With all of the adjustments to X (previously Twitter) over the previous couple of years, you’re not alone should you’ve been searching for Twitter optimization suggestions so you need to use it extra successfully for social promoting. Like the remainder of the world, I’ve been paying shut consideration to how persons are utilizing Twitter since Elon Musk bought the platform and rebranded it as X.
Right here’s the reality — regardless of a variety of fears about Twitter’s future, with greater than 95 million customers within the U.S. and 528 million globally in 2023, it stays a well-liked social media platform. And, because of this, it’s a helpful channel for companies and entrepreneurs seeking to improve gross sales, if you understand how to optimize your profile and posts.
So at this time, I’m displaying you what it’s essential to learn about optimizing X that can assist you current a reliable and educated entrance to your viewers. I’m sharing Twitter optimization suggestions from specialists presently utilizing X for social promoting — and getting nice outcomes — so you’ll be able to discover ways to apply the best methods in your online business.
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Desk of Contents
How X Can Enhance Your Gross sales
Like most social platforms, X affords promoting and promotional packages. That stated, my focus at this time is on displaying finest practices for utilizing X as a promoting instrument.
In the beginning, X is greater than a social networking platform — I usually go to X to seek out the newest information that hasn’t but damaged on most information retailers. Or, I’ll go to get on-the-ground views from folks with firsthand data. And it’s not simply me — your viewers most likely does, too — together with 48% of X customers (2023).
However who’s the viewers on X?
Based on Search Logistics in September 2023, X customers skewed closely male — 68.1% in contrast with 31.9% feminine.
And as of 2022, Statista famous that X’s largest consumer age group lies within the 25–34 vary.
Right here’s the factor — in my expertise as a marketer, understanding the parts of your viewers almost definitely to be on a selected platform is useful in terms of deciding the place to point out up and what to submit there.
However take that with a grain of salt.
Understanding Key Gross sales & Advertising and marketing Rules
I’d like to shout this from the rooftops — utilizing X (or some other platform) for gross sales must be about optimizing your present gross sales and advertising and marketing technique for X — not creating a completely new technique for a completely new viewers.
In case you serve Gen Z or Gen X ladies, regardless that they’re much less prone to be on X than millennial males primarily based on the stats above, your message might by no means resonate with millennial males.
As an alternative, deal with creating posts that can resonate together with your target market — in the event that they love X, they’ll be searching for accounts that talk to them — and that’s the place you’ll be able to swoop in.
A phrase of warning — you additionally have to just remember to’re not solely swooping in to pitch and promote. As with all the pieces, gross sales on X have a tendency to return from relationships, so ease into issues.
Draven McConville, CEO of Klipboard (@klipboard_io), illustrates this fantastically:
“While you come throughout a prospect’s Tweet, don’t instantly go into gross sales mode. Start with a form query or a significant comment. Share info that speaks to their pursuits and desires to have interaction them. Your followers will take pleasure in your timeline’s authenticity, which highlights your trade data and the worth your gadgets present. Keep in mind that promoting is all about creating relationships, and Twitter may help you do it on a worldwide scale.”
Submit Various Sorts of Content material
Even when I’m going to X for one thing particular, I often spend fairly a little bit of time scrolling by way of my feed to see what’s new inside my community. What’s fascinating is that the posts I work together with are sometimes a mix of spicy, punchy, or downright humorous sizzling takes and extra in-depth thought scary posts.
I’ve been following Brooklin Nash of Beam Content material (@realBrookNash) for a number of years now, and love his insights — so I needed to you’ll want to pull his two cents into this text. Right here’s what he needed to say about submit varieties:
“Right here’s the exhausting fact: there’s no technique for going viral on LinkedIn or Twitter. The silly meme that takes me 30 seconds would possibly get 100k views. The in-depth content material technique submit that takes me half-hour would possibly get 5k views.
“You want each; regardless that the latter submit may not get almost as a lot engagement, it’ll converse to these I’m seeking to work with.”
And to me, that’s one of the vital vital takeaways — it’s possible you’ll initially catch folks’s consideration with a punchy submit, however they’ll stick round for the worth you present.
My colleague Francis Nayan (@francis_nayan) has had a variety of success with X, filling his freelancing group teaching program nearly solely by way of the platform. And, he’s a giant fan of utilizing X in a less-traditional method — sharing long-form content material:
“Twitter was famously the place for less than letting customers write as much as 280 characters. These days, we have now the long-form perform that offers you far more wiggle room to share content material. I encourage you to USE IT. Reap the benefits of the increase in characters by going DEEP into your authority and character content material. You’ll be able to current lengthy authority content material like a researched case examine and character items like a web based journal.”
Provide Twitter-Unique Provides & Promote Offers
In a world the place most individuals are on a number of social media platforms, it may be a good suggestion to “reward” folks for sticking round, which can imply creating Twitter-exclusive affords in your viewers. Even when your offers aren’t unique to X, you need to use it successfully to advertise your entire gross sales.
Take Captain Creps for instance (@captaincreps). They use X to share related info in addition to suggestions and tips. Director Josh Herbert says:
“Twitter / X is a superb instrument when speaking gross sales messages, or extra information akin to ‘in inventory’ or ‘new launch.’ By build up a following of individuals which might be within the gadgets your online business sells, these fast promotional tweets on X can get your level throughout concisely.”
What’s additionally fascinating about Captain Creps is that in addition they optimize every account for particular audiences, making a number of X accounts particularly for various sub-categories, like women footwear and clothes, to allow them to tailor messaging and merchandise.
Use X to Construct Relationships
Draven McConville touched on this above, however whereas a part of X is about getting folks’s consideration, it’s not crucial factor.
Actually, one thing I often say is, “A very powerful a part of social media doesn’t occur on social media.”
Right here’s the factor — folks purchase from folks they like. It’s true whether or not you’re in B2B or B2C. Gross sales is all in regards to the relationships. So sure, use X as a one-to-many advertising and marketing instrument to scale your attain and construct authority. However don’t sacrifice potential connections in favor of “engagement.”
Whereas engagement triggers the algorithm, in my view, it’s usually an arrogance metric that doesn’t imply a lot if it doesn’t result in gross sales.
My recommendation is that this — deal with all the most effective practices to get seen, but additionally have interaction with folks, whether or not which means inviting them to a Zoom name, commenting on their content material, or asking them considerate questions.
And that’s one thing @realBrookNash agrees on, saying, “For me, social posts are sometimes simply the gateway to some superior DMs and Zoom calls with freelancers, entrepreneurs, company homeowners, and different tech professionals. Positive, possibly I’m much less protecting of my calendar than others, however I actually suppose it’s these private conversations which have led to the referrals, gross sales, publicity, and belief.”
Discover Influential Accounts to Observe
Following any of the oldsters I’ve already talked about is an effective way to see how persons are utilizing X for gross sales. Along with following people who find themselves influential in your circles or industries, listed below are another accounts I believe are worthwhile to observe.
1. Elon Musk
Account: @elonmusk
Why I advocate following: Look, Musk might be controversial. However love him or not, he’s usually among the finest sources of details about what’s happening with X / Twitter. So it’s completely worthwhile to remain knowledgeable.
2. Kim Garst
Account: @kimgarst
Why I advocate following: As a high social media influencer who teaches others find out how to construct, develop, and monetize, Kim is at all times posting helpful suggestions and really feel good content material.
3. Gary Vaynerchuk
Account: @garyvee
Why I like to recommend following: Gary Vee is a kind of advertising and marketing personalities that’s seemingly in every single place — a content material creation powerhouse. He’s energetic on X / Twitter and with 3.1 million followers, following his account will provide you with insights into some methods you need to use X to construct your viewers.
15 X (Twitter) Optimization Tricks to Enhance Your Gross sales
- Replace your image.
- Create a great cowl picture.
- Add your title to your title.
- Use your bio to face out.
- Add your organization Twitter deal with.
- Share a mini perception.
- Sprinkle in hashtags.
- Share a private tidbit.
- Share your web site.
- Submit persistently.
- Retweet viewers content material.
- Use hashtags.
- Get Twitter verified.
- Construct followers by following your goal accounts.
- Use photos in your posts.
By now I’ve lined finest practices for utilizing X to spice up your gross sales. Now let’s go into some suggestions for optimizing your X presence for improved gross sales.
1. Replace your image.
Similar to LinkedIn, your X profile ought to characteristic a current, skilled photograph with good lighting that invitations folks to have interaction. Or, in case your account represents a model, use your emblem.
2. Create a great cowl picture.
Make use of the true property to make clear what it’s you do, utilizing skilled graphics which might be clear, concise, and simple to learn.
3. Add your title to your title.
My good friend Grace Baldwin @heygracebaldwin does an excellent job of utilizing the characters in her title to set herself aside — utilizing an emoji to face out within the feed and together with her title within the title character depend.
4. Use your bio to face out.
Merely inserting your title isn’t terribly fascinating. Use the primary line of your X bio to spotlight what you do.
You’ll be able to take @realBrookNash’s method as a dialog starter — who doesn’t need to join with a Chief Em Sprint Czar?
Alternatively, you need to use it to showcase your worth proposition. Who do you assist and the way do you assist them? This can be a lot extra informative and interesting to prospects than “gross sales rep at Firm X.”
5. Add your organization Twitter deal with.
Whether or not you’re in gross sales or just have a number of X accounts in your firm, be certain to hyperlink the deal with of the larger account in your bio.
I picked this instance of HubSpot Builders as a result of it reveals how the subaccount hyperlinks properly to the larger account — because of this your profile will pop up when folks seek for your group.
6. Share a mini perception.
As we speak’s high salespeople don’t simply take orders from prospects — they really train them one thing new. I really like this bio from Colleen Francis (@EngageColleen), which crops the seed that her viewers must redraw their gross sales maps — and she or he’ll present us how.
Because you don’t have a variety of room to work with, skew towards easy and attention-grabbing.
7. Sprinkle in hashtags.
I really like Mike Kunkle’s X profile (@Mike_Kunkle). Along with linking his firm (Tip #5), he makes use of hashtags that his target market would possibly search or monitor. Finally, I need you to recollect — X is a search engine, so it’s essential to make your profile findable.
8. Share a private tidbit.
Discovering area for a non-work curiosity helps your viewers join with you on a private stage. And that is precisely why Ian Brodie’s profile makes me smile each time. Along with an excellent enjoyable cowl graphic (Tip #2), his profile reveals off his love for chilis in his title (Tip #3) and his bio.
9. Share your web site.
Your X bio ought to hyperlink to your web site — that method everybody who visits your profile can get to your web site the place they will take the motion you need.
10. Submit persistently.
X’s algorithm rewards you for posting often — and persistently. So should you drop 15 posts one week and nothing for months, there’s a great likelihood folks received’t see you as a lot as should you submit as soon as a day. And after I’m taking a look at folks, in the event that they haven’t posted in the previous couple of weeks or they solely submit sporadically, it seems like they use X solely as an afterthought.
11. Retweet viewers content material.
That is much less about constructing your personal authority, and extra about displaying your viewers — those you need to construct relationships with — that you just care. So positive, you’ll be able to smash that retweet button to assist unfold the phrase.
Nevertheless, one factor that I’m seeing an increasing number of in algorithm’s in every single place is that extra folks see — and work together with — posts the place you add your feedback. Thought management and opinions are gaining traction.
12. Use hashtags.
Now, I do know you’ve seen posts which might be nothing however hashtags. I’ve additionally seen posts which might be simply enjoyable hashtags #IknowyouknowwhatImean. The enjoyable ones can be utilized sparingly for humor’s sake, or to tie into a selected occasion — like a marriage between Ashley Doe and John Nottingham the place their hashtag is perhaps #tiethenottingham.
Nevertheless, crucial factor to learn about hashtags is that it is best to use ones your viewers sees as helpful and searchable. X Analytics might be useful in terms of deciding on hashtags.
13. Get verified.
One of many greatest criticisms I’ve seen of X’s Blue Subscription is that it’s accessible to anybody. Whereas that is true, the blue checkmark nonetheless provides you added credibility. And there are some checks and balances in place to be sure you meet eligibility standards.
14. Construct followers by following your goal accounts.
There are so much of the way to construct followers, however among the finest methods is to seek out accounts of potential clients and colleagues and begin following them and connecting with them. They’re extra prone to observe you again — then whenever you share nice content material they’re extra prone to see it. And the algorithm is extra prone to recommend your content material to their followers.
Some of the vital points of utilizing X to construct relationships is that you just by no means know who’s watching or paying consideration — and who might turn into a great referral associate even when they’re not a possible buyer.
15. Use photos and pictures.
As I scroll by way of my Twitter feed, I’m extra prone to click on on posts with pictures. All of us are. So whereas not each submit wants a photograph, a meme, or a picture, know that those that do will probably draw extra folks to your account.
And don’t low cost video. Based on Twitter (2023), there are 2 billion day by day video views, and “Tweets with video attracted 10x extra engagements than Tweets with out video.”
No matter the way you entice followers — do your finest to create participating content material so folks observe you and look ahead to the worth you convey — and finally turn into clients or referral companions.
The Backside Line
Twitter (or X) continues to be alive and kicking — and it’s an excellent place so that you can get gross sales! By utilizing the gross sales recommendation and optimization suggestions I’ve shared with you, you’ll be able to increase engagement and join together with your target market. In case you use your X account to construct relationships together with your viewers, the gross sales will observe.
