10 of the Finest TikTok Advert Examples (+Why They’ll Make You Click on)

I’ve tried and tried, however I can’t crack the TikTok algorithm. Pals and friends frequently ask for recommendation on tips on how to get eyes and engagement there, and I hate to confess it, however I’ve obtained nothing.

Fortunately, TikTok adverts are right here to bypass the unknowns and attain your audiences, and the perfect TikTok adverts have created fairly the playbook to success.

Whereas TikTok’s future continues to be unsure — it’s already banned in a number of nations and is on the verge of the identical destiny in america — its advertising and marketing potential can’t be denied.

Entrepreneurs report that it has the third-highest engagement of all social media and it’s also the fastest-growing (rising 9% yr over yr from 2023). Let’s check out a few of the greatest TikTok advert examples so you possibly can reap a few of its rewards.

Desk of Contents

Not satisfied that TikTok is value investing your advertising and marketing {dollars} in? Listed below are some fast details and statistics which will change your thoughts:

• It’s reasonably priced: TikTok’s CPM is half the price of Instagram, a 3rd of the price of Twitter, and 62% lower than Snapchat. (eMarketer)
• After seeing an advert on TikTok, viewers belief the model 41% extra and are 31% extra prone to be loyal to the model. (TikTok)
• TikTok customers are 1.8x extra prone to persuade their household and pals to purchase the merchandise they bought beforehand (versus non-TikTok customers). (TikTok)
• 37% of TikTok customers in america made purchases both via hyperlinks on the app or straight on the platform. (Statista)

If you happen to’re new to TikTok, you’ll positively need to obtain a replica of our complete information to TikTok Advertising earlier than we proceed.

It’s free and offers you a powerful basis on harnessing the platform’s energy for enterprise success.

It’s also possible to try our article “TikTok Adverts Information: How They Work + Value and Evaluate Course of [+ Examples].”

In it, fellow HubSpotter Flori Needle breaks down the whole lot you must learn about creating an account, really constructing an advert within the platform, and getting authorized.

Preserve studying for inspiration for these adverts.

A TopView TikTok Advert is basically a video advert proven to customers instantly upon opening the app.

It seems as a three-second full-screen expertise earlier than transitioning into an in-feed model of the video with icons and the power to work together or navigate as you want.

Supply

TikTok claims customers are 1.5x extra prone to recall a model from TopView than different advert varieties, whereas a research by Kantar discovered 68% of customers have been extra prone to click on on TopView adverts than others.

The platform touts this as their most premium advert kind, and I don’t blame them for the publicity and undivided consideration it supplies. That mentioned, this advert kind is simply out there to pick out customers.

What’s it greatest for? Consciousness, web site site visitors, conversions (lead technology).

In-feed Movies

In-feed adverts seem straight in a person’s content material feed and resemble native TikTok movies minus a small “sponsored” tag.

These commercials may be video-based or picture (extra on that shortly), as much as 60 seconds lengthy, and embrace a call-to-action button that may direct customers to a web site, touchdown web page, and even TikTok Store.

(That is positively the preferred TikTok Advert kind.)

What’s it greatest for? Web site site visitors, conversions, app downloads.

In-feed Picture/Carousel Adverts

Whereas primarily identified for video, TikTok additionally means that you can add static picture content material, which brings us to the in-feed picture or “carousel” adverts.

This format is just like “Carousel” on Instagram. It means that you can add a number of photos in a sequence that customers should then scroll via to see all the message (although you too can automate the scrolling).

Not like movies, which individuals can passively watch, these adverts allow you to spotlight a number of issues and promote engagement/interplay together with your model in-feed.

What’s it greatest for? Web site site visitors, conversions/lead technology, engagement, and selling merchandise in TikTok Store.

Branded Mission (Hashtag Challenges and Results)

Branded Missions (generally known as Hashtag Challenges) are primarily bigger advert campaigns (normally centered round a hashtag or branded impact) the place manufacturers are paired with TikTok creators to create content material round their targets.

Fairly than crafting a completed advert, manufacturers are placing collectively extra of a inventive temporary to elucidate what they’re on the lookout for from creators and persuade them to take part.

Supply

A Branded Mission marketing campaign should embrace:

• ​Bundled Function Web page (Branded Hashtag web page and/or Branded Impact web page)
• ​Branded Mission Web page
• ​Branded Mission Particulars Tab
• ​Branded Mission Submission Tab
• ​Mission Middle Web page

Extra particulars on these from TikTok right here.

What’s it greatest for? Constructing model consciousness and producing engagement.

Spark Adverts

Merely put, Spark Adverts are like “Boosted” posts on Fb or Instagram — present content material you determine to advertise to new or bigger audiences with promoting.

The distinction right here is that it may be content material in your profile or from different customers who’ve granted permission to advertise their movies.

In different phrases, you possibly can share any of the good user-generated content material clients create about your product. This enables manufacturers to get essentially the most out of content material already proving to work, working “smarter, not more durable.”

Spark adverts are displayed in-feed like they have been initially posted however add a call-to-action butt that may drive site visitors to a model’s TikTok profile, web site, or TikTok Store.

What’s it greatest for? Constructing consciousness, belief, conversions, Tiktok Store gross sales, and buyer appreciation.

TikTok advert movies may be as much as 60 seconds lengthy, however even the platform recommends retaining them 9 to fifteen seconds lengthy, as these are likely to carry out greatest.

It’s at all times clever to maintain your content material brief and candy to keep away from dropping your viewers’s consideration and likewise leaving them wanting extra.

(And prepared to click on to get it.)

Much less Produced

Gaining reputation throughout the COVID-19 lockdown, TikTok turned identified for the less-refined manufacturing worth of its movies.

Folks from all walks of life might edit and share movies and the bulk have been shot vertically on a smartphone, had no fancy sound or lighting, and have been normally in houses or real-life scenes/settings.

This fashion turned a platform staple and key to adapting to its tradition.

Conversational Tone

One other staple of TikTok is its conversational tone. A lot of the content material options folks talking to the digital camera or with a story voiceover, making info accessible and simple to grasp. It’s uncommon to see unique content material that doesn’t observe this fashion, and nice TikTok adverts are likely to emulate it.

General, the perfect TikTok adverts really feel native to the platform, aligning with the fashion of the content material shared there and what your specific target market needs and does there.

A lot of the factors above come again to this, however listed here are a couple of different issues we generally see:

• Specializing in the shopper (their ache factors, pursuits, issues, and experiences)
• Incorporating developments (memes, matters, sounds, and so forth.)
• Working with in style, related influencers or creators

Let’s check out some examples of adverts that seize these components effectively and what you possibly can study from them.

• It makes use of a compelling hook to seize your consideration.
• The advert makes use of a Gen Z narrator to enchantment to the demographic on the platform. 78% of Gen Z within the US reviews utilizing TikTok_, in keeping with Measure Protocol.
• The advert makes use of a well-liked impact on TikTok, often known as inexperienced display screen, permitting the creator to reveal how simple it’s to join DoorDash. Combining all these ways offers you a video that appears and feels genuine to the platform.

The Lesson: Know your viewers. From the creator to the hook, it’s clear who DoorDash is making an attempt to enchantment to with this advert: younger adults who need some additional money for enjoyable issues like AirPods. Get to know your purchaser persona and cater your TikTok advert to talk to all their pursuits.

3. SuperGoop

Like many millennial girls, my “for you” web page is usually filled with make-up and skincare ideas. So, this SuperGoop TikTok suits proper in.

In it, a creator reveals viewers tips on how to get a “glowy” summer season look utilizing two SuperGoop merchandise.

What We Like:

• A swift size of 29-second
• “Hacks” and how-tos are in style on TikTok. This advert delivers worth as a tutorial for fixing a standard downside.
• Capitalizes on a easy, first-person narrative voiceover.
• Ends with a name to motion; telling viewers to “store now” for the product featured within the video

The Lesson: All the time finish with the following steps on your viewer. It’s one factor to persuade somebody to need your services or products, however should you don’t inform them tips on how to really get their palms on it, you solely create extra friction.

4. HelloFresh

There’s nothing worse than watching an advert that feels scripted or compelled. One approach to get round that is by filming a vlog-style video, like this one from HelloFresh:

What We Like:

• Grabs your consideration by mentioning a standard ache level: spending an excessive amount of on the grocery retailer.
• Reveals all the buyer journey, from unboxing to having fun with the meal with a liked one. Viewers get a full recap of a real-life buyer expertise.
• Her advice feels private, virtually like an endorsement from a trusty buddy.

The Lesson: Inform a narrative. A part of what makes this advert interesting is that it takes you on a story journey with the primary character. You’re launched to her and her relatable ache level and are compelled to stay round to see how issues end up for her.

Storytelling is a tried-and-true technique in any type of advertising and marketing, and TikTok is not any totally different.

5. JCPenny

What We Like:

• Advert is framed as a “buying haul,” which is a well-liked format on social media.
• Makes use of a first-person narrative
• Highlights a number of JCPenny merchandise in actual life
• It’s well timed/seasonal, making it much more related to its target market.
• It’s messaging is sincere. It acknowledges that individuals don’t at all times consider the model as stylish or younger anymore however makes use of the video to show why that’s a mistake.

The Lesson: Sort out objections head-on. I like that JCPenny acknowledged the potential objections of their viewers and addressed them straight. This reveals they perceive who they’re speaking to and are able to show them improper.

6. Crumbl

Crumbl takes a much less standard strategy with this TikTok Advert, leaning into studio photographs of its treats and never a single human face — however this works for a model identified for its aesthetics.

What We Like:

• It’s visually hanging — a feast for the eyes. This advert makes use of shiny colours, swelling music, and slow-motion photographs of its cookies to seize the viewer’s consideration and pique their cravings.
• It makes use of humor and the uplifting message of celebrating “small wins” to attach with viewers.
• Stays true to the Crumbl model and character.

The Lesson: Keep true to your model. Whereas a speaking head-style video doesn’t actually make sense for Crumbl’s providing, they knew their younger viewers was on TikTok, and it’s someplace they wanted to be. So, they obtained inventive.

Fairly than leaning into developments that didn’t align with their model, they mixed different platform methods that did (humor and motivation) to create one thing that feels genuine to them.

7. Kung Fu Tea

Hashtags play an essential position on social media. They assist customers discover related movies and join with these with comparable pursuits.

For entrepreneurs, they will additionally increase a publish‘s visibility and attain. Kung Fu Tea’s #BobaChallenge is the right instance of a model harnessing the facility of hashtags in a Model Mission on TikTok.

The problem is easy: Stab a straw in your boba cup together with your eyes closed. Foolish? A bit, but in addition extremely partaking, easy to execute, and efficient at creating real reactions. In consequence, the #BobaChallenge went viral, racking up 1000’s of likes and shares.

What We Like:

• It’s playful. The problem invitations shoppers of all backgrounds to take part in a relatable expertise (making an attempt to crack the seal in your Boba) and never take themselves too significantly.
• Makes use of a hashtag to encourage UGC and create a way of neighborhood.

The Lesson: Create a way of neighborhood. Social media is all about connection, and utilizing your TikTok Advert to convey folks collectively over a shared expertise or love of your product is an effective way to make use of this to your benefit.

8. Clearly

Here is one other instance of a Branded Mission centered round a hashtag — however this one leverages TikTok influencers.

Clearly, an eyewear firm, kicked issues off with a branded hashtag (#ClearlyTransform) asking folks to point out their greatest look with their favourite pair of glasses.

The general aim was to assist folks really feel assured whereas carrying glasses and introduce Clearly as a model that may make that attainable.

To unfold this message even additional, Clearly partnered with 5 high-profile creators, together with TikTok star Leenda Dong (who has 17 million followers).

What We Like:

• The relatable mission of desirous to really feel snug and assured in your glasses.
• Makes use of a hashtag to encourage UGC and create a way of neighborhood
• By partnering with TikTok influencers, the problem generated 241,000+ video submissions, 32.7 million engagements, and 12,000 new followers over six days.

The Lesson: Related influencers or creators can actually assist develop the attain of your content material. Discover how your model can accomplice with these your viewers loves in your TikTok Advert.

Study extra about that right here.

9. Quince

Like Crumbl, Quince, a life-style model aiming to make luxurious fashion extra reasonably priced, leans into aesthetics in its advert.

What we like:

• It’s brief and candy.
• Creates a way of calm and luxury, precisely the sensation one would need from their fall bedding.
• Nonetheless leans into TikTok’s low-production fashion with the bed room setting and real-life behind-the-scenes narrative.

The Lesson: Be concise. Your video doesn’t should be lengthy to get its message throughout. Depart your viewers wanting extra.

10. CoverGirl

Like SuperGoop, CoverGirl leans into the recognition of magnificence tutorials on TikTok by creating one utilizing its new basis.

The video reveals a make-up fanatic making use of the muse and hyping up the outcomes. The viewers is getting worth by seeing the product “in motion” and studying a couple of ideas from the narrator.

What we like:

• It reveals the product in motion, not solely educating shoppers tips on how to use it but in addition proving the outcomes it may possibly ship.
• It comes off as pleasant and approachable, not salesy.

The Lesson: Present your product in motion. Nothing quiets doubts like having the ability to see how a product really performs. Subsequent to samples and trials, “demonstrations” like these are the most effective methods to scratch that itch in patrons.

Want extra examples? TikTok has a listing that shares high-performing adverts. You’ll be able to filter by aim or advert kind for extra inspiration. All you want is a TikTok Adverts profile.