A stable understanding of the newest social media demographics is the cornerstone of any social media technique. As the recognition of assorted platforms waxes and wanes, the savviest entrepreneurs will spot new alternatives to succeed in goal audiences on the platforms the place they’re probably to construct lasting relationships.
Bookmark this web page as your one-stop supply for essentially the most helpful demographics for each social platform to entry each time you’re crafting a technique or a report, or just benchmarking your personal viewers.
Bonus: Obtain a free information that reveals the right way to enhance social media engagement with higher viewers analysis, sharper buyer focusing on, and Hootsuite’s easy-to-use social media software program.
1. As of 2023, the variety of social media customers worldwide was 4.89 billion. That’s greater than half of the whole inhabitants of earth.
2. Globally, individuals spend a median of 2 hours and 26 minutes per day utilizing social media.
3. Customers in Brazil are spending essentially the most time on social media: 3 hours and 49 minutes per day.
4. 59.9% of the world’s social media customers dwell within the Asia-Pacific area. 10.5% dwell in Latin America, 9.2% within the Center East and Africa, 7.1% in Central and Jap Europe, 6.7% in North America, and 6.7% in Western Europe.
5. Asia-Pacific will even see the best social community consumer development in 2023 at 2.7%.
Supply: eMarketer
6. The Philippines is the nation with the best social media penetration amongst web customers at 98.6%.
7. 82% of the whole U.S. inhabitants aged 12 and up is utilizing social media. That’s an estimated 235 million individuals.
Supply: Edison Analysis
8. 40% of social media customers observe influencers, and 30% have made a purchase order after seeing an influencer submit.
9. Ladies aged 18-29 are the probably to make purchases based mostly on influencer content material (50%).
Supply: Pew Analysis Middle
10. The common annual U.S retail social commerce gross sales per purchaser will probably be $641 in 2023. That’s anticipated to develop to $938 by 2025.
11. 92% of Web customers aged 16 to 64 visited or used social networks up to now month.
12. 45% of U.S. adults aged 65+ use social media. That’s a 400% enhance since 2010. 84% of these aged 18-29 use social media, adopted by 81% of these aged 30-49.
13. 50% of Web customers aged 16 to 24 use social networks for model analysis, in comparison with 46% who use search engines like google.
Supply: Hootsuite Social Traits Report
Fb demographics
14. Fb has over 3 billion month-to-month lively customers.
15. The each day lively consumer depend is 2.064 billion.
16. Day by day lively customers account for 68% of Fb’s month-to-month lively customers.
17. Fb customers spend a median of 3.8 hours per week on the app.
18. 24.5% of all Fb customers are aged 45 and older.
19. 49.3% of all Fb customers are ages 25 to 34.
20. Solely 32% of American youngsters use Fb. That’s down from 71% in 2014-15.
21. 73% of People aged 35 to 54 use Fb, in comparison with 56% of People aged 55+ and 55% of People aged 12-34.
22. Fb may have 65.7 million U.S. social commerce consumers in 2023.
23. 56% of Fb customers determine as male, and 44% determine as feminine. Male customers ages 25 to 34 proceed to make up the most important demographic of Fb customers.
Supply: Statista
24. India has essentially the most Fb customers on this planet, with greater than 314 million customers.
25. After India, the international locations with essentially the most customers on this planet are: the USA (175 million), Indonesia (120 million) and Brazil (109 million).
26. Within the U.S., 73% of faculty graduates use Fb.
27. Fb is the #1 social platform to maintain updated with information and present occasions and to message family and friends. Nevertheless, notice that Meta is presently blocking information websites in Canada, so this doesn’t (for now) apply to the Canadian market.
28. 57% of B2B entrepreneurs used Fb within the final yr.
29. Fb stays the hottest social community, reaching 54.6% of social media customers worldwide in 2023. It’s additionally the most well-liked social community in america, the place it’s utilized by 61% of the inhabitants aged 12+.
Learn extra: Listed here are much more attention-grabbing Fb demographics to assist your model together with your social media technique.
Instagram demographics
30. Instagram has greater than 2 billion month-to-month lively customers.
31. Instagram is the most-used social community (72%) by American social media customers aged 12 to 34. It’s second amongst all U.S. social media customers aged 12+ (44%), behind Fb.
32. Instagram may have 43 million U.S. social commerce consumers in 2023.
33. As of January 2023, 51.7% of all Instagram customers worldwide are male.
34. 69.1% of world Instagram customers are underneath the age of 35.
Supply: Statista
35. 62% of teenagers within the U.S. use Instagram.
36. India has essentially the most Instagram customers on this planet, with 230 million customers as of January 2023.
37. Following India, the international locations with essentially the most Instagram customers on this planet are the U.S. (143 million), Brazil (113 million), Indonesia (89 million) and Turkey (47 million).
38. Instagram is the #1 social platform to observe or analysis manufacturers and merchandise and to submit or share photographs or movies.
39. 52% of B2B entrepreneurs used Instagram within the final yr.
Learn extra: If your corporation depends closely on Instagram, take a look at this submit for 34 important Instagram stats.
X (previously Twitter) demographics
40. Twitter.com is the fifth most visited web site globally.
41. X has 541 million month-to-month lively customers.
𝕏 month-to-month customers attain new excessive in 2023 pic.twitter.com/trqLGBEvvA
— Elon Musk (@elonmusk) July 28, 2023
42. The common consumer spends simply over 5 hours a month on Twitter. Customers in Argentina spend essentially the most time on the app monthly (greater than 8 hours).
43. 62.9% of U.S. Twitter customers determine as male, and 37.1% determine as feminine.
44. X is utilized by 27% of People aged 12+, making it the fifth hottest social media platform within the USA.
45. 23% of U.S. teenagers use X.
46. 38% of People aged 12-34 use X, in comparison with 28% of People aged 35 to 54 and 15% of People aged 55+.
47. 88% of X customers are additionally on Instagram.
48. 60% of U.S. adults who’ve used X within the final yr have taken a break of a number of weeks or extra from the platform in some unspecified time in the future throughout that point.
Supply: Pew Analysis Middle
49. 39% of B2B entrepreneurs used X within the final yr.
Learn extra: Discover extra informative X statistics to assist drive your model’s social media advertising and marketing technique.
LinkedIn demographics
50. There are greater than 950 million LinkedIn members worldwide.
51. 61 million individuals use LinkedIn every week to seek for jobs — and eight individuals are employed every minute.
52. 63 million firms are listed on LinkedIn.
53. 43.7% of customers are feminine; 56.3% are male.
54. 60% of all LinkedIn customers worldwide are ages 25 to 34. The following largest consumer base is the 18 to 24 age group, making up 21.7%.
55. Within the USA, 26% of People Web customers aged 12+ use Linkedin.
56. 35% of People aged 35 to 54 use LinkedIn, in comparison with 29% of People aged 12 to 34 and 14% of People aged 55+.
57. The nation with the biggest LinkedIn viewers is the USA, at 206 million customers.
Supply: LinkedIn
58. That stated, 75% of the LinkedIn viewers is situated outdoors america.
59. After the USA, the international locations with essentially the most LinkedIn members are India (110 million), Brazil (67 million), and the UK (36 million).
60. As of January 2023, Bermuda has the very best LinkedIn viewers attain with a attain of 102.49%.
61. 50% of U.S. adults who earn over $75,000 {dollars} a yr use LinkedIn.
62. Social media was the #3 ability added to LinkedIn profiles in 2022, in contrast with #8 in 2021.
63. LinkedIn is the highest social platform for B2B entrepreneurs, with 80% having used it within the final yr.
Learn extra: To get an excellent higher thought of social media demographics for this platform, take a look at the highest LinkedIn demographics that matter to social media entrepreneurs.
TikTok demographics
64. TikTok has roughly 834 million world month-to-month customers.
65. TikTok is predicted to see the best consumer development worldwide of all social platforms beginning in 2024, at 7.0%.
Supply: eMarketer
66. TikTok has surged within the public consciousness. Whereas solely 64% of the U.S. inhabitants had heard of the app in 2020, 94% are actually conscious of it.
67. TikTok may have 33.3 million U.S. social commerce consumers in 2023. It surpassed Pinterest on this entrance for the primary time in 2022.
68. The common U.S. grownup TikTok consumer spends roughly 55.8 minutes per day on the app.
69. 17% of American males use TikTok, in comparison with 24% of American girls.
70. Within the USA, 67% of People aged 18 to 19 use TikTok, together with 56% of these aged 20 to 29. Of People aged 60 to 64, 16% use the platform.
71. 16% of American teenagers say they use TikTok virtually continually, and one other 32% use it a number of instances per day.
72. Amongst all People aged 12+, TikTok is the third-most-popular social community (33%)
73. TikTok was the most downloaded app of any variety in 2022, with 99 million downloads within the USA and 672 million globally.
74. TikTok is obtainable in over 150 totally different markets and in 35 languages.
75. 84% of TikTok customers additionally use Fb.
76. TikTok is the #1 social platform to search for humorous or entertaining content material.
77. 16% of B2B entrepreneurs used TikTok final yr. It is a key instance of why it’s essential to remain up-to-date on the newest social media demographics and tendencies. Only a few years in the past, B2B advertising and marketing on TikTok would have appeared extremely impractical.
Learn extra: Take a look at our full submit full of TikTok statistics.
YouTube demographics
78. YouTube has 2.514 billion customers worldwide.
79. The common consumer spends a median of 5 hours on the app per week.
80. Greater than 500 hours of content material are uploaded to YouTube each minute.
81. Globally, 45.6% of Youtube customers determine as feminine, and 54.4% determine as male.
82. 95% of U.S. youngsters use YouTube. 19% say they use it “virtually continually,” and one other 41% use it a number of instances per day.
Supply: Pew Analysis Middle
83. 2 billion logged-in YouTube customers watch Shorts each month.
84. Greater than 150 million individuals within the U.S. watch YouTube on Linked TV screens.
85. 63% of B2B entrepreneurs used YouTube within the final yr.
Learn extra: Discover even extra YouTube statistics to assist information your YouTube advertising and marketing technique.
Pinterest demographics
86. Pinterest has 465 million month-to-month lively customers.
87. 60% of Pinterest’s world viewers are girls. The most important consumer group is girls aged 25 to 35, who characterize 28.5% of the whole curiosity viewers.
88. Nevertheless, the share of male Pinners is growing 40% year-over-year.
89. 31% of People aged 12+ use Pinterest.
90. 37% of People aged 12 to 34 use Pinterest, in comparison with 34% of People aged 35 to 54 and 21% of People aged 55+.
91. The USA has essentially the most Pinterest customers by far: It has 84.6 million customers.
Supply: Statista
92. 46% of individuals in Canada with a family earnings over $100K use Pinterest. Within the U.S., 45% of these high-income households are on Pinterest.
93. Pinterest will see 16.9 million U.S. social commerce consumers in 2023.
Snapchat demographics
94. Snapchat has greater than 750 million month-to-month lively customers.
95. 397 million individuals use Snapchat every day.
Supply: Snap
96. The corporate’s inner knowledge exhibits it reaches 75% of 13-to-34-year-olds in additional than 20 international locations, and 90% of 13-to-24-year-olds.
97. Snapchat will see the best consumer development worldwide of all of the social platforms in 2023, at 13.4%.
98. 51% of Snapchatters are feminine and 48.2% are male.
99. 20% of customers are aged 13 to 17, and 38% are aged 18 to 24.
100. 59% of U.S. youngsters use Snapchat.
101. 51% of People aged 12 to 34 use Snapchat, in comparison with 21% of People aged 35 to 54 and simply 5% of People aged 55+.
102. Snapchat has 101 million each day lively customers in North America, 94 million in Europe, and 202 million in the remainder of the world.
103. India is the nation with the biggest variety of Snapchat customers (182 million).
104. The United States (108.8 million), Pakistan (26.35 million), and (France (25.9 million) observe India for the biggest Snapchat base on this planet.
105. The Snapchat+ service has 4 million subscribers.
106. Greater than 150 million individuals have used Snapchat’s My AI. They’ve despatched a complete of greater than 10 billion messages.
107. Greater than 250 million each day lively customers interact with augmented actuality on the platform every single day.
108. Greater than 350 million customers interact with the Snap Map each month.
109. Solely 4% of B2B entrepreneurs used Snapchat final yr.
Learn extra: Discover much more particulars in our submit on the most essential Snapchat demographics for entrepreneurs.
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