There are few issues that spark as a lot pleasure as having the ability to set up something and all the pieces by coloration. It’s a simple and visible method to lay issues out, and on the earth of content material and social media, staying organized is without doubt one of the greatest methods to maintain on high of planning. That’s one in all many causes that so many people at Buffer had been wanting ahead to including tags to our Buffer posts. These helpful, color-coordinated tags are like a breath of recent air for anybody wanting so as to add some visible group to their content material creation and planning.
Learn extra about our newest function: Tags
There are many methods to make use of this new function inside Buffer to maintain scheduled posts and concepts all grouped collectively. For inspiration, we gathered up use instances from each the beta customers who’ve been serving to us check this function and the Buffer staff.
(P.S.: Be a part of Buffer’s open beta anytime and pop over to our group to tell us what you consider the newest options.)
With that, listed below are 11 methods to make the most of this lovely new function to its fullest potential, 5 instantly from our staff and group.
As with many issues in life, we are able to all have entry to the identical issues however use them completely in another way. Tags is a kind of options in Buffer. The fantastic thing about tags is that they’re versatile and customizable to how your mind works and the way you need to see your content material, concepts, and posts. Listed here are a number of ways in which our staff and group are already utilizing tags:
To prepare put up concepts and drafts by subjects
Probably the most easy approach to make use of tags is to arrange social put up concepts and drafts by matter or sort of put up.Considered one of our beta testers, Andrea of Andrea Likes Birds has been utilizing tags for simply this over the previous couple of weeks since she’s had entry to the function. “I’ve tags for journeys I’ve taken, the place I need to hold the posts grouped as a location-based story. I exploit tags to ID particular sorts of posts, like posts for particular days or focuses, and even by the kind of hen!” (How lovely are Andrea’s concepts and tags under? 🤩)
Buffer’s Workers Product Supervisor, Brandon Inexperienced, has taken the identical strategy. “I’m utilizing Tags to arrange put up concepts (and drafts) by matter, largely for LinkedIn content material.” He’s organized his posts based mostly on whether or not they’re product-focused content material, distant work content material, work-life steadiness, and some different subjects.
Right here’s a glimpse of Brandon’s tags:
To trace put up efficiency in analytics
Buffer’s Social Media Supervisor, Mitra Mehvar, has been utilizing tags to get analytics stories for particular posts “so I can get a greater take a look at how content material is performing and make any modifications if wanted.” That is a simple approach for anybody to maintain shut tabs on efficiency for numerous sorts of posts or subjects of posts. Right here’s the view Mitra is taking a look at when she’s monitoring the efficiency of our Open Books content material:
To prepare AI prompts
Tami Oladipo, a Content material Author at Buffer, additionally occurs to be one in all our teammates who’s probably the most educated about AI. She’s shared her strategy for collaborating with AI previously and has been utilizing tags to “type the customized AI prompts I share within the Social Media Publication” as a result of she says, “it helps separate it from my extra random spurts of writing within the Concepts part.”
To prepare posts based mostly on content material pillar
In case you have actually particular social media targets, you might need damaged down your content material into content material pillars. That’s what Kirsti Lang, a Content material Author at Buffer has executed. “I’m utilizing tags to arrange all my posts and concepts by content material pillar, within the hope of pinpointing what sort of content material resonates probably the most on every platform. I’m simply beginning out with this new system, so I’m wanting ahead to digging into the analytics for every tag as I put up extra on every of the pillars!”
To differentiate between concepts for various accounts
One other approach to make use of tags is to distinguish between content material concepts for various accounts in addition to subjects. Nathan Nannenga, a Senior Product Supervisor at Buffer, additionally runs a small enterprise exterior of labor and makes use of tags to hurry up his course of for scheduling new content material. “I exploit tags to assist type the content material I need to put up on totally different channels for my small enterprise. When it’s time to schedule one thing new, it makes discovering content material for that channel a snap, as I’ve bought a sortable repository of concepts and content material able to go.”
I do the identical — I’ve posts for private accounts but additionally for a podcast account that I run, and utilizing tags, I can rapidly distinguish between these concepts and filter them once I’m batch-creating content material based mostly on the account I’m creating content material for.
Right here’s what my tags seem like:
There are tons extra methods to make use of this new function as nicely. Just a few concepts we’ve had as a staff are:
- Collaboration: You should utilize tags to work extra effectively along with your staff. Tag concepts from totally different teammates, add a standing if a put up must be reviewed, or add different context like “ready on imagery” to any content material inside Buffer.
- Repurposing: Clearly mark content material that may be added to your Buffer queue once more with a tag like “evergreen” or “month-to-month” for content material to repurpose and share each month. This helps guarantee your greatest content material will get repeated visibility.
- Observe content material sources: Should you’re curating content material from totally different sources, tags can assist you monitor and credit score the unique creators or web sites. You’ll additionally have the ability to see in analytics if content material from particular sources is performing higher than others.
- Localization: In case your viewers is international, tags can assist you type content material based mostly on area or language, making certain localized content material reaches its supposed viewers.
- Monitoring targets: You might need a number of targets in your social content material, engagement, model consciousness, net visitors — you may assign a tag to every objective and just be sure you’re each creating content material throughout all your social media targets but additionally monitor the efficiency of that content material later in your analytics based mostly on the tag.
- Combine with Zapier: Buffer has a robust integration with Zapier. A technique to make use of the combination is to attach a platform the place you retain content material concepts and have these mechanically added to Buffer as nicely with the right tag. For instance, I’ve a database in Notion I hold of quotes from articles and books, I can join it to Buffer by way of Zapier in order that anytime I add a brand new quote to that database, it’s added as an thought to Buffer with the tag “quotes.”
Suppose we missed a good way to make use of tags? Depart a remark under with how you utilize it, and we’d add it to this weblog put up. 😉
