By Kelly Forst June 18, 2024
You’ve heard the recommendation — ship customized, focused emails, welcome subscribers to your listing, acknowledge buyer milestones and celebrations, and so forth.
However do you know there are various kinds of emails that will help you do every of these issues?
You don’t have to make use of all of them, however let this listing show you how to discover one of the simplest ways to succeed in your viewers. Listed here are 15 forms of advertising and marketing emails for each function.
Overview: 15 forms of advertising and marketing emails
1. Transactional emails
These emails goal to not market to prospects or clients, however to offer a receipt of an motion taken or request submitted.
Examples of transactional emails embody order confirmations and receipts, transport notifications, subscription confirmations, password reset emails, account creation, and extra.
However that doesn’t imply transactional emails should be boring. For instance, take a look at this transactional electronic mail from the sneaker firm Allbirds. This electronic mail infuses the model’s persona whereas reminding clients about its animal welfare and sustainability mission.
2. Welcome emails
The aim of this electronic mail is to kick off a powerful relationship.
Welcome emails are the primary electronic mail in a bigger marketing campaign. A welcome marketing campaign is a sequence of automated emails that get delivered to new subscribers over the primary few days of their subscription.
These emails ought to thank readers for becoming a member of your listing, set expectations round the kind of content material you’ll ship, ship your incentive, and ship any data they should find out about your or your corporation.
Bonus factors when you reaffirm the worth your new subscribers will obtain from becoming a member of your listing or buying your product. The mattress firm Casper reveals us an excellent instance of this.
Associated: Welcome electronic mail campaigns: Easy methods to onboard new subscribers
3. Nurture emails
A nurture electronic mail helps a prospect transfer by way of the advertising and marketing funnel, from preliminary engagement to conversion.
Nurture emails are automated and usually tied to a lead magnet — one thing you give to folks after they subscribe to your electronic mail listing. A majority of these emails embody focused content material based mostly on the lead magnet they downloaded. The aim is to encourage prospects to transform to clients.
Nurture emails ought to embody beneficial content material or unique affords like reductions.
Associated: Electronic mail automation for newbies: See how you can get higher ends in much less time
Promotional emails are one-off emails or broadcasts despatched to an viewers of prospects or earlier clients. A majority of these advertising and marketing emails goal to advertise a product, service, or limited-time sale. It makes it straightforward to transform subscribers to clients.
Promotional emails can even invite subscribers to an occasion or webinar.
Try this promotional electronic mail from Freshly, selling their Finish of Summer time sale. They did an excellent job showcasing how a lot cash clients save as much as their fourth order.
5. Digest emails and newsletters
Newsletters are a sort of electronic mail that any enterprise, together with creators, bloggers, small enterprise house owners, and extra, sends subscribers usually.
Newsletters can embody firm updates, new weblog posts or podcast episodes, related articles, or curated information from respected sources. They can assist you determine thought management and construct a relationship with subscribers with beneficial content material.
Plus, when you’ve got a weblog or a podcast, you’ll have an RSS feed. With a software like AWeber, you possibly can mechanically put your content material in an electronic mail with out replicating your efforts.
Watch how:
Right here’s an instance of AWeber’s buyer publication. Every week we ship high-value content material, our most up-to-date three weblog articles, bonus suggestions, and extra.
6. Re-engagement emails
Typically, subscribers cease opening and studying your emails. That’s okay — it occurs to everybody.
However that doesn’t imply that these subscribers are a misplaced trigger. Re-engagement emails can assist you remind your inactive subscribers concerning the worth that you just provide them.
Restaurant reservation app Resy despatched their inactive subscribers an electronic mail reminding them how you can use the app to search out eating places to dine at.
Professional tip: Are subscribers nonetheless not partaking along with your messages after sending a re-engagement electronic mail? It could be time to unsubscribe them out of your listing.
It is a good factor in your electronic mail advertising and marketing. Unloading inactive subscribers will increase your open fee. When inactive individuals who wouldn’t open the message regardless aren’t skewing the speed, it makes it simpler to inform when your content material does (or doesn’t) resonate along with your energetic viewers.
7. Storytelling electronic mail
Storytelling emails are one of many extra attention-grabbing forms of advertising and marketing emails. The objectives of many emails to date have been to drive gross sales or re-engagement. These emails assist construct your model story and construct deeper relationships along with your subscribers.
Tales assist folks join. They construct emotional connections and let readers relate to you. Creator and entrepreneur Ramit Sethi continuously incorporates tales into his day by day emails — each his personal tales and people of his profitable clients.
Test it out:
8. Focused emails
Focused emails contain segmentation — breaking your subscriber listing into classes. You’ll be able to phase based mostly on demographics, prior purchases, pursuits, or latest engagement along with your emails.
As an example, when you promote attire, you possibly can ship a focused electronic mail selling a sale on hats to a phase of shoppers who lately bought a hat.
Associated: Electronic mail tags for advertising and marketing 101: Understanding tagging and segmentation
9. Problem or course emails
Electronic mail challenges and electronic mail programs could be a lead magnet or perhaps a paid digital product. The thought is to ship a lesson day by day, weekly, or month-to-month.
See beneath for a marketing campaign template you possibly can add to your AWeber account. Use it as a place to begin in your personal electronic mail course.
10. Cart abandonment emails
Have you ever ever added one thing to your purchasing cart after which not adopted by way of on a purchase order? That’s referred to as cart abandonment. And sensible electronic mail entrepreneurs ship cart abandonment emails to remind their clients that they left one thing behind.
Cart abandonment emails optimize gross sales. Take deserted cart emails to the following stage by providing a reduction on the product that your subscriber was . That may decrease the barrier to buy and your subscriber will doubtless be ok with your model after receiving that type of customized provide.
See how Food52 referred to as consideration to a subscriber’s deserted cart on this electronic mail.
11. Launch electronic mail
A majority of these emails are used for a really particular function: to announce a brand new product, service, or characteristic.
Launch emails are the most effective methods to let subscribers find out about issues that might assist them obtain their objectives. Plus, tease your launch forward of time in your web site or touchdown web page and let guests join early updates.
12. Milestone electronic mail
Rejoice your subscribers’ successes, birthdays, and anniversaries with a milestone electronic mail. The sort of electronic mail builds model affinity by recognizing buyer loyalty and main accomplishments.
As an example, at AWeber, we like to acknowledge our clients’ subscriber progress. We all know it takes lots of onerous work to construct your subscriber base and need to assist our clients rejoice these milestones.
To try this, we ship milestone badges that clients can share on their social media profiles.
13. Survey electronic mail
Survey emails can provide perception so you possibly can create content material that resonates along with your subscribers. Gathering suggestions through a survey electronic mail can also be the most effective methods to spherical up testimonials to make use of as social proof.
See how Ritual makes use of a survey electronic mail to ask subscribers to fill out a brief survey.
14. Privateness coverage updates
Emailing subscribers about updates to your privateness coverage might not appear vital to your advertising and marketing technique. Nonetheless, transparency and knowledge safety are an enormous precedence for a lot of conscientious shoppers.
Even in case you are not legally required to take action, these updates strengthen belief in your model. Simply preserve it direct and informative. Not like transactional emails, the place you possibly can assert model identification, these are strictly enterprise.
15. Inspiration/instructional emails
Encourage or present clients new methods to get pleasure from your services or products. A majority of these emails provide free suggestions and concepts in a single message.
For instance, when you promote jewellery or attire, put collectively a fast model information for the season. It could work with nearly something you provide so long as you might be displaying readers how you can get the profit you’re showcasing.
Are you leveraging various kinds of emails?
It doesn’t matter what forms of emails you ship, they show you how to accomplish your objectives. Strive a number of various kinds of emails this month and watch as your viewers falls into place.
Prepared to start out sending with AWeber? Get AWeber at no cost right now!
