As we welcome in 2024, we’re breaking out the confetti and recapping three launch themes that benefited ExpertVoice manufacturers in 2023. The aim of every? To assist manufacturers scale and develop their companies by getting their merchandise into the fingers of trusted skilled audiences.
Let’s mirror on three main enhancement areas for model companions this yr:
1. Activating consultants to fulfill your enterprise wants
Manufacturers belief ExpertVoice to assist them all through the patron shopping for journey, from preliminary product discovery to the ultimate determination and buy. With communities and 7 totally different marketing campaign sorts obtainable, from training to product sampling, there are numerous methods to activate totally different audiences throughout the platform. Listed below are three highlights developed in 2023 to assist manufacturers succeed and develop.
Notifications for neighborhood members: Is your model operating a neighborhood on ExpertVoice? In that case, campaigns concentrating on members-only are actually pinned to the neighborhood’s entrance web page in order that they’ll shortly uncover what’s new, and you may ship off-platform push notifications. Be taught extra right here.
Retail Activation Campaigns: Trying to enhance engagement and retail sell-through? Associate with a number one retailer you promote into to extend model consciousness and equip gross sales associates with the knowledge they should speak about your model and drive gross sales. You present training and incentives whereas the retailer promotes the marketing campaign. Be taught extra right here.
Customized URL to ask consultants: Manufacturers can invite certified members to the ExpertVoice community by a distinctive URL within the Advocacy Platform. Referrals by the customized URL really feel extra private and on-brand when shared with folks in or exterior your community. Tip – the URL usually seems to be like this: www.expertvoice.com/model/YOURBRAND.
2. New methods to get merchandise into the fingers of consultants
Flash Offers: Manufacturers can supply a limited-time promotion with deeply discounted merchandise for the complete ExpertVoice viewers. Flash Offers are perfect for manufacturers with extra overstock or who need the highlight for a brand new product launch. Be taught extra about Flash Offers.
Model Outlet Retailer (Beta): Manufacturers can promote overstocked stock earlier than liquidation at a simpler margin than a typical liquidation and wholesale alternate options – all throughout the gated and trusted viewers on ExpertVoice. The outlet is an always-on sell-through resolution. Be taught extra right here.
3. Constructing your model repute
Share belongings straight out of your advertising and marketing group: With Doc Classes, you possibly can present consultants with much more useful product info utilizing PDFs. Share extra together with your skilled audiences – from the newest product catalog to speaking factors for retail gross sales staff. Then, launch the lesson inside a brand new Schooling Marketing campaign straight from the Advocacy Platform.
Untag any user-generated content material not on-brand: Did an skilled by accident tag your model in a photograph on ExpertVoice? Now, you possibly can management what photographs populate the picture gallery of your ExpertVoice model web page. Merely go to the Content material Supervisor within the Advocacy Platform and right-click the picture to untag your model. Really feel extra comfortable figuring out your ExpertVoice web page is on-brand.
In 2024, ExpertVoice will proceed enhancing the platform to assist manufacturers throughout industries develop their enterprise with consultants. We’re excited to see all the new methods manufacturers plan to achieve and have interaction consultants within the upcoming yr, and we look ahead to making ExpertVoice an much more priceless place for the consultants researching, recommending and representing your model. For future platform updates, be a part of our neighborhood on the ExpertVoice Trade Enterprise Neighborhood for weekly posts, or contact your ExpertVoice group for extra info.
