10 of the Greatest Promotional Product Movies Ever

What’s a product video?

A product video explains and visually reveals a product‘s tangible advantages. Numerous these movies emphasize a product’s distinctive options. Nonetheless, one factor differentiating a very good product video is its capability to exhibit the way it solves issues.

As a rule, outstanding product movies embody the next:

• Partaking dialogue and narration
• Lengthy sufficient to completely clarify the product and its advantages however quick sufficient to maintain the viewer’s consideration
• Professionalism, with out being “stuffy.”
• Empathy and relatability

Product Movies for Advertising: Why They’re Necessary

Easy methods to Create Product Movies

Listed below are some suggestions and tips for creating an impressive product video.

1. Embody context.

Present your services or products in use or clear up an issue generally confronted by your viewers. For instance, paper towel firm Bounty’s Twitch-themed product video advert exhibits a gaggle of players enjoying an intense online game.

When one of many players unintentionally knocks over his drink along with his laptop mouse, he makes use of Bounty to rapidly collect up the spill earlier than it might injury his gaming tools.

The video exhibits a state of affairs the place a Bounty paper towel could be most useful and the way rapidly the product can clear up the spill.

2. Do not simply present your product — discuss it!

Movies exhibiting a product trying photogenic in opposition to a reasonably backdrop might be eye-catching, however they should convey extra about how the product works or what makes it distinctive.

When making a product, go in-depth and discuss its distinctive options, the story behind it, or – on the very least – tips on how to use it. The next product video varieties are glorious codecs for a product show-and-tell:

• Demos: Present the product in motion as somebody makes use of it.
• Tutorial: Exhibit to your viewers tips on how to use the product.
• Explainer: Clarify how a product works and inform the story of the way it got here to be.

3. Customise your video.

Embody components in your product video that ties it to your model. You are able to do this by together with the model’s brand or colour scheme related to the corporate.

Different components can embody utilizing the identical host, spokesperson, track, or motif in each video.

4. Maintain your viewers in thoughts.

Your product movies must relate to your viewers and their experiences. So, showcase your merchandise in situations that apply to your goal demographic.

For instance, Glossier’s make-up and skincare firm motto is “We make merchandise impressed by actual life.”

To push this message, the corporate’s product movies typically come as “Get Prepared with Me” movies (GRWM for brief). The ladies of their movies get up within the morning and present viewers how they apply Glossier merchandise earlier than beginning their day.

5. Do not fearmonger.

Don‘t scare individuals into buying your product by making it look like they’re lacking out or one thing horrible might occur in the event that they don‘t use it. As a substitute, deal with the advantages of your product and what it might add to a client’s life.

6. Have enjoyable.

Inject some humor and character into your product video. Doing so will make your video extra thrilling and showcase your model’s identification. It would additionally assist your product stand out from opponents.

7. Embody a name to motion.

10 Promotional Product Movies That Make You Need to Purchase

1. Microsoft Floor Professional 9 that includes Bri Corridor

Microsoft collaborates with content material creator, influencer, and artist Bri Corridor to display the Floor Professional 9’s options and makes use of.

In her TikTok video, Bri makes use of the Floor Professional to digitally draw herself as a superhero. Bri speaks to viewers casually, explaining how the product’s light-weight and transportable construct permits her to attract wherever she desires and preserve her work readily available.

It is simple and useful to fold influencer advertising and marketing into your product movies. Influencers can introduce your product to their viewers and present distinctive methods to make use of it.

Within the case above, Bri exhibits artists how the Microsft Floor Professional 9 might be an inventive device.

2. Smashbox All the time On Liquid Lipstick that includes Champagne Becca

In a product video for its All the time On liquid lipstick, make-up firm Smashbox collaborated with TikTok content material creator Champagne Becca. Within the video, Becca exhibits how the product stays on after consuming a burger.

In the event you’ve ever worn lipstick, then you recognize conserving your lipstick after consuming something is a virtually unimaginable process. Smashbox is aware of its viewers and the widespread downside they take care of, leading to a useful and relatable product video.

3. JW Pet Cat Catnip Mister

TikTok content material creator Abram Engel makes movies testing varied cat toys on his cat Kurt.

The video under exhibits how Kurt reacts to JW’s product, Catnip Mister, which lets off a mist of catnip and comes with a protracted cat toy to encourage play. The product video additionally exhibits Abram going by means of the method of assembling and activating the toy.

Abram’s video is a superb instance of exhibiting a product in motion.

 4. Scrub Daddy’s New Grill Brush

Scrub Daddy, a cleansing product firm, launched its new grill brush with a product video utilizing the model’s signature chaotic and humorous fashion. Like Scrub Daddy, be happy to make use of humor and informal language to interact your viewers.

The video humorously explains tips on how to use the product and its distinctive options.

5. Fenty Magnificence’s Tender Matte Powder Basis Tutorial

Fenty Magnificence founder and pop star Rihanna hosted a YouTube tutorial exhibiting off the model’s powder basis and tips on how to use it.

Rihanna takes a enjoyable, playful strategy to showcase the product and even does somewhat glad dance on the of the video when her look comes collectively. Once more, somewhat character goes a good distance.

6. Pixel Pill Evaluations by Marques Brownlee

Marques Brownlee provides a radical assessment of the Google Pixel Pill.

What makes this product video completely different from others is that he shares an anecdote in regards to the historical past of tablets and the way the pill market has modified, giving viewers better context behind Google’s new product.

The YouTuber particulars the pill’s design, options, and professionals and cons. As Marques speaks, viewers are proven a close-up of the product.

7. Samsung’s ViewFinity S9 Introduction

You don‘t at all times want a voiceover, influencers, or character to make your product video stand out. Typically, you’ll be able to let the product communicate for itself. Samsung’s product video for the ViewFinity S9 has no verbal dialogue.

As a substitute, it introduces two graphic designers and follows them as they use the product’s completely different options for his or her mission. The product video stands out because of its visually gorgeous video, catchy music, and storytelling.

8. Keith Lee Meals Evaluations

 TikTok content material creator Keith Lee is thought for his trustworthy, humorous, and relatable meals evaluations. Within the video under, Keith companions with Wingstop to assessment the restaurant chain’s Marvel-inspired “secret” flavors. 

Keith’s product video proves you do not at all times want high-end tools, particular results, or music to make a video pop. In his case, his real response and awe of the meals’s flavors are sufficient to generate buzz. 

 9. Apple’s MacBook Air 

 Apple’s product video for MacBook Air consists of completely different designers, engineers, and consultants from Apple explaining varied elements of the laptop computer.

Much like Samsung’s product video, Apple’s consists of prime quality visuals and thematic music to maintain viewers intrigued. 

10. Purina Pet Meals 

The video does not present a selected Purina product, nevertheless it takes viewers (and schoolchildren) behind the scenes of making Purina pet meals.

To construct belief along with your target market, have your product video take them behind the scenes to indicate the science, thought, and course of that goes into creating your merchandise. 

All of the product video examples above transcend simply giving details about the merchandise; additionally they embody character, humor, and relatability. In your subsequent product video, take into consideration your viewers and their widespread downside or want.

Then consider how one can present your product fixing their downside or fulfilling their wants. Do you wish to accomplice with an influencer, present the product in motion, or give a tutorial? Or do you wish to attempt all three?

Creativity is important in creating the appropriate product video in your model, regardless of the tactic you select, and now you could have a number of examples for inspiration.

Editor’s notice: This put up was initially revealed in October 2017 and has been up to date for comprehensiveness.