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HomeInfluencer Marketing10 Singaporean Gen Z Influencers Making Waves This 2024

10 Singaporean Gen Z Influencers Making Waves This 2024


Gen Z is extensively thought to be the primary digitally native era, having grown up immersed on the earth of the web, social media, and smartphones. This tech-savvy upbringing has made them adept at navigating varied on-line platforms to search out data, connections, and leisure.

Naturally, Singapore has its fair proportion of Gen Z influencers who excel in a wide selection of niches, from trend and sweetness to bounce, health, and even entrepreneurship. Their skill to resonate with their friends has made them a robust power, not simply in social media but in addition in KOL advertising and marketing. Platforms like TikTok and Instagram have change into cultural playgrounds for this era, with short-form movies, relatable content material, and interactive traits drawing tens of millions of views and setting benchmarks for inventive expression.

With this in thoughts, we spotlight 10 Singaporean Gen Z influencers who’re making waves in 2024. Whether or not it’s their revolutionary content material, entrepreneurial spirit, or skill to attach with their viewers, these personalities exemplify the distinctive impression of their era within the digital age.

1. Cavin Chua (@cayydences) – 430K followers

Cavin Chua (@cayydences) – 430K followers

Cavin Chua is a rising social media influencer notably recognised for his comedic and relatable content material on TikTok and Instagram. He creates humorous skits, usually reflecting on a regular basis situations in Singapore, with a easy, home-filmed model that resonates together with his viewers. His content material additionally consists of dance covers and moments of non-public reflection, the place he shares insights and challenges from his life, making him relatable to his followers. Cavin’s method to content material creation is notable for its authenticity. He doesn’t depend on elaborate props or setups however focuses on sharp humour and creativity. Past comedy, his occasional forays into motivational recommendation and candid discussions about his tutorial struggles have endeared him to many who face related challenges.

2. Nicole Liel (@lielnicole) – 59.4K followers

Nicole Liel (@lielnicole) – 59.4K followers

Nicole Liel is an up-and-coming influencer with a following of round 59,000 on Instagram and over 193,000 on TikTok. Recognized for her vibrant persona and relatable content material, she creates life-style, comedy, and trend posts that resonate with many individuals. She rose to fame for her witty, down-to-earth commentary on on a regular basis matters, together with her amusing gratitude for receiving an HDB BTO queue quantity on nationwide tv. Furthermore, Nicole is an entrepreneur, founding ‘Possible Liel’, a clothes model centered on size-inclusive, comfy, and versatile trend in addition to ‘Cuuul’, a magnificence studio providing companies like lash lifts and waxing, reflecting her ardour for magnificence and self-care.

3. Isabelle (@bombiibii) – 60.7K followers

Isabelle (@bombiibii) – 60.7K followers

Isabelle is among the many Singaporean micro-influencers who’re on the quick observe in direction of larger reputation. She gained prominence as a part of Evening Owl Cinematics (NOC), a number one content material creation firm, and is now recognised for her inventive and life-style content material which options clear and aesthetic vibes. Isabelle usually shares snippets of her life, together with her model, travels, and collaborations with manufacturers like Coca-Cola.

4. Genevieve (@genevievesjy) – 36.5K followers

Genevieve (@genevievesjy) – 36.5K followers

Genevieve is among the abilities of the worldwide leisure firm WILD and an internet influencer who’s celebrated for her fashionable and relatable content material. Her Instagram and TikTok platforms function curated life-style posts, magnificence suggestions, and glimpses into her private pursuits, together with her love for Korean tradition.

5. Dewy Choo (@dewychoo) – 189K followers

Dewy Choo (@dewychoo) – 189K followers

Dewy Choo is the director and co-founder of the advertising and marketing company AIKO COLLECTIVE in addition to a digital influencer recognised for her comedic and life-style content material on platforms like TikTok and Instagram. Dewy engages her viewers along with her witty takes on relatable on a regular basis conditions, trend insights, and snippets of her life.

Along with her comedic skits, Dewy additionally shares moments of non-public creativity, together with her singing and occasional modelling ventures. She has showcased her versatility by releasing music on Spotify and even gained the Nationwide Youth Movie Award for Greatest Actress in 2021, regardless of having no prior performing expertise.

6. Crystabel Tan (@crysta.bel) – 126k followers

Crystabel Tan (@crysta.bel) – 126k followers

Crystabel Tan is a longtime social media influencer recognized for her participating content material on matters like magnificence, trend, and life-style. On TikTok, she primarily does lip-syncs, dance movies, and POV storytelling, whereas on Instagram, her content material takes a flip for extra aesthetically curated posts about make-up traits, outfit inspiration, and life-style moments of her on a regular basis life. Furthermore, her work usually includes model collaborations, reflecting her affect in each influencer advertising and marketing and life-style content material creation.

7. Cherylene (@cherylenechan) – 115K followers

Cherylene (@cherylenechan) – 115K followers

Cherylene Kiara Chan is a Singaporean life-style influencer who posts content material centred round trend, magnificence, and journey characterised by her uniquely distinct minimalist and polished aesthetic. Cherylene initially gained consideration by being one of many abilities of Titan Digital Media, which finally led to her changing into a staple collaboration associate by main manufacturers like Foodpanda and Shein.

8. Grace (@graceglazee) – 225K followers

Grace (@graceglazee) – 225K followers

Life-style influencer Grace boasts a major following who can’t get sufficient of her content material, which ranges from trend to buying, journey, skincare, magnificence, and extra. All these are offered in an aesthetically curated Instagram feed, which mixes fashionable visuals with considerate and galvanizing captions. As a passionate traveller, Grace shares her adventures and trend decisions, usually mixing these with the scenic great thing about locations like Paris. Her skill to attach with followers via visually interesting content material makes her a standout amongst her friends, particularly for these interested by journey and life-style.

9. Jiaxuan (@leejiaxuan_) – 65.6K followers

Jiaxuan (@leejiaxuan_) – 65.6K followers

Jiaxuan is a budding influencer whose content material largely revolves round her life-style, which incorporates issues like trend, magnificence and make-up, travelling, and modelling. By means of Instagram reels and good old style snaps, Jiaxuan continually places out participating posts that serve to entertain and encourage her loyal following. In the meantime, on TikTok, she switches issues up by posting comedic skits and private anecdotes that showcase her enjoyable and approachable persona. By means of these platforms, she has efficiently constructed a digital presence that resonates along with her viewers, mixing humour and on a regular basis experiences

10. Silvy Wang (@silvyheng) – 94.1K followers

Silvy Wang (@silvyheng) – 94.1K followers

Silvy Wang, referred to as @silvyheng on Instagram and TikTok, is a flexible content material creator and influencer who makes participating and relatable content material that features life-style vlogs, comedic skits, and candid glimpses into her private life. Along with her social media presence, Silvy is related to Titan Digital Media, the place she collaborates with different influencers on inventive initiatives. On YouTube, she shares life-style vlogs underneath the “Dwelling Alone Diaries” sequence, providing insights into her day-to-day experiences, together with transferring out on the age of 23.

Conclusion

Gen Z influencers in Singapore proceed to push the boundaries within the digital area via their distinctive views, revolutionary content material, and genuine connections with their audiences. This not solely makes them trendsetters but in addition cultural catalysts price following. Whether or not they encourage via trend, leisure, or activism, these younger trailblazers are shaping the long run and proving that the probabilities are limitless.

Trying to collaborate with top-tier influencers to amplify your model? Kobe has you coated. From inventive ideation to seamless marketing campaign execution, our experience and revolutionary instruments make influencer advertising and marketing easy and efficient. Get in contact with us right now and uncover how we might help you obtain the success you search.

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