Wish to begin a viral Instagram contest?
Beneath are 11 Instagram contest concepts that may overwhelm you (and your corporation) with leads & potential prospects.
Keep in mind: 25 MILLION companies are on Instagram.
And so they’re all competing for the eye for the IG’s 1 BILLION month-to-month lively customers.
The answer?
Run an Instagram contest!
11 Instagram Contest Concepts for Companies of All Sizes (with Examples)
This publish has 11 Instagram content material concepts that may BOOST your corporation…
Irrespective of how BIG or SMALL yours is!
Why ought to ALL companies run Instagram Contests?
Interactive content material has all the time been standard amongst individuals.
Why?
Contests play on feelings.
Folks LOVE the concept of coming into contests for an opportunity to WIN one thing useful.
Actually, gamification is among the handiest advertising methods that encourage individuals to INTERACT with the enterprise.
Simply check out the numbers beneath:
In different phrases, holding Instagram contests assist companies of all sizes and niches obtain the next 3 enterprise objectives:
- Appeal to new social media followers: It is no secret that social media contests are extraordinarily standard amongst customers. They play on feelings that encourage individuals to participate in your contest and so they give your members an opportunity to win one thing useful for taking easy actions. Consequently, a profitable Instagram contest helps to develop your following quick.
- Increase model consciousness: Social media customers who’re pleased to take a component in these contests and win one thing free of charge. Since contests entice many members, they assist your organization stand in entrance of your keen target market that pays shut consideration to your model when participating in a giveaway.
- Enhance engagement fee: Virtually each Instagram contest encourages members to love, remark, and share the competition publish because the entry standards. It results in the next engagement fee that additionally helps beat an Instagram algorithm AND, due to this fact, make your content material extra seen to different potential prospects.
Would not or not it’s nice in case your Instagram contest might give your corporation greater than entries?
With a wide range of artistic contest concepts, yow will discover the proper resolution for your corporation.
Listed here are 11 superb Instagram contest concepts for companies of all sizes:
1. Maintain a tag-to-win contest
Right here comes the reality:
Folks do not wish to make investments a lot time or effort to take a component in your Instagram contest.
(Irrespective of how good your prizes are!)
Thus, it is a good suggestion to make your participation necessities easy and simple.
Holding a tag-to-win contest is while you ask members to tag a good friend within the feedback part because the entry standards.
It does not require a lot time or effort, so this contest attracts A LOT of members.
A tag-to-win contest can be a good way to enhance natural attain.
Why?
When somebody tags a good friend in your Instagram contest, the particular person will get a notification that encourages them to take a look at your publish and profile.
Here is how Polerstuff makes use of this contest concept for its enterprise profile development:
2. Rejoice an Instagram milestone with a contest
You aim might be to develop your corporation with the assistance of Instagram.
So to create an emotional connection along with your followers, it is a good suggestion for companies to have a good time particular milestones on Instagram.
(Even in the event you’re small.)
Have you ever ever heard concerning the sense of belonging?
Psychologists have proved that individuals have a human emotional have to be part of a gaggle or neighborhood.
So while you congratulate your following on being part of an Instagram milestone you:
- Present them with a way of belonging.
- And also you give your loyal followers a strong cause to participate in your contest and win prizes.
Here is how Made.com made a giveaway in honor of its milestone of 1 million followers:
3. Ask members to create fan-made content material for you
Have you learnt concerning the energy of user-generated content material?
The demand for fan-made content material is on the rise.
In accordance with the State of UGC 2021 report:
- 93% of entrepreneurs say that individuals belief user-generated content material MORE than branded content material.
- Nearly 60% of entrepreneurs agree that authenticity and high quality of content material are equally necessary.
- Round 33% of entrepreneurs declare that creating sufficient content material is certainly one of their TOP challenges.
With the proper entry standards, it is simple to encourage extra individuals to take images or movies of themselves.
It helps companies get extra user-generated content material to publish on their Instagram accounts.
Try an instance of this technique in motion:
4. Generate leads along with your contest
The method of changing Instagram followers into paying prospects can take TONS of time.
It is necessary for companies to extend their potential customers’ curiosity in your product with efficient lead technology methods.
With an Instagram contest, you possibly can generate MORE leads for your corporation.
Why?
Hooked members usually tend to turn into your leads in alternate for an opportunity to win one thing useful.
Here is an important concept on arrange a lead technology Instagram contest:
Ask your members to join your e mail e-newsletter, similar to within the instance beneath:
Word: When you use a lead administration system for your corporation, it is simpler to research leads. Due to this fact, you possibly can monitor the efficiency of every of your IG contests!
5. Invite members to put in writing captions for you
Would not or not it’s nice in case your Instagram contest might entice the PERFECT viewers of potential prospects?
Make your participation necessities extra sophisticated to do away with members who merely wish to get a prize. #bye
An excellent Instagram contest concept that may entice the proper viewers to your profile is the “Instagram caption” giveaway.
That is the place corporations share a picture and ask their following to provide you with a artistic description for it.
You invite members to point out off their creativity AND you get an opportunity to construct relationships along with your viewers as a result of individuals really feel extra concerned.
Try an instance of this contest:
Wish to improve the publish’s attain?
Inform your members that an individual who will get extra likes for his or her caption will probably be a winner.
This technique can inspire your members to share your publish with their family and friends.
6. Dedicate your contest to a brand new product launch
Having a wide range of merchandise is all the time a good suggestion.
Once you launch a brand new product, you assist your corporation purchase extra prospects and retain current ones who search out new artistic options.
Nevertheless, providing new merchandise will not assist you to get new prospects until you understand how to create a buzz.
Let’s check out how FarmacyBeauty created their buzz.
With a teaser video, the corporate takes followers behind the scenes to inform them extra a few new product. In addition they invite members to guess the brand new product.
The perfect factor about this contest concept is that members supplied new product concepts, like launching new masks or cleansers.
To not point out, this contest concept is effective for companies because it helps you UNDERSTAND your prospects’ wants.
7. Problem your following
In the previous couple of years, the recognition of social media challenges has grown quickly.
Customers LOVE to unravel challenges.
Why?
They get to:
- Be part of one thing necessary
- Take a look at out their strengths and weaknesses
- Get in contact with like-minded individuals
Consequently, organizing a problem contest is a good way to go viral on-line.
You possibly can entice extra members with out investing a lot finances into promotion!
Here is an instance of this concept in motion:
Professional tip: When selecting the hero picture in your contest, it is necessary to recollect about on-line picture copyrights. It is higher to create distinctive photographs that showcase your merchandise and supply members with further data, similar to within the instance above.
If you do not have an in-house net designer, you need to use a graphic design software like InstaSize (iOS) that helps individuals make beautiful visuals on the go.
8. Co-sponsor an Instagram contest
Look:
There isn’t any have to JUST arrange an Instagram contest in your profile.
Have a small following on Instagram?
Merely wish to attain a wider viewers along with your contest?
Simple!
You possibly can co-sponsor an Instagram giveaway to supply BRANDED freebies or prizes.
For instance, aspiring Instagram influencers who wish to get extra followers, usually arrange Instagram contests.
Nevertheless, these influencers could wish to collaborate with manufacturers that may present them with prizes.
For companies, this implies a possibility to advertise your model in entrance of potential prospects.
The perfect half?
You will not must put a lot effort and time into working your individual Instagram contest.
Here is what it could possibly appear like:
9. Collaborate with one other enterprise in your area of interest
Virtually each enterprise goals at growing gross sales.
To create a cohesive gross sales funnel for your corporation, it is necessary to enhance model consciousness.
A straightforward resolution?
Working with different companies in your area of interest!
It is among the finest methods to achieve NEW potential prospects.
In terms of working an Instagram contest, you possibly can crew up with one other enterprise to:
- Provide extra useful prizes,
- Co-promote your giveaway
- Attain a wider viewers.
Fabletics, for example, usually works with companions to carry their contests to the following stage:
10. Gather buyer suggestions along with your contest
Prospects are the lifeblood of each enterprise.
If you realize your prospects’ wants, you possibly can create a services or products that SOLVES their issues.
This will improve buyer acquisition and retention.
It is no secret that buyer suggestions helps to grasp your prospects.
Thus, companies of all sizes ought to acquire it!
For instance, some corporations prepare their customer support reps to ask further questions on their expertise with the model.
Ask your followers to fill out a buyer satisfaction survey to enter a contest that permits your members to win one thing.
Zapcopy reveals an instance of this concept in motion:
11. Create a seasonal vacation contest
The festive season is simply across the nook.
When you’re searching for efficient vacation social media publish concepts, take into consideration creating a vacation contest.
Not solely are you able to make your Instagram feed extra artistic, however you can too create an emotional bond along with your followers.
The vacation season is all about giving, so your contest can reward your followers for his or her loyalty.
Try how Rogers did it:
Holding a vacation season will help your corporation develop as you possibly can promote your seasonal merchandise or present playing cards to spice up vacation gross sales.
run a profitable Instagram contest that results in enterprise development
Listed here are a number of steps to take when planning and working a profitable Instagram contest for your corporation development:
- Take into consideration the first aim of your contest: Each efficient Instagram contest ought to have a aim, whether or not you wish to entice extra followers, improve engagement, or generate leads.
- Plan participation necessities: Instagram customers who’re fascinated by being your contest members ought to perceive what actions they need to take to enter your contest.
- Use a branded hashtag: Having a devoted hashtag in your contest is a good way to unfold the phrase about your giveaway and make it simpler to search out all members on the platform. To get extra concepts on branded hashtags, think about using an Instagram hashtag generator.
- Select the proper prizes in your target market: It is no secret that almost all contest members are fascinated by your prizes, not your corporation. To make your contest efficient for your corporation, it is necessary to draw the proper viewers, so your prizes ought to replicate your corporation objectives and prospects’ wants. For instance, it is a good suggestion to present away branded freebies to present your winners an opportunity to check your merchandise.
- Create an attention-grabbing visible in your contest: With a large number of Instagram posts individuals publish day by day, it is necessary to hook the eye of your target market. Since most individuals are visible learners, having a shocking picture in your contest is a good way to spark curiosity in your giveaway.
- Make up phrases and situations: Fashionable individuals are involved about their on-line privateness, so it is necessary to make up phrases and situations that each defend your members and enterprise from violations.
- Promote your Instagram contest: The extra members your contest has, the higher. Thus, corporations ought to promote contests with the assistance of varied methods like push promoting, e mail newsletters, or influencer endorsements.
In a phrase…
Gamification has turn into an efficient advertising technique.
Have you ever participated in an Instagram contest earlier than? Inform us about what made you wish to give it a attempt within the feedback beneath!
