In the case of curating a cohesive model and an aesthetic Instagram feed, templates are a marketer/creator/enterprise proprietor’s greatest pal.
As a result of, let’s be sincere: who has an excellent designer or video editor readily available to expertly craft each single put up, Story, or Reel it is advisable develop on Instagram?
Right here at Buffer, we’re a small Advertising staff that doesn’t! We do have an excellent designer who lends a hand for launches and particular initiatives, however most of the Instagram posts, Tales, carousels, and Reels you’ll discover on Buffer’s Instagram feed have been created with the assistance of templates.
On this article, I’ll unpack Buffer’s go-to template sources, plus my private favorites. Even if you happen to’re a graphic design or video-editing novice, this template checklist can have you creating stunning Instagram content material in a few minutes.
Instagram templates for feed posts, carousels, and Tales
Free Instagram templates for Tales, feed, and carousel posts are comparatively straightforward to come back by today. The websites and platforms under are all price including to your content material creation toolkit.
1. Canva
How may I not begin with Canva? Canva is a light-weight, easy-to-use design and video enhancing instrument that will help you create designer-quality creatives. It’s often Buffer’s first port of name for Instagram put up templates.
Canva has a library of 1000’s of eye-catching templates for Instagram Tales, feed posts, and even Reels. You possibly can even filter by way of choices for sq. and portrait templates to your feed if you happen to want one thing particular. Gradients, font pairings, stickers, infographics… Canva is a digital advertising dream instrument.
Some social media templates are solely accessible as a part of their premium plan (these with the little crown icons on the highest proper nook), however there are literally thousands of nice free choices.
Bonus: there’s even a helpful Buffer-Canva integration you should use to schedule your Canva-made artwork in Buffer immediately.
2. Etsy
If you happen to don’t thoughts spending a bit cash, Esty is house to a whole bunch of 1000’s of gorgeous, high-quality templates to your Instagram feed and Tales.
The perfect half about shopping for an Etsy bundle (all of that are fairly moderately priced, by the best way) is that you just’ll get exactly that — a complete pack of matching Instagram templates slightly than only one. Oh, good day, superbly curated feed!
Bonus: you’ll probably be serving to out a small enterprise or freelance creator once you purchase, too.
3. Pinterest
You possibly can’t straight edit templates on or obtain them from Pinterest. Nonetheless, the platform is unquestionably price together with right here as a supply of inspiration — maybe even a template search engine of types.
On the social media platform, you’ll discover thousands and thousands of aesthetically pleasing Instagram template pins that hyperlink you to the supply (usually Canva, Etsy, or related platforms). Pinterest’s search performance is superb — you’ll be able to hop on there to get particular examples of what you’re after (like my seek for “this or that” Instagram Story templates under).
Professional tip: click on on a pin you want, then scroll down — Pinterest will floor others identical to it that will help you discover precisely what you’re after.
4. Vecteezy
Vecteezy is house to thousands and thousands of free inventory pictures, inventory movies, vectors — and round 14,000 Instagram templates. From Instagram carousel templates to full matching graphics packs such as you’ll discover on Esty, there are some nice free template choices on the location.
One caveat with Vecteezy: the platform permits minimal enhancing throughout the instrument for some designs, however for almost all, you’ll want a instrument that may work with vector (often .ai) recordsdata, like Adobe Illustrator. Vecteezy has a helpful information on how to try this.
5. Figma
Figma is a barely extra technical platform to get your head round, however when you’ve acquired the grasp of issues, the design world is your oyster. The free instrument has most of the capabilities of Adobe Illustrator, InDesign, and Photoshop — and lots will argue it’s simpler to make use of.
Now, Figma doesn’t have a library of ready-to-post templates you’ll be able to tweak and share, however they’ve a choice of customizable templates of their ‘Instagram put up creator’ you can make your individual. Working with these templates is a good first foray into Figma and studying a strong new instrument.
6. Visme
Visme is a web-based design instrument so much like Canva. They don’t have fairly as many templates on provide as their essential competitor (round 10,000 in complete), however there are some nice choices to discover.
What’s the distinction between Canva and Visme? Not a complete bunch. Their interfaces and pricing are very related, although a fast scan by way of Visme’s templates left me feeling they have been a bit much less playful and inventive than Canva’s (which is a professional if you happen to’re managing a company Instagram account).
7. iStock Photograph
If you wish to keep away from the “I-found-this-template-on-Canva” look, it’s price exploring the extra area of interest choices of inventory picture websites like iStock Photograph — notably if your organization has a paid account.
iStock picture has 1000’s of distinctive Instagram templates you can also make your individual. Like Vecteezy, although, you have to a instrument like Adobe Illustrator to tweak them — most of their templates are vector recordsdata. You’ll additionally want a paid plan to make use of most of those templates. Pricing on iStock Photograph ranges from $29 – $99 per thirty days.
8. Fiverr
If you happen to’re searching for one thing extra custom-made — say, together with your firm emblem, fonts, and colours — working with a designer on Fiverr is a good way to attain that.
There are a bit below 2,000 freelancers providing their providers for designing distinctive Instagram templates. Their costs and expertise ranges range, however the web site’s evaluations system will make it simpler to search out somebody you’d prefer to work with.
Bonus: That is one other solution to assist a freelancer or small enterprise you probably have a little bit of price range to mess around with.
Instagram templates for Reels
If design abilities aren’t your sturdy go well with (proper there with you), then video enhancing could also be exterior your wheelhouse, too. However because of the host of improbable templates and instruments for creating short-form movies for social media, you don’t want them to your social media posts.
The only solution to get viral clips up in your Instagram feed (and, with luck, the Discover web page)? You guessed it: Instagram Reels templates.
9. Instagram
Does it really feel a bit ‘duh’ to incorporate Instagram itself on this checklist? Perhaps — however if you happen to’re sleeping on Instagram’s tremendous easy in-app Reels templates, you’re lacking out.
There isn’t a smoother solution to get high-quality Reels posted at pace. With the platform’s Reels templates, yow will discover a Reel you want and (if the creator has allowed it for use as a template) create one identical to it in minutes.
Right here’s a fast explainer on the best way to use Instagram templates to your Reels:
The best way to create a video with a Reel template
- Faucet on the create (+) button within the Instagram app, then select ‘REEL’ on the backside of the display.
- Select ‘Templates’ on the prime of the display. Right here, you’ll discover a library of Reels you should use as a template to your subsequent video, together with a range advisable for you and trending Reels.
- When you’ve discovered a Reel you want that’s accessible as a template, faucet the ‘Use as Template’ button.
- From there, faucet on the template clips to interchange them with your individual.
You possibly can tweak as a lot or as little of the unique Reel as you want — the timings, transitions, and audio will all be carried over.
10. Veed
Veed is the Canva of video enhancing (OK, Canva has video enhancing now, however you get what I imply). The net-based video editor is simple to make use of, even if you happen to’re not utilizing a template.
Nevertheless, Veed has templates in abundance, which make the method of making Reels laughably straightforward — it’s considered one of my favourite instruments!
The one potential downside is the watermark on the free model of your movies, but it surely’s comparatively obtrusive. If that’s not for you, Veed’s pricing ranges from $12 to $59 per thirty days for its paid plans.
11. CapCut
Video enhancing app CapCut discovered fame on TikTok, however the easy-to-edit templates on there are good for Instagram Reels, too. It’s considered one of our Social Media Supervisor, Mitra Mehvar’s go-to instruments (which you’ll know if you happen to’re a daily reader of Buffer’s Social Media Publication, after all).
CapCut has a web-based editor and a cell app that make getting your Reels on Instagram (or into Buffer to schedule!) a breeze.
If you happen to’re a TikTok consumer, you’d be mistaken for pondering CapCut is only for creating movies about moon section soulmates and seeing what you and your companion’s children will appear like with AI (simply my FYP, then?). Together with this basic silliness, they’ve some modern template choices that wouldn’t look amiss in an Instagram advert marketing campaign, both.
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