15 finest e-mail advertising apps for Shopify in 2023

Studying Time: 14 minutes

Have you ever heard that e-mail advertising is useless? If that’s the case, don’t fear: this delusion is totally unsuitable, and e-mail has one of the best ROI of any advertising channel. You most likely know that e-mail advertising is an effective way to win new clients.

Luckily, Shopify has lots of of apps for that. However selecting the best one to your Shopify retailer will be powerful.

To assist get your retailer on monitor to drive extra gross sales and site visitors, we’ve up to date our checklist of the 15 finest Shopify e-mail advertising apps for 2023. We’re each the professionals and cons, and together with free options that received’t break the financial institution.

How we wrote these critiques: We meticulously examined every app firsthand, drawing from private experiences and experience to supply genuine insights. We additionally checked and integrated the scores and critiques from the Shopify app retailer. 

On this article, we’ll cowl:

• How to decide on one of the best e-mail advertising app for Shopify
• Omnisend
• Drip
• Mailchimp
• Klaviyo
• AWeber
• Seguno
• Privy
• Automizely
• Flowio
• SmartrMail
• Tiny E mail
• Shopify E mail
• ActiveCampaign
• Marketing campaign Monitor
• Avada E mail Advertising

Finest e-mail advertising for Shopify: How to decide on an app?

With so many e-mail advertising apps accessible on Shopify, it’s not simple to resolve which one’s one of the best to your explicit retailer.

Right here’s what to look out for:

• Ease of use. Your Shopify e-mail advertising app shouldn’t be irritating to make use of. All the time test consumer critiques to see how different clients discover it.
• Options. The app ought to no less than supply fundamental automation workflows for triggers like deserted carts and order affirmation.
• Pricing. Be sure to contemplate your finances—whereas e-mail advertising is an inexpensive method to construct your viewers, some apps can rapidly balloon your bills as your contact checklist expands. Some have calculators so you’ll be able to test the pricing for various viewers sizes earlier than you open an account.
• Buyer help. That is usually mentioned in critiques, which makes it simple to seek out the platforms that supply one of the best buyer help. Whereas most paid plans embrace it, some platforms don’t supply chat, e-mail or cellphone help on free plans.
• Deliverability. Not each e-mail advertising app is ready to ship your messages to your entire clients. Greater e-mail deliverability charges imply that your emails can attain extra inboxes.
• Analytics. The app ought to have sturdy analytics options that make it simple to see what works finest, and which of your campaigns will be improved.
• Pre-made templates. For those who don’t wish to spend time painstakingly creating your each e-mail from scratch, the app ought to give you a very good number of pre-designed and simply customizable e-mail templates.
• Choose-in varieties. A very good e-mail advertising app ought to give you nice opt-in varieties that will help you seamlessly develop your contact checklist.
• Simple integration with Shopify. As a Shopify buyer, one in all your priorities might be seamless integration between the 2 platforms. Apps ought to set up in a couple of clicks, streamlining your Shopify expertise.
• Shopify retailer ranking. If the app is very rated by different Shopify retailers, it’s a very good indicator that you just may prefer it as nicely.

With all that out of the best way, let’s transfer on to our checklist of one of the best Shopify e-mail advertising apps.

Finest e-mail advertising for Shopify: Prime 15 apps

1. Omnisend — Constructed for ecommerce, in style amongst Shopify shops

Shopify ranking: 4.8 (based mostly on 5,300+ critiques)

Omnisend dispels the parable that e-mail advertising needs to be costly, because it provides a free-forever plan that features the identical options as its paid plans. Integrating with Shopify seamlessly, it takes simply minutes to get your e-mail campaigns up and operating. Plus, you get an intensive suite of easy-to-use options that will help you develop your gross sales. And you may incorporate SMS advertising and internet push notifications as further communication channels.

Omnisend additionally offers a robust and user-friendly drag-and-drop e-mail editor that permits you to create beautiful emails with none coding expertise. You possibly can select from over 250+ e-mail templates designed for various functions and events. Or, you can begin from scratch and customise each component to your liking.

Don’t simply take our phrase for it, see what our customers should say about Omnisend. Many small and mid-sized Shopify companies have switched to Omnisend and skilled a lift of their e-mail advertising efficiency. 

They love how simple it’s to create and ship stunning emails with Omnisend’s editor and templates. Additionally they recognize the responsive and useful buyer help that’s at all times prepared to help. Right here’s a typical assessment from our completely satisfied clients:

Key options:

• Drag-and-drop e-mail builder to create stunning emails with ease, with lots of of templates to select from
• Pre-built automation workflows to ship emails on autopilot
• Highly effective ecommerce options: distinctive low cost codes, gamified popups like Wheel of Fortune, dynamic content material blocks, and extra
• Viewers segmentation to tailor your emails to particular buyer teams
• Excessive deliverability scores to make sure your emails truly attain your clients
• A/B marketing campaign testing and sturdy reporting & analytics to see which messages work finest
• Google adverts and Fb customized audiences integrations to seek out lookalike audiences and attain extra potential clients.
• 24/7, award-winning stay help on each plan, together with the free tier
• A number of advertising channels, together with SMS and internet push notifications

Who ought to use Omnisend:

Omnisend’s ecommerce advertising options, ease of use and inexpensive pricing plans make it one of the best match for small and medium Shopify retailers. And when you’re simply beginning out, it’s laborious to not suggest Omnisend as your first Shopify e-mail advertising automation app.

Pricing:

• Free: As much as 250 contacts and 500 emails
• Normal plan: begins at $16/month, 500 contacts + 6,000 emails
• Professional plan: begins at $59/month, limitless contacts and emails

For extra particulars, see full pricing.

Shopify e-mail advertising success story Shopify retailer To’ak Chocolate raised revenues from e-mail advertising by 460% with Omnisend. Automating its e-mail campaigns to nurture leads helped the model obtain spectacular open and click on charges. Study extra:  To’ak Chocolate case research

2. Drip — In depth automations

Shopify ranking: 4.5 (based mostly on 75+ critiques)

Greatest benefit:

For those who’re into micromanaging your workflows right down to the smallest element, Drip is the app you’re in search of. Its automations cowl the complete buyer journey, together with triggers like order placement, complete quantity spent, and even what model your buyer purchased.

Key options:

• Detailed buyer journey automation workflows
• Tutorial movies to minimize the training curve
• A/B testing to see what works and what doesn’t
• Viewers segmentation

Cons:

• Some reviewers spotlight poor buyer help
• No free tier, solely a 14 day trial

Who ought to use this Shopify e-mail advertising app:

Drip is a superb Shopify e-mail advertising app for skilled entrepreneurs. Nonetheless, its lack of a free plan may make it a more durable promote for smaller Shopify retailers.

Pricing

Drip provides a 14-day free trial; the paid plan begins at $39/mo with as much as 2,500 contacts and will increase based mostly on the variety of subscribers and SMS messages despatched.

3. Mailchimp — Very beneficiant Free plan

Shopify ranking: 3.5 (based mostly on 490+ critiques)

Greatest benefit:

Mailchimp provides direct integration with Shopify by way of the Mailchimp app. Whereas the Mailchimp platform itself is a superb start line for brand new e-mail entrepreneurs, their Shopify app reportedly has some stability and integration points, which appears to have lowered the Shopify consumer ranking considerably.

Key options:

• Exceptionally beneficiant free plan
• Content material optimizer with options for extra partaking emails
• Nice reporting options to trace e-mail marketing campaign effectivity
• Superior automation to ship triggered emails to subscribers

Cons:

• Some options, resembling e-mail scheduling, usually are not accessible on the free plan
• Reported stability and integration points with Shopify
• Clients noticed a mean worth improve of 11% in 2022
• Apart from e-mail help for the primary 30 days, free customers are restricted to the useful resource library for help and usually are not eligible for e-mail, chat, or cellphone help

Who ought to use Mailchimp:

Mailchimp is an efficient choose for small retailers with fewer than 500 subscribers. Past that quantity, nonetheless, it might get fairly costly.

Pricing:

Mailchimp provides a beneficiant free plan for as much as 500 contacts. Paid plans start at $13/mo, which embrace superior options and elevated contact lists.

4. Klaviyo — Highly effective & versatile

Shopify ranking: 3.9 (based mostly on 1,700+ critiques)

Greatest benefit:

Klaviyo is without doubt one of the finest e-mail advertising apps for Shopify. Similar to Omnisend, it’s bought all of the options you may anticipate from a strong advertising platform—from e-mail templates and segmentation, all the best way to automation workflows and SMS advertising. For extra data, dig into our detailed Omnisend vs Klaviyo comparability. 

Key options:

• Pre-built e-mail templates that will help you kickstart your campaigns
• Effectively-rounded suite of promoting automation workflows 
• 100+ integrations with providers like Fb, Smile and ShipStation
• SMS advertising is out there

Cons:

• SMS is barely supported within the UK, USA, Canada, Australia, and New Zealand
• Free clients solely obtain e-mail help for the primary 60 days

Who ought to use this e-mail advertising app for Shopify:

Klaviyo hits the candy spot when you’re a seasoned marketer or a mid-sized retailer proprietor. Nonetheless, scaling your enterprise with Klaviyo can get costly rapidly, and newbies could discover their interface tough to make use of.

Pricing:

Free for sending emails to a most of 250 contacts. Paid Klaviyo plans begin at $20/mo.

5. AWeber — Large library of e-mail templates

Shopify ranking: 3.4 (based mostly on 50+ critiques)

Greatest benefit:

AWeber’s stand-out promoting level is its intensive library of pre-built e-mail templates. With greater than 700 choices to select from, it’s a time saver. The same old suspects, resembling viewers segmentation, e-mail testing, and automation workflows, are additionally included within the Professional plan.

Key options:

• 700+ pre-built e-mail templates to select from
• Sturdy segmentation to focus on clients based mostly on their habits and site
• Automation workflows to schedule your campaigns forward of time

Cons:

• Automated workflows are fundamental
• Paid customers on the Lite plan can solely have one e-mail checklist and entry to fundamental e-mail templates
• Help is restricted to e-mail on the free plan

Who ought to use AWeber:

AWeber is a superb Shopify app when you have a small subscriber checklist and are simply getting began with e-mail advertising. Those that want extra superior options may wish to look elsewhere.

Pricing:

30-day free trial; for as much as 500 contacts paid Lite plan begins at $14.99/mo, and Plus begins at $29.99/mo.

6. Seguno — Most inexpensive Premium plan

Shopify ranking: 4.8 (based mostly on 1,000+ critiques)

Greatest benefit:

Seguno is tailor-made to newbie entrepreneurs. It’s constructed particularly for Shopify and integrates with the platform actually properly, letting you construct subscriber lists, create emails and automate them with out leaving your Shopify dashboard.

Key options:

• Reporting that integrates with Shopify to precisely measure the impression of your campaigns
• Generated low cost codes which are linked to your Shopify retailer
• Strong library of pre-built automation workflows
• Insert user-generated product scores from Shopify and different platforms
• Free plan provides limitless e-mail sends, in addition to stay chat

Cons:

• Free plan is restricted to 250 contacts
• Geared toward newbies, so lacks sure options extra superior customers would search for e.g. superior reporting and personalization

Who ought to use this Shopify e-mail advertising app:

Seguno is ideal for e-mail advertising newbies who wish to preserve it easy. For those who want extra advanced options, nonetheless, there are higher choices on the market.

Pricing:

Free for as much as 250 subscribers, $35 for 251 to 2,500 subscribers within the Normal plan, then +$20/mo per further 2,500 subscribers.

7. Privy — Nice for brand new shops

Shopify ranking: 4.6 (based mostly on 24,800+ critiques)

Greatest benefit:

Privy completely covers ecommerce newbies’ wants. On high of nice e-mail templates and signup varieties, Privy provides fundamental automations like welcome, order follow-up, deserted cart emails, and extra. For a take a look at how Privy stacks up towards different choices, see this comparability of Privy options.

Key options:

• Limitless e-mail sends on paid plans
• A/B testing for a number of e-mail campaigns
• Dozens of viewers segmentation and concentrating on guidelines
• Primary e-mail automation workflows

Cons:

• Free plan solely permits 100 contacts
• SMS is a paid add-on

Who ought to use this Shopify e-mail app:

Privy could be one of the best Shopify e-newsletter app for ecommerce newbies who don’t use a number of advertising channels or refined e-mail automation instruments for buyer segmentation. For these prepared for these superior instruments and options, this Omnisend vs Privy comparability presents a superb possibility in Omnisend.

Pricing:

Privy’s free plan enables you to message as much as 100 e-mail contacts. Paid plans begin from $30/mo for as much as 1,500 mailable contacts.

8. Automizely — Light-weight e-mail advertising

Shopify ranking: 4.9 (based mostly on 5,800+ critiques)

Greatest benefit:

Automizely provides a very good number of options for Shopify retailers, together with e-mail automations, SMS, internet push notifications, and a stay chat widget for Fb Messenger to keep up a correspondence together with your clients.

Key options:

• Web site pop-ups and internet push notifications to broaden your subscriber checklist
• A Fb Messenger stay chat widget to help your clients
• A very good number of e-mail automation workflows

Cons:

• Person critiques have highlighted useful options had been eliminated at no cost customers in 2022
• Person critiques additionally point out buyer help will be inconsistent

Who ought to use this e-mail advertising app for Shopify:

Automizely is a light-weight e-mail advertising app for Shopify retailers who wish to construct handsome emails.

Pricing:

Free for as much as 300 contacts, paid plans begin at $11/mo and embrace limitless e-mail sends as much as 500 contacts.

9. Flowio — advertising automation on a finances

Shopify ranking: 4.7 (based mostly on 500+ critiques)

Greatest benefit:

Flowio is a well-rounded service aimed toward ecommerce companies of all sizes. Its free plan consists of as much as 1,000 emails a month, SMS, stay chat, and 24/7 help.

Key options:

• Popup templates for simple checklist development
• Automated emails, SMS, and chat
• Contact segmentation and sync with Google Adverts

Cons:

• Customers have reported sluggish response occasions for help requests
• SMS is barely supported within the US and Canada

Who ought to use this Shopify e-mail advertising app:

Flowio provides a formidable function set at interesting costs, making it a powerful contender for small and medium companies. Bigger manufacturers could discover they want a platform with extra options.

Pricing:

Free for as much as 1,000 month-to-month e-mail sends, paid plans begin at $9 monthly.

10. SmartrMail — Easy & highly effective

Shopify ranking: 4.8 (based mostly on 570+ critiques)

Greatest benefit:

SmartrMail provides each e-mail & SMS advertising options and means that you can simply automate your sends based mostly on quite a lot of triggers and buyer viewers segments. 

Key options:

• Computerized e-mail design era based mostly in your present Shopify retailer design
• Good viewers segmentation for exact buyer concentrating on
• Automated product advice in your emails

Cons:

• SMS is barely accessible within the US, Canada, and Australia
• Free plan solely provides e-mail help
• Evaluations spotlight a steep studying curve

Who ought to use SmartrMail:

SmartrMail is a strong alternative for small retailer house owners who’re in search of an inexpensive and easy-to-use Shopify e-mail advertising app.

Pricing:

SmartrMail has a 15-day free trial and a free plan for as much as 250 contacts and 1,250 month-to-month e-mail sends. Paid plans start at $14/mo.

11. Free E mail Advertising by TinyEmail — No subscriber limits

Shopify ranking: 4.7 (based mostly on 55+ critiques)

Greatest benefit:

TinyEmail’s Free E mail Advertising app for Shopify enables you to ship as much as a whopping 25,000 branded emails a month to your clients, all with no subscriber limits or per-email costs. The catch? E mail templates aren’t very eye-catching and the app isn’t tremendous user-friendly.

Key options:

• Remarkably beneficiant free plan
• Drag-and-drop editor to craft emails rapidly
• Computerized monitoring for site visitors, gross sales, and income conversions

Cons:

• Premium templates are restricted to paid plans
• Customized segments are restricted till the costlier Professional plan

Who ought to use this finest Shopify e-mail advertising app:

TinyEmail’s Free E mail Advertising app is geared in direction of very budget-conscious retailers who don’t thoughts having to wrestle with a considerably clunky interface.

Pricing:

Free for 500 contacts and as much as 15,000 e-mail sends a month. Paid plans begin at $15/mo for limitless subscribers and as much as 15,000 month-to-month e-mail sends, plus further options.

12. Shopify E mail — By Shopify, for Shopify

Shopify ranking: 3.8 (based mostly on 1,000+ critiques)

Greatest benefit:

Shopify E mail is—clearly—Shopify’s personal e-mail advertising app, and. Whereas it doesn’t supply options as superior as Omnisend’s or Klaviyo’s, Shopify E mail is extremely beginner-friendly.

Key options:

• An intensive assortment of pre-built e-mail templates
• Viewers segmentation for sending the best emails to the best buyer
• Simple and informative marketing campaign monitoring options
• Create, ship, and monitor branded emails from inside Shopify

Cons:

• Evaluations spotlight bugs together with instability
• Customers additionally spotlight missing buyer help
• Options usually are not as superior as extra highly effective platforms

Who ought to use Shopify E mail:

Small and up-and-coming Shopify retailer house owners experimenting with e-mail advertising, newbie entrepreneurs with small subscriber lists.

Pricing:

The primary 10,000 month-to-month emails are free. Then, Shopify costs you $1 per 1,000 emails you ship monthly.

13. ActiveCampaign — E mail advertising + CRM

Shopify ranking: 4.5 (based mostly on 380+ critiques)

Greatest benefit:

ActiveCampaign shines with regards to buyer relationship administration. The app’s standout function is its CRM performance, which lets you handle gross sales funnels and buyer databases throughout completely different channels on high of e-mail advertising.

Key options:

• CRM performance to handle gross sales funnels and buyer databases
• Integration with SMS advertising and buyer Fb audiences
• Highly effective segmentation instruments to precisely goal your clients
• 600+ pre-built automation workflows

Cons:

• No free trial
• Lacks SMS advertising
• Lite plan doesn’t embrace touchdown pages or popup varieties

Who ought to use this Shopify e-mail advertising app:

ActiveCampaign is a superb alternative for seasoned entrepreneurs with a number of ecommerce retailer domains who’re in search of a strong CRM device.

Pricing:

ActiveCampaign offers you a 14-day free trial, whereas paid plans begin at $49/mo to make use of with Shopify.

14. Marketing campaign Monitor — For manufacturers getting began

Shopify ranking: 4.6 (based mostly on 1,100+ critiques)

Greatest benefit:

Marketing campaign Monitor is a strong addition to this checklist of finest e-mail advertising apps for Shopify. It has an awesome set of options, together with sturdy segmentation and a visible journey designer for constructing automations. Must you resolve to discover extra choices to get a greater match, you can begin with this Marketing campaign Monitor options put up.

Key options:

• Nice visible journey designer for constructing e-mail automations
• Good segmentation options to leverage buyer knowledge and improve gross sales
• Primary advertising automation workflows

Cons:

• SMS is barely accessible to contracted clients on an annual plan, and restricted to the USA
• No free plan

Who ought to use this e-mail app for Shopify:

Marketing campaign Monitor is a superb Shopify e-mail advertising app for small companies simply beginning out and novice customers exploring the ins and outs of e-mail advertising.

Pricing:

Marketing campaign Monitor provides a free trial that means that you can ship a marketing campaign to 5 subscribers or much less. Paid plans begin at $9/mo, based mostly on the variety of contacts.

15. AVA E mail Advertising — 5+ million inventory picture library to your emails

Shopify ranking: 4.9 (based mostly on 1,400+ critiques)

Greatest benefit:

Avada E mail Advertising app is one other full-featured advertising automation platform. It makes it into our checklist of one of the best e-mail advertising software program for Shopify for its standout providing of a library of 5+ million inventory photos to make your emails extra interesting. Avada additionally provides a large function set that features SMS, push notifications, and WhatsApp.

Key options:

• Pre-built automation workflows to observe up and convert your clients
• Segmentation based mostly on buyer profiles and buying habits
• A/B testing to gauge your marketing campaign effectivity
• Limitless inventory photos to beautify your emails

Cons:

• Free plan solely provides fundamental automations and e-mail templates
• E mail and chat help is restricted to paid plans

Who ought to use this Shopify e-mail advertising app:

Avada E mail Advertising app ought to attraction to bigger companies that may profit essentially the most from its superior options and extra advertising channels.

Pricing:

Free for as much as 500 contacts. Paid plans begin from $16/mo, with further charges based mostly on the variety of contacts.

Finest e-mail advertising for Shopify: Abstract

Nonetheless uncertain which of those high Shopify e-mail advertising apps is the best one for you? 

Right here’s a fast recap that will help you resolve.

For those who’re simply getting began on Shopify and desire a easy and easy-to-use app to discover how e-mail advertising works, Omnisend, Shopify E mail, and Flowio are all nice choices.

For those who’re in search of essentially the most inexpensive possibility to assist entice extra clients to your Shopify retailer, TinyEmail’s Free E mail Advertising app or Mailchimp will get the job finished. 

If e-mail advertising is already your bread and butter, apps like Omnisend, Klaviyo, and ActiveCampaign will assist you to simply arrange and execute refined advertising campaigns throughout a number of channels.

And when you’re in search of different methods to enhance your Shopify retailer expertise, be certain to try our checklist of 40 finest Shopify apps to promote extra.

As soon as once more, one of the best e-mail advertising apps for Shopify are:

• Omnisend (4.8)
• Drip (4.5)
• Privy (4.6)
• Klaviyo (3.9)
• Aweber (3.4)
• Seguno (4.8)
• Mailchimp (3.5)
• Automizely (4.9)
• Flowio (4.7)
• SmartrMail (4.8)
• Tiny E mail (4.7)
• Shopify E mail (3.8)
• Activecampaign (4.5)
• Marketing campaign Monitor (4.6)
• Avada E mail Advertising (4.9)

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