2023 LinkedIn Demographics That Will Form Your Technique

Whether or not you’re attempting to get new shoppers, recruit high expertise, or construct up your model consciousness, LinkedIn is the place to be for B2B entrepreneurs. Over 950 million enterprise individuals use LinkedIn, making it the biggest skilled social community on the planet.

How does your goal demographic use LinkedIn? How do you have to tailor your content material to seek out the correct individuals? Is your target market even on LinkedIn?

Solutions to these questions and extra beneath, plus all of the freshest LinkedIn demographic stats that you must know to your 2023 LinkedIn advertising and marketing technique.

60% of LinkedIn customers are between 25 and 34 years outdated

Millennials make up the vast majority of LinkedIn’s consumer base worldwide, with the 18-24 age group coming in second at 21.7%, and other people ages 35-54 coming in third at 15.4%. Solely 2.9% of individuals over 55 use LinkedIn.

Supply: Statista

LinkedIn advertisements attain 15.3% of the worldwide 18+ inhabitants

That’s about 857 million LinkedIn customers, or simply beneath 1/sixth of everybody over 18 worldwide. Plus, LinkedIn advert attain is rising: up 8.4% in 2022 vs. 2021.

Supply: Hootsuite Digital Developments 2022 report

40% of individuals ages 30-49 learn information on LinkedIn

That’s nearly tied for first spot with Reddit (41%) as the preferred social media platform for accessing information content material for individuals ages 30-49.

Whereas it’s not the highest spot for information for Gen Z, LinkedIn ranked larger than Fb and nearly as excessive as YouTube.

Supply: Pew Analysis

LinkedIn customers ages 16-64 are the most probably to additionally use Reddit and Fb than different social media customers

25.3% of LinkedIn customers are additionally on Reddit and 87.6% additionally use Fb, the very best share out of customers throughout all different social platforms.

LinkedIn members are additionally extremely probably to make use of Instagram (82.6%), YouTube (75.5%), and TikTok (50.6%).

Supply: Hootsuite Digital Developments 2022 report

LinkedIn gender demographics

57.2% of LinkedIn customers establish as males

The choices for this survey have been restricted to these figuring out as both males or girls, so the remaining 42.8% mentioned they establish as girls. Hopefully future surveys will embody information on customers of all gender identities.

Supply: Statista

LinkedIn advertisements attain one-third of males ages 25-34

Advert attain by gender is pretty even apart from the 25-34 age class, the place LinkedIn advertisements attain considerably extra males than girls at 33.1% vs. 24.4%.

The survey supply for this information solely supplied choices for “feminine” or “male” genders, subsequently is proscribed in representing everybody on LinkedIn, although one thing to remember if this age vary is a part of your target market.

Supply: Hootsuite Digital Developments 2022 report

1.6% of LinkedIn customers are probably transgender or nonbinary

Whereas this stat isn’t particular to LinkedIn, it’s probably representational of individuals on LinkedIn, too — not less than Individuals on LinkedIn. A Pew Analysis survey estimates a median of about 1.6% of U.S. adults are transgender or nonbinary, although 5.1% of individuals ages 18-29 self-described as such.

Supply: Pew Analysis

LinkedIn earnings demographics

80% of LinkedIn customers drive enterprise selections

There’s a motive so many B2B entrepreneurs use LinkedIn. The place else are you able to attain such a excessive share of determination makers or determination influencers together with your natural content material advertising and marketing efforts? Or have faith in who your paid advertisements are reaching? (Nowhere.)

53% of U.S. LinkedIn customers are excessive earnings earners

In the newest information obtainable, a survey discovered over half (53%) of U.S.-based LinkedIn customers earned a excessive earnings in 2022, whereas 29% fell into the center earnings class, and 17% into the low earnings class.

Supply: Statista

However what earnings ranges do “excessive, medium, and low” really translate to? That research doesn’t say, however an in-depth report from Pew Analysis in 2021 discovered related outcomes.

That research confirmed 50% of U.S. LinkedIn customers earned over $75,000, 21% every earned between $50,000-$74,999 and $30,000-$49,999, and 12% earned lower than $30,000 yearly.

Supply: Pew Analysis

LinkedIn customers have twice the shopping for energy of the common on-line viewers

Maybe consistent with the earnings vary stats above, LinkedIn audiences have roughly twice the shopping for energy of audiences elsewhere. That additionally aligns with the platform’s B2B-focused viewers.

How do you attain these Spendy Steves? By figuring out when the finest time to put up on LinkedIn is… which Hootsuite tells you, distinctive to your particular viewers, business, and analytics outcomes. Plus, auto-schedule your content material to publish throughout your finest instances with one click on.

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98% of LinkedIn customers have a post-secondary schooling

That’s not too stunning given LinkedIn is a work-focused platform. The stats break down additional with 33% of customers holding a Bachelor, or equal four-year diploma, 23% having a Grasp’s diploma or equal, and 20% itemizing an unspecified “additional schooling.” Solely 2% of customers report ending their schooling after highschool.

Supply: Statista

LinkedIn location demographics

200 million Individuals use LinkedIn

Whereas individuals in the US make up the biggest consumer phase by location, LinkedIn nonetheless has a powerful presence all over the world.

78% of LinkedIn customers dwell outdoors the US

Whereas the biggest consumer group lives in the US, the subsequent largest nation teams are India (99 million), China (60 million), and Brazil (59 million).

Supply: Statista

69% of U.S. LinkedIn customers are lively day by day

That’s about 138 million members within the U.S. With an extra 15% saying they use LinkedIn a number of instances per week, a complete of 84% of all customers within the U.S. are utilizing LinkedIn day by day or semi-daily.

Supply: Statista

30% of LinkedIn’s desktop internet visitors comes from U.S. customers

For comparability, the subsequent highest referring nation is India with 7.19%. Have to be all these American day by day customers.

Supply: Statista

Individuals in over 200 international locations and territories use LinkedIn

That’s spectacular because the United Nations at present solely acknowledges 193 international locations as members. There are roughly 70 further dependent or disputed territories on the planet that aren’t acknowledged by the UN.

Briefly: Individuals use LinkedIn all over the place.

LinkedIn is the sixteenth hottest web site on the planet

And, the seventeenth hottest on the planet. It’s solely two spots behind TikTok at quantity 14, too.

LinkedIn hiring and profession insights

61 million individuals seek for jobs on LinkedIn each week

LinkedIn is without doubt one of the high spots for recruiting. LinkedIn additionally experiences 8 persons are employed each minute from the platform.

Ladies are 16% much less probably to use for a job

But in addition, 16% extra probably to be employed for the roles they do apply to.

Contract job listings on LinkedIn grew 26% year-over-year

Over the identical time interval, full-time job listings solely grew 6%.

The lasting results of the pandemic on distant work preparations mixed with the worldwide financial system has extra firms on the lookout for contract employees in comparison with everlasting, full-time employees.

Gen X has the highest inner mobility charge

36% of Gen Xers took a brand new place at their present employer in 2022, in comparison with 31% of Millennials and 27% of Gen Zers.

Whereas that’s fairly shut, the information for Child Boomers is probably going skewed as a result of many leaving for retirement. Regardless, it exhibits there are many inner hiring alternatives for everybody.

Supply: LinkedIn International Expertise Developments

Gen Z values development alternatives 47% extra than Gen X

Relating to recruiting, Gen Z prioritizes profession development and abilities improvement 47% and 45% extra, respectively, than Gen X.

75% of LGBTQ+ employees wish to work someplace they really feel snug being their full selves

Whereas this statistic doesn’t separate sexual orientation and gender id, it nonetheless exhibits clearly that firms who create a supportive surroundings will profit relating to recruiting high expertise from the LGBTQ+ group.

The survey additionally discovered that half (49%) of LGBTQ+ professionals is not going to work for an organization that doesn’t present inclusive advantages.

Supply: LinkedIn / YouGov

59% of LGBTQ+ employees are at present at firms that haven’t taken a stand on latest U.S. laws

As well as, 33% of LGBTQ+ staff really feel their present employer has not made them really feel supported within the wake of latest anti-LGBTQ+ laws in the US.

Maybe your organization has a coverage of not making political statements. In that case, think about the impression this can be having in your LGBTQ+ staff: 36% would think about leaving their present employer in the event that they proceed not taking a agency stance.

Solely 45% of firms have elevated salaries to maintain up with inflation

Yikes. On condition that compensation is persistently ranked as the highest precedence for job seekers and that almost all economists agree we’re at present not in a recession (not less than but), I need to repeat: Yikes.

Recession or no, budgets could also be tight at your organization. However figuring out that 93% of firms are nervous about retention, those who can discover the finances to not less than sustain with inflation will stand a greater likelihood of holding onto high expertise.

North American staff are 15 instances extra probably to hunt inner promotions vs. leaving

A latest survey from LinkedIn discovered extensive discrepancies between geographic areas relating to recruiting. On common, customers in France have been 15.3 instances extra more likely to search development at a brand new firm than their Canadian, American, or Indian counterparts.

Customers in different international locations had a much less dramatic, although nonetheless vital, margin, comparable to Germany at 4.9 instances, Japan at 5.5 instances, and Brazil at 8.6 instances extra more likely to go away their present employer vs. staying.

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Supply: LinkedIn Expertise Options

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