Hashtags assist individuals join. They construct communities, generate consciousness about social causes and create new social media occasions often known as hashtag holidays.
From #DressUpYourPetDay to #InternationalDayOfCharity, there are a whole bunch of hashtag holidays to select from. By utilizing the precise ones, you may forge relationships along with your ideally suited clients and attain your targets on social. However with so many choices, it may be troublesome to find out which of them are related on your model and can resonate along with your viewers.
We’ve assembled a listing of the highest hashtag holidays for 2023. Learn on to study extra about how you can discover the precise social-specific holidays to boost your calendar and model examples that stood out to us from 2022.
Creating your hashtag vacation technique
Step 1: Select related hashtag holidays
First, it’s vital to grasp your model’s social targets and goals earlier than celebrating hashtag holidays that will not be related to your viewers. For instance, it might be a stretch for a medical gross sales model to share #NationalSmoresDay content material, however an ideal match for a tenting tools model. It’s vital to be considerate about what holidays work on your model and how you can incorporate them into your social media calendar.
When figuring out which hashtags are proper on your model, ask your self two questions:
- Does this hashtag look like a pure match for the model?
- Will this hashtag vacation resonate with my viewers?
Step 2: Use shopper knowledge for decision-making
Leverage shopper knowledge to again up your hashtag vacation technique. It offers you one of the best perception into what resonates along with your viewers, what they’re speaking about on-line and how one can faucet into these conversations.
Start by utilizing a hashtag monitoring device like Sprout Social’s to grasp the hashtags your viewers already follows.
Take it a step additional by utilizing the ability of social listening to research conversations round related matters. Utilizing knowledge factors provides you with essentially the most correct view of your viewers’s habits.
Social knowledge may enable you to perceive how your clients use your services or products, what developments they’re fascinated with and their ache factors.
Step 3: Analysis hashtag holidays earlier than creating content material
When you establish the hashtag holidays that resonate along with your viewers, analysis the vacations so you can begin planning your content material.
You also needs to examine what your favourite manufacturers are doing and the way their hashtag vacation content material carried out within the earlier 12 months.
Because the hashtag vacation nears, use listening knowledge to uncover trending conversations. This can enable you to perceive how persons are celebrating the hashtag vacation this 12 months and what different international occasions are influencing your viewers.
Step 4: Put together your hashtag vacation content material upfront
Don’t wait till the day-of to create your content material. Upon getting an amazing thought, begin useful resource planning accordingly. Then, start the method of making your content material, getting it authorised and scheduling it upfront.
Observe: The enjoyable nature of hashtag holidays makes them the right alternative to collaborate with different members of your staff, like this video from HBR Ascend demonstrates. Loop in your teammates as quickly as potential in case you’re planning one thing related.
The hashtag holidays to incorporate in your month-to-month calendar (with examples)
Listed below are a few of our favourite hashtag holidays arising in 2023, and types who nailed their execution in 2022.
January hashtag holidays
#NationalTriviaDay
Because the Jeopardy of hashtag holidays, #NationalTriviaDay marks the day yearly the place individuals (and types) can flaunt their area of interest data. For Trivia lovers, January 4 is the spotlight of their 12 months.
This #NationalTriviaDay, reply this: Are you aware which on a regular basis object makes use of infrared gentle?
NASA’s new Laser Communications Relay Demonstration makes use of infrared gentle as a result of it could possibly carry extra knowledge than radio waves. pic.twitter.com/tl3r1N0FVz
— NASA’s Johnson House Middle (@NASA_Johnson) January 4, 2022
On final #NationalTriviaDay, NASA’s Johnson House Middle quizzed their Twitter followers about on a regular basis objects that use infrared gentle. In the end, the Tweet educated their neighborhood about their new Laser Communications Relay Demonstration and earned sizable engagement.
Apply it: Use this vacation as an opportunity to gamify your new product bulletins or model historical past. Ask your neighborhood in the event that they know the way your merchandise are made or in the event that they bear in mind the unique title of your prime merchandise. Watch the likes, replies and solutions come streaming in.
#NationalPieDay
Yearly on January 23, individuals everywhere in the US rejoice considered one of America’s favourite desserts. #NationalPieDay is an ideal hashtag vacation for pie retailers. However eating places and meals producers aren’t the one manufacturers who can get a chunk of the elevated buzz on social.
Traditional Film Hub made pie the star of their Tweet and located a playful technique to have interaction their viewers on the vacation in 2022.
Apply it: Are there surprising methods your product intersects with pie? If that’s the case, lean into them when planning your content material.
February hashtag holidays
#GalentinesDay
Whereas Galentine’s Day formally originated on the present “Parks and Recreation,” February 13 grew to become broadly celebrated on social as a method for everybody to go all-out for his or her besties.
Final #GalentinesDay, Kohl’s featured two pals buying in considered one of their shops. Their purchases have been self-care necessities which have change into hallmarks of the hashtag vacation.
Apply it: How can your merchandise cater to finest pals of all genders? Attempt making a #GalentinesDay present information or internet hosting a giveaway to indicate your followers some love.
#KindnessDay
#KindnessDay—also called #RandomActsofKindnessDay—takes place each February 17. The hashtag vacation creates area on-line (and in actual life) for individuals to be variety to at least one one other.
Yearly, NYC’s Bryant Park honors #KindnessDay by partnering with an area arts and crafts retailer to donate scarves to these in want. The well-orchestrated donation is captured on Instagram, and Bryant Park’s caption thanks all of the donors and volunteers concerned.
Attempt it your self: Pulling off a fundraiser or large-scale donation requires a variety of behind-the-scenes preparation. In case your model plans on partnering with an area nonprofit, begin by figuring out the place your model may also help fill wants in your neighborhood.
March hashtag holidays
#PopcornLoversDay
#PopcornLoversDay is noticed on March 10. The hashtag vacation is the right likelihood for snack lovers to get pleasure from popcorn paired with their favourite actions like watching motion pictures, buying on-line and listening to podcasts.
Younger Hollywood, the popular culture media model, celebrated #PopcornLoversDay by combining popcorn with its viewers’s favourite factor: celebrities. Of their video, two celebs taste-tested popcorn to find out which one is the dearer choice.
Apply it: When celebrating #PopcornLoversDay on social, manufacturers ought to take a cue from Younger Hollywood and pair popcorn with an exercise associated to their services or products.
#WorldStorytellingDay
#WorldStorytellingDay on March 20 is a celebration of the artwork of storytelling. The hashtag vacation brings an historic custom to a contemporary discussion board by connecting individuals by tales.
Go to Scotland’s Tweet on final 12 months’s #WorldStorytellingDay instructed the story of the birthplace of Dundee’s now well-known laptop recreation business.
Apply it: In your individual content material, use #WorldStorytellingDay to captivate your viewers with legends of yore. Ask your self:
- Which tales fill the chapters of my model’s historical past guide?
- How has my enterprise been a significant a part of my neighborhood through the years?
- Are there tales from our neighborhood we are able to amplify?
April hashtag holidays
#NationalSiblingsDay
Let’s hear it for the siblings. #NationalSiblingsDay on April 10 celebrates the particular bond siblings share.
Some manufacturers rejoice the hashtag vacation actually. Final 12 months the NHL launched followers to siblings throughout the league on this TikTok video.
Apply it: If in case you have siblings working at your group, take into account highlighting them on #NationalSiblingsDay. You can even function different siblings like cute animals and well-known households.
#EarthDay
#EarthDay is greater than only a hashtag vacation—it’s the world’s largest environmental motion. Social media helps the trigger achieve momentum, which is why each April 22 your feeds are flooded with Earth appreciation content material.
Grove Collaborative, the sustainable cleansing and private care merchandise model, takes #EarthDay to the following stage by celebrating #EarthMonth. On daily basis throughout April, they share ideas to assist individuals deal with their well being and the planet.
Apply it: When you put up on #EarthDay, be sure that to align your content material along with your company accountability initiatives. A put up with no motion to again it up will fall flat. Present your viewers what you’re doing to offer again.
Might hashtag holidays
#StarWarsDay
#Maythe4thBeWithYou—or #StarWarsDay—on Might 4 is the celebration of all issues Star Wars. Put together your Child Yoda memes, Chewbacca cosplay and queue up all 12 motion pictures.
On final #Maythe4th, the College of South Dakota put a Star Wars spin on the favored “Are you able to maintain this?” TikTok pattern. The outcome was hilarious lightsaber duels that confirmed off their enjoyable campus tradition.
Apply it: This quirky hashtag vacation isn’t proper for each model. But when your neighborhood is made up of die-hard Star Wars followers, they’ll admire you venturing to a galaxy far, distant. Simply you’ll want to use the precise lingo and create related content material, or you possibly can threat ending up in your neighborhood’s darkish aspect. Might the pressure be with you.
#IDAHOT
The Worldwide Day In opposition to Homophobia, Transphobia and Biphobia—or #IDAHOT—is noticed on Might 17. The day marks a world effort to enhance the lives of all LGBTQIA+ individuals all over the world.
On #IDAHOT final 12 months, LVMH, the French luxurious items conglomerate, promoted a video in regards to the microaggressions individuals within the LGBTQIA+ neighborhood face.
Apply it: Based on The Sprout Social Index™, 71% of shoppers suppose it’s vital for manufacturers to boost consciousness and take a stand on delicate points. Supporting international actions like #IDAHOT helps construct real connections along with your neighborhood. Use your platform to coach your followers in regards to the injustices confronted by the LGBTQIA+ neighborhood. Simply guarantee your model activism isn’t performative.
June hashtag holidays
#NationalDonutDay
On the first Friday of June, we rejoice #NationalDonutDay and pay homage to the glazed, cream-filled treats.
If you image donuts, it’s laborious to not think about racks of sugary goodness supplied at Dunkin’. Final 12 months for the hashtag vacation, the model gave away free donuts to everybody who bought a beverage. They promoted the giveaway with a mouth-watering video on their social profiles.
Apply it: It’s laborious to not love free donuts. Providing a donut giveaway will assist generate foot visitors to your retailer and engagement on social. Even in case you aren’t a donut maker, strive partnering with a baked items firm to profit from the event.
July hashtag holidays
#WorldUFODay
When you imagine in aliens, you’re not alone. Some 65% of People imagine clever life exists outdoors of Earth. On July 2 social media customers commemorate the hunt to study extra about what lies past the celebs with #WorldUFODay.
Even in case you don’t have a sci-fi model, you may nonetheless create out of this world content material. For instance, the musical collective Postmodern Jukebox celebrated the hashtag vacation with an ode to the supernatural sounds of their musicians.
Apply it: Don’t overthink it. Discover a enjoyable, playful technique to hyperlink your manufacturers’ choices to the alien phenomenon.
#InternationalFriendshipDay
#InternationalFriendshipDay on July 30 is all about discovering intentional methods to attach with your pals and family members. The hashtag vacation originated as a technique to bolster neighborhood IRL, however gained traction on social media as individuals grew to become more and more remoted. Historically, the vacation is an event to change small presents or share a meal.
Coca-Cola gave #InternationalFriendshipDay a contemporary makeover final 12 months. They gifted all their NFT homeowners a digital collectible to share with a buddy.
Apply it: Asking your core neighborhood to name upon their pals is a tried-and-true technique. It’s an efficient type of social media word-of-mouth advertising that may enable you to improve your followers, engagements and, finally, drive gross sales. Encourage your followers to tag a buddy within the feedback for an opportunity to win a prize. Present two pals with the holiday of their goals. Request user-generated content material that includes pals finishing your exercise. No matter you do, make your content material about sharing with pals.
August hashtag holidays
#NationalLazyDay
#NationalLazyDay on August 10 is a hashtag vacation we are able to all get behind. Who doesn’t want an excuse to take a break and be cozy?
Final 12 months on #NationalLazyDay, Sew Repair confirmed their clients how they assist on a regular basis be a lazy day. With their companies, a stylist picks out your garments for you—providing you with extra time to chill out.
Apply it: How do your merchandise/companies give your clients an opportunity to be “lazy”? Take a cue from Sew Repair’s playbook and present your followers how one can save them time.
#WorldPhotographyDay
Do you know 54,400 photographs are taken each second? We’re a world of photograph lovers. #WorldPhotographyDay on August 19 offers individuals a possibility to share their love of pictures.
OnePlus India, the electronics firm, captured the spirit of photographers of their YouTube video. The video speaks to a fact all photographers know: not each photograph might be your finest shot. You should maintain working towards till you seize the magic. It was part of their bigger hashtag marketing campaign, #YourBestShot.
Apply it: Assist your clients uplevel their pictures expertise by sharing useful ideas and recommendation. Ask them to share their photographs with you utilizing your individual branded hashtag to supply stellar user-generated content material.
September hashtag holidays
#ConstitutionDay
On each September 17 within the US, People rejoice the signing of the Structure with #ConstitutionDay. Whereas the signing of the Declaration of Independence on July 4 is extra standard, the signing of america Structure on September 17, 1787 is one other key date to rejoice.
As this Tweet by the Smithsonian Establishment demonstrates, museums, educators and types provide instructional assets on #ConstitutionDay to assist individuals brush up on their US historical past.
Apply it: In case your viewers is fascinated with studying extra about America’s historical past, share key information in regards to the signing of the Structure in your content material. For instance, do you know it took greater than 200 years for #ConstitutionDay to get its personal vacation?
October hashtag holidays
#NationalCoffeeDay
Maybe essentially the most beloved hashtag vacation of all, #NationalCoffeeDay on October 1 celebrates our tradition’s collective love of java.
Like this put up from grocer Misfits Market demonstrates, one of the best #NationalCoffeeDay content material acknowledges our obsession with espresso.
Apply it: Make espresso the star of your content material on #NationalCoffeeDay. Flip your emblem into latte artwork. Present your staff recharging with a cup of joe. Give away free espresso to everybody who visits your retailer. Give the individuals what they need: espresso.
#NationalCatDay
If there’s something pet mother and father love, it’s an opportunity to indicate you their pets. On #NationalCatDay on October 29, cat homeowners spoil their kitties with additional love and put up their favourite photographs and movies of them.
PetSmart celebrated #NationalCatDay final 12 months by making a day-in-the-life video of a cat. The video pinpointed precisely what many individuals suspect cats are pondering and the result’s cute.
Apply it: How do cats play a task in what you are promoting? Do distant workers have cats who crash their video calls? Function them in your subsequent video. Additionally, with Halloween across the nook, you can provide your cat content material a spooky twist.
November hashtag holidays
#GivingTuesday
#GivingTuesday marks the Tuesday after Black Friday the place individuals flip their spending towards nonprofits.
In ESPN’s video, they share a narrative about considered one of their gamers who was identified with most cancers, underwent remedy and was in a position to be part of the 2022 World Sequence-winning staff. Together with the inspiring story, they included a hyperlink to donate to a most cancers analysis basis of their bio.
Apply it: Until you’re an NGO or partnering with one, don’t promote your individual content material on #GivingTuesday. As an alternative, amplify and make area for organizations which are serving communities in want.
December hashtag holidays
#Festivus
Though the present “Seinfeld” ended greater than 24 years in the past, it’s nonetheless influencing popular culture. Within the present, character George Constanza’s household celebrated #Festivus as an alternative choice to Christmas. Since then, Dec 23 has change into a hashtag vacation noticed by Seinfield superfans.
Apply it: In case your neighborhood is filled with Seinfeld appreciators, make room in your vacation content material calendar for #Festivus. Be sure you embody nods to vacation traditions like displaying an aluminum pole and performing the airing of grievances.
What’s subsequent on your content material in 2023
Now that you realize a few of the hashtag holidays arising in 2023, it’s time to begin planning. Bear in mind to remain true to your model by selecting related hashtags that may assist foster a deeper connection along with your target market.
Use our 30-day social media plan template to make sure what you share aligns with the pursuits of your neighborhood and contributes to total enterprise worth. By finishing only one job every day for the following 30 days, you may totally remodel your social content material.
