15 Finest Social Media Group Suggestions and Methods for Managers

To {industry} outsiders, social media administration is a enjoyable and carefree job, however these of us who’ve had boots on the bottom know in another way.

Certain, there are thrilling, artistic duties, however there’s additionally technique, evaluation, and near-constant monitoring and engagement. There’s planning and publishing, and generally even public relations fires to place out.

Social media is a demanding, full-time job with many transferring items, and it’s solely changing into extra high-profile, as 56% of entrepreneurs count on their social media funds to extend this yr.

Want steerage on find out how to arrange social media content material for your small business? I requested social media managers from throughout a number of industries for his or her greatest social media group suggestions. Here is what they shared.

1. Plan forward with a content material calendar.

Understanding what to publish, whether or not for myself or purchasers, has all the time been one of the crucial anxious issues about social media administration for me. I’ve discovered planning forward will help reduce that.

Create a social media content material calendar for as far into the longer term as potential. Advantageous particulars like how incessantly and what time you publish will differ by platform and viewers, however having a plan of the content material you plan to create and publish provides you ample time to execute.

I like to recommend mapping out a minimum of two weeks and having your content material prepared per week earlier than publishing so that you aren’t left scrambling on the final minute.

In fact, time-sensitive traits and information may come up (extra on that in a sec), however having this basis set prematurely will assist hold you from going darkish.

HubSpot has a social media calendar template that can assist you get began.

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Professional tip: Go away room for flexibility.

“Conserving an up to date content material calendar is a should, however being versatile in that calendar is simply as needed,” shares Shivangi Mistry, Social Media Advertising and marketing Supervisor for Alchemee (previously The Proactiv Firm).

“Traits come and go quicker than ever. Having the ability to transfer content material round and having a versatile calendar provides you with the liberty to take part in these social media conversations.”

Certain, not each pattern will probably be successful for each model, however Mistry nonetheless encourages entrepreneurs to experiment with them and see what lands.

“Learnings like these could warrant low-performing numbers now and again, however don‘t be discouraged. Not every thing performs nicely on a regular basis however displaying your viewers you’re part of the dialog is what retains the model alive. Conserving content material well timed and pulsed out usually makes a model’s web page really feel relative and relatable to the viewer.”

Keep in mind: Our survey confirmed that over three-fourths (76%) of entrepreneurs consider having genuine and relatable social media content material is extra essential than having polished, high-production content material.

2. Schedule social posts forward of time and in bulk.

Few issues are extra annoying than having to drop what you’re doing or throw off your work move to publish one thing on social media.

With that in thoughts, make a behavior of scheduling posts prematurely and in bulk should you can.

Scheduling posts saves plenty of time and means that you can give attention to different elements of your job as a substitute of regularly being prepared and ready to publish.

Many moons in the past, former HubSpot Social Media Supervisor and now Director of Content material at Apollo.io Robyn Showers used to tweet from the @HubSpot account 24 or extra instances per day, not together with replies.

She began utilizing HubSpot’s social media administration software program to schedule tweets in bulk by importing them from a spreadsheet to get out of this reactive state. I additionally did this on a weekly foundation for dozens of purchasers throughout my account administration days.

Years later, the software has solely gotten extra complete.

It means that you can run all of your social media from one central location, together with scheduling to Fb, Instagram, X (previously Twitter), and LinkedIn. You can even run and handle social advertisements from the platform.

3. Use a undertaking administration or to-do record app.

Social media managers could be misplaced with out their to-do lists.

A few of us are paper and pen people (like yours really), however even I’ve discovered digital record apps to be extraordinarily useful in social media group as you possibly can simply hyperlink to your platforms and associated paperwork.

There’s a lot to select from – Todoist, TickTick, ClickUp, or Google Duties. To slim down your choices, listed here are just a few key options to search for:

• Syncing possibility between gadgets
• Recurring due dates and reminders
• Precedence ranges
• Classes
• Job sharing and delegation
• Calendar feeds

4. Know the place to search out trending subjects.

What’s trending proper now? What memes and songs are throughout TikTok? What goes viral on Instagram? Which information tales are folks speaking about on Fb and LinkedIn?

These are all questions social media managers want to contemplate – not simply after they arrive at work within the morning however all day lengthy.

By staying on high of rising traits, social media managers will help manufacturers “newsjack” and be a part of the dialog earlier than it is too late.

In fact, figuring out the place to search out these items on every particular platform (i.e., the “What’s taking place” field and tabs on X) is essential, however there are additionally instruments that can assist you do that cumulatively.

For instance, you possibly can join an RSS reader like Feedly.

By way of Feedly, you possibly can comply with your favourite {industry} information websites, blogs, and even Subreddits. The software additionally has a paid “market intelligence” possibility to trace aggressive intel, tech improvements, and industry-specific traits.

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This can be a big time saver, as you’ll get quite a lot of perception and knowledge pulled into one single feed. There is no want to leap round a bunch of various platforms to see what’s happening.

5. Hold tabs in your opponents.

Along with trending subjects and memes, you’ll additionally wish to hold tabs in your opponents.

Be aware of the content material they publish, campaigns they run, how audiences reply, what new merchandise or options they launch, and what questions or issues audiences could have. All this info helps you higher perceive what you’re up towards and how one can greatest compete together with your social technique.

There are variety of social media listening instruments that can assist you on this division, however should you’re a HubSpot consumer, you may as well make the most of social inbox to watch particular handles or hashtags.

6. Preserve an ‘Inbox Zero’ mentality.

For most individuals, excessive productiveness comes from closing out of e mail for a number of hours at a time. This could not be much less true for social media managers who should keep alert to incoming requests.

Again when Laurie Meacham led the social media workforce at JetBlue, they needed to keep on high of Twitter (now X) mentions along with social publish requests from their advertising, public relations, operations, and buyer dedication groups. How did she handle?

“I preserve the ‘Inbox Zero’ mentality — in different phrases, retaining my inbox at zero new messages or practically zero always. This fashion, I all the time know what’s new and what wants my motion,” she stated. “Nothing will get misplaced in mountains of unimportant emails or assignments.”

Professional tip: It may be simple to lose essential emails beneath the fold, so star (or flag) those you wish to refer again to and set alert notifications in your most essential senders.

7. Create a kind for social promotion requests.

If you run a model’s social media, it’s frequent to listen to from any and all departments requesting posts. Possibly gross sales desires you to advertise an upcoming product launch or HR desires you to push new job listings.

To maintain every thing organized and reduce the variety of social media promotion requests you get by way of e mail and on the spot messaging, discipline these requests by a kind (like we do at HubSpot).

This fashion, you unlock your e mail and IM and have a devoted place to overview requests. Google Kinds or Typeform makes these free and simple to create.

Professional tip: When you’re involved about time-sensitive requests, add a word that specifies one of the simplest ways to contact you or your workforce for pressing requests.

8. Use Canva to make batches of photos.

Canva is a splendidly easy (and free) graphic design platform that social media managers can use to create social media photos. Higher but — you need to use it to create templates.

Sustaining a constant aesthetic is essential on social media. With Canva, you possibly can create templates, get them authorized by your branding workforce if needed, and use them

everytime you publish on social media. (We even do that at HubSpot.)

You possibly can create a number of folders based mostly on the publish class, the platform, or the visible format – the way you arrange it’s all as much as you.

Reflecting, Showers shared how she would use Canva to create photos in bulk for HubSpot’s campaigns on social. “Anytime we run a marketing campaign to advertise an book, webinar, or one other precious piece of content material, I wish to have a minimum of 5 creatives to check on Twitter,” she stated.

To create these graphics, she solely needed to design one picture on Canva, then use the “copy” software (proven beneath) to duplicate the picture and create a number of variations whereas retaining the core design parts.

Observe: Canva additionally now integrates straight with HubSpot. Simply saying.

9. Repurpose your content material.

With so many platforms, it could possibly really feel overwhelming to maintain up with publishing and creating content material. However hear — you don’t should reinvent the wheel.

Certain, you shouldn’t repost the identical actual copy and piece on each platform — that’s simply lazy, and audiences will tune you out. Nonetheless, you possibly can reshape and reword content material for use on totally different platforms or codecs.

When you see a weblog article getting plenty of visitors, take into consideration how one can rework it for audiences on Instagram or YouTube. Or if a video is doing nicely on LinkedIn, maybe it may be shortened and edited to enchantment to audiences on TikTok.

Regardless of the transformation, repurposing will help you get extra out of the content material you already know your viewers loves and hold your social media calendar full.

Professional tip: Repurpose your present content material with synthetic intelligence (AI).

Based on new HubSpot analysis, 56% of social media entrepreneurs are utilizing AI to create short-form movies, whereas 53% are utilizing it to generate photos — and who can blame them?

Although it can seemingly want some enhancing and fine-tuning, AI can repurpose content material quicker than any human may on their very own.

Ask ChatGPT to jot down posts for X or Claude to craft a video script. Even higher, attempt a software constructed particularly for content material repurposing, similar to HubSpot’s Content material Remix.

With Content material Remix, Skilled and Enterprise-level customers of Content material Hub can repurpose present content material into new codecs for social media. This may be supplies you’ve hosted on HubSpot (i.e., photos, textual content messages, advertisements, and weblog posts) or new content material you add to the software.

Observe: Along with serving to you create content material, HubSpot’s Breeze Social Media Agent also can assist analyze your social efficiency, firm particulars, and advertising greatest practices to develop an efficient social media technique.

10. Use AI to set off engagement.

Fostering engagement together with your viewers on social media is simply as, if no more, essential than sharing content material. In 2025, shoppers crave personalised experiences and are loyal to the manufacturers that may provide them.

Social media engagement is highly effective method to try this — however it may be arduous to scale. Fortunately, AI will help sustain or a minimum of provoke engagement.

As an example, ManyChat can be utilized to ship a direct message when folks touch upon an Instagram publish with a selected phrase or phrase. (I take advantage of this incessantly, each professionally and personally.)

Professional tip: Finish your message with a query or ask.

Whereas, relying on the context, automated messages will be simple to identify; you possibly can nonetheless foster engagement by ending your message with a query or asking folks straight to reply. You’d be shocked how typically folks will.

11. Benefit from ‘Saves,’ ‘Collections,’ and ‘Bookmarks’ for curating.

Whereas unique content material needs to be the core of your social media technique, curation is a good way to complement it. Fortunately, in recent times, social media has developed to make curation simpler and hold this content material organized.

Fb and Instagram, specifically, have received my coronary heart with regards to this. Each Meta platforms allow you to save posts to “collections,” that are basically folders you create round totally different subjects and even format sorts.

As an example, should you’re a magnificence model, you would have a group of user-generated content material created showcasing your merchandise or one other with posts sharing make-up software suggestions you suppose your viewers will like.

Irrespective of your strategy, having these collections in your arsenal provides you someplace particular and simple to entry when it’s time to curate a publish.

12. Diversify your mediums.

Photographs, movies, tales, polls — social media platforms haven’t any scarcity of options and codecs for manufacturers to experiment with nowadays, so use them to your benefit.

Diversify the forms of content material you create and share even inside the identical platform. Not solely will the variability hold your feed attention-grabbing, however it could possibly provide help to attain extra folks.

You see, totally different folks take pleasure in consuming info in numerous methods, so should you solely create one sort, you could be ignored by many in your audience. Plus, not each matter lends itself to each format. For instance, a software program tutorial is probably going greatest fitted to a video relatively than a sequence of images. So, let your subject material information you as nicely.

Wix does an awesome job diversifying its content material, as seen on its Instagram account.

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The tech firm posts a mixture of Reels/movies and carousels, user-generated and brand-generated items, graphics, and actual images. This retains their feed dynamic and attention-grabbing to scroll by.

Professional tip: That is one other place the place HubSpot’s Content material Remix will help!

13. Manage your home windows and tabs in a selected order daily.

If you‘re juggling your e mail, calendar, social streams, publish requests, hyperlinks, and so forth and so forth, you possibly can simply lose monitor of which tab is the place. One member of JetBlue’s social workforce suggests retaining home windows and tabs open in a selected order that you will get used to and memorize rapidly.

The JetBlue workforce additionally suggests entering into the behavior of closing out of tabs as quickly as you are finished with them.

“We get despatched so many hyperlinks that, if I am not cautious, I will have 30 articles open in addition to Fly-Fi selfies and footage of suitcases with wheels and zippers lacking.”

If somebody tweets a hyperlink at your model, when you‘ve addressed that tweet, shut out of the hyperlink. This additionally helps guarantee your toggle bars by no means get so crowded that you may’t simply see updates as they occur.

14. Set a time restrict for every job.

Social media managers are likely to have jam-packed schedules that do not permit them to do one job for too lengthy. So, set a timer in your telephone or laptop to maintain your self on monitor and transferring by all of your important tasks.

If you want to come again to one thing later, you possibly can. However having timers or closing dates as guardrails will provide help to from getting too caught up.

15. Check and experiment.

Social media administration greatest practices and instruments are consistently evolving. So, keep open and check out new processes or tech alternate options. Join free trials and check out betas. You by no means know when one thing could pop up that can make you way more productive and efficient.

Staying Organized as a Social Media Supervisor

It’s one factor to get organized; it’s one other to remain that method.

The entire suggestions outlined beneath require consistency. In any other case, they received’t serve a lot of a goal. Incorporate the following pointers into your routine and see that are value your time (aka efficient), and you may realistically persist with.

When you do, you’ll slowly however absolutely see how way more organized your days will turn into.

Editor’s word: This publish was initially printed in October 2014 and has been up to date for comprehensiveness.