E-commerce companies have understood that they need to do greater than convey guests to their retailer/platform as a result of hardly 3% of them convert.
They want a channel the place they’ll talk with their viewers and convert them with out switching the platform. And that’s the place WhatsApp is available in!
With over 2.24 billion month-to-month lively customers, WhatsApp presents wonderful potential for manufacturers to succeed in their goal prospects, have interaction with them, and make a sale.
Based on a report, 50 million companies (globally) and 15 million companies (alone in India) use WhatsApp for advertising and marketing, which attests to the truth that e-Commerce companies have already began making the shift.
For those who’re not utilizing it already, now’s the time to begin your first WhatsApp advertising and marketing marketing campaign, as it will be an enormous mistake to disregard a channel that gives the highest Open (98%) and Click on-Via Charges (45-60%).
On this weblog submit, we’ll share with you some WhatsApp advertising and marketing concepts that’ll assist enhance engagement and enhance gross sales considerably. We’ve additionally included some examples and templates to provide you a head begin and inspiration.
So, for those who’re able to take your Whatsapp advertising and marketing to the following degree, let’s dive proper in!
- Desk of contents:
- WhatsApp Advertising Concepts for the Consideration Section
- WhatsApp Advertising Concepts for the Buy Section
- WhatsApp Advertising Concepts for Addressing Submit-purchase Issues
- WhatsApp Advertising Concepts for Driving Prospects Again to Retailer
- WhatsApp Advertising Concepts for Appreciating Loyal Prospects
WhatsApp Advertising Concepts for the Consideration Section
On this part, we think about that prospects have already found your model and are nonetheless exploring their choices. Let’s see how you should use WhatsApp to persuade these prospects that your model is a greater possibility than your opponents.
1. Provide First Buy Reductions
As an e-Commerce model, it’s essential to have seen cases (loads of them) the place individuals enroll and opt-in to obtain messages however nonetheless don’t make the acquisition.
However simply because they haven’t but bought something doesn’t imply they by no means will. You’ve got their WhatsApp opt-in — the permission to ship them texts on WhatsApp — all you want is to provide them sufficient motivation to purchase from you.
And getting a reduction on the primary buy is usually a adequate motivation for them. The low cost will make the deal extra thrilling and nudge them to purchase one thing from you.
Right here’s how Urbanic, a trend and equipment model, does it:
Right here’s a template you should use to provide your prospects the primary buy low cost:
Pricey John,
We’re delighted to welcome you to our eCommerce retailer! As a token of appreciation for selecting us, we wish to give you a particular low cost in your first buy.
Enter the code [DISCOUNT CODE] at checkout to obtain [DISCOUNT AMOUNT].
Don’t miss out on this limited-time provide, and begin purchasing now!
2. Showcase Your Bestsellers to Affect Prospects
Showcasing your bestsellers is a good way to affect prospects within the consideration part who’re nonetheless exploring their choices.
If you showcase your bestsellers, you give them a glimpse into the most well-liked merchandise amongst your viewers, which helps construct belief and credibility to your model.
Prospects usually tend to buy once they see that different persons are already having fun with the product, so selling your bestsellers is a good way to encourage them to make a purchase order.
Furthermore, once you showcase your bestsellers, you all the time keep on high of your buyer’s minds, even when they don’t seem to be able to buy but.
By sending them common updates about your bestsellers, you’re holding your model on the forefront of their minds, which will help improve the chance that they’ll return to your retailer when they’re able to make a purchase order.
Take Flipkart, for instance. Through the marketing campaign (named Huge Billion Days), they aimed to succeed in potential prospects in a means that captured most consideration. And so they trusted WhatsApp for this.
Flipkart launched an automatic chatbot that includes Amitabh Bachchan, a legendary Bollywood star. This chatbot knowledgeable prospects concerning the Huge Billion Days sale and the large reductions that have been on provide.
The sport-changer for this marketing campaign was when this chatbot repeatedly broadcasted the bestsellers with most reductions. This constructed pleasure in prospects resulting in extra gross sales for Flipkart.
3. Share Media Mentions and Superstar Options
In at this time’s world, the affect of celebrities and media is plain. Greater than manufacturers, individuals are inclined to belief suggestions from their favourite celebrities.
As a result of when celebrities share one thing, the purchasers assume that the product will look the identical on them or work the identical for them. This makes the product extra aspirational, creating the need to get it.
Subsequently, in case your model has been talked about within the media or received featured by any movie star, it’s time to leverage this chance to create model consciousness and belief amongst your potential prospects.
You possibly can share these media mentions and movie star options in your WhatsApp opt-in checklist to showcase your model’s credibility and recognition. It would set up you as a extra dependable model than your opponents, ending the exploring recreation for purchasers.
Right here’s a template you should use for sharing mentions:
Pricey [CUSTOMER NAME],
We’re thrilled to share that our model has been featured in [MEDIA OUTLET NAME]! Our [PRODUCT NAME] has been extremely really useful by [CELEBRITY NAME(S)].
We take delight in delivering high quality merchandise, and it’s nice to see our exhausting work being acknowledged.
Take a look at the characteristic: [LINK ].
Thanks for contemplating us, and we look ahead to serving you quickly!
4. Ship Customized Suggestions
Customized suggestions are a good way to point out your prospects that you simply perceive their preferences and provide merchandise tailor-made to their wants.
These suggestions could be based mostly on their earlier transactions, search historical past, and even their behaviors in your web site.
By sending personalised suggestions by way of WhatsApp, you possibly can remind your prospects that your model continues to be fascinated about them and is all the time in search of methods to reinforce their purchasing expertise.
When your prospects really feel that you simply perceive their wants and provide related merchandise, they’re extra prone to belief your model and buy. Statistics counsel that personalised product suggestions can improve the probabilities of conversion by a minimum of 4.5 instances.
Right here’s a WhatsApp template for sending personalised product suggestions:
Pricey [CUSTOMER NAME],
We observed that you simply’d proven curiosity in [PRODUCT NAME/CATEGORY]. We thought you may also like these related merchandise:
[PRODUCT 1 NAME]
[PRODUCT 2 NAME]
[PRODUCT 3 NAME]
Have a look and tell us for those who want help with something. We’re all the time right here to assist!
Finest regards,
[YOUR BRAND NAME]
5. Utilizing Visuals to Encourage Your Prospects to Purchase
Relating to purchasing, visuals play an enormous function within the shopping for determination of shoppers. They provide prospects a greater concept of the product, its options, and the way it may be used.
On WhatsApp, you should use photos, PDFs, and movies to showcase your merchandise and encourage your prospects to purchase. You possibly can share lookbooks, temper boards, product demos, how-to movies, and extra to provide prospects an concept of the alternative ways they’ll use your merchandise.
And based on statistics, manufacturers that ship visible content material to their prospects expertise a seven instances larger conversion charge than people who don’t.
For instance, for those who promote clothes, you possibly can create a lookbook that includes your newest assortment, how each bit could be paired with different gadgets within the assortment, and the way they are often styled in numerous methods.
6. Preserve Prospects Knowledgeable With Whatsapp Newsletters
Within the consideration part, holding your prospects knowledgeable and up-to-date with what’s taking place in your retailer is important. One efficient means to do that is thru WhatsApp newsletters.
You possibly can spotlight new merchandise, weblog posts, and different thrilling updates in your retailer by way of WhatsApp newsletters. These newsletters assist construct pleasure and anticipation amongst your prospects, inspiring them to take motion and buy out of your retailer.
To create a profitable WhatsApp publication, be certain that it’s visually interesting. Furthermore, it needs to be formatted to align with WhatsApp, like the usage of emojis and quick sentences.
With a transparent and concise message, you possibly can successfully preserve your prospects knowledgeable and engaged and assist to drive gross sales throughout the consideration part.
WhatsApp Advertising Concepts for the Buy Section
Congratulations, your prospects have made up their minds! They now know that you simply’re higher than your opponents.
However wait a minute! That is the place the actual magic occurs. That is the place you seal the deal and guarantee your buyer by no means forgets their unbelievable expertise along with your model.
Let’s see how you should use WhatsApp to make the acquisition part memorable.
7. Broadcast Your Gross sales and Reductions
Prospects love a superb deal and are all the time in search of reductions and gross sales. So, even when they’re all for your model and merchandise, they look forward to that day once you provide reductions and good offers.
As an e-Commerce enterprise, you should use WhatsApp to tell your prospects about your gross sales and reductions.
Broadcasting these updates on WhatsApp will assist prospects keep up-to-date on when is identical and what’s on sale, giving them a nudge to purchase from you.
Usually sharing these updates will preserve prospects engaged and improve their probabilities of buying.
Manufacturers like Lenskart all the time broadcast their gross sales on WhatsApp to maintain prospects up to date concerning the offers they’re ready for. On Valentine’s day, they supplied 14% off and 14% cashback on chosen kinds.
Discover how the low cost on provide and the low cost code is in sync with Valentine’s day, that’s on the 14th of February.
8. Take Pre-Orders to Construct Anticipation
Think about a buyer is keen to buy a product, however once they go to the web site, they discover out it’s out of inventory. This may be irritating for them. And so they would possibly even depart resulting from this frustration and by no means come again.
As a model, you possibly can make the most of this chance and permit prospects to put pre-orders on WhatsApp. Pre-ordering means prospects can order the product even when it’s not in inventory or has not been launched but.
Not solely does this improve the acquisition part and buyer expertise, however it additionally helps in retention. Prospects usually tend to keep engaged and bear in mind your model by inserting a pre-order once they have invested in it.
Furthermore, through the use of the superior characteristic of WhatsApp Enterprise API, you possibly can even take funds prematurely, making the entire course of seamless for purchasers.
Right here’s a template for taking pre-orders:
Pricey [Customer Name],
We all know you’ve got been eagerly ready for the [product name]. Sadly, it’s at the moment out of inventory. However we now have some nice information for you!
Now you can pre-order the [product name] completely on WhatsApp. By pre-ordering, you’ll be the primary in line to obtain it as quickly because it arrives.
Comply with this hyperlink to put a pre-order: [Link]
Finest regards,
[Business Name]
9. Generate Pleasure With Contests and Giveaways
Organizing contests and giveaways on WhatsApp is a good way to extend buyer engagement and create a constructive picture of your model in prospects’ minds.
Not solely do they supply a possibility for purchasers to win one thing, however additionally they add pleasure and anticipation to the buying course of.
For instance, you might run a spin-the-wheel contest the place prospects can get a reduction on their subsequent buy or a freebie marketing campaign based mostly on previous purchases. These campaigns create a way of reward and recognition for purchasers, which may result in elevated loyalty and repeat enterprise.
As well as, working contests and giveaways on WhatsApp helps preserve prospects engaged along with your model and provides them a purpose to revisit your retailer. This elevated engagement can result in improved buyer expertise, which is usually a vital consider constructing a loyal buyer base.
Here’s a template for saying a giveaway marketing campaign:
“Hey, John! Thrilling information! We’re internet hosting a [giveaway/contest name] on our retailer. Take part now to win [prize]. Merely [instructions for participating]. Don’t miss out on this opportunity to get [prize]. Hurry and take part now!”
10. Run Surveys and Quizzes
E-Commerce manufacturers also can use surveys and quizzes to study extra about their prospects and what they need. The data gathered from these quizzes can then be used to make future purchases much more satisfying.
Operating surveys and quizzes additionally retains prospects engaged and helps construct a superb picture of their minds. The insights gained from these surveys may also be used to immediately present personalised suggestions to resolve the issue prospects talked about within the quiz.
When prospects immediately obtain the answer to their drawback, they’re very prone to buy it. So, it acts as a superb nudging exercise.
11. Provide Purchasing Help
Within the buy part, prospects could have questions or want help earlier than making a ultimate determination. That is the place providing purchasing help on WhatsApp can turn out to be useful.
By having a mixture of automation, chatbots, and dwell brokers, you possibly can present two-way conversations along with your buyer, serving to them make knowledgeable buying selections.
Human-to-human advertising and marketing has been confirmed to result in larger conversions, and the private contact offered by dwell brokers will help construct belief and loyalty in your model. This help can vary from answering product inquiries to providing suggestions based mostly on their preferences.
Providing purchasing help on WhatsApp not solely enhances the client’s expertise but additionally nudges them in direction of making a purchase order, resulting in elevated gross sales and buyer satisfaction.
WhatsApp Advertising Concepts for Addressing Submit-purchase Issues
By now, your prospects have made their purchases! They now know that your model actually delivers on its guarantees.
However your work shouldn’t be over but. That is the place you present your prospects that their expertise along with your model goes past simply making a purchase order.
Let’s see how you should use WhatsApp to deal with post-purchase considerations and switch your one-time prospects into lifelong model advocates.
12. Ship Cost and Order Affirmation Message
The acquisition is full, however that doesn’t imply the client’s expertise is over.
E-commerce manufacturers should preserve their prospects knowledgeable with cost and order affirmation messages, assuring them that their buy has succeeded. You possibly can embrace cost methodology, order quantity, and anticipated supply date to supply a complete overview.
Not solely does this assist deal with post-purchase considerations, however it additionally provides your prospects peace of thoughts and reveals that you simply worth their belief in your model.
13. Preserve Them within the Loop With Order Monitoring Messages
It’s essential to give prospects common updates on their order standing, in order that they know when their buy will arrive. As an eCommerce model, you must ship order monitoring messages on WhatsApp to maintain them knowledgeable about their supply, giving them a way of management and lowering post-purchase worries.
Along with tackling post-purchase considerations, these messages additionally assist enhance the general buyer expertise by making the method extra clear and lowering nervousness.
Nykaa, a skincare model, is an ideal instance of how manufacturers ought to ship these messages. From affirmation to delivery to supply, they inform their prospects at every step and no surprise why their prospects are so pleased with the providers.
14. Ship Social Proof to Guarantee They Really feel Good
Social proof is a robust software for driving gross sales, and WhatsApp is the proper platform to put it on the market. Based on a report, sending social proof can improve the conversion charge by greater than 300 p.c.
So if a product or assortment has obtained many constructive critiques, testimonials, or different social proofs, use WhatsApp to share this data along with your prospects.
It will assist deal with post-purchase anxieties and provides your prospects confidence of their buy, understanding that others have had a constructive expertise along with your model.
Furthermore, you will get further gross sales from these prospects ready for his or her orders as a result of when different prospects submit constructive critiques about one thing, prospects turn out to be extra desperate to strive it.
WhatsApp Advertising Concepts for Driving Prospects Again to Retailer
Okay, so the sale is made, and the order is delivered. However don’t let it’s a one-time affair.
Conserving your prospects engaged and all for your model is essential to constructing long-term relationships and driving repeat enterprise.
Let’s see how you should use WhatsApp to drive prospects again to your retailer and make their subsequent buy an much more pleasant expertise.
15. Ship Messages to Get well Deserted Cart
Deserted carts are a standard drawback confronted by eCommerce companies, however utilizing WhatsApp will help to get well them.
You possibly can ship follow-up messages to remind prospects concerning the gadgets they left of their carts.
The primary follow-up is usually a easy reminder, the second could be with a reduction, and the following one could be to supply ideas or assist. This multi-step method can improve the probabilities of prospects returning to finish their purchases.
Take MyGlamm, for instance. They use humor of their cart restoration messages and loads of related emojis to attach with prospects. And imagine it or not, it does assist in recovering a truckload of deserted carts.
16. Ship Again in Inventory Alerts
When your prospects are all for a product, the very last thing they need is to seek out out that it’s out of inventory.
With WhatsApp, you possibly can preserve them within the loop and notify them as quickly because the product is again in inventory.
This helps drive prospects again to your retailer and makes their purchasing expertise extra handy.
By with the ability to buy the merchandise they need shortly, they’re extra prone to have a constructive expertise along with your model, resulting in repeat purchases and elevated buyer loyalty.
17. Run Flash Gross sales
Flash gross sales will help eCommerce manufacturers drive prospects again to their shops and improve gross sales. Some research have confirmed that providing time-sensitive offers and reductions makes prospects extra prone to impulse buy.
WhatsApp is an ideal platform to ship these offers, as it’s quick and simple to make use of. Sharing unique flash gross sales along with your prospects on WhatsApp will assist to create a way of urgency and encourage them to behave shortly.
This helps drive gross sales and improves your prospects’ purchasing expertise, making them extra prone to return to your retailer sooner or later.
That is how AJIO, a trend and attire model, does it:
WhatsApp Advertising Concepts for Appreciating Loyal Prospects
Your prospects are your largest model ambassadors. They unfold the phrase about your services and products, and their loyalty could be the distinction between success and failure.
So, it’s important to point out your appreciation for his or her loyalty. Right here’s the right way to use WhatsApp for this.
18. Promote Your Referral Program
Phrase of mouth is likely one of the most potent types of advertising and marketing for eCommerce manufacturers. And what higher strategy to leverage it than by selling your referral program by way of WhatsApp to your loyal prospects?
By sending personalised messages to your loyal prospects and inspiring them to refer your model to their family and friends, you possibly can faucet into a robust advertising and marketing channel that has the potential to drive new prospects and income to your retailer.
19. Ship Messages That Make Loyal Prospects Really feel Unique
Present your appreciation to your loyal prospects by providing them unique offers and early entry to gross sales by way of WhatsApp. This makes them really feel valued and incentivizes them to proceed supporting your model.
By concentrating on particular segments of your buyer base, you possibly can be certain that solely your most devoted prospects obtain these particular perks, making them really feel much more particular and valued.
20. Promote Loyalty Packages to Reward Your Helpful Prospects
Loyalty packages are a good way to reward beneficial prospects and preserve them returning. And, with WhatsApp, you possibly can simply section your lists and ship campaigns to those that have purchased from you greater than twice.
Selling your loyalty program by way of WhatsApp can encourage repeat purchases, enhance buyer retention, and develop your online business over time.
Right here’s how Myntra does it:
Able to Maximize Engagement and Increase Gross sales with WhatsApp Advertising?
With its widespread adoption, WhatsApp permits companies to faucet into an enormous viewers and attain prospects the place they’re most lively.
Nevertheless, it’s important to method WhatsApp advertising and marketing fastidiously, experimenting with completely different campaigns to seek out what works greatest and avoiding intrusive or spammy messages.
Nevertheless, if you wish to scale your WhatsApp advertising and marketing efforts, leveraging the superior options of the WhatsApp Enterprise API by way of an answer supplier like WebEngage is vital.
So if you wish to elevate your buyer engagement and expertise and drive enterprise progress by way of WhatsApp advertising and marketing, think about partnering with WebEngage.
