GIFs in emails shall be of nice use if you wish to showcase your product, draw customers’ consideration to sure parts, or simply barely enhance your textual content.
This text has supplied a few of the greatest e-mail gif animation examples.
Examples of animated GIFs in emails
Right here’s a compilation of the very best examples with GIFs in emails. Every GIF in e-mail campaigns fulfills its mission.
1. Adidas
(Supply: E mail from Adidas)
Adidas used e-mail animations to indicate what coloration choices that they had. Appears to be like neat and easy, but superior.
GIFs do prevent a number of treasured area in promo emails.
2. Stripo
(Supply: E mail from Stripo)
Animations for emails are extra than simply one thing to cheer your customers up and catch their consideration with brightness. For instance, Stripo used a GIF within the e-mail to inform concerning the product’s new options.
3. Ghirardelli
(Supply: E mail from Ghirardelli)
As we beforehand mentioned, you might use GIFs in emails to showcase varied merchandise. As an alternative of constructing 2-3-8 massive shiny banners, you might put all images of mandatory merchandise in a GIF. This can be a good solution to maintain emails brief but stuffed with helpful images.
4. Chubbies
(Supply: E mail from Chubbies)
Chubbies at all times finds a solution to stand out, even when it must exhibit easy methods to flip their new jackets inside out. I feel it’s attention-grabbing and, on the similar time, helpful for the potential viewers.
5. Eternally 21
(Supply: E mail from Eternally 21)
This a beautiful instance of Black Friday reductions. Appears to be like fashionable and intriguing! What else do it’s good to get the client’s consideration?
6. CB2
(Supply: Actually Good Emails)
CB2 used a enjoyable solution to promote its providers. They promote furnishings and residential decor, and through the use of this animated GIF in e-mail, they knowledgeable clients about free transport. The GIF meets the necessities for emails, and this humorous canine will certainly make a consumer who opens the e-mail smile.
7. Quartz
(Supply: Actually Good Emails)
Do you want studying? Quartz ensured you can see the ebook’s content material instantly if you opened their new e-mail! Right here you will note if the font of this ebook fits you, and likewise, you’ll perceive should you like its content material. The buying choice turns into simpler if you see each element of the product.
Vital: if the animation have been a bit slower, the GIF could be even higher.
8. Monica Vinader
(Supply: E mail from Monica Vinader)
Whereas movies are confirmed to improve conversion, yet one more reality to think about is that clients don’t at all times have time to observe them. Monica Vinader discovered an alternate and animated the image to indicate each their product and the way it appears in actual life on the mannequin’s hand.
9. Alit
(Supply: Actually Good Emails)
Alit demonstrated an effective way to introduce their new product through the use of an animated GIF of their emails. Had they not used GIFs of their message as a substitute of the same old textual content, the product description would have been boring to learn. And most of their subscribers wouldn’t have seen this new wine.
Thus, you see that at some stage, it’s fairly cheap to animate textual content for a quick introduction or a handbook. This may make the recipients watch your message to the top.
10. Loft
(Supply: Pinterest)
A number of months in the past, we posted an article on easy methods to create an efficient teaser e-mail marketing campaign. And GIFs play a vital half in it.
11. Stripo
(Supply: E mail from Stripo)
Timers themselves do draw customers’ consideration. However you would possibly need to add e-mail GIF animations close to the previous to make sure customers discover the latter.
12. Lyft
(Supply: Actually Good Emails)
That is how humorous Lyft portrayed its product with an electrical scooter. The animation merely and gracefully enhances the necessary textual content, and you can too see the automobile itself from all sides.
13. Everlane
(Supply: E mail from Everlane)
While you need to draw clients’ consideration to an issue you raised in a message, it’s good to make sure the textual content shall be seen. Animating the latter within the e-mail is sort of a assure will probably be learn. Everlane succeeded!
14. Charity Water
(Supply: E mail from Charity Water)
On this animated e-mail, Charity Water used GIF as a thumbnail picture to the video to make sure customers will discover the how-to video within the e-mail.
Vital:
With Stripo, you’ll be able to add any customized thumbnail pictures to your movies.
For the handbook, please discuss with the weblog put up given beneath.
15. Chubbies
(Supply: E mail from Chubbies)
Chubbies used this cute GIF to attract customers’ consideration to their large gross sales. An excellent various to massive banners with the quantity of low cost on them.
Necessities and suggestions for GIFs in emails
There are only a few of them, however they’re essential:
Dimension
The optimum picture file dimension of a GIF picture for an e-mail varies from 500 KB to 1 MB. If the GIF dimension is bigger, it may take a GIF some time to load. So, it’s endorsed to compress the file earlier than including it to the e-mail.
Pace
Do not make your animated GIFs too quick — three frames per second, max. In any other case, GIFs could cause seizures for individuals who undergo from photosensitive epilepsy.
Vital:
It’s not essential to animate whole banners. You may “revive” just some parts of the picture. And the GIF is not going to lose its magnificence.
(Supply: Actually Good Emails)
Amount
Do not use multiple animated GIFs in e-mail:
- to keep away from epileptic seizures;
- to make the e-mail not that heavy and fast-loading;
- some variations of Outlook have simply began supporting GIFs. If there are greater than 3 GIFs in an e-mail, Outlook is not going to animate them mechanically. It’ll present simply the primary body of the GIF with the play button over every of them.
Keep in mind that the e-mail ought to have one foremost concept, which the GIF shows. Do you need to promote? Present the primary benefit of the product with the GIF. Need to inform? Make your textual content stand out with an animated background.
Alt textual content
Do you know that some customers intentionally disable the show of pictures and, in consequence, GIFs? And generally subscribers have gradual web. Because of this, they don’t see a GIF itself, however they see the all-text. It’s important that it precisely and concisely describes the picture’s content material.
It’s also necessary so as to add alt-text for e-mail accessibility causes. You are able to do it in an e-mail builder or your e-mail advertising and marketing software program.
First body is the important thing one
As a result of some e-mail purchasers don’t assist GIFs however as a substitute show solely the primary body of your GIF, that means they present GIFs as a static picture, it’s important that the primary body delivers the primary concept of your e-mail marketing campaign.
E mail purchasers which have assist for GIFs
Main e-mail purchasers at this time assist GIF pictures. Nonetheless, there are exceptions: Microsoft Outlook 2007-2016 and Home windows Cellphone 7 don’t show animations; as a substitute, they present the primary body of the GIF. Design GIFs with this in thoughts — keep in mind that the primary body ought to ship the primary concept of the GIF.
E mail purchasers that assist animated GIFs:
Desktop purchasers
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Lotus Notes (6, 7, 8);
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Outlook 2000-2003;
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Outlook for Mac;
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Apple Mail;
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Home windows 10 Mall;
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Outlook 365.
Webmail purchasers
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Gmail;
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G Suite;
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Yahoo!Mail;
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AOL;
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Outlook.com.
Cellular Shoppers
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iOS Mail;
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Android (native);
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Android (Gmail);
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Blackberry.
Ultimate ideas
GIFs in e-mail advertising and marketing are a solution to:
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showcase your product from totally different angles or in all its variety;
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present the methods of utilizing it;
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draw consideration to the primary concept of the e-mail;
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animate a CTA (Name To Motion) button;
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simply cheer up your shopper.
Get inventive and boost emails with shiny animations!
Create emails with GIFs in Stripo
