Topic traces. CTAs. Countdown timers. Deliverability. And don’t get us began on Outlook.
There are such a lot of components of e mail advertising and marketing that always change, from e mail consumer help to design components like darkish mode. When your head’s down in day-to-day e mail design or marketing campaign improvement, it may be onerous to know the place to search out the fitting solutions to your questions on subjects like e mail advertising and marketing technique, analytics, developer suggestions and tips, design, and deliverability.
Earlier than you flip to limitless pages of Google searches, we’ve received you.
Right here at E mail on Acid, we’re form of obsessive about e mail, so we spend plenty of time poring over e mail advertising and marketing blogs from across the web. We’ve compiled a bunch of our all-time favorites.
Right here they’re in no specific order…
Soar to an e mail advertising and marketing weblog to study extra:
- Actually Good Emails
- ActionRocket
- Uplers
- MailBakery
- Mailjet
- Solely Influencers
- E mail Critic
- Zembula
- Iterable
- Alchemy Worx
- E mail Advertising and marketing Guidelines
- Bloomreach
- LiveClicker
- Spam Useful resource
- Phrase to the Clever
- HTeuMeuLeu
- Mailgun
- E mail Monday
- E mail on Acid
Blogs for e mail designers
1. Actually Good Emails
In the event you ever want a dose of inspiration, Actually Good Emails is the perfect place to go. Their complete, 4,000+ e mail database showcases actual emails throughout each trade, with easy-to-browse classes, together with behavioral triggers, deserted cart emails, webinar invites, welcome e mail flows, and extra.
Additionally they run a characteristic referred to as “Suggestions Friday” the place they reside critique actual emails on video. It’s extremely useful not simply to assume by means of design components however why they work, and what’s value taking (and leaving) if you incorporate these components into your personal campaigns.
Just a few actually good posts to get you began:
It’s not weblog content material, however RGE has some good things for e mail builders too. See one thing cool you need to strive? Take a look at the “Code” view on particular person emails within the assortment to see the way it’s achieved and mess around with it.
2. ActionRocket
ActionRocket is a artistic e mail design company and their weblog, E mail Design Evaluate, is filled with e mail design experience. Their weblog is a superb place to go for examples of artistic e mail design or an summary of present design developments to include into your personal emails.
You’ll discover recommendations on accessible designs, how design suits into your advertising and marketing technique and your complete e mail consumer expertise. Every month, for instance, they spherical up a number of the finest designs that landed of their inbox — so you may see firsthand what manufacturers are doing effectively, and which components matter essentially the most to include into your personal designs.
In the event you’re desirous about e mail accessibility, remember to take a look at ActionRocket’s E mail for All content material.
Get able to launch with these posts:
3. Uplers
Previously referred to as E mail Monks, Uplers is a full-service e mail advertising and marketing company that has the benefit of working with lots of of various corporations throughout quite a lot of industries, so you may depend on their experience and expertise.
Their weblog focuses totally on design and consumer expertise and might present tons of inspiration for upcoming campaigns, whether or not that’s enthusiastic about the fitting fonts to make use of, ensuring you’re not sacrificing loading pace whereas coding, or the artwork of placing collectively the fitting e mail sequence.
Take a look at these latest posts:
4. MailBakery
Based in 2008, MailBakery makes a speciality of customized e mail publication templates, so it’s no shock that their weblog is filled with incredible design and coding recommendation for resilient, use-anytime e mail campaigns that work throughout industries and firm sizes. They’re an ideal useful resource for common finest practices, do’s and don’ts, and e mail design suggestions that can assist you construct higher emails.
Just a few nice latest posts embody:
Blogs for e mail entrepreneurs
5. Mailjet
Even earlier than Mailjet turned one in every of our sister manufacturers, we’ve liked studying their recommendation geared towards small companies and advertising and marketing teams-of-one seeking to study extra about e mail advertising and marketing.
Every weblog publish is organized with a transparent desk of contents, making it straightforward to rapidly scan for precisely the data you’re in search of throughout classes like design, automation, deliverability, transactional emails, and extra. Mailjet’s weblog is a superb place for digital entrepreneurs to broaden their information and acquire some e mail advertising and marketing experience.
Take off with a few of these latest articles:
6. Solely Influencers
Solely Influencers is an e mail trade group designed for professionals critical about e mail advertising and marketing, and it’s an ideal useful resource to attach with different e mail entrepreneurs, designers, and builders. Whereas their group is a paid characteristic, their free weblog covers all the things from advertising and marketing technique to prime e mail distributors, companies, and consultants, and it’s probably the greatest locations to get up-to-date trade information.
Take a look at these latest posts to get began:
7. E mail Critic
A set of 5 seasoned e mail geeks make up the principle group of bloggers over at E mail Critic, however you’ll additionally discover visitor articles from all kinds of trade consultants. Scott Hardigree, from company Indiemark in addition to different email-related manufacturers, runs the weblog It’s an ideal place to go for some simple, reliable e mail advertising and marketing recommendation.
In the event you’re an e mail geek with some massive concepts and opinions, you would submit content material and turn into a visitor e mail critic your self.
Some selection picks from this e mail advertising and marketing weblog:
8. Zembula
Zembula is an e mail personalization and dynamic e mail instrument, so if these are subjects you need to study extra about, their weblog is a superb place to start out. You’ll discover deep dives on each form of dynamic e mail, particularly for ecommerce and retail manufacturers.
Learn these first:
Blogs for e mail advertising and marketing strategists
9. Iterable
Iterable’s weblog isn’t explicitly about e mail advertising and marketing, nevertheless it’s stuffed with big-picture concepts about the way to assume extra broadly about advertising and marketing technique and the client expertise and join your e mail advertising and marketing efforts to your enterprise progress.
In fact, they’ve loads of email-focused posts, too, since e mail is likely one of the finest channels to foster progress (if we do say so ourselves.) In any case, that’s why you’re spending a lot effort and time engaged on all of these campaigns!
Right here’s some email-focused weblog content material:
10. Alchemy Worx
In order for you your technique to turn into extra data-driven, Alchemy Worx is a incredible useful resource to bookmark. Their weblog focuses on how knowledge may help you make higher e mail advertising and marketing selections, from staying on prime of trade developments like personalization to higher decoding your e mail efficiency and statistics.
Alchemy Worx can be the place Della Quest, one in every of our prime e mail advertising and marketing influencers, does his factor. They commonly publish white papers detailing client sentiment and extra.
Get began with these posts:
11. E mail Advertising and marketing Guidelines
If you wish to keep up-to-date on what’s occurring within the e mail trade, and the way it impacts your e mail campaigns, bookmark Chad S. White’s e mail advertising and marketing weblog E mail Advertising and marketing Guidelines. The trade veteran (at present the Head of Analysis at Oracle) has a transparent, no-nonsense voice that breaks down each replace in a complete trend, from altering privateness safety legal guidelines to ongoing e mail consumer help modifications.
Just a few of Chad’s posts that rule:
12. Bloomreach
Bloomreach focuses totally on e-commerce, however their weblog covers subjects which are related for each e mail marketer, like real-time personalization, the client expertise, and omnichannel advertising and marketing. Additionally they maintain a piece with key insights and analysis into the way forward for ecommerce and the way that impacts advertising and marketing and progress methods. In case your e mail advertising and marketing efforts primarily give attention to retail or gross sales, this can be a nice useful resource to take a look at.
Attempt these articles first:
13. LiveClicker
For a broad method to e mail advertising and marketing, LiveClicker’s weblog offers you prime trade information and benchmarks, specializing in the way forward for the trade. Flick through subjects like personalization, prime developments, kinetic e mail, video in e mail, and extra to know what’s necessary to find out about the place e mail advertising and marketing is headed within the subsequent few years.
Attempt these posts to get began:
Blogs on e mail deliverability
14. Spam Useful resource
In the event you’re in search of e mail deliverability experience, look no additional than Al Iverson, who maintains the Spam Useful resource weblog. Al’s e mail advertising and marketing weblog has a wealth of content material on BIMI in addition to e mail authentication.
There are additionally deliverability guides for the entire main e mail purchasers, and an “Ask Al” column wherein he solutions questions on issues like SPF data, IP warming, and list-building strategies. Come for the deliverability recommendation, keep for the spam and cheese sandwich recipe suggestion.
Listed here are a few of our favourite posts:
15. Phrase to the Clever
If you wish to discover ways to attain the inbox, learn the Phrase to the Clever weblog from the deliverability duo, Steve and Laura Atkins. They’ve been working in e mail for many years, which might be the place all that knowledge comes from.
You’ll be able to hear extra of the Atkins’ story in a really entertaining episode of E mail’s Not Useless, a podcast from Sinch Mailgun.
Clever phrases to learn for your self:
Blogs for builders
16. HTeuMeuLeu
E mail developer Rémi Parmentier is likely one of the prime e mail coding consultants within the trade, and undoubtedly a weblog to bookmark should you’re coding emails commonly. He doesn’t publish usually, however when he does, he publishes in-depth guides to new design strategies like darkish mode and hacks and workarounds for finicky e mail purchasers like Gmail or Outlook. In order for you a tutorial you understand will work, his weblog is a superb place to start out.
Verify these out:
17. Mailgun
Certainly one of our sister manufacturers, Sinch Mailgun, has a weblog that’s superb for app builders. On this case, it’s not a lot about growing emails as it’s integrating e mail performance into software program and functions.
The Mailgun weblog is focused towards the tech group, nevertheless it additionally consists of in-depth recommendation on e mail deliverability in addition to privateness and safety subjects that relate to e mail advertising and marketing. As a result of Mailgun’s providers give attention to transactional emails, you’ll additionally discover articles about issues like making a triggered e mail program.
Listed here are a couple of articles to peruse:
18. E mail Monday
Written by Jordie van Rijn, a specialist e mail advertising and marketing marketing consultant with over 13 years of expertise, emailmonday helps e mail entrepreneurs keep on prime of rising developments, explaining technique and techniques, and offering sensible e mail advertising and marketing suggestions. Jordie covers the gamut of e mail advertising and marketing, however there will certainly be some good things for devs.
Having labored with lots of of manufacturers over time, you’ll discover in-depth guides to the extra technical components of operating e mail advertising and marketing campaigns, together with instrument critiques, concepts on the place to make use of fascinating strategies, and overviews of selling developments.
Just a few of Jordie’s posts to take a look at:
19. E mail on Acid
We couldn’t go away you with out mentioning our absolute favourite weblog…ours! You’ll discover the perfect of greater than 10 years of expertise within the e mail trade to be sure that e mail entrepreneurs and builders get essentially the most up-to-date info on the way to design and develop nice emails, like this complete code guidelines.
Whether or not you’re simply studying the way to code e mail or are a professional seeking to double-check yet one more time if Outlook emails will do what you need them to, you will get all of the assets you want proper right here.
Just a few of our latest favorites:
What have we missed? Tell us your favourite blogs within the feedback beneath so we will proceed to replace this publish.
This text was final up to date on March 21, 2022. It was additionally up to date on Could 7, 2020. It was initially revealed in Could, 2014.
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Creator: The E mail on Acid Group
The E mail on Acid content material crew is made up of digital entrepreneurs, content material creators, and straight-up e mail geeks.
Join with us on LinkedIn, observe us on Fb, and tweet at @EmailonAcid on Twitter for extra candy stuff and nice convos on e mail advertising and marketing.
Creator: The E mail on Acid Group
The E mail on Acid content material crew is made up of digital entrepreneurs, content material creators, and straight-up e mail geeks.
Join with us on LinkedIn, observe us on Fb, and tweet at @EmailonAcid on Twitter for extra candy stuff and nice convos on e mail advertising and marketing.
