10 Klaviyo Options (That Are Value Switching To)

Ecommerce entrepreneurs are busy.

From selling product launches to launching flash gross sales to producing ecommerce leads, it typically feels there simply aren’t sufficient hours to suit the whole lot in. And let’s not even point out Black Friday…

So it’s no shock many ecommerce manufacturers are utilizing advertising automation. In accordance with one survey of world entrepreneurs:

• 43 % say advertising automation helps them enhance the shopper expertise
• 38 % say it permits higher use of workers time
• 35 % say it supplies higher knowledge and decision-making potential

Enter Klaviyo. 

It’s the go-to advertising automation supplier for 100,000+ ecommerce manufacturers and retailers, permitting them to effectively run automated SMS and e-mail campaigns.

Klaviyo is a incredible instrument. But it surely isn’t the one automation software program for ecommerce entrepreneurs — removed from it.

There are dozens of Klaviyo alternate options out there, from generalist instruments to devoted ecommerce automation platforms.

That can assist you make the best selection, we’ve in contrast the ten greatest Klaviyo alternate options, bearing in mind pricing, buyer assist, product options, the professionals and cons of every platform, and the varieties of companies they’re most suited to.

Let’s get into it…

What Are the Greatest Klaviyo Options?

Like Klaviyo, Drip is a devoted ecommerce advertising automation platform, so it is sensible to start out our roundup right here. We allow ecommerce entrepreneurs — significantly DTC manufacturers — leverage e-mail advertising, onsite instruments, and third-party integrations to ship personalised buyer journeys at scale.

What Makes Drip the Greatest Klaviyo Different?

• Constructed for entrepreneurs, not businesses. Drip’s instruments are superior, but easy for ecommerce founders and their groups to select up and run with. In contrast to Klaviyo, you don’t want to rent a third-party company or a staff of builders to make use of our platform.

• Personalized assist. We’re not a one-size-fits-all resolution. Our in-house buyer assist staff is fast to reply with greatest apply suggestions tailor-made to your model. We attempt to tug up a chair subsequent to our prospects whereas they drive.

• Superior onsite advertising. Our addition of Sleeknote, a feature-rich popup builder known as Onsite inside the Drip platform, provides us vastly extra performance than Klaviyo — opening up a complete world of onsite personalization and gamification.

• Easy, stunning UI. Klaviyo’s person interface and expertise may be daunting as a result of they’re constructed for builders and businesses. In contrast, our prospects rave about Drip’s stunning and intuitive UI, which is designed with entrepreneurs in thoughts.

• Extra e-mail sends per contact. Klaviyo has eliminated limitless pricing tiers. Whereas we all the time encourage prospects to ship in accordance with their absolute best engagement metrics (sometimes 2-3 occasions per week), Drip does supply 20 % extra sends per contact than Klaviyo. Meaning extra space to work together with prospects and experiment together with your messaging.

Klaviyo vs Drip: How Does Drip Evaluate to Klaviyo?

• Very good e-mail deliverability. ActiveCampaign ranks extraordinarily extremely in e-mail deliverability assessments (like this one from E mail Deliverability Report), so you may really feel assured the overwhelming majority of emails will hit the principle inbox.

• Extra e-mail templates. ActiveCampaign gives 250+ professional-quality e-mail templates, whereas Klaviyo’s library “solely” options 100+ templates—they usually’re break up throughout e-mail, SMS, varieties, and automations.

• Subtle machine studying. ActiveCampaign helps optimize your marketing campaign efficiency via machine studying, serving to you drive extra gross sales and income. For example, its predictive actions robotically ship emails on the time they’re most probably to be opened, primarily based on earlier marketing campaign efficiency.

• Deep knowledge integration. With ActiveCampaign, any buyer who makes a purchase order or abandons their purchasing cart can be robotically added as a contact. Every contact profile gives an in depth view of the shopper, incorporating their order historical past, cart abandonments, lifetime spending, and extra. 

How Does ActiveCampaign Evaluate to Klaviyo?

Mailchimp is way and away the world’s favourite e-mail advertising platform, with a market share of virtually 67 %. Greater than 12 million companies use Mailchimp’s e-mail and automation instruments to achieve and develop their audiences.

What Makes Mailchimp the Greatest Klaviyo Different?

• Simple to grasp. Mailchimp is standard for a purpose: it’s very simple to make use of. Even when you’re a non-marketer, the platform’s instruments make it simple to launch, construct, and develop a enterprise. In contrast, Klaviyo requires devoted assist from a full-service company or an in-house coding staff.

• Superior analytics and reporting. Regardless of the platform’s user-friendly nature, Mailchimp’s analytics and reporting instruments are among the many greatest available on the market, overlaying the whole lot from social media knowledge to geo-tracking. And, in contrast to Klaviyo, it gives native Google Analytics integration.

• Extra beneficiant free product tier. Each platforms supply free product tiers, however Mailchimp’s permits twice as many contacts and month-to-month e-mail sends.

• E mail advertising for everybody. Mailchimp is a generalist e-mail advertising instrument. So if ecommerce isn’t the whole lot you do, Mailchimp may be a greater match than an ecommerce-specific platform like Klaviyo.

• Constructed for e-mail. Klaviyo is a terrific platform, however when you’re simply searching for a instrument to energy and automate your e-mail campaigns, it’s a bit like cracking a walnut with a sledgehammer. On the flip aspect, Mailchimp is constructed from the bottom up with e-mail advertising in thoughts.

How Does Mailchimp Evaluate to Klaviyo?

• Extra free options. Each Klaviyo and Omnisend have free product tiers that embrace 500 month-to-month e-mail sends, however Omnisend additionally gives as much as 60 SMS messages and 500 net push notifications. Free customers may even leverage Omnisend’s A/B testing instruments.

• Cheaper for the decrease and upper-tier customers. Nevertheless you slice it, Omnisend is cheaper than Klaviyo. When you’ve solely obtained 500 contacts, Omnisend prices $4/month much less and contains 1,000 extra month-to-month e-mail sends. Or when you’re a giant model with 75,001 – 80,000 contacts, Omnisend gives 160,000 extra month-to-month emails at lower than half the worth of Klaviyo.  

• Customized assist for higher-tier prospects. Klaviyo leans closely on its company companions for customer support and solely gives assist through stay chat and e-mail. In the meantime, all Omnisend prospects can entry 24/7 e-mail and chat assist, whereas Professional and Enterprise-level prospects are assigned a devoted buyer success supervisor to supply personalized suggestions.

• Simple-to-use automations. Klaviyo requires superior technical abilities to leverage its wealth of automation instruments, whereas Omnisend’s automations are easy to arrange through the platform’s built-in workflow editor.

• Worldwide SMS advertising. With Omnisend, you may attain your viewers through SMS wherever they stay, whereas Klaviyo solely permits SMS campaigns in 4 nations: the US, UK, Australia, and Canada.

• Handle a number of shops from a single account. Omnisend prospects can handle and toggle between a number of ecommerce shops from only one account. With Klaviyo, you’d have to create a separate account for every retailer.

How Does Omnisend Evaluate to Klaviyo?

• Constructed-in referral program. Referral advertising is among the greatest methods for creators to develop their audiences. ConvertKit gives an built-in referral program, making it simple to unlock the facility of word-of-mouth.
• Very good e-mail deliverability. Klaviyo doesn’t publish e-mail deliverability figures, however ConvertKit’s are arduous to beat at 99.73 %.

• Constructed for content material creators. When you’re an creator, musician, coach, or podcaster, ConvertKit gives devoted instruments that can assist you develop your viewers, automate your advertising, and monetize your platform. With greater prices and sophisticated, technical UI, Klaviyo simply isn’t a great match for this area of interest.

• Easy touchdown web page design. With ConvertKit, you may construct touchdown pages with out having to sort a single line of code due to its in depth template library. You may even create a touchdown web page when you don’t have an internet site, providing you with a easy and efficient solution to seize e-mail addresses. Klaviyo doesn’t do any of that.

• Extra beneficiant free instruments. A free ConvertKit account lets you import as much as 1,000 contacts and ship limitless emails, whereas Klaviyo solely gives as much as 250 contacts and 500 month-to-month e-mail sends.

How Does ConvertKit Evaluate to Klaviyo?

HubSpot is a CRM platform that gives e-mail advertising, automation, touchdown pages, and content material advertising performance. Its merchandise may be subscribed to individually or mixed to create an all-in-one inbound advertising engine. HubSpot has over 167,000 prospects in additional than 120 nations, together with well-known manufacturers like DoorDash and Soundcloud.

What Makes HubSpot the Greatest Klaviyo Different?

• Extra enticing free plan. HubSpot’s free advertising plan gives limitless contacts, 4 occasions as many month-to-month e-mail sends, and many different helpful performance—like conversational chatbots and advert retargeting.

• Construct and A/B check touchdown pages. Klaviyo doesn’t supply a touchdown web page builder. HubSpot does, so it’s a transparent winner right here. And it additionally permits customers to A/B check touchdown pages to spice up conversion charges.

• Combine with (mainly) the whole lot. Klaviyo gives 300+ integrations, which is greater than sufficient for the overwhelming majority of ecommerce companies. However HubSpot has greater than 1,000 throughout advertising, gross sales, customer support, finance, and productiveness, offering a wealth of additional performance for those who want it.

• Constructed-in social media posting. HubSpot Advertising and marketing Hub Skilled prospects can join as much as 50 social media accounts, create 10,000 posts a month, and schedule content material as much as three years prematurely. Once more, Klaviyo doesn’t do any of that.

• 1:1 buyer assist. All (paying) HubSpot prospects can entry one-to-one assist through e-mail and chat, whereas Professional-level prospects can entry phone-based assist too. Klaviyo doesn’t do any over-the-phone assist, no matter how a lot you spend.

How Does HubSpot Evaluate to Klaviyo?

And when you just like the sound of Drip’s ecommerce advertising platform, you may strive us out “IRL” by signing up in your 14-day free trial at present.