20 new product launch announcement emails + template to make use of — Stripo.e mail

What makes iPhones the most-awaited product of the yr? We all know there are smartphones on the market that aren’t worse than Apple’s merchandise (expensive Apple builders, I encourage your pardon), however most individuals don’t pay shut consideration to these merchandise’ releases and updates.

In fact, one might imagine that Apple is so awaited due to the facility of its model identify. Nevertheless, this model was not all the time this well-known. However their first launch was broadly mentioned. They owe their success to a well-thought-out product launch marketing campaign and a correct new product launch announcement e mail.

(Supply: E mail from Apple)

Well-known manufacturers evoke anticipation and want in prospects to purchase and use their merchandise. How? We’ll share examples of the most effective product launch campaigns run by world-famous corporations.

What’s a product launch announcement?

The product launch announcement is a set of actions geared toward selling a brand new product.

Hopefully, your new or upgraded product’s options meet clients’ wants and even exceed their expectations.

Previous to selling and saying your up-and-coming product, attempt it out, and outline its professionals and cons. And be trustworthy with the audience throughout the entire announcement marketing campaign.

(Supply: E mail from Starbucks)

5 emails for saying a brand new product through newsletters

You’ll need to construct a product launch e mail sequence to maintain the audience up to date and preserve them thinking about your product. Right here is an instance of an efficient e mail sequence:

1. Teaser e mail for product launch.
2. Product launch announcement e mail.
3. Product announcement e mail with the Pre-Order choice.
4. Product launch e mail.
5. Comply with-up e mail after product launch.

Let’s take a better have a look at these emails:

#1 — Teaser e mail or product launch

The primary e mail — a teaser e mail — is to tell recipients in regards to the upcoming launch. On this manner, you construct anticipation. Right here, you possibly can point out a number of distinctive options that your product possesses, or may say that one thing large is coming. Sharing with specifying the launch date is optionally available at this stage.

(Supply: E mail from Apple)

(Supply: E mail from Monica Vinader)

#2 — Product launch announcement e mail

The second is to replace your customers. Remind them in regards to the options you talked about in a earlier e mail and add a brand new one.

(Supply: E mail from Porsche)

Or share some info in your product in case you have not performed this within the earlier e mail. Remember to embrace some images of the product.

(Supply: E mail from Apple)

#3 — Product announcement e mail together with the Pre-Order choice

Within the third e mail, after you’ve gotten revealed the product’s foremost choices, add images and the “Pre-order” button on this e mail.

Many staunch followers would like to be the primary to personal your product.

(Supply: E mail from WB Video games)

#4 — Asserting that the product has been launched

The fourth product launch e mail is to tell recipients that the product has been launched. Right here you clarify to clients how they will get this product.

(Supply: E mail from Brighton)

#5 — Comply with up e mail after product launch

Irrespective of how ardently your clients had been ready on your product, some nonetheless might need missed the brand new product launch e mail. Remind them they will nonetheless purchase your product.

(Supply: E mail from Adidas)

Essential to notice for a profitable product launch e mail sequence:

When you begin the brand new product announcement e mail marketing campaign a number of months/yr previous to the discharge date, then you’re welcome to increase your sequence to 4-6 emails.

20 efficient product launch e mail examples to spice up gross sales

We hope these samples will get you impressed to construct your highly effective product launch emails.

Instance 1. Maintain clients intrigued until the final second — Lamborghini product launch

This well-known automotive model is aware of methods to preserve clients’ curiosity with out saying a phrase about what they’ll launch. As a substitute, they’re inviting their model lovers to an occasion the place they’ll share the main points of the brand new product. Even the picture on this new product launch e mail pattern doesn’t say something in regards to the future launch.

(Supply: E mail from Lamborghini)

Instance 2. Give your model followers early entry to the brand new merchandise — Athleta

Enable early entry both to these clients who purchase from you extra typically than different customers, or to those that downloaded your app, identical to Athlet did it.

(Supply: E mail from Athleta)

Instance 3. Let your staunch clients be the primary to know — Adidas new product announcement

On this e mail, Adidas promised to inform clients in regards to the product launch a number of hours earlier than they ship over the product launch announcement e mail to your entire contact base.

(Supply: E mail from Adidas)

Instance 4. Add some thriller to your emails — Mercedes Benz function announcement

You do not actually need to point out the product you’re about to launch in a product launch announcement e mail. Present its prototype.

(Supply: E mail from Mercedes Benz)

Instance 5. Present detailed info on the product — E mail on Acid

(Supply: E mail from E mail on Acid)

Be descriptive. The extra particulars you share within the product introduction e mail the higher.

I can’t omit the infographics on this e mail — it’s superior. 

Instance 6. Present the product from completely different angles — Hill Metropolis

(Supply: E mail from Hill Metropolis)

There are circumstances when a picture is value a thousand phrases, particularly in terms of product introduction emails.

Instance 7. Let the designer current their very own assortment — Brighton product launch marketing campaign

Personally, I like this custom applied by Brighton, the jewellery retailer.

(Supply: E mail from Brighton)

Each time, when launching a brand new assortment, Brighton lets the designer current it by him/herself. The creator of the gathering speaks from her coronary heart and explains what precisely motivated her to craft this explicit line.

Instance 8. Be supportive through the product launch — Everlane

(Supply: E mail from Everlane)

It is a new product merchandise and prospects have no idea whether or not it’s about to go properly with the remainder of their wardrobe. Be supportive — present them with vogue suggestions on methods to put on this cashmere rib with different items of the model’s attire. Everlane even shared images of what it’s about to appear like.

A pleasant trick to extend gross sales, huh?

That is one in all my favourite clothes line launch publication examples.

Instance 9. Persuade to purchase from you/play on individuals’s self-importance — Maybelline product launch announcement 

(Supply: E mail from Maybelline)

In relation to vogue and developments, for various your subscribers, nothing may be extra convincing than suggestions by distinguished individuals. The Oprah Journal awarded this lipstick, proper? — Then undoubtedly, I ought to attempt it, too.

Instance 10. Make it clear — Tesla‘s new function launch e mail

(Supply: E mail from Tesla)

Actually, you do have to be mysterious, and intriguing, however not on the product launch day. As soon as the product is out there to order or pre-order, make your copy straight. Add images and even movies of the newly launched product. There needs to be no misunderstanding.

Instance 11. Use movies in product announcement emails — Appcues

(Supply: E mail from Appcues)

Solely the one who is in love with the product can describe it at its finest. And who loves the product most? Proper, the CEO and builders. In some circumstances, it’s the similar particular person.

Let the CEO communicate, and document a video the place she or he describes the professionals of the product within the smallest particulars.

Instance 12. Ship an invite to a reside presentation — Tesla product launch occasion

In case you are internet hosting a complete offline occasion the place a speaker on behalf of your crew presents a just-launched product, be sure you ship the occasion announcement e mail to your contact base, together with present clients.

(Supply: E mail from Tesla)

Tesla despatched this invitation like an hour earlier than the very occasion.

Nevertheless, that they had additionally promoted this occasion through social media channels.

Instance 13. Encourage to buy your product — Apple

(Supply: E mail from Apple)

Apple might be the most effective at operating product launch e mail campaigns. Each phrase, each character issues.

Yet another factor that makes them distinctive — as soon as the precise product launch date is about, they hurry to share it with prospects!

Instance 14. Be interesting throughout your product launch marketing campaign — Ferrari

(Supply: E mail from Ferrari)

It is a good announcement of an upcoming product. Ferrari right here appeals to self-importance 🙂

As a result of who wouldn’t wish to be the primary to own one thing luxurious? And to win…

The “Pre-order” button helps — it means I received’t have to remain in line, I’ll obtain my parcel on the discharge day, I will likely be actually the primary to attempt.

Instance 15. Emphasize the sensation of anticipation — Grammarly product launch announcement

(Supply: E mail from Grammarly)

High-requested function… good trick! Even when a few of your prospects didn’t care about this selection, they’re now more likely to attempt it out to seek out out what made it so anticipated.

Instance 16. Spotlight the brand new options intimately — Nokia product launch e mail

(Supply: Actually Good Emails)

I discover this e mail marketing campaign good for 3 causes:

1. The 2 CTA buttons that repeat themselves.

2. Brian Crecente from Rolling Stone praised this product.

3. Nokia highlighted the highest professionals of Metal HR by itemizing and illustrating them.

Even when simply glimpsing at this e mail, prospects will nonetheless see that this watch is value contemplating if not buying.

Instance 17. Remind how quickly the product will likely be launched — Brighton

(Supply: E mail from Brighton)

Brighton mentions the launch day throughout all emails, throughout all promo emails. Even when the e-mail is just not a chunk of the product launch marketing campaign.

Good technique to not let your clients overlook about your releases.

Instance 18. Construct a product launch e mail sequence — Everlane

Everlane despatched out 4 emails.

E mail 1 for product launch e mail sequence 

They simply knowledgeable us that each minute one million plastic bottles are made. And added they’re about to do one thing about it:

(Supply: E mail from Everlane)

E mail 2 for product launch e mail sequence

They notified us they’ll remove virgin plastic by producing outwear out of it:

E mail 3 for product launch e mail sequence

They lastly allow us to take a sneak peek on the upcoming product.

E mail 4 for product launch e mail sequence

They lastly introduced the sale has been began and added the CTA button.

That is easy but wonderful!

Instance 19. Structurize your product launch e mail for simpler notion — Stripo

New product launch e mail template:

This e mail template incorporates room for heading and CTA textual content, video block, and outline fields. All content material is structured.  Which makes it simpler to understand info and makes your e mail extra interesting.

When you decide it on your future product launch e mail campaigns, you’ll solely must barely edit it:  exchange our content material and emblem with yours.

Instance 20. Join a brand new product launch with earlier releases or your model historical past — Porsche

Let your clients purchase not solely your product however your story. Issues which have a historical past usually price extra and are cherished extra.

(Supply: E mail from Porsche)

Product launch e mail topic traces: Examples

The topic could also be artistic, but clear and descriptive.

1. You’ve gotten signed up for the Alphaedge 4D Footwear launch — Adidas.

2. We’re bringing our imaginative and prescient to the highway: Mission E turns into Taycan — Porsche.

3. Introducing Marketing campaign Precheck — E mail on Acid.

4. Introducing the seamless Practice Tee — Hill Metropolis.

5. JUST RELEASED: An Unique New Assortment! — Brighton.

6. Cashmere Rib Is Right here — Everlane.

7. Introducing Shine Compulsion Lipstick’s Latest Shades! — Maybelline New York.

8. Tesla Updates: Mannequin 3 is Out there to Order — Tesla.

9. Introducing The Development Lab! — Appcues.

10. Get Prepared — Livestream Cybertruck Unveil! — Tesla.

11. The primary Scuderia Ferrari gaming headphones: don’t miss out! — Ferrari.

12. Grammarly’s Chrome Extension + Google Docs, Collectively at Final! — Grammarly.

13. Nokia metal HR has arrived — Nokia.

14. Impressed by the longer term: The VISION AVTR — Mercedes.

15. In 7 Days: ReNew — Everlane.

16. It’s Time to Renew — Everlane.

17. In 2 Days: ReNew — Everlane.

18. The Wait Is Over: ReNew — Everlane.

19. AlphaEdge 4D Reflective: Coming quickly — Adidas.

20.  Meet the Superhero of Denims — Athleta.

21. Introducing the primary ever Hole House Assortment — Hole.

22.  We requested, we listened, we launched! — Monica Vinader.

23.  YEEZY LAUNCH STARTS IN… — Adidas.

24.  In The Particulars: Launching Enchanted Backyard — Brighton.

25.  The brand new Taycan Cross Turismo. Arriving Quickly. And Quick — Porsche.

A few of these examples are trivial, some are daring. There are not any finest practices on methods to write efficient product launch topic traces. There’s one rule solely: Be artistic and daring when engaged on a brand new topic line on your launch messages.

The way to construct a product launch e mail with Stripo

You’ll be able to decide any from our “New assortment” and “Product replace” e mail templates.

Additionally, you possibly can effortlessly construct one with us:

Step 1. Decide a product launch e mail template

To take action, in your account, click on the Templates tab, then enter the “Ready templates” tab, and decide the one you want.

Step 2. Work on product launch e mail header

Add your emblem and insert it as a picture.

You can too add a menu if mandatory. Nevertheless, well-known manufacturers virtually by no means do it for product announcement emails.

Constructing a banner on your product launch e mail

The banner may be represented as an a) banner picture or a b) carousel of banners.

a) banner picture for product launch e mail

• add your banner picture;

• then select orientation;

• apply matching filters;

• add a duplicate over your banner picture to make it compelling;

• you too can add an image of a CTA button drawn by your designer over your banner picture. 

For extra info on methods to construct an efficient banner with Stripo in beneath 10 minutes, please seek advice from our weblog submit and watch a brief video.

b) carousel of banners for product launch e mail

There are two sorts of carousel — CCS and AMP picture carousel.

The second is supported now by Gmail and Yahoo each desktop and cell apps.

How does it work? Customers swipe from one to a different banner picture.

Interactivity, particularly, in product announcement and promo emails enhance clients’ engagement. 

Stripo permits including as much as 16 slides:

• drag an AMP carousel block in your product announcement e mail template;

• allow “Preview pictures”, set their dimension — the preview pictures will likely be positioned under the picture carousel;

• add your picture;

• edit it if mandatory;

• place a CTA button over it for those who like;

• click on the “Add slide” button;

• add a brand new picture, and so forth.

For extra info on methods to construct AMP carousels with Stripo, please seek advice from our respective weblog submit.

Including video to your launch e mail

Video, the place you spotlight your new product’s options or present methods to use it, can enhance the conversion fee.

Straightforward to embed one with Stripo in your emails:

• drag a video block into your e mail;

• insert the hyperlink to your video that you simply’ve beforehand uploaded to Youtube or Vimeo in a respective discipline;

• Stripo will add video’s alt textual content robotically;

• select the play button coloration;

• add a customized thumbnail picture to make it extra significant. 

Including countdown timer to construct anticipation

Timers are important for emails of this sort.

(Supply: Pinterest)

Stripo prevents you from the need to construct a timer elsewhere outdoors an editor, then paste the embed code and work on the timer’s responsive design.

With Stripo, you possibly can construct and customise timers straight in our editor:

Designing a CTA button for product launch emails

Have you ever satisfied potential clients they should purchase your product? — Nice! Present them the place they will do it.

Construct a CTA button that’s fairly noticeable on your launch e mail:

• open the “Look tab”;

• go to the “Normal” settings;

• enter the “Button” tab;

• work on the button’s design — this manner, you apply these settings to all of the buttons you will use in your e mail;

• allow the “Spotlight hovered buttons” choice for those who like — your buttons will change coloration as soon as a consumer locations the mouse pointer over your button;

• toggle the “Assist of Outlook” button — in order for you your buttons to save lots of them form in Outlook;

• drag the button block in your e mail template.

Please, discover extra info on the sorts of buttons in our “E mail Name to Motion Finest Practices” weblog submit.

Textual content templates of latest product launch announcement emails

After taking a detailed have a look at e mail design and format, let’s try some easy-to-use textual content templates. These templates work nice on each desktop and cell gadgets and might help spark concepts on your personal customized e mail designs.

Textual content template 1: 

Topic line: Unlock Your Potential with [Product Name] — Expertise the Transformation

Physique:

Hey [Customer Name],

Have you ever ever imagined what it could really feel wish to unlock your full potential? Introducing [Product Name], our newest creation that guarantees to rework the best way you strategy [Related Activity].

[Product Name] was designed after fastidiously analyzing the wants of execs such as you. It is the results of numerous hours of analysis, improvement, and testing to make sure you obtain the final word [Product Category] resolution.

🌟 Uncover the magic of [Product Name] in motion by watching our [Demo Video Link].

To rejoice [Product Name]’s arrival, we’re providing a particular early-bird low cost for the primary 100 clients. Use the code EARLYBIRD at checkout.

🚀 Do not miss your probability to shine! [Link to Product Page]

Yours in transformation,

[Your Company Name]

(Supply: Stripo template)

Textual content template 2: 

Topic line: A Story of Innovation: How [Product Name] is Redefining [Product Category]

Physique:

Good day [Customer Name],

Each nice innovation begins with a narrative. We’re excited to share our journey in creating [Product Name], a product that is set to redefine the [Product Category] panorama.

Our devoted crew of consultants labored tirelessly to develop a novel resolution that addresses your challenges in [Related Activity]. We listened to your suggestions and integrated it into each element of [Product Name].

Curious in regards to the course of? Dive into our behind-the-scenes story: [Link to Blog Post or Video]

As a token of appreciation on your help, get pleasure from a particular [Discount or Offer] in your [Product Name] buy. Restricted spots out there, so act quick!

🔥 Declare your unique provide now: [Link to Product Page]

Collectively, let’s write the subsequent chapter of innovation,

[Your Company Name]

(Supply: Stripo template)

Textual content template 3: 

Topic line: [Product Name]: A Recreation-Changer Impressed by You, [Customer Name]

Physique:

Pricey [Customer Name],

We have been paying consideration. We have seen your ardour for [Related Activity] and the way a lot you worth high-quality [Product Category] options. That is why we’re proud to introduce [Product Name] — a game-changer impressed by YOU.

We’re taking personalization to a brand new degree. With [Product Name], you will get pleasure from:

Characteristic 1: [Detailed description]

Characteristic 2: [Detailed description]

Characteristic 3: [Detailed description]

🎁 To rejoice the launch, we’re providing a limited-time [Discount or Offer] only for our loyal clients such as you. Use code WELCOME at checkout.

🔗 Personalize your [Product Name] right this moment: [Link to Product Page]

Here is to a brighter future,

[Your Company Name]

(Supply: Stripo template)

Textual content template 4:

Topic line: Do not Accept Unusual: Expertise the Extraordinary with [Product Name]

Physique:

Hello [Customer Name],

Why accept extraordinary when you possibly can expertise the extraordinary? Meet [Product Name], our newest [Product Category] innovation that takes your [Related Activity] to new heights.

We have poured our coronary heart and soul into creating a product that’s:

Stunningly designed

Full of state-of-the-art options

Constructed to final with top-quality supplies

🌟 However do not simply take our phrase for it — see what our early adopters must say: [Link to Testimonials]

To make your expertise much more distinctive, get pleasure from a particular [Discount or Offer] in your [Product Name] buy.

💫 Elevate your [Related Activity] now: [Link to Product Page]

Rise above the extraordinary,

[Your Company Name]

(Supply: Stripo template)

Textual content template 5: 

Topic line: The Secret to Mastering [Related Activity]: Uncover [Product Name]

Physique:

Hey [Customer Name],

Think about mastering [Related Activity] with ease and effectivity. The key is lastly revealed: introducing [Product Name], a groundbreaking resolution that empowers you to overcome your challenges.

Our crew has been working across the clock to create [Product Name] — an revolutionary [Product Category] that provides:

Characteristic 1: [Detailed description]

Characteristic 2: [Detailed description]

Characteristic 3: [Detailed description]

🔥 Do not miss out! Be one of many first to expertise [Product Name] and revel in a limited-time [Discount or Offer]. Use code SECRETS at checkout.

🚀 Unlock the key to success: [Link to Product Page]

Yours in mastery,

[Your Company Name]

(Supply: Stripo template)

Textual content template 6: 

Topic line: From Dream to Actuality: Introducing [Product Name] for [Related Activity]

Physique:

Good day [Customer Name],

We imagine in turning desires into actuality. That is why we’re ecstatic to introduce [Product Name] — a cutting-edge resolution that bridges the hole between your aspirations and [Related Activity] success.

[Product Name] is greater than only a product. It is a image of our dedication to serving to you obtain your targets. With an ideal mix of fashion, performance, and efficiency, [Product Name] will change into your go-to [Product Category] resolution.

🎉 Rejoice our dream come true with a particular [Discount or Offer] in your [Product Name] buy.

💡 Make your desires a actuality: [Link to Product Page]

To your success,

[Your Company Name]

(Supply: Stripo template)

Textual content template 7: 

Topic line: The Final Companion for [Related Activity]: Meet [Product Name]

Physique:

Pricey [Customer Name],

In relation to [Related Activity], having the precise instruments by your facet could make all of the distinction. That is why we have designed [Product Name], the final word companion on your [Product Category] journey.

Constructed with ardour and precision, [Product Name] provides a seamless integration of:

Characteristic 1: [Detailed description]

Characteristic 2: [Detailed description]

Characteristic 3: [Detailed description]

🌟 Try how [Product Name] can improve your [Related Activity] on this interactive demo: [Link to Demo]

To rejoice the launch, get pleasure from an unique [Discount or Offer] in your [Product Name] buy.

🔗 Start your journey with [Product Name]: [Link to Product Page]

Journey awaits,

[Your Company Name]

(Supply: Stripo template)

Textual content template 8:

Topic line: Expertise True Freedom with [Product Name] —  The Way forward for [Product Category]

Physique:

Hello [Customer Name],

Prepare to interrupt free from limitations and expertise true freedom with [Product Name] – the way forward for [Product Category]. Designed to redefine your [Related Activity], [Product Name] will empower you to realize greater than ever earlier than.

Our superior know-how and unparalleled options embrace:

Characteristic 1: [Detailed description]

Characteristic 2: [Detailed description]

Characteristic 3: [Detailed description]

🎁 To rejoice the launch, we’re providing a limited-time [Discount or Offer] in your [Product Name] buy. Use code FREEDOM at checkout.

💫 Embrace the longer term and expertise true freedom: [Link to Product Page]

Yours in liberation,

[Your Company Name]

(Supply: Stripo template)

Textual content template 9: 

Topic line: A New Period Begins: Welcome [Product Name] to the World of [Product Category]

Physique:

Good day [Customer Name],

A brand new period on this planet of [Product Category] has begun, and we’re proud to introduce you to the star of the present – [Product Name]. Our crew has meticulously crafted this revolutionary resolution to boost your [Related Activity] expertise like by no means earlier than.

With [Product Name], you will get pleasure from:

Characteristic 1: [Detailed description]

Characteristic 2: [Detailed description]

Characteristic 3: [Detailed description]

📽️ Watch our launch occasion and uncover the inspiration behind [Product Name]: [Link to Launch Video]

To mark this historic second, we’re providing a limited-time [Discount or Offer] in your [Product Name] buy.

🌐 Be part of the brand new period: [Link to Product Page]

Collectively, let’s embrace the longer term,

[Your Company Name]

(Supply: Stripo template)

Textual content template 10: 

Topic line: Unleash Your Creativity with [Product Name] — A New Dimension in [Product Category]

Physique:

Hello [Customer Name],

Introducing [Product Name], a cutting-edge [Product Category] that unlocks a brand new dimension of creativity on your [Related Activity]. Our crew has labored tirelessly to develop an answer that nurtures your inventive expression and helps you push the boundaries of what is attainable.

With [Product Name], you will get pleasure from:

Characteristic 1: [Detailed description]

Characteristic 2: [Detailed description]

Characteristic 3: [Detailed description]

🎨 Discover our gallery of gorgeous creations by artists utilizing [Product Name]: [Link to Gallery]

To rejoice the launch, we’re providing a limited-time [Discount or Offer] for our most passionate clients. Use code CREATE at checkout.

🔓 Unleash your creativity with [Product Name]: [Link to Product Page]

Here is to the artwork of the attainable,

[Your Company Name]

(Supply: Stripo template)

Wrapping up

E mail is a robust channel. We simply confirmed methods to correctly e mail a buyer a couple of new product.

However we suggest that your launch marketing campaign additionally contains social media bulletins, and advertisements on mass media — to make your product launch campaigns much more highly effective.