Billboard executions that includes tongue-in-cheek copy spotlight artists together with Selena Gomez and Unhealthy Bunny, whose songs had been among the many top-streamed this yr.
Elsewhere social posts mix actual and digital parts to convey the inventive idea to life.
A sequence of interactive billboards are as a result of spring up in cities internationally within the coming week, too.
These embrace a ‘lie detector’ billboard, taking part in on the recognition of PinkPantheress’ viral hit “The Boy’s A Liar” the place individuals can “convey their boy to search out out if he’s.” Spotify additionally created an OOH execution that includes a Lil Yachty poster crusing on a bit of yacht.
Pop, personalization and partnerships
Constructing on that “Eras” tour hype, Spotify’s 2023 most-played artist is Taylor Swift, who has clocked in additional than 26.1 billion international streams since January. Unhealthy Bunny and The Weeknd accomplished the highest three.
Enjoyable easter eggs have been dotted all through Spotify’s launch work to have a good time Swift’s achievement, sharing clues that lead followers on a path to a celebratory video showcasing all the artist’s favourite issues, together with cats and crimson lipstick.
