Everyone knows that in the event you’re creating an internet site, an About Us web page is a should. Nonetheless, what we’d not know are among the finest practices to remember when creating About Us pages.
So, for this piece, we spoke to content material advertising and marketing specialists and requested them their ideas on what makes a great About Us web page, and which examples they’d level to for inspiration.
Let’s dive in to see among the finest About Us web page designs and what makes them so cool!
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1. Fluidic Makes It About The Buyer
Among the best issues an About Us web page can do is give attention to potential clients. So, as a substitute of simply making your entire About Us web page about you, redirect it to what units you aside out of your rivals, why your expertise issues, and why they need to belief you.
What we’re making an attempt to say is though your About Us web page needs to be personable, it must also comprise sufficient data to bolster to your prospect that you just’re a trusted and reputed model to companion with.
An ideal instance that displays this apply is Fluidic, a progress advertising and marketing company. Their headlines are a lifeless giveaway that they’re customer-oriented.
However except for simply that, their About Us web page additionally tells you:
- What units them aside
- What their mission is
- What ache factors of yours can they handle
- Which awards they’ve received
- The way to know in the event you’d have an incredible partnership with them
2. Gummi Sig and Alex Birret Showcase Their Personalities
One other good way About Us pages can hit the mark is by exhibiting audiences their distinctive personalities.
Specialists particularly counsel showcasing personalities when you’ve got a private web site, the place there’s extra autonomy and freedom to create a direct human-to-human connection.
Some nice examples of About Us pages showcasing the individual’s character are Gummi Sig and Alex Birret’s web sites.
For reference, that is Gummi Sig’s web site, the place you possibly can see his character proper off the bat:
And the identical applies to Alex Birkett’s About Us web page too:
However except for simply together with their personalities, Gummi Sig and Alex each adhere to different finest practices, corresponding to exhibiting their achievements and including a fast call-to-action (CTA) on the finish of the web page.
For instance:
3. Salesforce Is aware of the About Us Web page Serves as a Litmus Take a look at
“A purchase order is a switch of belief,” says Patty Radford Henderson, the founding father of Annum.
“Which means past making certain your services or products aligns along with your goal buyer’s wants, you have to additionally persuade them your organization is credible, that their cash will probably be effectively spent, and that you just’ll ship the end result they want.
If there’s any query or concern, your About Us web page typically serves because the litmus take a look at.”
When requested to share an instance, she pointed us to Salesforce’s About Us web page, which is stuffed with data like their creation story, objective, management, worth, credentials, and buyer testimonials.
4. Picsart Offers Fast Snapshots
Everyone knows that clients like to scan versus studying lengthy paragraphs of textual content. So, how do you seize your buyer’s consideration within the quick time span that you’ve?
The reply is easy: you depend on fast snapshots that inform your clients all of the need-to-know particulars about your model. Take a web page out of Picsart’s e book for this one.
Since its founding in 2011, Picsart has change into a powerhouse in artistic modifying, with over 800 edits occurring each second and an astounding one billion-plus edits made every month.
With lively creators spanning 180 nations, Picsart’s picture modifying instruments boast a vibrant world neighborhood. Their platform attracts over 150 million month-to-month lively customers, making it a thriving hub for creativity.
To not point out, their dedication to inclusivity is seen by way of their assist for 30 languages, which permits creators from world wide to precise themselves.
However as a substitute of writing out each element of those spectacular milestones, they solely share the fast and quick details on their About Us web page. This technique works wonders to show their large success with out dropping the customer within the weeds.
With just some snapshots, Picsart can inform its story and hold the customer engaged, whereas additionally constructing belief by showcasing its authority. It’s a stellar method.
5. Keap Makes use of a Clear (And Intelligent) Headline
As a advertising and marketing marketing consultant, Joe Manna, suggests that each one About Us pages should comply with three essential rules:
- They need to inform the viewers what makes their crew distinctive
- They need to showcase your prime strengths
- And they need to inform them your story
An instance he directed us to was Keap. And though Keap follows all of the rules Joe shared with us, the opposite factor we observed that made it stand out in our eyes was the headline.
Check out their About Us web page to see what we imply:
The opposite few issues we favored about their web site have been the timestamps and numbers they shared.
6. Aurit Middle Tells Their Story
Because of the nature of their enterprise, Aurit Middle, an organization that helps with wholesome mediation of divorces in Arizona, has to create a personable {and professional} picture. Their shoppers need somebody with technical know-how, however who’ll additionally deal with them like a good friend of their susceptible state.
And that’s one thing Aurit Middle is aware of all too effectively, as their About Us web page signifies.
The corporate tells a extremely personable story of the founders, showcases the crew (and shares skilled data of all crew members), and even a lot in order even consists of testimonials, firm mission and values, awards, social proof, and their method.
7. Breadcrumbs Provides Fascinating Visuals
If there’s one factor Breadcrumbs focuses on, except for being a lead scoring software program, is its eye-catching customized visuals. Simply check out any of their social or web site content material, and also you’ll discover a fashion of daring colours that’s exhausting to overlook.
Their About Us web page is not any totally different. It has visuals that seize the eye of the reader, after which Breadcrumbs infuses plenty of character on the web page to maintain the reader hooked by sharing a private story.
8. Nice Jones Exhibits the Viewers the Form of Enterprise They’d Be Supporting
One other knowledgeable we spoke to was Dan Siepen, a progress and advertising and marketing advisor (he’s additionally written a whole useful resource on the most effective About Us web page examples, so he actually is aware of his stuff).
One of many issues he instructed us was that an About Us web page ought to have:
- Reflection of the firm core values (aka, it ought to inform the viewers what sort of enterprise they’d be supporting)
- Unimaginable imagery
- Clear mission, imaginative and prescient, and objective
- A superb CTA to spherical up issues
And an instance he pointed to us was Nice Jones Items.
For those who go to discover their About Us web page, you’ll know this can be a women-led enterprise with nice household values, simply at a fast look — in order that’s what units them other than the competitors.
9. Swagmagic Addresses the Ache Factors They Remedy
SwagMagic is a sister firm to SnackMagic, and one of many methods their About Us web page stands out is by specializing in potential shopper ache factors from the get-go.
Do you see what we imply?
Nonetheless, except for simply addressing ache factors, their About Us web page has one other tremendous cool function, and that’s the best way they introduce their firm within the fashion of a sitcom. That’s to say, as a substitute of simply writing their story, they’ve turned it into the format of a TV present.
Have a look to see what we imply:
10. Immi Makes Their About Us Web page Interactive
Immi (a ramen model) has an About Us web page that’s extraordinarily concise and but nonetheless tremendous interactive.
Right here’s what we imply by this: The founders have a photograph of their childhood selves (aka, the place their love of ramen first started), and if you click on on these photographs, you see the current footage of the founders.
Except for this, in addition they have two movies that give extra perception into the lives of the founders and the product’s historical past.
11. TOMS Is Tremendous Clear
Normand Chevrette, the president of CME Corp, pointed us to TOMS, a shoe model that stood out from its rivals by being tremendous genuine and clear on its About Us web page. TOMS is well-known for environmentally pleasant firm values which might be deeply rooted within the firm tradition.
Right here’s what he meant by this:
- TOMS has an affect report on their About Us web page
- It tells the reader the place the revenue goes
- It exhibits how they place psychological well being on the forefront
- TOMS additionally showcases their social and environmental rating
Check out TOMS’ About Us web page to see for your self what makes it so particular:
12. Sparktoro Showcases What Makes Them Stand Out From the Competitors
SparkToro is an internet site all entrepreneurs know and love. Nonetheless, in response to Caleb Rule of Rule Advertising and marketing Group, the few methods they stand out with their About Us web page is by:
- Leveraging the non-public model of crew members (all crew members on SparkToro’s web site are well-known among the many advertising and marketing circle)
- Showcasing the reader what makes them stand other than the competitors
For reference, right here’s a have a look at their management:
And right here’s what makes them totally different from their rivals:
Create About Us Pages With Rock Content material
As said above, an About Us web page serves as a litmus take a look at. So, it might both make or break your belief with clients.
Ideally, on the subject of creating one thing as vital as an About Us web page, it is best to depart it to the professionals (in spite of everything, creating web site content material isn’t a process each alternate day!).
And who higher to belief along with your web site content material than the crew that’s been trusted by giants like Common Electrical, Yahoo, IBM, Cisco, Microsoft, Purple Bull, and Oracle?
And that’s us — Rock Content material.
So, to rent industry-leading freelancers and writers, begin a 14-day free trial with Rock Content material, and see for your self what good content material can do for your small business (and your conversion charges).
Mike Bandar is an award-winning UK-based entrepreneur. A Founding Accomplice of Flip Companions, the startup studio targeted on the acquisition, turnaround, or creation of digital companies. By means of Flip Companions, Mike co-founded Hopper HQ the Instagram planning and scheduling instrument, working with 1000’s of influencers, manufacturers and businesses world wide.
