pop.
On this minute-and-a-half brief starring Anna Sawai, Anna attends her first Golden Globes, simple on the eyes, and the “inside dialogue” revealing her inside fears and anxieties portrays her as simply as human as the remainder of us.
“Do I look okay?” she thinks as she is wearing a shocking white quantity and accomplished up with lovely Dior equipment and make-up. Posted on February fifth, 2025, I like how this advert tells a easy story that retains you watching but in addition serves as an announcement that Anna is Dior’s latest model ambassador.
Professional tip: Preserve your model aesthetics on level. Should you’re a luxurious model, your video must replicate that and really feel costly.
9. Gemini AI | Google
Mega company Google doesn’t shrink back from posting common Fb advertising and marketing movies. And, it’s an understatement to say that Google has sources to spare for any advertising and marketing pursuit they tackle. They produce masterful, touching advertising and marketing content material prefer it’s no huge deal. That being stated, I imagine we will nonetheless study from what they do proper.
In a current advertising and marketing video posted on Fb on July 26, 2024, titled “A Little Assist from Gemini,” Fb mixes emotional storytelling with a couple of key options in a video to advertise their Gemini AI chatbot.
Half private curiosity story, half product demo, this video tells of a younger lady’s dream to be like U.S. Olympic hurdler and sprinter Sydney McLaughlin-Levron — and sometime break her file.
It performs out a dialog between her father and Gemini — he’s asking varied questions to assist help his daughter in her dream: “How you can train hurdle approach,” and “Assist my daughter write a letter telling Sydney how inspiring she is.”
What I like: The textual content of the daddy’s dialogue popped and rolled throughout the display screen your entire time. And because it has been reported that 85% of customers watch Fb movies with the sound off, it is a genius transfer.
10. Magnificence for Nature | Dove X Walmart
Dove isn’t any stranger to taking a stand and gears most of their campaigns towards social and environmental causes. In a video posted in August of 2023, the textures of the earth are proven fantastically alongside varied pores and skin textures.
Dove used the video to announce the Dove Nature Regeneration Challenge in partnership with Walmart and the Rimba Collective in Southeast Asia to guard and restore 123,000 acres of rainforest.
What I like: Dove maintains their model’s sturdy core values. An announcement spoken over their signature placing visuals is sufficient to hold viewers enraptured for your entire 30 seconds. Pleasurable, pleasing, and actual, this video is a aid for the eyes amid the busy muddle of social media feeds. And it achieves its goal as a significant public relations piece.
Fb Video Advertising and marketing Is for Everybody
I’m at all times impressed by entrepreneurs who deal with a brand new social media platform with out earlier expertise. It may be daunting to start a brand new marketing campaign on an unfamiliar platform. Fortunately, I’ve additionally discovered that Fb video advertising and marketing is fairly user-friendly and yields fast outcomes.
There’s lots we will study from corporations with large advertising and marketing budgets, however don’t really feel like you’ll want to begin investing hundreds of thousands of {dollars} into your video advertising and marketing simply but.
I’d begin small with HubSpot’s free Clip Creator Software and Final Video Starter Pack and experiment together with your Fb video advertising and marketing technique. The inventive course of spent earlier than truly filming a video is simply as vital because the precise content material, so don’t be afraid to spend a great chunk of time defining your model technique.
Editor’s notice: This put up was initially revealed in April 2016 and has been up to date for comprehensiveness.
