17 Finest Electronic mail Publication Templates and 12 Sources to Use Proper Now

In the event you needed to guess, what number of electronic mail newsletters do you assume you are subscribed to? Ten? Twenty? Fifty?

To be sincere, I’ve misplaced rely — and I do know I am not alone. Electronic mail entrepreneurs have a lot to compete inside their subscribers’ inboxes. That is why a stable publication template is essential to designing an electronic mail that persons are inspired to click on via.

If accomplished properly, electronic mail newsletters can do wonders that can assist you construct an engaged subscriber base, maintain your online business top-of-mind, and nurture leads which might be already making their means down the funnel.

Nevertheless, “accomplished properly” means extra than simply serving up nice content material. In truth, an usually ignored element of the publication creation course of is the design.

Don’t have time to construct out a customized template from scratch? We’ve scoured the web for the most effective sources for electronic mail publication templates and compiled them under. Most of the templates have additionally been pre-tested for compatibility with main electronic mail service suppliers (ESPs) through Litmus — an online service that permits you to preview the best way your electronic mail will look on completely different electronic mail shoppers and gadgets.

As soon as you discover one you want, obtain the template and customise it to suit your wants.

1. HubSpot

Worth: Free & paid choices accessible

In the event you’re a Advertising and marketing Hub consumer, HubSpot gives an ideal assortment of electronic mail templates you should utilize in your subsequent advertising electronic mail. No have to sign off and seek for a template in one other market; these templates can be found to you proper inside the device.

When you select a template, you can begin utilizing it instantly proper in HubSpot — no HTML or CSS required.

2. Announcement by Litmus

Worth: Free

Litmus gives a free electronic mail template assortment — from publication templates to account administration templates. This marketing-specific theme — merely known as “Announcement” — is trendy and smooth, whereas nonetheless being type of enjoyable. All the templates have been examined with Litmus.

While you’re required to create a Litmus account along with your electronic mail handle to entry the templates, the templates themselves are freed from cost.

3. ConvertKit

Worth: Free

ConvertKit is a inventive electronic mail template platform that’s an ideal choice for bloggers, course creators, and extra. ConvertKit comes with electronic mail automation instruments, signup types, and plenty of extra integrations.

To make use of ConvertKit’s electronic mail publication templates, you’ll want to join a plan, however the excellent news is that they provide each free and professional subscriptions. Whereas this platform is extra on the inventive aspect, their huge array of templates and power integrations will assist companies in any trade improve their electronic mail publication.

4. ZURB Ink

Worth: Free

ZURB Studios has 5 responsive electronic mail templates accessible free of charge, together with the publication one under. It has an ideal, fluid format you possibly can customise with your individual colours, photographs, and wording.

If you wish to see how every template appears to be like on completely different electronic mail shoppers, you possibly can take a look at screenshots from every template’s electronic mail consumer assessments, which can be found on the location. These layouts are optimized for many electronic mail shoppers — apart from outdated variations of Outlook.

The template package comes with a separate CSS stylesheet and HTML file to ease the enhancing course of. Most electronic mail code editors will place the CSS inline with the HTML itself after each are uploaded individually. If you are going to add photographs to your publication, take into account that you may need to create a separate folder and compress it with the CSS stylesheet earlier than importing.

Professional tip: When you’ve chosen a template, use HubSpot’s free electronic mail advertising software program to craft your message and ship a publication out to the world!

5. Flodesk

Worth: Free for 30 days

Flodesk is an upcoming electronic mail publication design platform with over 3,000 electronic mail templates and designs to boost your electronic mail advertising. Except for providing you with entry to an unlimited array of templates, Flodesk helps you to join your ecommerce website to assist with automation and analytics.

One other advantage of Flodesk is that its subscription value ($38/month) is a flat payment. So, whether or not you’re sending 200 or 2,000 emails, you’ll pay the identical value, and also you’ll by no means need to improve your subscription to get the entire perks.

6. 99designs

Worth: Free

99designs is a rising on-line neighborhood and collaboration platform for designers and small companies, they usually have an ideal designer weblog and enterprise weblog. As a free providing to their weblog readers, they launched a set of 45 free electronic mail templates — good for newsletters, promotional messages, and personalised responses. All the templates are totally responsive and appropriate with all main electronic mail shoppers.

7. Moosend

Worth: Free for 30 days

Moosend is an electronic mail advertising platform that makes it straightforward to design customized emails with a drag-and-drop editor and over 70 premade templates. Moosend additionally tracks analytics and sends personalised automated emails to subscribers based mostly on their curiosity and habits. In the event you’re thinking about touchdown pages and subscription templates, it consists of these as properly.

Moosend analyzes your subscriber base to assist with the success of your online business. Similar to Flodesk, Moosend helps you to join your ecommerce website to draw extra subscribers and retailer all info in a single place. Moosend is free for the primary 30 days, after which you would need to improve to professional standing for $9/month.

8. Marketing campaign Monitor

Worth: Free

Marketing campaign Monitor is one other free electronic mail publication template and advertising platform. With quite a lot of electronic mail templates for newsletters, welcome emails, and promotional campaigns, Marketing campaign Monitor makes designing emails straightforward. Marketing campaign Monitor additionally compiles your analytics and tracks when emails are despatched, delivered, and opened.

For a lot of companies, electronic mail advertising wants to hook up with their web site or ecommerce website, and Marketing campaign Monitor does simply that. Marketing campaign Monitor has all of it in the case of templates and helps you maximize your gross sales by staying on-brand and making a seamless buyer expertise. Marketing campaign Monitor is barely free for 30 days, however plans begin as little as $9/month.

9. MailerLite

Worth: Free

MailerLite gives numerous publication templates for promotions, bulletins, and extra. With its stylish publication designs, MailerLite makes certain its prospects keep updated whereas sending newsletters. You possibly can customise the templates utilizing both an HTML editor or drag-and-drop editor, and join your MailerLite account to your web site. MailerLite additionally has options the place you possibly can develop your viewers with touchdown pages, subscription types, and pop-ups.

MailerLite supplies information insights as properly. The benefit of MailerLite is that they are going to ship your emails based mostly in your prospects’ time zones, permitting you to ship emails that may get essentially the most opens. MailerLite additionally supplies A/B break up testing instruments so you possibly can establish the most effective model of each electronic mail you ship.

10. Sender

Worth: Free & paid choices accessible

Sender is an all-in-one electronic mail & SMS advertising platform for ecommerce and small to medium-sized companies who wish to attain out to their prospects at an inexpensive and accessible value.

Sender supplies delivery-friendly textual content and branded HTML electronic mail newsletters to attach along with your electronic mail subscribers and largest followers. Select from a library of 35+ visually beautiful, premium-feel publication design templates which might be totally customizable to your particular enterprise requirement. As well as, all templates have responsiveness baked-in to the design in order that your emails are assured to play good on cell gadgets. Apart from providing superior electronic mail advertising options corresponding to segmentation and automation, Sender additionally permits you to design extremely responsive and crowd pleasing popups and types to draw sign-ups and execute SMS advertising for increased conversions. 

Sender has a ton of inexpensive value factors and capabilities even of their free account. With the Free Without end plan, you possibly can ship as much as 15,000 emails each month to 2,500 contacts without charge, with premium options corresponding to segmentation and automation bundled collectively.

11. Fixed Contact

Worth: $9.99 a month

Do you run a non-profit? In that case, that is the publication device particularly for you. Fixed Contact is an electronic mail publication builder that gives particular templates to assist nonprofits increase funds and market their missions. With tons of of templates to select from, you’ll be sure you discover a design based mostly on the template you want and what sort of nonprofit you run.

The beauty of Fixed Contact is the enterprise analytics. Whereas utilizing the platform, you possibly can see when emails are despatched, delivered, opened, and shared. Additionally, you will be capable of see prime tendencies and ship personalised emails to your shoppers.

Fixed Contact additionally connects along with your social media profiles, consists of sign-up types, and gives textual content message advertising instruments. Contacting your non-profit subscribers through textual content message generally is a nice benefit as a result of folks test their emails however folks test their textual content messages extra. Whereas Fixed Contact will not be free, its options greater than make up for it. You can begin on the fundamental subscription ($9.99/month) or improve to a professional account ($45/month) to unlock all of the options.

12. Themezy

Worth: Free

Obtain sixteen free HTML, CSS, and PSD customizable electronic mail templates on Themezy. You do not have to submit an electronic mail handle to get began, and there are numerous colour schemes and layouts to fulfill your electronic mail checklist’s wants.

Plus, they’re designed to be responsive throughout gadgets to make sure that your subscribers can learn your publication.

13. Drip

Worth: Free

Drip gives electronic mail advertising and SMS advertising for ecommerce manufacturers. Drip is a brand new platform that permits you to arrange electronic mail advertising campaigns via tons of of customizable templates. Together with their electronic mail publication templates, Drip gives glorious buyer relations administration instruments, information analytics, and development trackers so thorough that you could see what number of of your prospects purchased crimson sneakers inside the final 12 months. In consequence, you’ll be capable of higher market your self via your campaigns. Drip additionally has integrations that you could connect with your WordPress web site, so you should utilize Drip with out being on Drip.

Drip helps you to begin with a free 14-day trial, and the price of your subscription will rely in your variety of contacts. For as much as 500 contacts, it’s $19/month, and the worth goes up from there. Drip is helpful to creators and ecommerce companies due to the varied advertising and analytical instruments it gives. From electronic mail advertising to SMS advertising campaigns, Drip helps you to successfully have interaction your prospects.

14. MailPortfolio by SliceJack

Worth: Free

In case your advertising technique is closely reliant on visuals, MailPortfolio is ideal for you. It’s a minimalist template with no added background distractions. Whereas it was made for these seeking to show private inventive portfolios, it’s additionally appropriate for bigger companies and organizations.

The template has been examined with Litmus, is responsive, and works completely on all electronic mail shoppers. (Be aware: older variations of Outlook might not render the entire fonts, and the Android Gmail app will not be totally supported.)

15. Materials Design by Paul Goddard

Worth: Free

This template is predicated on Google’s Materials Design and has a robotic-retro really feel. It’s good for sending out multi-purpose newsletters that includes new merchandise, occasions, and different bulletins on the similar time. This theme isn’t made for a selected trade, however the template is well-fitting for companies searching for a timeless, technological look.

Materials Design has been examined on Litmus, is appropriate with all main ESPs, and is responsive. Whereas its primary attraction is its distinctive design, this theme obtain additionally consists of customizable HTML recordsdata.

16. Briar by SliceJack

Worth: Free

Briar is the right publication template for entrepreneurs searching for a fluid, minimalist design that includes photographs and textual content that don’t overshadow one another. It’s good for sending out common newsletters, and you’ll customise the Inline CSS recordsdata.

The template has been examined with Litmus and works with all main electronic mail service suppliers (ESPs). Nevertheless, some older variations of Outlook might not render all Google fonts. Additionally, the Android Gmail app will not be totally supported.

17. EmailOctopus

Worth: Free

EmailOctopus is a advertising service that launched a sequence of 11 templates that can be utilized to create newsletters for quite a lot of industries. Whether or not you are advertising for a vogue model or a medical provide firm, one of many templates will suit your wants.

The templates have the “typical” publication look, however permit you to add product bulletins, characteristic tales, and CTAs wherever you’d like. All the templates may be modified via any WYSIWYG editor, and the downloads embody the HTML recordsdata.

These templates have been examined via Litmus throughout all main ESPs and are attentive to all display screen sizes.

1. Feshto by Liramail

Worth: $29-25/template

Feshto is an electronic mail bundle that helps ecommerce corporations characteristic merchandise of their newsletters and share testimonials from happy prospects. It comes with a weekly digest module, which is their model of a publication.

The module includes a stylish, clear design that ensures your photographs and duplicate usually are not distracting from the opposite. You possibly can select from their numerous layouts, corresponding to “Weekly Digest,” “Metropolis Story,” and “Weblog Article.”

As talked about, these templates are good for product options and testimonials from happy prospects. Whereas the default themes are black and white, you can also make edits in your most well-liked WYSIWYG editor.

Feshto’s templates are responsive and appropriate with all main ESPs.

2. Bee

Worth: Free – $15

Bee is an HTML template device with hundreds of free templates for any skilled to make use of. With quite a lot of classes, Bee provides you a template for all the pieces, nevertheless it additionally has instruments that permit you to construct your individual electronic mail newsletters. The drag-and-drop characteristic permits you to decide and select the weather that greatest fit your private wants. The flexibility additionally permits you to customise each electronic mail you ship, then obtain it as an HTML so you possibly can ship your emails to anybody from anyplace. One other nice benefit of Bee is that it permits you to save numerous content material from completely different emails that may then be utilized in different templates. No want to start out from scratch.

With Bee, you do have a 14-day free trial and loads of free templates to make use of if you don’t want to join an account. If you need an account, Bee gives completely different variations of their Professional account relying on the sector you’re in. As an example, they’ve Professional Freelancers, Professional Group, Professional Company, Professional Enterprise, and Professional Nonprofit; Professional Freelancer begins at $15 a month.

3. ThemeForest

Worth: $6-23/template

ThemeForest is an superior useful resource for electronic mail templates you probably have some funds to spend. Their library has over 460 publication templates in all completely different colours, types, and themes. The templates are rated utilizing a four-star system, and you’ll filter by score, value, recency, and recognition.

Right here’s one instance from its library:

Market – Responsive Publication with Template Builder ($19)

This template has eight prebuilt layouts, 24 colour variations, 24 full-layered PSD recordsdata, and extra. Plus, it is supported by all main electronic mail shoppers.

4. HubSpot Electronic mail Copy Templates

Worth: Free

In the event you’re searching for written templates you possibly can enter into your electronic mail device, these are the templates for you.

HubSpot gives free electronic mail templates that empower you to market and promote your online business over electronic mail with out writing a single line from scratch. These free electronic mail template downloads prevent money and time.

The templates may be downloaded proper to your laptop and can be utilized by any sort of enterprise.

5. Mailchimp

Worth: Free – $200 monthly

Mailchimp is an all-in-one advertising platform that helps small and huge companies scale and develop their enterprise via advertising strategies and automations. Mailchimp has quite a lot of pre-made templates of their electronic mail publication device. Except for providing you with over 100 designs to select from, Mailchimp additionally provides you the choice to obtain their Electronic mail Blueprints, which lets you customise HTML templates.

6. ActiveCampaign

Worth: Free – $258 a month

ActiveCampaign is a full-service electronic mail supplier that gives electronic mail advertising automation and CRM instruments. Its library of publication templates permit you to create conversion-optimized, visually impactful emails with out touching a single line of code.

ActiveCampaign is free, however you have to to join an account to make use of and consider their electronic mail templates. You should use the vast majority of their templates free of charge, however if you’d like some customization, you’ll wish to improve to a paid account.

7. Canva

Worth: Free – 20.00 monthly

Canva is a web based graphics software program that gives free templates for a large number of issues like Instagram posts, resumes, and electronic mail newsletters. Canva is a superb device as a result of you will discover free templates for particular niches like vogue, tech, culinary, and plenty of extra. Whereas there’s a paid tier, most of the premade templates are free, and you’ll add your individual customizations with out having to pay additional.

8. Adobe Specific

Worth: Single Software: $33.99 a month | Full Bundle: $79.99 a month

Adobe Specific, previously referred to as Adobe Spark, is one other browser-based graphic design device that has a large number of templates and features to assist any firm create a publication. Much like Canva, Adobe gives premade templates based mostly on trade classes like pictures, structure, and vogue. To entry the templates, you have to join an account with Adobe.

9. CakeMail

Worth: Free – $200.00 monthly

CakeMail is an electronic mail advertising device that features user-friendly automation instruments and permits you to create customizable emails for any individual, event, and area of interest. CakeMail gives over 50 free editable electronic mail templates which might be divided into smaller area of interest classes. One of many benefits of CakeMail is that you simply would not have to enroll to make use of the e-mail templates offered, however if you need to see how your electronic mail campaigns are performing, you possibly can register for an account.

10. MJML

Worth: Free

MJML is an HTML-based electronic mail designer. They’ve all kinds of free templates which might be personalized for the kind of electronic mail advertising your organization is attempting to do, together with newsletters, promotions, and seasonal emails. When you discover a template that you simply like, MJML permits you to see the template and the HTML code in real-time as you edit it. As a result of MJML is HTML-based, you’ll have to copy your code and switch it to the HTML editor in an electronic mail advertising service to make use of the template.

11. TemplateMonster

Worth: Varies

TemplateMonster gives quite a lot of electronic mail publication templates, such because the Helpful Notifications publication template pictured under, all of which can be found for comparatively low costs. Their templates are clear, customizable, and straightforward to make use of, they usually’re appropriate with most main electronic mail shoppers, corresponding to Gmail and Yahoo Mail.

Moreover, the templates include built-in responsive layouts for display screen adaptability, like those on the cell phone pictured under, and PSD sources for a litany of customization choices.

12. Microsoft Workplace Templates

Worth: Free & Paid Electronic mail Templates

Microsoft Workplace has quite a lot of instruments, together with intensive templates that can be utilized for Microsoft Phrase, Excel, and PowerPoint. You possibly can additional slim down your templates relying on the class of your online business. Whereas Microsoft does provide free templates, they’re restricted. To be used of the paid templates, you’ll have to obtain Microsoft 365 to make use of them.

Get Began on Your Electronic mail Advertising and marketing Publication

Able to draft your subsequent electronic mail publication marketing campaign? Obtain one of many glorious publication templates from the template galleries and touchdown pages above. Then, seize your free information under for creating an electronic mail publication your viewers will wish to have interaction with.

Editor’s Be aware: The put up was initially printed in December 2018 however was up to date for comprehensiveness in December 2019.