To have a good time the Halloween season, winemaker 19 Crimes partnered with Common Monsters to launch two limited-edition wines themed after Common’s basic horror monsters Dracula and Frankenstein’s Monster (right here, simply referred to as “Frankenstein”).
These limited-edition wines have glow-in-the-dark labels and have an augmented actuality expertise. Folks can scan the QR code on the again of every bottle to load the AR expertise, which causes the monster on the bottle to return to life and discuss to them.
“19 Crimes and Common Monsters is the proper collaboration for Halloween and a chance to introduce 19 Crimes to model new fans,” mentioned Carl Evans, chief advertising and marketing officer at Treasury Americas, a division of 19 Crimes father or mother firm Treasury Wine Estates.
19 Crimes’ Dracula and Frankenstein wines can be found now via the tip of October on the corporate’s web site and in choose shops throughout the U.S.
With Halloween shortly approaching, a number of manufacturers are embracing the spooky season with specifically themed merchandise and packaging. For instance, Chobani just lately up to date a number of flavors of its Chobani Flip yogurt four-packs with AR-enabled Halloween packaging.
