When taking part in a Swift music on Spotify, followers will expertise the progress bar altering to match the music’s Period shade and the progress button will flip right into a sparkle, too.
Essentially the most-streamed music was “Flowers” and the highest international podcast was “The Joe Rogan Expertise,” adopted by “Name Her Daddy” and “Huberman Lab.”
A sequence of partnerships will additional embed Wrapped into pop-culture, together with a tie-up with Roblox through Spotify’s current metaverse sport “Spotify Island.” Starting Nov. 30, “WonderWrapped” on Roblox will give followers entry to restricted version merch impressed by their prime musicians.
Unwrapping deeper insights
In 2023, the corporate’s vp, international govt inventive director Alex Bodman informed Adweek that Spotify is a platform and a model that can be guided by the North Star of “believing in a world extra playful.”
“We’ve at all times been that sort of platform. It comes via in every thing we do and we’re solely going to get extra [interactive],” he stated on the time.
Wrapped is a dwelling and respiration instance of Spotify’s drive towards this, bringing its product, advertising and gamification collectively, and this yr it’s added some new customized options into the combination past letting followers entry their prime artists, songs, podcasts and genres.
An in-app “Wrapped Feed” can be customers’ one-stop store for all issues Wrapped, together with the most effective of editorial playlists, merch from their favourite artists, live shows close to them, and extra.
Further function “Me in 2023” will assign listeners certainly one of 12 listening “characters” primarily based on their habits, permitting them to color a greater image of what sort of fan they’re. For instance “Shapeshifters,” rapidly soar from one music to a different, whereas “Alchemists” usually tend to create their very own playlists.
Elsewhere, Spotify’s AI-powered DJ will information listeners via their customized Wrapped—serving up the music individuals beloved this yr and sharing commentary about a few of their favourite artists and songs. This function can be obtainable for the primary week after Wrapped launches.
