Touchdown pages are a kind of net web page that converts the perfect.
Meaning that you’re virtually actually leaving cash on the desk should you aren’t utilizing them.
Right this moment we’re going to focus on ten methods to create a high-converting CPA touchdown web page that you could then use to develop your accounting enterprise.
#1 Design Your Gross sales Funnel First
Touchdown pages don’t exist in isolation – they need to all the time be considered within the context of your total gross sales funnel. That’s why we advise designing it first!
There are a number of widespread gross sales funnel fashions on the market. Which one must you use to develop your CPA enterprise?
We imagine that the simplest strategy to promote something on-line is the Worth Ladder gross sales funnel.
It was created by our co-founder Russel Brunson who then used it to take ClickFunnels from zero to $10M+ in annual income in only one yr (it’s at $100M+ now!).
This gross sales funnel has 4 levels:
- Bait. You provide the potential buyer your lead magnet in alternate for his or her e-mail deal with.
- Frontend. You provide the potential buyer your least costly and least worthwhile services or products.
- Center. You provide the client a dearer and worthwhile services or products.
- Backend. You provide the client your most costly and most dear services or products.
Ideally, you additionally provide a continuity program of some type, which means, a subscription product that generates recurring income.
We additionally suggest including downsells, upsells, and cross-sells to those core gives with the intention to maximize your income.
The explanation why this gross sales funnel works so properly is that it means that you can:
- Begin the connection with that particular person by providing free worth.
- Nurture that relationship by persevering with to offer free worth through e-mail.
- Construct belief by offering progressively extra paid worth at every stage.
Right here’s how Russel explains it:
You don’t have to create your whole Worth Ladder in a single go.
You can begin with simply the lead magnet and the frontend provide, then construct out the remainder of your gross sales funnel over time.
In concept, the time period “touchdown web page” is an umbrella time period that covers each lead era touchdown pages and gross sales pages.
Nonetheless, in observe, when individuals speak about touchdown pages, they’re usually referring to steer era touchdown pages aka the Bait stage of the Worth Ladder gross sales funnel.
That’s why in the present day we’re going to deal with creating the very best touchdown web page to your lead magnet in order that you could possibly reliably convert potential clients into leads.
#2 Create a Tremendous Precious Lead Magnet
In case your lead magnet doesn’t resonate along with your target market, then your touchdown web page received’t convert it doesn’t matter what you do.
No quantity of copywriting talent, conversion charge optimization strategies, or A/B testing will assist in case your dream clients aren’t serious about your free provide.
That’s why it’s so vital to spend money on creating a brilliant worthwhile lead magnet.
Make it possible for it offers an answer to an issue that your potential clients are scuffling with.
Ideally, that drawback needs to be both the identical one or associated to the one which your frontend provide addresses
A lead magnet that teaches potential clients the right way to do their very own accounting would possibly work properly.
This may appear counterintuitive – should you train individuals the right way to do it themselves, why would they rent you?
But it surely’s seemingly secure to say that those that can afford to pay for accounting providers would most likely moderately simply try this.
That’s why we suggest offering all the required data along with your lead magnet, then pitching your frontend provide on the finish of that content material.
The precise format will rely each on the content material and by yourself strengths and weaknesses.
In case you are good at writing however awkward on digital camera then you definately would most likely be higher off going with a text-based lead magnet similar to an book or an e-mail course.
In the meantime, in case you are a pure on digital camera then you definately would possibly need to reap the benefits of that and create a video-based lead magnet similar to a video masterclass or a video course.
Lastly, in case you are assured in your public talking abilities, you would possibly need to take into account doing reside webinars.
Take into account that it’s not the format however the content material that issues – potential clients will most likely be keen to forgive a less-than-perfect presentation if the knowledge itself is efficacious.
#3 Select the Proper Touchdown Web page Format
The format of your lead magnet will decide the lead era funnel that you just use and subsequently the format of your touchdown web page.
Listed below are the three hottest lead era funnels:
- The Squeeze Web page Funnel.
- The Reverse Squeeze Web page Funnel.
- The Webinar Funnel.
Let’s take a better have a look at every of them:
The Squeeze Web page Funnel
A squeeze web page is essentially the most primary sort of touchdown web page.
In the meantime, the squeeze web page funnel is essentially the most primary sort of lead era funnel:
Web page 1: A squeeze web page.
Web page 2: A thanks web page.
Squeeze web page funnels work greatest for text-based lead magnets similar to stories, ebooks, and e-mail programs.
The Reverse Squeeze Web page Funnel
A reverse squeeze web page is a squeeze web page that includes a video that the potential buyer can watch with out offering their e-mail deal with.
The reverse squeeze web page funnel additionally seems to be like this:
Web page 1: A squeeze web page.
Web page 2: A thanks web page.
So what’s the distinction between the common squeeze web page funnel and the reverse squeeze web page funnel?
The previous retains all of the free worth behind an opt-in wall whereas the latter offers some free worth upfront after which asks the potential buyer for his or her e-mail deal with in alternate for extra free worth.
Reverse squeeze web page funnels work greatest for video-based lead magnets similar to video masterclasses and video programs.
The Webinar Funnel
The webinar funnel is a lead era funnel the place you utilize a webinar as your lead magnet.
Right here’s what it seems to be like:
Web page 1: A webinar registration web page.
Web page 2: A thanks web page.
Web page 3: A webinar web page.
Web page 4: A product order web page.
Russel believes that the perfect enterprise mannequin on the earth is to create a webinar after which try this webinar reside each single week for a yr at the very least as soon as per week.
https://www.youtube.com/shorts/gIkaURAdqCU
#4 Use a Confirmed Touchdown Web page Template
After getting selected the lead era funnel, it’s time to start out constructing your touchdown web page.
We don’t suggest doing it from scratch, although – should you don’t have any earlier expertise designing touchdown pages, you’ll seemingly be higher off utilizing a confirmed touchdown web page template as an alternative.
ClickFunnels 2.0 features a template library that options touchdown web page templates for just about each use case conceivable.
Squeeze pages, reverse squeeze pages, webinar registration pages, you title it, we have now it!
Furthermore, we have now been relentlessly optimizing our touchdown web page templates for practically a decade now.
The touchdown web page templates that you just see in our library don’t simply look good, additionally they convert properly and have been confirmed to work for actual companies!
#5 Craft a Compelling Headline That Emphasizes the #1 Good thing about Your Supply
In terms of your touchdown web page copy, its most vital factor is the headline. Why?
As a result of the headline is your one and solely likelihood to seize the potential buyer’s consideration earlier than they get distracted by one thing else.
Your headline ought to convey:
- What your free provide is all about.
- How your free provide will make the potential buyer’s life higher.
For instance:
In case your lead magnet is a free book that teaches busy individuals the right way to do their very own accounting in a means that may assist them save time, it’s best to emphasize the time-saving facet of your free provide.
#6 Emphasize the Advantages of Your Lead Magnet In Your Touchdown Web page Copy
Okay, so that you managed to get the potential buyer’s consideration along with your headline, what now?
It is advisable to proceed emphasizing the #1 good thing about your free provide and introduce further advantages.
Persevering with with the free book instance, it’s best to reiterate that it may assist the potential buyer save time.
Then point out some other advantages that the potential buyer would possibly get from studying it. How can environment friendly bookkeeping make their lives higher?
#7 Present Social Proof
Social proof is a psychological precept that claims that every time individuals are not sure of what to do, they have a look at what others do with the intention to decide the perfect plan of action.
Within the enterprise context, that signifies that every time potential clients are not sure of whether or not to belief you, they are going to hunt down indications that different individuals belief you.
You may reap the benefits of this by offering them with the social proof they want.
There are two sorts of social proof:
Ideally, you need to show each sorts of social proof in your touchdown web page.
#8 Have a Clear Name to Motion
Each touchdown web page must have at the very least one call-to-action button.
You need it to be:
- Giant.
- Of a colour that stands out within the total colour scheme of your touchdown web page.
It will make sure that your call-to-action button is not possible to overlook – the human eye is of course drawn to web page components which are giant and that stand out because of their colour.
Additionally, in case you are utilizing a medium-length or a long-form touchdown web page, you would possibly need to take into account having one call-to-action button per display screen.
That means, because the potential buyer is scrolling down, there’ll all the time be a call-to-action button close by.
It may appear foolish however little inconveniences like having to scroll again as much as discover a call-to-action button can have a unfavorable impression in your conversion charge so it’s greatest to take away all pointless friction.
All that being mentioned, in case you are utilizing a confirmed, high-converting touchdown web page template, you shouldn’t have to fret about any of this as a result of it ought to already be integrated into its design.
#9 Begin Driving Visitors to Your Touchdown Web page With Paid Advertisements
You may’t know whether or not your lead magnet resonates along with your target market till you begin driving visitors to it.
We suggest testing your free provide with paid visitors as a result of paid visitors is focused, predictable, and scalable.
All main social media platforms assist you to run adverts on them so choose the one which makes essentially the most sense to your CPA enterprise.
If we needed to guess, LinkedIn is likely to be the perfect place to advertise your accounting providers, however that is additionally one thing that you could’t know till you take a look at it.
So create an advert marketing campaign, arrange a small each day price range, and begin working adverts. Then sit again and watch what occurs. Are individuals serious about your lead magnet?
If they’re, then you can begin step by step scaling your advert marketing campaign (assuming that it’s worthwhile).
In the event that they aren’t, then you should return to the drafting board, give you a greater lead magnet concept, after which take a look at it with paid adverts.
Take into account that you would possibly want to check a number of lead magnets till you discover one that actually resonates along with your dream clients.
#10 Optimize Your Touchdown Web page With A/B Testing
A/B testing, often known as break up testing, is a conversion charge optimization methodology that entrepreneurs use to optimize net pages:
- Create two variants of the identical web page: variant A and variant B. There needs to be solely ONE distinction between them (e.g. the call-to-action button colour). That’s the web page factor that you’re testing.
- Cut up your visitors in two and ship half of it to variant A and half of it to variant B.
- Run the experiment till it reaches statistical significance, then have a look at the outcomes and preserve the profitable variant.
Our software program has an A/B testing performance so it would do all of the mathematical heavy lifting for you.
Nonetheless, we suggest studying up on A/B testing statistics, as that may assist you to design higher experiments and interpret their outcomes extra precisely.
Additionally, understand that any given A/B take a look at is unlikely to result in a drastic enhance within the conversion charge, so don’t get your hopes up in that regard.
Whilst you would possibly get an occasional large win, the actual energy of A/B testing lies within the slight conversion charge will increase that add up over time.
That’s why you need to all the time be testing one thing!
Construct A Gross sales Funnel For Your CPA Enterprise with ClickFunnels 2.0!
ClickFunnels 2.0 has every little thing you should construct a gross sales funnel to your CPA enterprise:
- Gross sales funnel and touchdown web page templates.
- Visible editor that you should utilize to customise these templates.
- E mail advertising performance that means that you can ship broadcast emails, arrange automated e-mail sequences, and create e-mail workflows with behavioral triggers.
What’s greatest is that we have now a free trial which suggests that you could take a look at our software program with none threat.
So why not begin constructing your Worth Ladder gross sales funnel in the present day?
