In the event you’re searching for TikTok video concepts, you’ve come to the correct place for the correct purpose!
As you understand, TikTok burst onto the worldwide stage through the pandemic and now boasts a couple of billion month-to-month energetic customers around the globe. In the USA, TikTok reaches greater than 50% of the grownup inhabitants, making it probably the most highly effective platforms for constructing an engaged viewers.
Regardless of its beginnings as a viral dance app for teenagers, TikTok rapidly advanced right into a social media behemoth that entrepreneurs can’t afford to disregard. With buyer acquisition prices on the rise throughout social media web sites, TikTok offers an unimaginable alternative to succeed in new audiences organically for free of charge.
There’s only one drawback: What must you publish?
In the event you get the content material components proper, TikTok can drive staggering attain, engagement, and conversions. Nevertheless, TikTok is a novel platform that requires its personal social media methods and ways to achieve success. That will help you capitalize on TikTok’s huge potential, listed here are 17 TikTok video concepts that can skyrocket your engagement:
1. Spotlight your manufacturing course of
In the event you hand-make, manufacture, or put the ending touches on merchandise, share the manufacturing course of along with your viewers. Comply with one product on the journey from uncooked supplies to packaged order, and embrace footage of:
- Ordering supplies
- Chopping, shaping, or prepping elements
- Stitching, welding, or gluing elements collectively
- Performing high quality management
- Including personalization
- Printing labels or decorations
- Packaging and delivery merchandise
From begin to end, try to make your manufacturing course of video instructional and provoking. Take TikTok customers contained in the workshop, present them how intimidating or advanced merchandise come collectively, and spotlight the distinctive touches and high quality management requirements that what you are promoting upholds. This is likely one of the greatest TikTok video concepts for demonstrating why the merchandise your ecommerce enterprise sells are value each penny.
TikTok customers love getting an inside take a look at how companies function. Whether or not you might be packaging ecommerce orders out of your warehouse or mocking up a brand new web site design in your house workplace, TikTok is the proper social media web site to showcase what your enterprise appears like.
Contemplate capturing quick and candy “behind-the-scenes” movies of the next:
- Giving an workplace tour
- Unboxing packages and deliveries
- Responding to buyer inquiries
- Making a product prototype
Attempt to give viewers an genuine peek at what goes on within the workplace, what makes your operation distinctive, or the way you carry services or products to life. Don’t be afraid to showcase the folks, processes, and merchandise that make what you are promoting tick.
3. Share a “day within the life”
As an alternative of specializing in the product or firm, entrepreneurs may also use TikTok to provide viewers an insider’s perspective of what it’s prefer to run the present. Movie a regular day in your life and share what it takes to run, develop, and develop what you are promoting.
These TikToks don’t must be good — simply sincere and genuine. Present your followers the hustle, the wins, and the difficult moments that include being an entrepreneur. This will embrace any variety of the next day by day actions:
- Waking up
- Responding to emails
- Checking in with group members
- Reviewing analytics or efficiency knowledge
- Contributing to conferences
- Closing gross sales
- Setting objectives
These TikTok movies are particularly invaluable to small enterprise house owners as a result of they will showcase the true spirit of entrepreneurship and the onerous work that goes into making a dream come true. This will, in flip, assist to construct an emotional connection along with your viewers that resonates extra deeply than product demos and promotional movies.
4. Introduce your group
“Individuals purchase from folks” is an previous mantra on the planet of promoting, however it’s nonetheless related at the moment. TikTok is a superb place to introduce your group and provides viewers an perception into who they’re actually shopping for from.
Begin by filming quick clips of every group member speaking about their position and why they selected it. Or movie an impromptu workplace “interview” wherein group members reply questions on their job, pursuits, and background.
When you’ve got a extra expansive group, contemplate creating TikTok movies that concentrate on sure departments or roles throughout the group. For instance, you possibly can make weekly TikToks that showcase your customer support group, internet builders, after which gross sales associates.
As a enterprise proprietor, introducing your group could possibly be probably the most pleasant TikTok video concepts on this listing. Not solely do prospects love attending to know the folks behind a model, however workers typically admire the chance to inform their tales. It is possible for you to to create participating content material that brings your group collectively and options their ardour, character, and enthusiasm.
5. Educate a hack
Do you promote services or products that may make folks’s lives simpler or extra environment friendly? In that case, don’t be shy about educating TikTok customers just a few tips or hacks to get essentially the most out of their buy.
For instance, in the event you promote kitchen home equipment, exhibit meal-prepping expertise or easy recipes that use your product. Or, movie your self making ready a dish each with and with out your equipment to bolster the potential time-savings.
And in the event you promote software program, present TikTok customers find out how to navigate the platform and make the most of particular options. Spotlight neglected shortcuts and workflows that would save customers effort and time.
TikTok video concepts like this may assist to place what you are promoting as a go-to supply for recommendation, which may help in constructing model consciousness and transferring followers by means of your gross sales funnel.
6. Duet with influencers
Partnering with TikTok influencers could be a extremely efficient means for companies to succeed in new audiences and improve visibility. However these collaborations don’t must be restricted to sponsored posts.
Duets are TikToks that enable creators to collaborate with current content material in a side-by-side video format. This function permits companies to affix forces with an influencer and create distinctive, participating content material that stands out from the group.
To start out, choose an influencer that aligns along with your model’s mission and values. From there, the influencer will create a TikTok wherein they point out what you are promoting and its choices or set the scene for a response. As soon as this video is dwell, you may take part on the enjoyable by making a Duet video.
This TikTok video concept is an effective way to type significant partnerships with influencers and construct off of one another’s content material. By that includes each the influencer and what you are promoting within the video, you may doubtlessly double your attain. Plus, this technique permits companies to show one influencer TikTok into a number of items of content material.
Additional Studying: 6 Ideas To Assist You Discover The Proper TikTok Influencers
7. Reply with Sew
UGC, or user-generated content material, refers to content material that TikTok customers create and share that includes your model. To maximise the impression of this sort of content material, TikTok provides a function referred to as Sew.
Sew permits customers to hyperlink their movies to different preexisting content material on the social media platform. This helps companies function customer-generated TikTok movies on their very own TikTok profiles.
For instance, unboxing movies are all the trend on TikTok proper now. Content material creators will document themselves opening and unveiling merchandise, which can provide what you are promoting a ton of publicity. Plus, TikTok customers that see these movies get a glimpse into what they will anticipate out of your model, which reduces the danger related to shopping for one thing new and unknown.
However you may take this development one step additional by leveraging the Sew function! File a response, response, or distinctive tackle a creator’s unboxing expertise and Sew the 2 movies collectively. This can be a enjoyable, interactive approach to repost flattering content material, present TikTok customers that what you are promoting is listening to buyer suggestions, and have interaction along with your buyer base.
8. Freeze-frame
Freeze body is a well-liked new impact that opens up a world of TikTok video concepts for many who take the time to get artistic. This function divides your cell gadget into 4 quadrants after which takes an image of every part one after the other.
Due to the three-second delay between every image, the ensuing picture can be utilized to create humorous, surprising, and even suspenseful TikToks. Companies that wish to present a much less critical aspect of their model can make the most of this impact to create lighthearted TikToks and keep topical with their content material.
9. Host an AMA
AMAs, or “ask me something” TikToks are one other nice video format for companies trying to improve engagement. Such a TikTok encourages customers to ask questions within the feedback part so that you can reply to. Usually executed as a part of a dwell stream, AMAs can be utilized to supply useful recommendation, clear up questions on a product, or hang around with followers in an informal setting.
A TikTok AMA can be an efficient approach to foster a way of neighborhood, as TikTokers really feel like they’re getting direct entry to the minds behind the model. Plus, this sort of video provides creators a platform to point out off their personalities. By being open to connecting with TikTok customers, companies can create an environment of transparency and belief that TikTok customers worth.
10. Run a bracket
Bracket TikToks are an thrilling means for companies to get followers concerned and engaged within the end result of a choice. Brackets can be utilized for voting on whimsical matters like one of the best Disney film or ice cream taste, or to advertise upcoming merchandise.
To run a bracket, first draw up 16 or 64 choices for customers to select from. Then, publish every head-to-head matchup with an onscreen ballot to your viewers to vote on. As winners are chosen, the bracket “narrows down” till the champion is introduced in a grand finale. This course of creates a enjoyable competitors to your viewers to get behind and encourages viewers to maintain returning to your profile to participate within the voting course of.
By placing collectively a bracket for a product launch, you may construct anticipation and pleasure for what’s to return. Plus, you can provide your followers a hand within the growth course of by having them vote on their favourite product choices.
11. Attempt a problem
Challenges are widespread on TikTok as a result of they create a way of neighborhood amongst customers who give them a shot. Creators are tasked with following the rules set out within the problem after which posting their outcomes. Viral TikTok challenges embrace the “Tumbleweed Problem” and the “Flip the Swap Problem”.
Challenges make for wonderful TikTok video concepts as a result of they permit small companies to immerse themselves within the broader TikTok tradition. They’re an opportunity to combine in your character and creativity and stop your feed from turning into purely promotional.
Plus, TikTok customers love trending challenges, in order that they’re a straightforward approach to increase visibility and engagement. And every now and then, you might even have the ability to naturally incorporate what you are promoting’s services or products.
Additional Studying: Attempt These 15 TikTok Challenges to Generate Engagement in 2023!
12. Pull a prank
Prank TikToks have the potential to be humorous and memorable, however they need to be approached with warning. If executed tastefully, pranks can carry out the lighter aspect of your model and create an surprising component of shock. However, in fact, you have to be cautious to not come off as insensitive or unprofessional.
For a prank TikTok that everybody can get pleasure from, contemplate involving an unsuspecting coworker or buyer. You could possibly attempt the “Pasta Again Crack”, “Faux Contact Display”, or “Faux FaceTime” ideas to point out that your organization has a humorousness.
13. Create a tutorial
Use your TikTok feed as a platform to teach customers and place your self as an skilled. Create tutorials that relate to what you are promoting and exhibit one thing that your TikTok followers will discover useful.
For instance, in the event you run a magnificence enterprise, train your viewers find out how to apply your merchandise for one of the best outcomes. And in the event you provide a service, contemplate revealing the step-by-step course of you observe to make it occur. Don’t fear about giving freely your secret sauce — TikTokers will admire the perception and start to consider you as a trusted supply of knowledge.
However bear in mind to maintain your tutorials fast-paced and upbeat. Inject some humor and character into your movies to make sure your TikTok followers keep engaged and entertained all through the complete demonstration.
14. Bounce on traits
TikTok traits are consistently evolving, and one of many biggest alternatives on the platform is recognizing them early. In the event you can establish a rising development that’s related to what you are promoting earlier than it turns into saturated, you may create a TikTok that capitalizes on its recognition.
As soon as a development reaches the mainstream and everybody is collaborating, your video will probably be misplaced in a sea of comparable TikToks. However in the event you can hop on a development earlier than it will get too crowded, your TikTok has an opportunity to be one of many faces of the development. Using this swell of eyeballs and a spotlight is each TikToker’s dream, as it may result in huge engagement and a surge of visitors to your TikTok profile.
So preserve a watch out for trending audio clips, jokes, challenges, or dances that may be tied again to your model. You by no means know when the subsequent alternative to strike TikTok gold will come up.
15. Run a contest
Who doesn’t love the possibility to win one thing free of charge? Faucet into this enthusiasm by working a TikTok contest or giveaway to your merchandise, a present card, or a money prize.
Earlier than you begin, resolve what kind of content material you need contributors to make and the way the winner will likely be chosen. Additionally, create a TikTok hashtag to make it simpler for TikTokers to seek out your contest and show that they’re taking part.
As soon as your TikTok followers know what’s at stake, watch their engagement encourage others to affix in on the enjoyable too. TikTok customers will likely be keen to point out off their skills and have the possibility to win one thing!
The appropriate contest can improve your attain, develop your follower depend, and lift consciousness for what you are promoting. Plus, you might discover that some TikTokers are keen to go the additional mile to win a prize — leading to high-quality, reusable UGC to your model.
Additional Studying: TikTok Adverts Information: 7 Steps to Get Began (and 6 Alternatives You Don’t Need to Miss Out On)
16. Make ASMR
ASMR stands for autonomous sensory meridian responses and TikTok has change into the go-to platform for customers searching for out this tingling sensation. ASMR movies embrace whispering, tapping objects, and sound results — all of which try to change the listener’s temper and evoke a way of calm.
In the event you suppose your TikTok followers would admire some ASMR-style content material, then this idea may open up an limitless variety of TikTok video concepts to your account. Attempt to develop distinctive sounds in your work surroundings, utilizing your merchandise, packaging, tools, or another supplies you will have obtainable. Then, create soothing video clips by compiling them one after one other.
It could take some experimentation, however with trial and error you’ll determine what resonates along with your TikTok followers. You is likely to be stunned by the extent of engagement you obtain from customers who hunt down this sort of content material to loosen up and unwind.
Additional Studying: How To Add A Sound To TikTok And 6 Ideas To Make It Go Viral
17. Inform your story
Storytelling is a robust enterprise technique and an efficient approach to join along with your TikTok followers on an emotional stage.
So inform TikTok customers the story of why you launched what you are promoting, the struggles you confronted early on, and the teachings you realized alongside the way in which. Take this chance to point out the true ardour and power behind your mission — and the values that information what you are promoting.
You don’t want to color a full image of what you are promoting historical past in a single TikTok. As an alternative, break it up into small clips, and attempt to deal with one story at a time. Assist your viewers really feel linked to you and your expertise with genuine, however not compelled, glimpses into the previous. These deeper appears into your model will foster lasting loyalty amongst people who relate to your story.
Additional Studying: 9 Confirmed Methods How To Develop Your TikTok Account
Remaining ideas on TikTok video concepts
TikTok’s algorithm is notoriously fickle, and it may be onerous to know what sorts of movies will enchantment to customers. However with the TikTok video concepts on this listing, you can begin experimenting with the platform and discovering your artistic groove.
Take a look at out completely different ideas, sounds, visuals, and edits — and don’t be afraid to have some enjoyable with TikTok. Measure the engagement you obtain on every clip, and regulate your method as wanted. In any case, you by no means know what would possibly stick, go viral, or set off a series response of engagement to your profile. Good luck!
Writer Bio
Daniel Anderson is a advertising and marketing skilled who writes about entrepreneurship, enterprise, and private finance. Discover ways to launch an ecommerce enterprise, scale by means of digital advertising and marketing, and plan for monetary freedom with step-by-step guides at TheMoneyManiac.com.
Hero picture by Olivier Bergeron on Unsplash
