Is your e mail content material getting dry?
Don’t get me mistaken—there’s a time and place for black textual content on a white display screen. But it surely’s enjoyable to spice issues up with several types of e mail content material concepts from time to time.
Suppose exterior the field. You’ll be able to embrace components like:
- Pictures
- GIFs
- Animations
- Buttons
- Countdowns
- Amp for E mail
And that’s only a style of what you are able to do inside an e mail. Beneath, we’re breaking down 13 varieties of e mail content material concepts you possibly can embrace in your campaigns.
Let’s dive proper in.
13 varieties of e mail content material concepts so as to add to your emails
1. Pictures
Most e mail aficionados know the best way to add a model brand and hero picture to their emails, however that’s simply the tip of the iceberg. You’ve got loads of choices to make your emails contemporary and personalised:
- Branded pictures
- Inventory pictures
- Illustrations
- Images
Don’t have a funds for fancy pictures? No downside. Right here’s a record of locations you’ll find nice (nonstock) paintings in your e mail campaigns with out spending a fortune (or something):
Prepared so as to add a picture to your e mail marketing campaign? There isn’t only one proper manner. Be taught the three hottest (and environment friendly) strategies so as to add pictures to your emails in our put up: Easy methods to Embed Pictures in Your Emails (CID, Inline & Extra).
2. GIFs
GIFs (pronounced with a tough G, in fact) aren’t only for tweets, texts, and Slack threads—these are a tried-and-true factor of e mail campaigns. The toughest half is discovering the correct one.
New to including GIFs to your emails? Brush up on the fundamentals with Easy methods to Insert a GIF Into E mail.
True creativity and ingenuity come while you cease discovering GIFs and begin creating them. Learn to make e mail GIFs in our step-by-step information—you may even make your brand a GIF, like Disney does in its emails.
3. Buttons
Ah, who doesn’t love the traditional button? Take a look at it. It’s simply dying for somebody to press it.
Your e mail ought to have one super-duper, irresistible name to motion (CTA), and this CTA must be in an easy-to-find button.
Certain, you would possibly sprinkle buttons all through your e mail design, however attempt to preserve it to a minimal. We suggest including one above the fold and on the finish of your e mail—that manner, you possibly can seize each the skimmers and the parents that took the time to learn from high to backside.
4. Countdowns
Add countdown timers to your emails for a little bit of interactivity and urgency. Dynamic countdowns will let your recipients understand how a lot time they’ve left to make the most of a promotion. And if a recipient opens the message after the promotion is over, the countdown timer will show a message like “Time is out” or “This supply has expired.”
Need to make an impression? Use countdown timers throughout holidays and seasonal gross sales, like Black Friday or Cyber Monday.
5. Charts
Charts, graphs, tables, and maps—use any of those to inform a narrative. Or, any time you need to share information along with your subscribers, think about packaging it in a chart.
It’ll make your statistics visually extra fascinating—far more so than any ol’ bulleted record.
6. Emojis
Emojis in e mail has all the time been a scorching subject, however we predict that if it feels proper in your model, go for it. A well-timed emoji might assist your message stand out within the inbox or add colour and pop to the textual content in your emails.
Think about using emojis as an alternative of bullet factors for example ideas or blow up an emoji’s measurement to make it as massive as a picture. You’ll be able to add loads of creativity and character to your emails with emojis.
7. Icons
When doable, exchange bullet factors and numbered lists with icons. Icons act the identical manner however give an image of what you’re making an attempt to speak.
You need to use your model’s icons or generic inventory icons—both will work. However in case you go the inventory route, attempt to discover a big, uniform set. Icons have a variety of character, and it’ll be fairly noticeable in case you combine and match completely different types.
8. Types
Need to gather sign-ups for an occasion or survey your customers on a latest in-store expertise? Fairly than ship them a hyperlink to a stand-alone web page, embed your type proper in your e mail.
You’ll want AMP for E mail and a little bit of coding know-how (or a developer), however this interactive factor is usually a recreation changer in your engagement.
9. Accordions
Accordion components in your emails will make your subscribers whistle like a missile. For instance, when you may have a number of content material you need to talk however don’t need to make your e mail so long as an e-book, go for accordions.
Once more, you’ll want AMP for E mail—however the end result is well worth the improvement problem.
10. Dynamic content material
Dynamic content material is content material personalised to your e mail recipient’s open time and preferences. For instance, you possibly can tailor what product suggestions find yourself of their distinctive inbox primarily based on their buying behaviors and previous experiences.
You can too use dynamic content material to serve up-to-date buying suggestions, no matter once they open the e-mail. For instance, in case you promote out of a scorching product, and a recipient opens your e mail late tomorrow, they gained’t see the sold-out product—as an alternative, dynamic content material will serve them one thing else of their inbox.
Be taught how one can ship dynamic emails with Twilio SendGrid.
11. Hover and rollover results
All of us see hover and rollover results on web sites on a regular basis, however these are nonetheless an untapped expertise within the inbox. Comparatively simple to incorporate, you possibly can add a pleasant contact of creativity and interactivity to your emails with them.
12. Product previews
Let your recipients do extra buying proper out of your emails with product previews. Which means as an alternative of sending them to your web site to view/experiment with completely different colours or patterns of merchandise, empower them to behave proper from the e-mail.
Previewing a brand new colour might make the distinction between sealing the sale and dropping the deal—and it doesn’t take an excessive amount of upfront work to make it occur.
13. Textual content
Sure, textual content. This straightforward e mail factor typically goes untapped, however there’s so a lot you are able to do with it. Look there! I simply gave you a teaser.
Listed here are a couple of methods you should use textual content to boost your emails:
- Improve to new e mail fonts
- Enhance your font measurement
- Cut back your font measurement
- Daring textual content
- Italicize textual content
- Underline textual content
Click on, clack, bada bing, bada increase. It’s that straightforward.
In fact, don’t go overboard with these enjoyable textual content concepts—however experiment and add 1–2 variations to your e mail content material.
Carry your new e mail content material to life with Twilio SendGrid
Whether or not you need to add dynamic content material to your campaigns or interactive AMP for E mail components, belief Twilio SendGrid that will help you get the job executed. Our design editor has the assist, widgets, and documentation you’ll want to make nearly any of your e mail desires a actuality:
Able to get began? Join a free account and dive in with our e mail design editor.
