TikTok isn’t only a Kesha banger or the sound of a clock anymore. It’s a platform the place customers can effortlessly scroll by way of a various array of brief video content material, starting from viral dance strikes to the newest celeb gossip and cooking hacks.
No matter one’s curiosity, TikTok affords an array of influencers with distinctive niches and content material for everybody to take pleasure in. On this weblog, we highlight a few of the prime TikTok influencers that manufacturers ought to regulate in 2024.
Why TikTok influencer advertising and marketing is crucial for manufacturers
Let’s be trustworthy, our consideration spans aren’t what they was, and most of the people now devour content material by way of social media and brief video platforms like, you guessed it, TikTok! The first customers are Gen Zers, who make up 60% of TikTok’s viewers.
So, why does Gen Z love TikTok a lot? Gen Z yearns for authenticity and prefers content material from “actual individuals” fairly than company robots, which is comprehensible. TikTok affords a platform the place people can share their experiences and provides recommendation in a secure area, fostering a way of neighborhood.
GRIN’s article delving into All the things You Must Know About TikTok Influencer Advertising additional explores the intricacies of promoting to Gen Zers.
GRIN’s TikTok influencer checklist: prime creators to comply with in 2024
1. ZZZachariah
Whether or not he’s testing out cooking devices such because the Betty Crocker Bake’n Fill Bake Set or embodying considered one of his well-known wigged characters, Zachariah Porter, higher generally known as ZZZachariah on TikTok, is certain to maintain everybody entertained together with his relatable but comedic content material.
He presently has 4 million followers and has expertise working with manufacturers comparable to Visa. His content material could be excellent for manufacturers searching for relatable, humorous content material that includes their merchandise.
2. Cozy.video games
Kennedy Rose is her title and coziness is her sport. Along with her earthy tones aesthetic, soft-spoken voice, and interesting gaming content material like Animal Crossing, she affords viewers heat and authenticity. With over 500,000 followers, her content material spans from sport evaluations to adorning and life-style vlogs, all radiating coziness.
She has loads of expertise working with manufacturers and presently has a partnership with Greatest Purchase. Her content material would swimsuit any model on the lookout for a relaxed but interesting vibe.
3. Yourchubbyvintagenana
The well-known grandfluencer, Diane Shiffer, affectionately generally known as Yourchubbyvintagenana, welcomes viewers into her pleasant classic dwelling. There, she graciously serves espresso in delicate china cups whereas offering comforting recommendation.
Her content material continuously showcases her baking home made items and sharing life-style vlogs, all whereas adorned in classic apparel. Shiffer’s tranquil and comfy demeanor has garnered her 970,000 followers. Manufacturers searching for a relaxed and comfy strategy would discover her a great collaborator.
4. S_johnson_voiceovers
Stefan Johnson, self-proclaimed “Snack Daddy,” makes use of his velvety baritone voice to evaluate numerous snacks/meals together with Eggo Brunch in a Jar, a cream liqueur, (it’s a factor) and Sonic’s Peanut butter burger (that can also be a factor).
The snack fanatic’s content material has captured the appetites of over 7.8 million followers. His content material is seasoned with humor and honesty, providing a fusion of leisure. He has collaborated with manufacturers comparable to Pandora, Mcdonalds, and Cartoon Community. Manufacturers searching for a mix of enjoyable and honesty would discover nice synergy with him.
5. Mualesandro
Magnificence guru Alessandro Cardoso believes within the mantra “honesty over hype.” Along with his magnificence blender at hand, he delivers trustworthy evaluations on make-up merchandise starting from drugstore to excessive finish, making certain you at all times put your greatest face ahead. Consider his strategy as that of a hilarious but trustworthy bestie. His no-nonsense and humorous content material has snagged him 1.1 million followers. Manufacturers aiming for participating and entertaining content material that resonates with a youthful viewers ought to think about collaborating with him.
6. Trendycurvy
With Kristine Thompson, vogue isn’t nearly traits—it’s about empowerment and enjoyable. From vogue hacks to experiments, she’s at all times exploring how totally different kinds flatter a curvy physique, providing up recommendation and inspiration alongside the way in which. Her ardour for vogue has earned her 1.8 million followers. The model aficionado has expertise with collaborating with manufacturers like Cetaphil.
7. Money.and.savv
Savannah Sylvester’s pup, Money, could also be a pint-sized canine, however his sassy angle is bigger than life. On TikTok, Money is seen curled up in his cozy donut mattress whereas his proprietor greets him, saying, “Oh, take a look at this good-looking bobansome.” In direction of the top of the video, that’s when the tiny pooch lunges.
The feisty demeanor of the Pekingese Chihuahua combine canine has garnered over 1.1 million followers. The pair has collaborated with manufacturers comparable to Bloom. Manufacturers aiming for a pet-friendly humor vibe ought to think about partnering with them.
8. Thehomosapienexperience
When shopping by way of the TikTok web page of besties Brandon Contreras and Matt Curiano, you’ll discover of their bio that it’s described as “A Queer Area to Snort and Love.” Viewers will definitely just do that! The fabulous duo’s content material ranges from hyping you as much as participating skits, comparable to reacting to a marriage speech as your supportive homosexual greatest associates.
Their unbeatable chemistry and extremely relatable content material have skyrocketed them to over 1.4 million followers. They’d be excellent for manufacturers looking for upbeat and inventive vibes.
9. Lookinggoodinphotos
Us millennials have that one pose… yeah, what pose I’m speaking about – that teapot pose or that awkward squad pose in group pictures. Effectively, Christine Buzan is right here to repair that and make all of us look snatched in 2024. She goes over poses to facial expressions and poses for each physique sort so you possibly can all look image excellent. Her informative and easy-to-follow information has garnered her over 1.7 million “posers” (her time period for followers). She has expertise working with manufacturers like Adore Me and Pantene. Manufacturers seeking to seize consideration ought to collaborate along with her.
10. Da_narrator
Whether or not you’re looking for a top-notch film suggestion from numerous genres or brief movies, Bryce Vaughn’s web page has acquired you coated. The self-proclaimed “movie junkie” affords concise descriptions and mini-reviews with none plot giveaways, making certain viewers can watch with ease (as a result of no one likes spoilers).
Vaughn has earned over 2.8 million followers and has labored with manufacturers like Hulu. Manufacturers aiming to staff up with a film aficionado ought to undoubtedly think about working with him in the event that they wish to make their collaboration a blockbuster hit.
Key takeaway: Prime TikTok influencers are right here to remain.
Because the platform grows in recognition, particularly amongst Gen Z, it’s secure to say that TikTok influencer advertising and marketing is right here to remain. The creators listed on this weblog are simply 10 of hundreds of thousands of creators you possibly can leverage to carry authenticity and relatability to your subsequent marketing campaign.
