10 product launch e-mail examples [+what they did right]

Studying Time: 15 minutes

If you’ve created a terrific product, all that must be finished is selling it to get prospects. However, that’s simpler mentioned than finished, seeing as there’s quite a lot of issues it’s important to get proper to have a profitable product launch.

One in every of these is advertising your product launches nicely. That’s the place product launch emails are available. They assist inform your viewers in regards to the new product and provides it the enhance it wants.

The excellent news is that People need to obtain promotional emails. As not too long ago as November 2023, manufacturers skilled a 24.5% improve in orders. This was after sending greater than 2.5 billion promotional emails, a 35.3% improve from 2022.

To make the best first impression, your product launch emails must hit dwelling.

After studying this put up, you’ll know precisely how to try this.

Right here’s what we’ll cowl:

• Varieties of product launch emails
• The best way to write product launch emails
• Product launch e-mail examples

Varieties of product launch emails

Product launch emails are a key a part of any product launch marketing campaign. Relying in your advertising purpose, you need to use them to announce a brand new product or characteristic, encourage pre-orders, or generate pre-launch buzz. 

Most significantly, product launch emails present all the small print the prospects must make a purchase order.

Listed below are the several types of product launch emails that you need to use as part of your marketing campaign, every with its personal advantages:

• Product launch emails. These emails are used to share information about new merchandise or a brand new model of an present product.
• Assortment launch emails. You should utilize assortment launch emails to showcase your new product line or assortment.
• Pre-order emails. The sort of e-mail is shipped out earlier than or throughout a product launch to generate curiosity and to encourage prospects to position orders prematurely.
• Product version launch emails. Entrepreneurs use these emails to announce a restricted version of merchandise and construct anticipation round them.
• Product characteristic bulletins. A majority of these emails are used to announce new options of a product.

The best way to write product launch emails

Crafting compelling product launch emails requires a strategic strategy to captivate your viewers and drive engagement.

“Mirror on previous product launches; they’re a goldmine of insights. Analyze suggestions, be taught from errors, and rejoice wins.  At Omnisend, we all know the worth of leveraging historic knowledge to refine methods. Every launch is an opportunity to reinforce, making certain future success by way of steady enchancment.”  – Rytis Lauris, CEO & Co-founder of Omnisend

Listed below are key suggestions to make sure your emails resonate successfully:

Section your record and personalize the messaging

Keep away from blasting each subscriber with normal product launch emails. As an alternative, tailor customized and related messages for the segments most definitely to purchase. Let previous purchases or exercise information you.

Craft easy however compelling topic strains

Make investments time in drafting a catchy topic line that piques curiosity. It ought to entice your subscribers to be taught extra about what it’s important to supply.

You need to keep away from utilizing generic or imprecise phrases like “Now we have one thing new for you”. As an alternative, be particular and use benefit-oriented language.

Create a way of urgency

Embody time-sensitive gives or unique offers to instill a way of urgency. Clearly talk the limited-time nature of your product launch promotions. This could immediate faster motion out of your viewers.

Use persuasive visuals and scannable content material

Excessive-quality photos and movies may help create an impactful, constructive first impression. Use interesting visuals that load effectively to showcase your product’s options.

Additionally, make your e-mail straightforward to learn through the use of bullet factors, brief paragraphs, and subheadings.

Embody a transparent call-to-action

Have a transparent and compelling CTA telling readers what to do subsequent. Ideally, you need to direct recipients to your product web page. Guarantee your CTA is seen, actionable, and pressing.

Check and refine

A/B check completely different parts of your e-mail, together with topic strains, visuals, or CTAs. Analyze the information to repeatedly refine your strategy to product launch emails. Additionally, ship check emails to substantiate your message appears to be like good throughout completely different gadgets.

10 product launch e-mail examples

If you happen to’re on the lookout for some inspiration to your subsequent product launch e-mail, look no additional.

We’ve compiled a listing of 10 finest product launch emails that can assist you get began.

From eye-catching visuals to witty copy, these product launch emails hit the best notice.

1. Partake Meals

Topic line: We virtually can’t imagine our eyes 👀

Kind: New product launch

The brand new product launch e-mail marketing campaign from Partake Meals, an allergen-friendly snack firm, will get a number of parts proper by following e-mail topic line finest practices.

First, the brief and emoji-infused topic line is designed to spice up engagement. In any case, 58% of individuals will open an e-mail if the topic line has an emoji.

And, 44% of those that use emojis are probably to purchase from manufacturers that use emojis to promote merchandise. Adobe’s research additionally exhibits manufacturers that use emojis are perceived as approachable and pleasant.

The second aspect this product launch e-mail will get proper is the variety of phrases within the topic line. The candy spot for reinforcing open price is between 5 and seven.

A satisfying coloration palette and a transparent worth proposition mix to generate pleasure in regards to the new product.

Essentially the most fascinating aspect, in fact, on this product introduction e-mail, is animation. Other than including an additional layer of visible curiosity, animation may help strengthen model id and enhance model recall. These are the explanation why 51.28% of entrepreneurs are utilizing animated GIFs in advertising emails.

There are other ways to make use of animation in emails, proper from showcasing how the product works to highlighting the important thing message within the e-mail.

Right here, Partake Meals has used animation within the background to match the brand new product’s identify (“delicate baked birthday cake”), emphasizing the celebratory temper.

What this product launch e-mail does proper:

• Quick and crisp topic line that pulls consideration
• Attractive visuals
• A really clear worth proposition
• A well-placed emoji that provides levity and persona to the message
• A distinguished CTA

2. Amundsen Sports activities

Topic line: Our Coming Soons ❄️

Kind: Product assortment launch

If you’re trying to give your loyal prospects particulars of your upcoming merchandise, take an in depth have a look at this new product announcement e-mail from Amundsen Sports activities, an outside clothes model.

The brief and easy topic line and the emoji inform readers what to anticipate and why they need to open the e-mail.

In our analysis of the finest Black Friday e-mail topic strains, we discovered that emails with to-the-point and brief topic strains are the highest-converting ones. 

When opened, Amundsen’s e-mail tells readers precisely what they should know earlier than including the merchandise to their want record. The clear design and use of minimal textual content make this e-mail really feel elegantly understated, whereas nonetheless managing to pack in all of the important particulars in regards to the new product.

Like different product launch emails on this record, Amundsen Sports activities’s e-mail makes good use of visible hierarchy to get the message throughout successfully. Along with the copy, the structure, design, and even the colours you utilize could make a giant distinction in how your message is acquired by recipients.

Whereas the visuals information recipients by way of, the headings and subheadings break up your content material and make it simpler to scan.

What this product launch e-mail does proper:

• A clear, clutter-free design that pulls consideration to the product assortment.
• Clear info on what the upcoming merchandise are, why readers want them, and the right way to purchase them.
• A to-the-point topic line with a related emoji.

👉 Take an in depth have a look at Amundsen Sports activities use of emails: Amundsen Sports activities’ e-mail advertising technique

3. Holo Taco

Topic line: Put together to be 🧲attracted🧲 TOMORROW💅

Kind: Product launch announcement

Well timed and visually fascinating, this product teaser e-mail marketing campaign from Holo Taco, a model that makes holographic nail polish, is all about drawing consideration to its new magnetic nail polish assortment.

Holo Taco’s emails are at all times full of vitality and pleasure, and their most up-to-date one for the magnetic nail polish is not any completely different. The usage of daring colours and dynamic imagery within the e-mail actually makes it e-mail pop, and it’s certain to get recipients excited in regards to the new product.

The topic line has all the weather that may pique the readers’ curiosity, proper from energy phrases similar to “put together” and “attracted” to creating a way of urgency with “tomorrow.”

Actually, a Worldata research has discovered utilizing the phrase “tomorrow” within the e-mail topic line can improve open charges by 25%.

Incorporating emojis in your emails needs to be finished thoughtfully. Whereas there’s no strict guideline on their best amount, making certain emojis align together with your message and branding is vital to constructing belief in your model.

For example, Holo Taco’s topic line has two magnets that convey that the product has one thing to do with magnets, and likewise create a way of urgency through the use of the colour crimson.

To get the steadiness of emojis proper, you will need to know your target market. Moreover, use emojis in e-mail topic strains to save lots of house, convey emotion, and make your messages stand out.

One other factor this product launch e-mail from Holo Taco will get proper is the timing. The e-mail was despatched out simply earlier than the vacation season to advertise the giftable assortment.

If you happen to’re trying to ship a product launch e-mail for the vacation season, you’ll need to ship it out on the proper time—not too early (folks will overlook) and never too late (you don’t need to miss the hype).

What this product launch e-mail does proper:

• Begins the topic line with an motion phrase that entices readers.
• A short however compelling message that offers recipients simply sufficient info to whet their urge for food with out giving an excessive amount of away.
• Good use of emojis within the topic line and e-mail in step with the model communication fashion.
• A high-quality, participating picture.

4. Grammarly

Topic line: NEW: Tone detection has arrived! 🤔 🤩 👍

Kind: Product characteristic announcement

Creating an efficient product launch e-mail is all about reaching the right mixture of an attractive topic line, useful content material, and visuals that assist the textual content.

That is precisely what this product launch e-mail from Grammarly, a well known proofreading platform, does when saying the brand new AI-based tone detector. The product launch e-mail does two issues nicely:

• It addresses the readers’ ache level (understanding how their e-mail comes throughout to readers).
• Makes use of animation to point out how the tone detector works.

As you possibly can see, the e-mail attracts consideration to crucial info with the assistance of animation. This system may help you make sure that your e-mail stands out in recipients’ inboxes and that they’re in a position to rapidly perceive and act in your message.

Whereas utilizing animated GIFs, notice that bigger GIFs are poorly optimized for sure gadgets. 

To keep away from loading points, you’ll want to ensure the file measurement is lower than 250 KB.

What this product launch e-mail does proper:

• Use of animation to hook readers and show how the product works.
• Concise, but, informative textual content.
• A transparent CTA that highlights the worth of the product somewhat than forcing readers to “join” or “buy.”
• Intelligent use of related emojis within the topic line.

5. Huckberry

Topic line: Huckberry 🤝 Taylor Sew

Kind: Restricted-edition product assortment launch

Let’s have a look at all the weather that Huckberry’s product launch e-mail aces.

Relating to a limited-edition product launch e-mail, it’s essential to create a way of urgency. In our analysis, we’ve got discovered that better-performing e-mail topic strains have shortage and time references similar to “now,” “whereas they final,” “till midnight,” and “at the moment.”

Additionally, you will want to focus on the distinctive options of the gathering, like unique designs or restricted portions to faucet into the worry of lacking out (FOMO) of your viewers.

Huckberry’s e-mail topic line does this nicely by merely stating “restricted version product assortment launch.”

Among the best practices to make your e-mail stand out is to make use of eye-catching visuals like photos or movies. Relating to capturing consideration and showcasing product options, video e-mail advertising is especially efficient.

Whereas this product launch solely makes use of photos, the visible impact it achieves is definitely one in all its strongest factors.

Together with top-notch product images, one of many parts that stand out on this product launch e-mail design is the uneven visible hierarchy. 

Uneven visible hierarchy is a vital design precept in e-mail design. It lets you create a hierarchy of data that’s straightforward to your recipients to know at a look.

There are just a few other ways to create an uneven visible hierarchy in your e-mail designs.

You should utilize completely different font sizes, colours, textual content therapies, or completely different sizes of photos to create visible cues to your recipients. In any case, the purpose is normally the identical: to information the reader’s eye by way of the e-mail in a method that is sensible and highlights crucial info. 

And, Huckberry features a easy and direct call-to-action so recipients know the right way to buy the gathering.

What else?

The introductory paragraph compares the collaboration between Huckberry and Taylor Sew with the well-known NFL pair of Montana and Rice—one thing that’s certain to resonate with its target market.

This messaging catches the eye of each the goal teams—those that love Taylor Sew model and people who are followers of NFL stars. This helps construct belief in Huckberry too.

What this assortment launch e-mail does proper:

• Speaks buyer language (goal prospects are males who find out about Montana and Rice [NFL stars] and Scorsese and De Niro).
• Makes use of model recognition to draw consideration (Taylor Sew is without doubt one of the finest Shopify clothes shops)
• Creates a way of urgency (“snap your sup earlier than this limited-edition launch turns into historical past”)
• Showcases a number of merchandise, giving prospects just a few choices to test
• Incorporates unbelievable product photos

👉 Study extra about making a successful product line for ecommerce.

6. Meow Meow Tweet

Topic line: Once we say “throughout”… 😉

Kind: Product launch

Meow Meow Tweet, a Brooklyn-based firm, makes all-natural, vegan, and cruelty-free skincare merchandise. Their product launch e-mail for “Aloe Rose Lotion” ranks among the many finest skincare e-mail examples.

It begins off with a cheeky topic line, follows it up with neatly organized textual content that pulls your consideration to crucial options of the brand new product, and ends with a transparent CTA.

Relating to e-mail advertising, a humorous and witty topic line could be your finest good friend. Not solely will it allow you to stand out in a crowded inbox, however it could possibly additionally assist encourage your recipients to truly open and skim your message.

After all, not all e-mail topic strains should be humorous. However in case you’ve bought a humorous message to share together with your subscribers, why not go for it?

Just a little little bit of humor can go a good distance in the direction of making your emails extra participating and memorable.

So what makes a great humorous or witty e-mail topic line? 

Your topic line needs to be associated to the content material of your e-mail in a roundabout way. In any other case, your recipients might really feel misled and even aggravated. Be artistic together with your wordplay and don’t be afraid to experiment. In any case, a part of the enjoyable of a humorous topic line is seeing how far you possibly can push the envelope.

What this product launch e-mail does proper:

• Piques curiosity with a cheeky topic line ( “after we say “throughout”… 😉.”)
• The restricted coloration palette and uncluttered design optimize readability.
• Nicely-written copy that ties the advantages of the product to the corporate’s values.
• Intelligent use of emojis all through the e-mail.

👉 Associated: Learn to create efficient CTA buttons in emails

7. Ugmonk

Topic line: 🚀 IT’S LIVE! Meet the New Collect Assortment

Kind: Pre-order e-mail

Ugmonk’s Collect assortment is all about bringing a technique to the standard insanity that occurs if you work.

To advertise their new magnetic desk organizer assortment, Ugmonk has provide you with a pre-order e-mail that leverages minimal design and concise, customized copy that speaks to the reader immediately.

The opposite parts that make this a great pre-order e-mail instance are a clear picture and a robust CTA that permit the e-mail to realize what it got down to do.

Moreover, Ugmonk’s product launch e-mail makes use of one energy phrase within the topic line and two within the headline.

Energy phrases are persuasive phrases confirmed to be efficient in influencing folks. They improve open charges, and embody “introducing”, “new”, “replace”, and “verified”.  

For finest outcomes, use energy phrases sparingly. They’re efficient as a result of they stand out from the remainder of the content material. Nevertheless, in case you use energy phrases too typically, they are going to lose their affect.

Make sure to use them within the topic line, which is the very first thing your readers will see, and all through the e-mail. Lastly, check completely different phrases as not all energy phrases will work for all audiences. A/B testing your emails will allow you to see which of them resonate finest together with your goal teams.

What this product e-mail does proper:

• Seems like a private letter
• Clear visible imagery that immediately exhibits the advantages of utilizing the product.
• Use of daring textual content to focus on the compelling causes to pre-order the product.
• Seals the take care of a private thanks notice and the guts emoji.

👉 Uncover other ways of expressing gratitude with our thank-you e-mail templates and examples.

8. Vessi

Topic line: VIP ACCESS 🌑 Weekend in ECLIPSE BLACK 🌑

Kind: Product launch

Vessi, a footwear model, places a artistic spin on its product launch emails. Their message appears like a VIP invitation, particularly the topic line and headline that instantly seize your consideration. The primary paragraph reaffirms the headline, saying that “You heard it first!”

Sounds unique, proper?

The copy maintains the enjoyable and upbeat vibes all through whereas creating a way of pleasure and urgency across the new product.

Beginning an e-mail with a pronoun (you or we) is an effective way to personalize the e-mail message too. These pronouns sign recognition and relationship between the events concerned.

Personalization may help improve click-through charges, conversion charges, and ROI of e-mail campaigns. That is the method of tailoring your e-mail content material and topic strains to match the pursuits and desires of your particular person subscribers. 

However how do you get began?

Step one in creating a customized e-mail marketing campaign is to phase your e-mail record. You possibly can phase your record with quite a lot of standards, together with location, age, gender, pursuits, and even buy historical past.

When you’ve segmented your record, it’s time to create focused content material that speaks to the wants of every group.

What this product launch e-mail does proper:

• Creates the sensation of exclusivity
• Generates a way of urgency
• Offers all the required information (timeline, the brand new merchandise, the low cost code, and the hyperlink to the supply) in a concise method
• Makes use of an motion phrase (“unlock”) within the CTA button to encourage readers to, nicely, take motion.

9. Allbirds

Topic line: New Coloration Alert: Restricted Version Path Runner

Kind: Product launch

One of many formulation that works nicely in the case of product launch e-mail design is to go mild on the textual content and heavy on the visuals. This e-mail from Allbirds is predicated on this successful components.

The topic line is easy however if you open the e-mail, you might be handled to a shocking picture, adopted by a concise copy that talks in regards to the product and who it’s for. A few CTAs after which extra product photos and a transparent description of the options comply with.

You’ll additionally discover the way in which the CTA buttons have been positioned on this product launch e-mail.

It follows the e-mail advertising finest follow of inserting the first CTAs on the prime of the e-mail. That is essentially the most seen spot and persons are extra prone to see them right here. Allbirds has additionally used a unique, contrasting coloration within the CTA button to make sure it catches folks’s consideration as quickly as they open the e-mail.

Whereas following these practices, make sure you place the CTA by itself line in order that it stands out from the remainder of the textual content in your e-mail for optimum affect.

For e-mail campaigns with one CTA, you will need to place it in keeping with the logical development of your message. Sometimes, folks learn textual content from the left to proper and prime to backside of an e-mail.

This implies, inserting CTA buttons on the highest and the underside or on the best aspect of your content material will make sense.

Additionally, don’t assume the recipients will solely click on on the CTA button. Most individuals will click on on completely different e-mail parts together with the photographs, emblem, or headlines. Including the identical CTA hyperlink to those parts is a intelligent method of driving site visitors to your web site.

What this product launch e-mail does proper:

• A surprising picture on the prime and messaging instantly seize the eye of goal teams—those that love the outside.
• Creates a way of urgency with using “very restricted version.”
• Lists the highest options of the product with minimal textual content.
• A number of CTAs all through the e-mail which can be related and well-placed.
• Sensible product images to focus on options similar to “shroomy element.”

👉 Learn to write interactive emails with this detailed information.

10. Chubbies

Topic line: Tender Snorts

Kind: Product characteristic announcement

Chubbies at all times brings a contact of enjoyable and whimsy to its product launch emails, and its e-mail for the brand new delicate lounge shorts is not any exception. The usage of playful graphics and tongue-in-cheek copy makes this e-mail a pleasure to learn, and it’s certain to place a smile on recipients’ faces.

There’s a lot to like about this product launch e-mail from Chubbies. A great deal of colourful photos that exude the seaside vibe, playful tone, and artistic methods to say “store” are a few of them.

What additionally works nicely right here is using first person who makes the e-mail seem like a private notice from Ashley Spencer, the Director of Advertising at Chubbies.

Discover how Chubbies makes use of enjoyable photos to depict how enjoyable and comfy their delicate shorts are?

What this product launch e-mail does proper:

• Playful, participating copy that speaks the language of the goal prospects.
• Plenty of colourful, quirky photos that showcase how comfy the lounge shorts are.
• A tongue-in-cheek topic line.
• Artistic and efficient CTAs.

Product launch e-mail: abstract

A product launch e-mail is an effective way to generate buzz round a brand new product, characteristic, assortment, or to encourage pre-orders. Profitable product launch emails have these parts in frequent:

• A brief and candy (or witty) topic line
• Excessive-quality visuals
• Partaking copy
• A transparent CTA
• A clutter-free structure 

Above all, don’t overlook to phase your viewers to ship tailor-made product launch emails for optimum affect. A straightforward option to create impactful product launch emails is to make use of our responsive e-mail templates and viewers segmentation options.  

Want extra sources? Check out different guides on our weblog:

• Order affirmation emails: examples + the right way to write
• Examples of flash sale e-mail topic strains 
• Birthday emails: examples and finest practices

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