17 of the Greatest Electronic mail Advertising Providers in 2024

I run HubSpot’s Advertising Each day E-newsletter, so I do know fairly a bit about e-mail advertising and marketing and why an e-mail advertising and marketing platform is among the first additions to a marketer’s instrument belt.

Electronic mail advertising and marketing is an efficient solution to interact and nurture leads into loyal prospects. It is also extraordinarily cost-effective — some research present an ROI of $40 for each $1 spent.

Leveraging e-mail advertising and marketing will be tough, particularly in case you’re attempting to develop your listing or handle the huge listing you have already got. Thankfully there are many e-mail advertising and marketing companies obtainable to assist.

Listed here are 18 of the perfect ones I’ve discovered. I’ve even examined a number of. Let’s dive in.

At the moment, e-mail advertising and marketing companies proceed to be an integral, strategic instrument for companies of all sizes throughout all industries — it helps companies construct robust relationships with prospects and prospects all whereas shifting them by means of the customer’s journey and sustaining robust communication all through.

To not point out, as ESPs proceed to develop, options like A/B Testing, automation, and personalization have made the instruments much more precious to a marketer trying to interact with an more and more fragmented viewers.

1. Safety: Email addresses are private and delicate buyer knowledge that you just’re answerable for defending. Your e-mail advertising and marketing service supplier ought to have sturdy precautions in place and use greatest practices to guard this knowledge like DMARC e-mail authentication requirements.

2. Ease of Use: In case you’re utilizing e-mail advertising and marketing to nurture and convert prospects, it must be straightforward to create an e-mail and ship it to your viewers. Search for drag-and-drop options and templated workflows in your e-mail instrument.

3. Viewers Segmentation: Personalization is a key part of a profitable e-mail advertising and marketing technique, and for this, you will want viewers segmentation included within the instrument you select.

4. Automation: Automated workflows, triggered sends, and scheduled emails are all components of e-mail advertising and marketing automation that come in useful for small and enormous groups alike. Search for these automated options when selecting an e-mail advertising and marketing service.

5. Third-Occasion Integrations: Odds are, you and your staff aren’t dealing with your advertising and marketing duties manually. A terrific e-mail advertising and marketing supplier will be capable to combine with most of the different instruments you employ, particularly a CRM.

6. Information Analytics: Preserve monitor of open charges, bounce backs, and CTR with knowledge analytics weaved proper into your subsequent e-mail advertising and marketing instrument

7. Buyer Assist: Even after studying your new e-mail advertising and marketing service instrument by means of and thru, you will need assistance from the help staff in some unspecified time in the future. Make certain the supplier you select has a useful and accessible buyer help staff which you could lean on whenever you need assistance.

Now let’s take a look at among the greatest e-mail advertising and marketing companies at this time — certainly one of which you would possibly select to implement at your organization. (And psst: In case you need assistance writing your emails as soon as you’ve got discovered the best supplier, this video may also help you accomplish that seamlessly.) 

Okay, so I is perhaps a bit biased; nonetheless, I am being trustworthy after I say HubSpot’s free e-mail advertising and marketing software program is safe and straightforward to make use of, has an especially excessive deliverability price, and consists of all of the bells and whistles you’d count on to see inside an ESP.

HubSpot Electronic mail Advertising Software program Options

I exploit HubSpot Electronic mail Advertising Software program to create and distribute the advertising and marketing e-mail e-newsletter, so I’m fairly accustomed to the software program’s options.

So, this is a walkthrough.

When creating an e-mail, I can select from certainly one of many drag-and-drop templates or craft a customized template tailor-made to my model. As soon as I’ve obtained my template, incorporating content material is straightforward and intuitive.

I can even personalize and preview my emails for various recipients primarily based on gadget sort, nation, or listing inclusion — or use a easy personalization token to make sure that every e-mail consists of content material particular to every recipient.

When it comes time to ship an e-mail, I can use the sensible ship function to make sure recipients obtain my messages at a perfect time.

Moreover, I can run A/B checks to match totally different variations of an e-mail to know which one resonates probably the most together with your viewers.

Moreover, I will not have to fret about deliverability—HubSpot maintains a 99% deliverability price throughout the community for all advertising and marketing e-mail sends.

Outdoors of the e-mail advertising and marketing performance, HubSpot affords a variety of experiences on my emails’ performances, letting me choose what’s resonating with my viewers so I can optimize my technique accordingly.

Of their e-mail advertising and marketing software program information, Enterprise Harbour put it like this:

“By connecting the dots between your advertising and marketing, web site, and gross sales exercise, HubSpot is ready to attribute which campaigns affect your gross sales — which implies you possibly can make investments extra in what works and fewer in what would not.”

For example, customers can report on one thing as broad as their total e-mail efficiency in Q1, or they get granular and see how one explicit lead is interacting with their emails.

Customers can even leverage instruments like HubSpot’s Electronic mail Author and Marketing campaign Assistant to create e-mail advertising and marketing campaigns.

Lastly, HubSpot’s automation platform makes it straightforward to scale my e-mail advertising and marketing technique, which can assist me rapidly flip leads into loyal prospects.

And if I need assist monitoring my emails’ open charges and different insights, I can leverage our Advertising Analytics & Dashboard Software program in tandem.

HubSpot Electronic mail Advertising Software program Worth

Hubspot’s Electronic mail Advertising Software program (and CRM for small to enterprise corporations, for that matter) is free ceaselessly. Nonetheless, in case you want enhanced capabilities, paying for one of many upgraded Advertising Hub plans could also be price it.

2. Sender Electronic mail Advertising Software program

Greatest for: Reasonably priced e-mail advertising and marketing platforms with excessive inbox deliverability.

Sender is an all-in-one advertising and marketing automation platform that goes past simply providing a fundamental e-mail advertising and marketing service.

Sender Options

After testing Sender, I’ve discovered that it is a highly effective but reasonably priced e-mail advertising and marketing service and supplier with accessible, premium options.

I can use the automation builder module with highly effective conditional flows to construct a sequence of e-mail and SMS steps that may fireplace primarily based on rapidly definable set off situations comparable to cart abandonment, product buy, hyperlink clicks, e-mail opens and extra.

Its Segmentation function permits me to group my subscribers primarily based on highly effective issues comparable to fundamental info, engagement, and customized fields.

Together with emailing, I can select from a spread of strong and extremely responsive popups or embeddable types, customise them with my model, and provide and deploy it on my touchdown pages and web site very quickly.

With Sender’s SMS capabilities, I can sync my emails and SMSes as rapid, one-off broadcasts or schedule them collectively for a later date and time simply in just some clicks.

Sender Worth

I really like that Sender’s pricing plans are wallet-friendly at each value level. Its Free Endlessly plan comes with all the highest premium options.

The options embody automation and segmentation, other than the flexibility to keep up 2,500 contacts and ship a most of 15,000 emails each month.

Its paid plans begin at simply $15.83 per thirty days for the flexibility to ship as much as 60,000 emails a month. 

3. Moosend Electronic mail Advertising Software program

Greatest for: Creating automation and sending personalised emails.

Moosend is an e-mail advertising and marketing and advertising and marketing automation platform that gives a wide range of options at an reasonably priced value.

Moosend Options

By testing Moosend’s platform, I discovered it permits me to rapidly craft e-mail e-newsletter campaigns, touchdown pages, and subscription types to seize, nurture, and convert my viewers.

With the drag-and-drop editor, I can both create an e-mail e-newsletter from scratch, utilizing interactive components like movies, or use one of many responsive e-mail templates.

I can even use superior automation options to construct particular campaigns for segments of my viewers or create customized workflows, comparable to welcome, engagement, or deserted cart sequences.

The true-time reporting and analytics instruments offer you measurable outcomes about marketing campaign efficiency and consumer engagement, enabling me to make knowledgeable, data-backed choices.

Then, I can use the A/B Testing function to search out the perfect ingredient variations for my target market to optimize my e-mail advertising and marketing technique for higher outcomes.

I particularly admire that Moosend simplifies each side of constructing and testing a marketing campaign into steps and gives accessible assets for brand new customers.

Moosend Worth

Moosend’s pricing mannequin is subscriber-based and consists of three pricing tiers. The 30-day free trial consists of most options and permits customers to ship limitless e-mail campaigns.

The Professional plan begins at $9 per thirty days and permits subscribers to ship limitless emails, create automation workflows, types, and touchdown pages, and ship transactional campaigns to as much as 500 contacts.

The Enterprise plan is predicated on customized pricing and affords extra superior performance and extra help.

4. EngageBay Electronic mail Advertising Software program

Greatest for: Account-based e-mail advertising and marketing and social media advertising and marketing.

EngageBay is an all-in-one advertising and marketing, gross sales, and buyer help software program designed particularly for small companies.

EngageBay Options

With EngageBay’s highly effective platform, I can launch personalised e-mail campaigns, design beautiful touchdown pages, seize leads by means of types, and rapidly shut offers.

The visible multistep automation builder helps me automate probably the most complicated duties with out writing a single line of code.

I can select from varied triggers that may launch workflows and create customized workflows for varied eventualities, together with drip campaigns, cart abandonment alerts, welcome emails, and birthday needs.

Social media is a strong channel for lead technology.

With EngageBay’s social media administration, I can interact with my social viewers with a single instrument. Handle your Instagram, Fb, Twitter, and LinkedIn accounts, and use streams to maintain monitor of retweets, mentions, posts, and occasions.

I can even make the most of social listening to search out out what’s trending and what your viewers is speaking about. To put up forward of time, customers can schedule their posts neatly for the perfect conversion charges.

EngageBay Worth

EngageBay affords 4 plans. The Free plan consists of important options to assist small companies get began. The Professional plan begins at $101.99 for limitless contacts and affords account-based advertising and marketing, superior automation, site visitors analytics, and different professional instruments that can assist you scale your small business successfully.

5. Omnisend Electronic mail Advertising Software program

Greatest for: Creating customized workflows.

Omnisend is an easy-to-use platform that gives automation workflows for any stage of the client journey.

Omnisend Options

What I imagine separates Omnisend from different e-mail advertising and marketing instruments is the omnichannel functionalities, which supply higher management over how and the place customers join with their viewers.

Whereas testing the automation workflow, I discovered I can add e-mail, SMS, push notifications, Fb Messenger, WhatsApp, and extra.

For example I am attempting to achieve a particular viewers which may not reply nicely to conventional e-mail communication. In such a case, utilizing a instrument like Omnisend may also help me construct and handle extra custom-made, focused communication workflows.

This could not solely assist me higher join with my viewers but additionally present a much less disruptive, extra personalised expertise for my contacts.

Omnichannel options mixed with user-friendly segmentation imply I can ship the best message to the best individual on the proper time on the best channel.

Omnisend additionally affords templates for e-mail seize, campaigns, and automation workflows so I can get began rapidly.

Omnisend Worth

Omnisend has three pricing plans — certainly one of which is free with very restricted capabilities in addition to a customizable professional plan. Its plans include a free trial so you possibly can experiment with the service to find out what works greatest for you.

6. Mailmodo Electronic mail Advertising Software program

Greatest for: Creating and sending AMP emails.

Mailmodo is a whole e-mail advertising and marketing software program that helps entrepreneurs create app-like experiences in e-mail with out coding. 

Its Lite plan begins from $39 and lets customers ship emails to 2,500 contacts and 20,000 e-mail sending credit. Its Professional plan prices $99, permitting customers to ship emails to 2,500 contacts with a month-to-month restrict of 25,000 sends.

Lastly, its Max plan is priced at $249 and lets subscribers ship emails to 2,500 contacts with a month-to-month restrict of 37,500 sends. If you wish to attempt Mailmodo earlier than shopping for, its pricing plans embody a free trial interval. 

7. Pabbly Electronic mail Advertising Software program

Greatest for: Delivering bulk emails.

Pabbly Electronic mail Advertising is an e-mail advertising and marketing software program that lets you ship bulk emails both by connecting by way of SMTP or exterior SMTP.

Pabbly Electronic mail Advertising Options

Pabbly gives entry to SMTP routing, workflow automation, e-mail scheduling, and far more with none restrictions.

With the assistance of promoting automation and autoresponders included within the instrument, I discovered I can schedule emails prematurely and create triggers to keep away from handbook follow-up responses.

Moreover, Pabbly affords responsive e-mail templates and a drag-and-drop e-mail editor for straightforward customization.

The e-mail monitoring function permits me to trace knowledge comparable to bounce price, open price, and click-through price so I can enhance upon my e-mail advertising and marketing and campaigns.

Pabbly Electronic mail Advertising Worth

Pabbly affords a number of plans primarily based in your variety of subscribers. Its free plan means that you can ship limitless emails to as much as 100 subscribers, and a complicated plan is tailor-made to web sites with giant audiences.

8. Brevo

Greatest for: Sending automated nurturing and textual content message campaigns.

Brevo is an e-mail advertising and marketing platform that helps prospects ship a complete of over 30 million automated emails and textual content messages day by day.

Brevo Options

My favourite Brevo function is its types instrument that permits me to gather new leads, which I can then phase into particular lists and enter into e-mail nurturing campaigns.

For example I am undecided the way to kick off my e-mail nurturing marketing campaign. No drawback. Brevo has workflows that present entry to a lot of pre-made automation campaigns tailor-made to my particular objectives.

If I wish to run a extra nuanced e-mail nurturing marketing campaign, I can all the time create a marketing campaign from scratch to satisfy my particular enterprise wants.

Brevo Worth

Brevo has 4 essential plans: one free, two between $9 and $18 per thirty days, and one enterprise plan that requires a custom-made quote. The plans fluctuate in value primarily based on the variety of emails despatched per day/ month.

9. SendX Electronic mail Advertising Software program

Greatest for: Offering visible e-mail advertising and marketing efficiency knowledge.

SendX is an intuitive, reasonably priced, and feature-rich e-mail advertising and marketing software program for entrepreneurs and enterprise house owners.

SendX Options

With SendX, I can ship limitless emails to opted-in subscribers throughout all pricing plans. Customers get charged per subscriber – not per e-mail despatched – irrespective of what number of lists, tags, or segments you will have them in.

Whereas testing, I found I might optimize my e-mail campaigns primarily based on 30+ parameters, together with previous open habits, time zone, area title, e-mail shopper, ISP, and many others.

I can automate my e-mail advertising and marketing with a rule-based interface and ship the best message to the best consumer utilizing e-mail drip sequences and viewers segmentation.

SendX can even assist customers develop their e-mail lists with types and popups. Customers even get pre-built e-mail templates, which they will additional design with the drag-and-drop e-mail editor with out HTML.

The instrument additionally includes a heatmap report for several types of campaigns to provide you a fast visible overview of which CTAs are working and which hyperlinks persons are clicking.

SendX Worth

SendX’s pricing is predicated on the variety of subscribers you will have. For 1,000 subscribers, plans begin at $7.49 per thirty days for the annual subscription (or $9.99 for a month-to-month subscription). Additionally they provide a 14-day free trial.

10. Fixed Contact Electronic mail Advertising Software program

Greatest for: Creating e-mail drip campaigns and easy-to-use templates.

Fixed Contact is a well-liked e-mail advertising and marketing service that works nicely for a lot of industries.

Fixed Contact Options

I admire that the service comes with over 100 e-mail templates that I can both use as-is or customise. As soon as my e-mail seems good, I can simply schedule it to ship to my contacts at any time I select.

Along with drip e-mail campaigns, I can even have emails exit at a daily cadence to have fun particular occasions — for instance, I might have a daily e-mail exit on every buyer’s birthday.

As soon as an e-mail contact listing is uploaded, bounces and unsubscribes are mechanically up to date. Fixed Contact additionally has “Plus” options that permit me to execute particular kinds of campaigns, comparable to coupon affords, donation collections, or surveys.

Fixed Contact Worth

Fixed Contact has three plans relying on the options you want that begin at $12, $35, and $80 per thirty days. The value differentiation is said to your variety of contacts.

It affords a free trial, so you possibly can experiment with the service previous to committing to it.

11. Marketing campaign Monitor Electronic mail Advertising Software program

Greatest for: constructing personalised emails.

Marketing campaign Monitor prides itself on offering highly effective, personalised e-mail advertising and marketing instruments which might be easy and straightforward to make use of.

Marketing campaign Monitor Options

Its drag-and-drop e-mail editor is intuitive, and the included analytics make it easy to optimize my e-mail technique and create focused buyer segments.

Personalization is essential for marketing campaign monitoring.

It makes use of knowledge to extend personalised content material and inform my listing segmentation, boosting my engagement. It additionally affords a visible advertising and marketing automation instrument so I can create a singular buyer journey at scale.

To not point out, Marketing campaign Monitor has an intensive library of assets obtainable to assist customers turn into e-mail advertising and marketing execs.

Marketing campaign Monitor Worth

There are three main plans you possibly can select from with Marketing campaign Monitor starting from €10 as much as €149 per thirty days.

You possibly can select to pay yearly relatively than month-to-month and make the most of the choice to pay per marketing campaign if that schedule works higher on your wants.

12. TargetBay Electronic mail Advertising Software program

Greatest for: Shopify e-mail advertising and marketing and SMS advertising and marketing

TargetBay is an all-in-one e-mail advertising and marketing service with over 380 e-mail templates, drag-and-drop performance, pop-up builder, SMS advertising and marketing, coupon builder, e-mail automation, A/B testing, superior experiences, sign-up types, and extra.

TargetBay Options

TargetBay’s revolutionary platform permits me to generate gross sales and can assist me till the leads convert to prospects.

After testing it, I recommend utilizing its sign-ups to seize leads and designing engaging emails with over 380 pre-written content material templates.

I additionally recommend segmenting your subscribers to ship related and focused emails that may have extra probabilities to get opened or clicked and including coupons with TargetBay’s very personal coupon builder.

With TargetBay, I can arrange e-mail automation to maintain communication with my subscribers going.

With TargetBay’s easy-to-use interface, I can even A/B check each ingredient of my e-mail to search out the perfect working e-mail for my subscriber listing. That is performed utilizing correct real-time knowledge on the e-mail marketing campaign efficiency.

TargetBay’s Worth

TargetBay has a ceaselessly free plan with a 2500 e-mail restrict per thirty days and a 250 subscriber restrict/per thirty days. The essential paid plan begins from $10.

If you wish to discover TargetBay earlier than making a decision, they supply a free 14-day trial interval in its pricing plans

13. MailChimp Electronic mail Advertising Software program

Greatest for: Actionable knowledge insights to enhance your e-mail advertising and marketing technique.

Over time, MailChimp has added touchdown pages and varied advert instruments to its capabilities, however its e-mail advertising and marketing service stays its declare to fame.

MailChimp Options

MailChimp has tens of millions of consumers in over 175 international locations and it use the information it collects off these prospects to supply customers with actionable insights to enhance their e-mail technique.

The instrument is versatile sufficient for an enterprise firm, but easy sufficient for somebody simply getting began with their startup’s e-mail advertising and marketing technique.

Better of all, MailChimp has over 300 integrations that assist you to customise the instrument to your small business. By utilizing these integrations to additional personalize your advertising and marketing, you will get probably the most out of your e-mail technique.

MailChimp Worth

MailChimp affords 4 plans, starting from free to $350 per thirty days. Other than the free plan, your month-to-month cost will increase with the variety of contacts you will have, relying on the choice you select.

14. Canary Mail Electronic mail Advertising Software program

Greatest for: AI e-mail administration and superior safety.

Canary Mail is your go-to e-mail shopper in case you’re in pursuit of AI-powered productiveness, superior safety, and a extremely customizable e-mail expertise.

Canary Mail Options

Canary Mail affords a complete e-mail resolution. I like that its AI Copilot helps me craft glorious content material with eye-catching topic traces and persuasive e-mail physique copy.

The app’s AI categorization intelligently organizes my inbox, ensuring that vital responses and suggestions from my campaigns are entrance and middle.

Canary Mail’s SecureSend and PGP help make sure that delicate marketing campaign knowledge and communications stay locked down.

With regards to customization, the app affords varied choices: customized swipe and thread actions, customized snooze occasions, and a customizable interface with darkish and lightweight mode choices.

Moreover, the learn receipts function helps me monitor when my marketing campaign emails are opened, giving me real-time suggestions on my content material’s engagement. 

Canary Mail Worth

Canary Mail affords a versatile pricing construction. The annual subscription for iOS, macOS, and Android is $20/12 months every. 

15. AWeber Electronic mail Advertising Software program

Greatest for: Small companies and entrepreneurs simply beginning to construct their e-mail lists.

Aweber is an e-mail platform constructed particularly for small companies and entrepreneurs.

AWeber Options

The purpose of AWeber is to make it easy for individuals who are simply getting began with e-mail advertising and marketing to phase their contacts, design knowledgeable e-mail, and begin nurturing leads.

Clients reward AWeber for its deliverability — AWeber’s deliverability staff displays their servers across the clock to make sure your marketing campaign persistently reaches the inboxes of your recipients.

Aweber Worth

AWeber affords a number of plans starting from free to $899.

16. Ortto Electronic mail Advertising Software program

Greatest for collaborative e-mail advertising and marketing groups.

Ortto differentiates itself from its rivals with its visible advertising and marketing instruments.

Ortto Options

I am a fan of how the whole lot from Ortto’s e-mail editor to its automation instrument is ready as much as work by way of a drag-and-drop interface, making the system intuitive and straightforward for me to make use of.

Ortto affords collaborative instruments to assist groups work collectively successfully — it permits me to rapidly share my work with my staff, making certain everyone seems to be on the identical web page earlier than I launch a marketing campaign.

And with the “annotate & collaborate” function, I can rapidly mark-up a buyer journey and ask my staff for suggestions and help.

Ortto Worth

Ortto affords three plans, which vary in value between $509/m and $1699/m.

17. Ontraport Electronic mail Advertising Software program

Greatest for creating detailed e-mail advertising and marketing campaigns.

Ontraport affords a full suite of promoting automation instruments together with ecommerce performance for companies with on-line shops.

Ontraport Options

Ontraport’s visible marketing campaign builder means that you can create detailed campaigns to have interaction your viewers.

You possibly can create a marketing campaign from scratch or faucet into {the marketplace} the place they provide dozens of the most typical advertising and marketing campaigns to select from, together with deserted cart nurturing or webinar sign-up and follow-up.

The service additionally gives perception into detailed experiences so you possibly can achieve perception into your pipeline, site visitors sources, and conversion timelines.

Ontraport Worth

Ontraport’s fundamental plan begins at $24 per thirty days and its most costly plan, Enterprise, begins at $249 per thirty days.

Select Your Electronic mail Advertising Service

Throughout my time in e-mail advertising and marketing, I’ve discovered that the majority e-mail advertising and marketing instruments provide the necessities wanted to craft a fundamental e-mail e-newsletter.

Nonetheless, there are fewer choices if I desire a vary of top-notch options comparable to full customization, obtainable help, and knowledge evaluation.

Moreover, entrepreneurs like myself usually want combining our e-mail advertising and marketing service with a CRM to supply even higher performance that may impression e-mail advertising and marketing, gross sales, and repair efforts.

However take it from me: The most effective e-mail advertising and marketing instrument for you depends upon your staff’s objectives and explicit wants. So evaluation the choices I supplied and the companies’ product and pricing pages to get began.

Editor’s be aware: This put up was initially revealed in April, 2019 and has been up to date for comprehensiveness.