The Creator Financial system is booming, and PR professionals, communicators and the manufacturers they characterize are among the many massive beneficiaries of this wealth of expertise. After one other big yr, what can content material creators—and the manufacturers and companies that interact them—anticipate to guide content material traits in 2024? New analysis from Artlist, a tech agency for digital creators, takes a deep dive.
The newly launched Artlist Development Report 2024, takes a complete take a look at how worldwide manufacturers ought to strategy video content material in 2024, exploring how they’ll push their boundaries, embrace new know-how, and create a neighborhood connection in an more and more world panorama.Â
The report, which offers trade insights from enterprise leaders at Google, Amazon, and Meta, in addition to actionable information from greater than 7,000 world content material creators, provides predictions designed to encourage and empower manufacturers to look towards the longer term and create with out limits.
The agency’s prime predictions embody:
Much less technical work, extra content material
AI will proceed to make the content material creation course of sooner, cheaper, and extra accessible. You’ll usually not have to take a position time and assets into intensive enhancing and post-production. The survey finds that 52 p.c of video creators already use AI of their artistic course of.
Push the boundaries of your model
Minimalist design is out. As an alternative, due to generative AI, surrealist visuals will begin trending. Manufacturers that need to stand out in 2024 should use these instruments to innovatively reimagine visuals, sound, video, and movement design. Creators will discover new methods to make use of FPV drone tech, AR/VR, and immersive shopper experiences.
Native skills, world attain
Expertise and social media have made it simpler for creators to monetize their content material and get discovered on-line. For manufacturers, this implies better alternatives to find numerous and area of interest influencers with fiercely loyal audiences. Tapping into viewers niches with voices they belief is an effective way to authentically hook up with new audiences and diversify your buyer base.
Rent artistic hearth
There’s been an uptick in firms taking their artistic in-house reasonably than outsourcing to businesses. New applied sciences have additionally lowered the boundaries to entry by way of technical expertise. So, in 2024, manufacturers should make use of top-notch artistic expertise and prioritize strategic pondering to face out.
Personalization is paramount
In an period of content material overload, personalization might be important to chop by way of the noise. Manufacturers ought to look to tailor and curate their content material as a lot as doable, particularly for Gen Z audiences. The period of passive and generic content material is fading, and shoppers anticipate to have the ability to actively interact.
Manufacturers at the moment are working in a quickly advancing technological panorama, and shrinking consideration spans and an explosion of digital content material have led to a better want for compelling, sharable visuals. There are vital enterprise alternatives for manufacturers that undertaking a definite voice with distinctive artistic approaches.
“At this time, a model’s imaginative and prescient, and the enterprise technique that it influences, all must be conveyed to shoppers by way of a single voice that spans numerous types of media, and stays genuine, it doesn’t matter what,” mentioned Ira Belsky, co-founder and co-CEO of Artlist, in a information launch. “There are such a lot of modifications occurring earlier than our eyes that it’s extra necessary than ever for manufacturers to be clear on who they’re and the essence of what they need to convey about themselves.”
“2024 is ready to be a really distinctive yr. The technological advances we’ve seen in 2023 have triggered a wholly new era of enthusiastic creators exploring new instructions,” mentioned Itzik Elbaz, co-founder and co-CEO of Artlist, within the launch. “Technical experience is not a barrier to entry. Creativity could be unleashed by anybody from anyplace. It’s going to be a wild trip of a yr.”
