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100 Important PPC Statistics Each Marketer Must Know in 2023


The crown weighs closely on the top of your advertising and marketing management when making command selections about useful resource allocation. The search engine optimisation lengthy sport is necessary, however reserving a finances for search engine advertising and marketing (SEM) may also be a wise play, together with pay-per-click (PPC) advertising and marketing.

Snagging increased spots on SERPs can rapidly increase visitors, and PPC methods have been confirmed to extend conversion. How can a marketer confidently determine how a lot cash to place the place, and is it time to persuade the finance group to spice up the finances?

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Backing up your selections or budgetary requests with knowledge is a great transfer. To that finish, we’ve compiled a protracted and helpful checklist of PPC — on each search and social — and SEM statistics that entrepreneurs can use in 2023 to information and validate necessary strategic selections of their advertising and marketing plans.

Desk of Contents

Search PPC Statistics

Social PPC Statistics

Search Engine Advertising and marketing Statistics

Consumer Habits Statistics

Paid Search Statistics

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