19 Pinterest Board Concepts That EVERY Enterprise Can Use!

Lengthy gone are the times by which Pinterest was used primarily as a means for individuals to avoid wasting pictures and articles to cowl their pursuits and supply inspiration. As a substitute, Pinterest is now used as a method to encourage extra followers, join with audiences and friends, and generate income. Though the fundamental construction of Pinterest hasn’t modified, as a web based pasting board with quite a lot of boards and sections from which to decide on, the makes use of for the positioning have grown exponentially, and companies would do nicely to take a seat up and take notice. I’ve put collectively 19 board concepts that each enterprise can use to their benefit. 

The Function of Pinterest Boards

Pinterest boards assist set up your entire pins, just like how weblog classes assist set up your posts or playlists may also help set up your YouTube movies. 

A Pinterest consumer won’t come to your board out of nowhere as a result of they are going to solely see pins of their feed or once they search. But when they do discover one in all your pins attention-grabbing, they only would possibly soar to the board the place it was pinned or go to your profile and take a look at what boards you’ve got.

That’s why, as a primary Pinterest advertising and marketing technique, try to be beginning with Pinterest boards earlier than pins.

However what in case you don’t have any Pinterest board concepts?

I may also help!

19 Pinterest Board Concepts for Any Enterprise

I’ve carried out my greatest to give you concepts that ANY enterprise can use, regardless in case you promote a services or products, D2C, or B2B.

As many individuals go to Pinterest for inspiration, I’ll divide these board concepts into the apparent subjects describing your small business in addition to the not so apparent oblique methods in which you’ll flip your Pinterest viewers into followers and in the end clients.

Let’s get began!

9 Pinterest Board Concepts Straight Associated to Your Enterprise

There are alternative ways to make the most of common boards, and an vital distinction lies right here: whether or not boards straight relate to your small business, or relate to your area of interest. Developing with board title concepts that assist additional your particular model or firm and providers will go a great distance in ensuring that your Pinterest boards are being seen and utilized by as a lot of your audience as doable. Some concepts for business-related boards embrace: 

1. Your Personal Product (Or Providers)

With some high-quality images and some graphics, you may simply promote your individual services or products in your Pinterest boards. These may be grouped collectively in a single place (board title concepts may be easy, together with “merchandise” or “providers”), or may be grouped in keeping with related key phrases and similarities. Nonetheless you select to prepare your profile, you should definitely embrace your individual services and products to maximise publicity and provides potential clients a better time discovering what you must supply. 

2. How-tos | Buyer schooling

That is typically within the type of weblog posts, however it is a essential board that can assist convert customers into clients very quickly. As an example, in case you are a magnificence model, do you’ve got content material displaying one of the best ways to make use of your product? In case you promote a meals merchandise, what about recipes? A trend board could be remiss with out some concepts for placing outfit concepts collectively, proper? You get the image! Training and how-tos are very important to any Pinterest board, and board title concepts embrace these easy descriptors (i.e. “the way to,” “be taught extra,” and many others). 

3. Video Posts

This would come with Concept Pins, but when your small business is already doing TikTok movies, Instagram Reels, and/or YouTube Shorts, there’s no purpose why you may’t deliver them over to Pinterest. You would possibly wish to pin with long-form, horizontal YouTube movies, as nicely. By linking your movies, you make certain that your Pinterest board has loads of completely different mediums to supply, so as to enchantment to a broader number of preferences and even demographics; in spite of everything, some individuals want studying to watching, and others want listening. Give everybody one thing to sink their tooth into! 

4. Characteristic your shoppers | Buyer testimonials | Case research

If you will get testimonials out of your consumer that are also academic, which would come with their particular recommendation, that is one other means of changing your audience into clients. You may construct this part of your Pinterest board slowly, or wait to implement it till you’ve got a stable base from which to decide on. 

5. Q&A | FAQ Posts

What questions do you typically get requested? Do you’ve got an FAQ part in your web site? Hyperlink them right here! In style boards are sometimes those who present the best variety of sources and reply the most important variety of questions clients and potential shoppers have. Content material ideas may be pulled from e mail inquiries, frequent feedback on social media, and any current FAQs you might have in your websites {and professional} social media accounts. 

6. Freebies | Unique Presents

Freebies and unique provides even have a spot as a board class, as a result of they may also help draw individuals in. A trend board, as an illustration, would possibly supply unique reductions on partnerships. A enterprise targeted on software program options could supply a 7-day trial. With just a few eye-catching pictures and graphics, you may draw extra potential shoppers in.

7. Earlier than and After Pictures

Do you’ve got earlier than and after images of individuals utilizing your product? As an example, in case you supply a enjoyable crafts product, you may have an image of earlier than individuals began utilizing your product after which what the ultimate consequence seems to be like.

8. Behind-the-Scenes Posts

Everyone loves behind-the-scenes, particularly if you can also make the pin pictures academic in nature! A board description detailing the everyday operations and highlighting workers may also help personalize your organization or model, and assist usher in all kinds of events. 

9. Contest and Giveaway Posts

Like freebies and unique provides, contest and giveaway posts with lovely pictures and eye-grabbing headlines may also help usher in a brand new group of individuals. Involving common subjects in your giveaway will assist garner a wider viewers, and many individuals will click on on a pin displaying a contest or giveaway simply out of curiosity–the hope being that they could stick round lengthy sufficient to peruse a separate board and interact additional. 

Additional Studying: What to Pin on Pinterest? 10 Concepts for Companies

10 Pinterest Board Concepts Not directly Associated to Your Enterprise

If you’re simply promoting on any given social media platform, individuals will tune you out. There are many 80/20 sort guidelines in terms of self-promotional content material, however I’ve included these board title concepts as a result of it’s best to have quite a lot of boards that may have interaction the Pinterest consumer and entice them to your model.

10. Inspirational Quotes

These don’t have to be straight associated to your model, however may be considerably associated to your area of interest. Let’s say, as an illustration, you’re employed within the well being and wellness sphere. Such a board typically focuses on self-empowerment and taking cost. Inspirational quotes on this enviornment may also help deliver a wider viewers into your profile. Inspirational quotes can be utilized on a separate board from these straight associated to your model, merchandise, or providers, or may be included all through to assist preserve curiosity. 

Additional Studying: 9 Free and Low-Value Instruments to Create Pinterest Graphics

11. Books

Are there any books that you just advocate to your clients? From affiliate merchandise from partnerships with e book choices to forcing books particular to your area of interest, to favourite reads from workers, don’t be afraid to create just a few pins that concentrate on books. Fashion boards would possibly embrace books relating to colour. Tech boards could embrace books that element the way to use a particular sort of product. The choices are countless right here! 

12. Seasonal Content material

Seasonal content material is commonly consideration grabbing–particularly if it has some sort of time stamp on it, or it brings up a way of nostalgia. Seasonal content material may be cross-referenced with motivational quotes or aspirational interiors–assume a warehouse all decked out for Christmas, or a quote about spending time exterior within the spring–to assist in giving a greater really feel for what your services or products are all about. 

13. Infographics and information

Are you able to visualize issues about your product or business? From time administration to wholesome recipes, infographics and information are wonderful sources of pin content material. Some of these pins supply each visually interesting layouts and invaluable data, which may make them a wonderful addition to each enterprise boards and advertising and marketing boards. 

14. Tradition

What’s your organization’s mission assertion? Is there something that your small business stands for? Do you’ve got a novel tradition? Pin it! You may pin pictures of the methods by which your organization offers again, or repin content material that merely aligns along with your firm tradition or model mindset. 

15. Gratitude and Mindfulness

Irrespective of the precise nature of your product pins, your viewers can probably recognize gratitude practices and mindfulness habits. Bringing these into your product pins and enterprise boards may also help humanize your model, and foster a little bit of inventive inspiration for quite a lot of subjects and niches. Interesting to a broader viewers via this sort of content material may even expose your model to somebody who may not usually be utilizing a search bar to seek out content material in your area of interest. 

16. Merchandise Related To Your Personal

Not competing merchandise, however merchandise that will complement yours and really generate demand for you! On-line enterprise is commonly reliant upon different business leaders, and there are many enterprise causes to really promote different merchandise that can be utilized alongside your individual or as a complement to your individual. Don’t be afraid to make the most of most of these merchandise, and apply charming content material with particular targets in thoughts to your boards. 

Additional Studying: Learn how to Promote on Pinterest: A Full Information for Inexperienced persons

17. Influencer Collaboration Boards | Person-Generated Content material

In case you work with influencers or you’ve got clients posting about you in social media, it is a good board to have to advertise them. Influencers usually ship high-quality pictures to advertise themselves in addition to their model, and so they can typically cowl quite a lot of completely different boards and pursuits, from journey boards, to boards involving trend magazines, to these targeted on conservation. As a result of influencers often have a larger variety of pursuits they work inside, they can supply larger variety within the various kinds of content material being posted to board covers. 

18. High 10 Lists

Everyone loves high 10 lists! These ought to be related to your small business, in fact! Whether or not an influencer is delivering a breakdown on one of the best affiliate merchandise and contains you, or you’ve got an important high 10 infographic on time administration, or you’ve got high 10 lists associated to one of the best motivational quotes on the market, everybody can get behind high 10 checklist. Such a content material is simple to learn, straightforward to pin, and subsequently straightforward to unfold.

19. Trade Information

Any information about your business that’s worthy of sharing? Create or share a pin about it! Enterprise homeowners are often on the forefront of business information, and advertising and marketing boards can make the most of this by sharing information associated to a particular product or business. An internet entrepreneur has to remain on high of the newest traits and contemporary content material, and business information actually falls below that heading. Whereas it will not be evergreen content material, it could nonetheless drive month-to-month views and a devoted board for information can encourage followers to maintain coming again. 

Additional Studying: The High 19 Pinterest Instruments You Must be Profitable on Pinterest

Conclusion

Cultivating inspiring content material board concepts may be an vital a part of advertising and marketing your model, product, or service on Pinterest. Whereas many individuals concentrate on product administration throughout Instagram, Twitter, and Fb, you may market quite a lot of services and products, together with bulletins for an upcoming product launch occasion, and collaborations with influencers. Pinterest is, partially, so helpful as a result of it might have a wider audience than different platforms that focus largely on a single sort of viewers.

Pinterest pins can be utilized to accommodate quite a few ideas and concepts, a few of which fall inside individuals’s common wheelhouses, and a few of which fall exterior. It’s there which you can make the most of the completely different skilled and private causes that folks make the most of the Pinterest platform and get your services or products on extra platforms and throughout a larger variety of dashboards.

Additional Studying: 7 Greatest Practices for Learn how to Use Pinterest for Advertising in 2023

On the lookout for extra Pinterest recommendation? Take a look at my video under:

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