By Sean Tinney August 17, 2023
Anybody who writes usually, can relate to this – It takes loads of effort and time simply arising with the correct subjects. Then on prime of that you must truly write it, and rewrite it, and rewrite it some extra.
As a content material creator, you don’t simply write for one channel, almost definitely you write for a number of channels – like a weblog, publication, social media.
There are a number of objectives you need to attempt to obtain with something you write:
1 – Don’t be boring
2 – Train the reader one thing they could not know
3 – Go away an impression that causes readers to really feel like they’ve to reply or react
Due to these objectives (actually, they’re my guidelines for writing partaking content material), there are days the place chances are you’ll battle to provide you with content material concepts.
Then whenever you do have an concept, it might take you a number of hours to put in writing one piece of content material.
But when there was a approach to make writing content material faster and simpler whereas nonetheless producing tremendous partaking content material, you’d be all for it – proper.
That’s the place repurposing content material comes into play.
On this weblog (which by the way in which was repurposed from a publication), you’ll uncover 10 superb methods to repurpose your content material. Plus I’ll share some examples of how I’ve repurposed my content material for larger engagement.
Repurpose e-mail into a brand new weblog
I used to take a look at my publication content material and weblog content material as two completely different methods. Till I wrote this e-mail again in Might. It was about find out how to develop your small business with extra and higher evaluations.
I assumed it will make a terrific weblog submit, so I did some key phrase analysis (which I do for all my weblog posts) and located there was search quantity for “find out how to get Google evaluations”.
To repurpose the content material to a weblog I wanted so as to add some extra supporting content material, however the core story was there. Test it out for your self: The right way to get Google evaluations: A step-by-step information to boosting your gross sales.
Repurpose weblog content material for a social submit
That is the best approach to repurpose content material, simply pull one necessary nugget of data out of your weblog and make it a social submit. Embody the weblog submit URL to assist drive extra visitors to your weblog content material.
On this instance, I repurposed content material from a weblog submit on the “greatest fonts for emails” and turned it right into a Twitter submit by highlighting the highest methods to decide on an e-mail font. Plus I added a graphic displaying the highest fonts. By including the URL (as a bitly hyperlink) I used to be in a position to drive extra visitors to the weblog submit.
Repurpose weblog content material for a Thread
Or you possibly can summarize the important thing factors of your weblog with a Twitter Thread.
Right here’s an instance of a weblog submit on “find out how to develop your e-mail record utilizing YouTube” that I was a Twitter Thread.
Make your publication a social submit
I took this publication the place we talked in regards to the new social platform Threads and turned it into an Instagram Reel, which took Chelsea (you’ll see her within the video) 5 minutes to make.
Then I added the archive of the publication (additionally known as a E-newsletter Hub) so anybody, even when they weren’t on our e-mail record, might learn it.
Do you know that every one AWeber accounts come geared up together with your very personal E-newsletter Hub – right here’s how you will discover it.
Flip a weblog into e-mail content material
Take that weblog you simply created or a few of your hottest posts and switch it into an e-mail publication.
You might have a number of fast and simple choices for turning your blogs into publication content material (particularly when you have an AWeber account).
Choice 1: Use the feed factor
In AWeber accounts there’s a “feed” factor within the drag & drop builder. Pull the feed factor into your e-mail, then add your weblog URL and your most up-to-date weblog posts are robotically added to your e-mail.
You’ll be able to present the picture, title, description, writer, and date for every weblog.
The feed factor can be used for YouTube movies and podcasts.
Choice 2: Ask AWeber’s AI Writing Assistant to summarize your weblog
If you write an extended type piece of content material, it may be difficult to then repurpose it into a brief type content material similar to a publication.
That’s when you possibly can ask AI to summarize your weblog.
AWeber has an AI writing assistant function constructed immediately into the e-mail message builder. Simply open up the immediate and ask AI to summarize your submit.
Right here’s immediate you need to use to make sure the identical high quality is produced:
Summarize this weblog submit [blog url]. Write it in the identical tone and voice because the weblog submit. Preserve the phrase depend to below [include how many words you want the newsletter to be] phrases.
I used this immediate within the video under and the outcomes have been superb.
Repurpose a publication for a YouTube video
As soon as your content material’s written, you primarily have an overview for a YouTube video. Now it’s time to share your experience in a video.
On this instance, I took the publication about Threads that we already repurposed for social media and had considered one of my colleagues create a YouTube video.
This provides us much more methods we are able to use that one piece of content material for a number of completely different channels.
Repurpose a weblog for a YouTube video
Making a YouTube video from current content material isn’t simply restricted to newsletters. Weblog posts additionally make nice content material for movies.
Right here’s an instance of a weblog submit (E mail design suggestions: A information for non-designers) that we repurposed right into a YouTube video.
Since weblog posts are typically an extended type of content material, you don’t need to learn it verbatim. As an alternative break your weblog submit out into sections the place you possibly can discuss key factors of your submit.
Repurpose content material right into a lead magnet
You might have all this superb content material in your weblog, YouTube movies, your publication, and presumably social media that you may bundle collectively to create a lead magnet.
Begin with content material that’s driving essentially the most visitors, it is a good indicator that’s a preferred subject.
Right here’s an instance of a lead magnet that AWeber partnered with Litmus on. The general theme of the lead magnet was writing higher emails. Our portion was to teach readers on the several types of copywriting formulation that may very well be used to put in writing higher emails. We pulled the content material from this weblog submit titled “The three greatest copywriting formulation for e-mail advertising and marketing.”
Repurpose content material right into a course
Creating an internet course is a incredible approach to monetize your content material. Plus when utilizing current content material from a weblog submit, creating this course could be a fairly fast and simple effort.
To create worth on your on-line course, it’s necessary to enhance your current weblog content material with supplementary supplies. These may very well be slideshow displays, partaking movies, infographics, templates, and different help sources that cater to numerous studying preferences.
Fortunately, user-friendly platforms like Teachable and Thinkific make the complete course of of making an internet course very easy.
Right here’s an instance of a course we created in Thinkific. The course, “24/7 E mail Advertising Masterclass,” was created utilizing some content material from our weblog and different supporting supplies.
Drawing on the wealth of skilled insights out there from our content material, we curated a outstanding studying expertise that resonates with our customers and helps them develop into higher e-mail entrepreneurs.
Repurpose content material for a podcast episode
Wanting concepts for a podcast episode? Look no additional than your current content material. E-newsletter and weblog content material make nice subjects for a podcast.
The very best half is you primarily have an indicator on how well-liked that content material will probably be by taking a look at your e-mail opens and clicks or weblog visitors.
AWeber created a collection of podcast episodes primarily based solely on the content material from this Final Information to E mail Advertising.
Right here’s an instance of a kind of podcast episodes:
Your flip
Repurposing content material isn’t a brand new, revolutionary technique. It’s truly a really strategic a part of a well-rounded advertising and marketing plan. However you’d be shocked what number of nice content material writers don’t apply this technique. Me included, till not too long ago.
So if you happen to haven’t began repurposing your content material, no time like the current to start out. You probably have been, let me know what ways you employ.
