TikTok is without doubt one of the fastest-growing social media apps ever—and for good purpose. Quick-form video has been taking the social media world by storm, with each manufacturers and creators seeing quite a lot of viral moments and alternatives to develop their platforms.
Nonetheless, you continue to want the assistance of some good quaint TikTok advertising—and some actionable ideas that can assist you develop your followers to maximise your viral potential.
All through this text, we’re going to stroll you thru 17 methods to get extra followers on TikTok so you can begin creating content material and fascinating your viewers right this moment.
Why follower development on TikTok is essential
TikTok’s residence display screen is damaged up into two totally different feeds: “Following” and “For You.” Whereas the For You Web page is dictated by the TikTok algorithm, the Following feed is full of movies solely from the accounts that consumer follows. This implies, the extra followers you’ve, the extra Following feeds your movies will seem in—and plenty of customers do travel between the feeds.
There are methods to get your content material on the For You Web page, however having your video content material seen by those that comply with you may also assist your content material go viral, enable you to get extra engagement, and assist flip these followers into clients.
TikTok is without doubt one of the solely social media platforms with a feed particularly for individuals the consumer is following, making followers much more precious on this platform than others. Uncover find out how to develop your followers so you’ll be able to construct an engaged viewers of TikTok customers.
1. Establish your target market
Step one in rising your following on any social channel is to be sure you know who to focus on together with your content material and that you simply’re creating content material that your target market will take pleasure in.
There are just a few methods to go about this for rising your TikTok following.
First, take into account looking at opponents and influencers in your trade. What sorts of content material are they posting? Take notes on the preferred movies and use them to give you your individual distinctive concepts.
Subsequent, take into consideration the sorts of content material you’ve been publishing in your different feeds. Whereas the content material you publish on TikTok will seemingly be vastly totally different, you’ll be able to nonetheless pinpoint some frequent tendencies and content material sorts or concepts that will carry out effectively.
Lastly, merely take a minute to evaluate your buyer persona once more and remind your self of their likes and dislikes. What would they wish to see on a platform like TikTok?
Needless to say it’s all trial and error, particularly with a brand new and virally-driven community like TikTok. You possibly can strive one million several types of movies earlier than you discover the one that basically resonates together with your viewers.
2. Take note of tendencies
Tendencies are an enormous factor on TikTok. When you’ve perused the platform earlier than, you’ve seemingly observed just a few movies comply with very related outlines or use the identical sound clip. It is because that sort of video is trending, proving its recognition. Attempt to create the same video that is smart for your online business and benefit from related TikTok tendencies.
One of the best ways to find in style tendencies is to eat numerous TikTok content material. Search for recurring tendencies, challenges and sound bytes that you should utilize inside your individual content material.
You may as well head over to the “Search” part of your TikTok app to see trending information and subjects to see if something there stands out at you.
You may as well take inspiration primarily based on actual life occasions which might be taking place and trending. For instance, one of many greatest occasions all through 2023 has been Taylor Swift’s Eras Tour. Small enterprise Sparta Candle Co. created a Taylor Swift-inspired cleaning soap referred to as “Afterglow,” named after one among her songs, and made a video about it:
The video ended up going viral, and the staff later created a video about how that cleaning soap turned their best-selling product thus far inside two days. The affect of utilizing tendencies for content material could be enormous—particularly for a small enterprise like this one.
3. Create a TikTok problem
One factor TikTok is legendary for is its numerous video challenges, whether or not they’re dances, dares, and so on. As you scroll by means of movies on the app, you’ll seemingly come throughout just a few totally different challenges. See if any would work to your model or take into account creating your individual TikTok problem.
There are two most important sorts of challenges: branded challenges and neighborhood challenges.
A branded problem is one created and promoted by a model. It’s typically accompanied by a hashtag to assist unfold the phrase.
That’s precisely what MoonPie did right here, with the #MoonPieChallenge. They launched it with their very first video on TikTok and adopted up with a pair extra problem movies.
This was one among their extra in style movies in addition to an awesome introduction to their model presence on the app.
However there are additionally neighborhood challenges which might be typically created by in style TikTokers that manufacturers can even attempt to leap on for his or her content material.
One neighborhood problem going round is presently the “10 dip make-up problem,” the place make-up artists placed on make-up utilizing 10 dips or drops of every sort of make-up they placed on. Right here’s an instance:
Any such problem is the proper one for make-up manufacturers to leap on, giving their tackle the problem utilizing solely their make-up merchandise. Maintain an eye fixed out for challenges like this that make sense to your model to recreate.
4. Embody the suitable hashtags
Identical to on Instagram, Twitter and plenty of different social media platforms, TikTok hashtags assist customers discover your content material. But it surely’s essential to be sure you’re utilizing the suitable hashtags.
One apply we see many individuals make is solely tag the entire trending hashtags of their captions. Nonetheless, please don’t do that until these hashtags are literally related to what you’re posting. In any other case, it simply seems to be spammy.
As a substitute, begin typing in related hashtags when creating your caption to see what number of views these hashtags are getting. And don’t neglect to incorporate the ever-popular #fyp or #foryou hashtags, popularly utilized in an try and get on the For You web page. Whereas the impact of those hashtags on placement hasn’t been confirmed, their widespread use can nonetheless broaden the attain of your content material.
5. Publish TikTok movies on the proper occasions
It’s essential to search out the greatest time to publish on TikTok as a way to see essentially the most attain in your movies. You’ll find this data by heading into your online business or creator instruments and testing your TikTok analytics.
Within the Followers tab, scroll down to search out Follower exercise. Right here, you’ll have the ability to take a look at what days and occasions your followers are most energetic. Attempt publishing your posts simply earlier than the preferred time of that day as a way to see the perfect outcomes.
It’s additionally a good suggestion to maintain a log of while you’ve revealed content material so you’ll be able to take a look at totally different occasions to pinpoint what works greatest to your model.
6. Leverage music and trending songs
Incorporate in style sound bytes in your TikTok movies to assist seize consideration proper from the leap. There are totally different music clips, songs and random audio clips that get reused for related sorts of movies time and again, and utilizing these can assist your video’s total efficiency.
Right here’s an instance from Scrub Daddy, utilizing a sound and a video overlay that matches the tune as a way to create a humorous video.
Top-of-the-line methods to know which sound clips are trending is to constantly eat TikTok content material in addition to take note of what in style TikTokers and different manufacturers are sharing. See when you can uncover methods to include in style songs into your individual content material to have interaction your viewers.
7. Add closed caption textual content to your movies for accessibility
Social media accessibility needs to be a key a part of your technique. This consists of issues like alt textual content on pictures and captions on movies. The latter is extraordinarily simple to implement on TikTok. First, you’ll be able to routinely activate captions (simply be sure you edit them in order that they’re correct) or you’ll be able to even add your individual closed caption textual content overlay.
Right here’s an instance of what this may seem like:
Many manufacturers will do a little bit of each in order that they will use the textual content overlay so as to add extra context whereas additionally having closed captions that showcase what the individual within the video is saying.
8. Share user-generated content material
If individuals are mentioning your model on TikTok or sharing movies hyper-relevant to your trade, ask when you can share that video as effectively! (Whereas giving them full credit score, in fact—you’ll be able to tag the unique creator within the caption.)
Right here’s an awesome instance of user-generated content material from on-line plant retailer The Sill. They’ve re-shared a video of a brand new buyer unboxing one among their vegetation.
This can be a nice method to unfold the phrase about their service, showcase comfortable clients and give individuals an thought of what to anticipate once they order from them.
9. Use the suitable hashtags and create partaking captions
Identical to with most social media platforms, your accompanying caption and hashtags can play an enormous half. TikTok hashtags can assist your movies get extra attain whereas captions could be nice method to supply extra context, add humor or present academic insights.
Visme selected the latter of their video instance beneath, utilizing the caption to share 4 tricks to accompany the video’s content material:
@vismeapp Comarketing partnerships are a brilliant efficient method to cross-promote to new audiences and develop your record. Listed here are 4 steps to launch one: 👉 Establish potential companions with related audiences and experise. 👉 Develop mutual useful webinar subjects that showcase your strengths. 👉 Share promotional tasks. 👉 Remember to alternate results in develop your e mail lists! digitalmarketing webinars webinarmarketing brandpartnerships comarketing
You need to use a software like TikTok Hashtags to search out some hashtag concepts, or begin typing hashtags into the caption field and see what the app autopopulates as choices.
10. Create TikTok tales
It looks like each social media app has tales, and TikTok has now added this characteristic as effectively. TikTok tales are video clips that may be as much as 15 seconds in size and keep in your feed for twenty-four hour—much like different sorts of tales. They’ll seem as the primary video in your feed with a “Story” banner overtop so your profile guests understand it’s not a standard video.
TikTok tales are an effective way to share some behind-the-scenes content material or different bits of random content material that don’t slot in together with your technique however that you simply nonetheless wish to share together with your viewers.
That is nonetheless a more recent characteristic, so it’s a good suggestion to begin utilizing it earlier than it turns into extra mainstream. Stand out from the competitors by frequently sharing content material to your TikTok tales.
11. Work with TikTok influencers and creators
Influencer advertising is a superb tactic on Instagram, however this additionally extends over to TikTok. With so many “TikTok-famous” customers, working with influencers could be an effective way to get the phrase out about your online business.
Right here’s an instance from TikToker Jeremy Culhane. He created a video for the model Crocs in his conventional model (humorous video with random photograph montages all through) that feels pure however is totally a advertising video.
This video is posted on the Crocs profile. Through the use of a well-liked TikToker, these accustomed to Jeremy’s work will instantly be extra thinking about watching the model video. Nonetheless, many influencer content material partnerships additionally contain the video being posted on the influencer’s web page, serving to the model attain an excellent bigger viewers.
Needless to say working with TikTok influencers comes with its personal prices. Relying in your advertising finances, you could wish to search for micro-influencers with a extremely engaged viewers on TikTok to begin your influencer advertising enterprise.
12. Create a content material sequence with a number of movies
Making a multi-part video sequence could be an effective way to have interaction together with your viewers—particularly when you proceed a video sequence that you simply’ve observed your viewers likes.
Right here’s an instance of what this may seem like from Shopify, who has created a number of movies on “sizzling instruments it’s good to find out about.” Every video covers a single software, making this a straightforward sort of video to create sometimes to share new instruments.
Nonetheless, you may get much more inventive with this technique, too. When you’ve posted a humorous video that you simply’ve observed individuals love or touch upon asking for extra, give the individuals what they need! Reply to feedback so as to add extra elements so the movies are all linked collectively.
13. Cross-promote your TikTok movies
Unfold the phrase that you simply’re on TikTok. Your followers on different channels may not know that you simply’ve created a TikTok profile, so it’s a good suggestion to cross-promote your movies onto different channels.
Different platforms like Instagram and YouTube supply their very own variations of brief kind video content material, providing you with the proper place to repurpose content material created for TikTok movies. On some platforms like Twitter and Instagram (feed movies), it can save you movies out of your TikTok feed with the TikTok emblem and your deal with within the nook of the display screen, then add them as-is, giving your followers a straightforward method to discover ways to discover you on TikTok.
Some platforms have just a few restrictions to advertise unique content material over repurposed TikTok movies. Instagram Reels doesn’t enable reposted, watermarked movies, so that you’ll have to add the unique brief video or edit accordingly. YouTube Shorts does enable TikTok watermarked movies, however they will’t be monetized.
14. Use TikTok options to have interaction your viewers
If you wish to get extra eyes in your TikTok profile, among the best methods to do that is to have interaction with different movies. Like, remark and sew/duet different customers’ movies.
Stitching means that you can add your individual video onto the top of the clip of one other customers’ video. That is good for including your individual commentary or extra content material to an present video.
Dueting locations your video subsequent to a different customers’ video so you’ll be able to react to or complement an present video with your individual content material.
Remember to personal sew or duet movies which might be hyper-relevant to your model. In any other case, similar to and touch upon movies that your target market creates to seize their consideration.
Benefit from Sprout Social’s TikTok integration to schedule out your video content material, particularly when you’re bulk-creating movies.
15. Use CTAs on the finish of your movies
One other nice method to get extra followers on TikTok? Ask!
Attempt ending your movies with CTAs to go to your profile, try related movies or comply with you. You are able to do this by including a easy textual content overlay in the direction of the top of your video, like we see on this instance from Taco Bell.
Whereas doing this in each video you publish can put a nasty style in your present followers’ mouths, nobody will thoughts if the occasional video has a call-to-action to comply with your content material.
The most effective time to make use of this tactic is while you’re making a video sequence or posting a multi-part video. Merely add a textual content sticker that claims one thing like, “Comply with us to catch half two!”
16. Monitor your development and double-down on what works
Take note of your TikTok analytics so you’ve a transparent thought of which video sorts your viewers likes, that you simply’re focusing on the suitable individuals and what sorts of movies it’s best to proceed to create.
You possibly can see which movies have had essentially the most attain inside the final week, providing you with an thought of what could also be going viral or trending. You may as well see the place individuals are discovering your content material—whether or not they went to your profile, noticed it on the FYP, and so on.
Constantly monitor your development, analytics, attain, viewers knowledge and extra to make sure your TikTok technique is heading in the right direction. Attempt to recreate profitable content material and get your self snug with letting go of video concepts that merely aren’t performing the best way you’d hoped.
17. Diversify your content material with advertisements
Our final tip is solely to check out placing a few of your advertising advert finances behind selling your TikTok movies. That is the proper method while you’re simply beginning out so that you’ve a beginning basis to measure what works and what doesn’t to your upcoming movies.
There are just a few several types of TikTok advertisements you’ll be able to strive, however for this objective, the model takeover or in-feed advertisements will likely be your greatest guess. These require your individual video content material, although, so begin brainstorming some catchy movies that can get your target market thinking about following you.
Get extra followers on TikTok right this moment
Excited to begin implementing a few of these techniques? Begin by gathering inspiration from different manufacturers on TikTok and what works for them. TikTok could be an effective way to generate model consciousness and income, so don’t sleep on this platform.
