Would you want to make use of your web site’s 404 error web page to extend your conversions and increase income? We all know it sounds too good to be true. However a rigorously crafted 404 web page can flip misplaced guests into loyal prospects.
On this put up, we’re going to cowl 21 of the perfect 404 pages we’ve seen. Plus, we’ll clarify why they work.
Earlier than we dive into the listing, although, let’s get clear on what 404 pages are and why they’re so essential to your digital advertising technique.
What Is a 404 Web page?
A 404 web page is a chosen touchdown web page for customers who attempt to go to your web site by a defective URL. These error pages are these “web page not discovered” messages that you simply see while you click on a useless hyperlink or make a typo in a web site handle.
There are various the explanation why your web site guests would possibly get a 404 code:
- They clicked a hyperlink on social media for a web page that you’ve got since deleted.
- They mistyped a URL.
- The net server to your web site is down or experiencing issues.
- A deleted web page continues to be displaying up in search engine outcomes.
- You’ve gotten moved a web page however haven’t correctly redirected your hyperlinks.
- One other web site made a typo when linking to one in every of your pages.
Briefly, 404 errors inevitably happen on even the best-maintained web sites. That’s why useful 404 pages are essential to preserving person expertise (UX) excessive throughout your web site.
As you develop your web site, your hyperlinks will change or break over time, and customers will often click on on defective hyperlinks. In case your web site doesn’t have an efficient 404 web page, you may possible say goodbye to that potential lead endlessly.
However WITH an expert 404 error web page, you may redirect customers the place they need to go. From there, you may information them down your gross sales funnel to create extra loyal prospects and increase gross sales.
What Do I Placed on a 404 Error Web page?
A 404 error web page ought to at all times embrace the next:
- A transparent message that lets guests know that the requested web page doesn’t exist
- A name to motion (CTA) that retains customers in your web site or directs them the place you need them to go
- An introduction to your model’s voice by the web page’s textual content or photographs
For instance, in the event you have been searching for a selected web page on OptinMonster however misspelled the URL, you’d land on this web page:
The person would immediately know they’ve landed on a non-existent web page and are given choices for the place to go as a substitute.
Within the instance above, the misplaced customer can use the search bar to seek out the data they’re searching for. Or, they’ll click on the CTA hyperlinks for House web page or the Contact Us web page for simple entry to contact info.
OptinMonster’s model voice is pleasant however easy. As a Software program as a Service (SaaS) firm, we concentrate on performance and ease of use. That tone is obvious on this easy and straight-forward error web page.
How Do I Create a 404 Web page?
Earlier than we dive into our listing of 404 web page examples, we need to provide you with a head-up on the easiest way to create 404 error pages to your web site.
SeedProd is fingers down the BEST 404 web page and touchdown web page builder for WordPress. It’s straightforward to get began and doesn’t require any code in any respect.
That’s as a result of this plugin comes with ready-made 404 web page templates and a visible drag and drop builder. Even freshmen can create skilled and high-converting 404 pages that redirect customers and enhance UX. No HTML or CSS wanted.
Plus, you may add quite a lot of highly effective components to your 404 pages, together with optin varieties, featured merchandise, CTA buttons, FAQ sections to reply buyer questions, and extra.
While you’re utilizing SeedProd, you don’t must be an expert designer or developer. As an alternative, you’ll be capable to create beautiful 404 pages in minutes.
Wish to strive it out your self? Click on right here to start out your 100% risk-free SeedProd account at this time!
Now that you understand the fundamentals, let’s have a look at 21 of the perfect 404 error web page examples on the internet.
21 Greatest 404 Web page Examples (and Why They Work)
1. OptinMonster – 404 Web page with a Lead Magnet
We’ve already caught a glimpse of OptinMonster’s 404 web page earlier within the put up. However let’s check out what guests see once they scroll down additional.
Why It Works
Beneath the principle “web page not discovered” message, we provide a free advertising lesson that customers can obtain. That is an instance of a lead magnet, which is any particular supply or unique content material that customers can solely get by offering their e-mail handle.
On this instance, the “Obtain Now” button triggers a lightbox popup that asks for the person’s identify and e-mail handle.
By providing a lead magnet, you need to use your 404 web page to generate extra leads and construct your e-mail advertising listing.
And we will say with expertise that this web page does what it was made to do.
2. WPForms
Why It Works
WPForms has one other instance of a stripped-back 404 message. It makes use of playful language (“whoops”) and invitations customers to navigate the location with their search bar.
If a customer is searching for one thing particular, they’ll search proper there on the web site as a substitute of returning to Google. That retains them on the web site for longer.
Customers aren’t given too many choices, as that may be overwhelming. They will nonetheless navigate the complete web site with the predominant header menu on the prime of the web page. There’s additionally a daring gross sales CTA on the backside of the web page, in case the customer is able to get began with the software program.
One factor we’d enhance, nevertheless, is including a hyperlink to the “return again to homepage” textual content to make it even simpler for customers to stay on the location.
In any other case, it is a smooth {and professional} 404 web page instance that we all know works.
3. Pixar
Why It Works
In terms of creativity, Pixar stands far other than the remainder. That’s why it ought to be no shock that they’ve a enjoyable, artistic, and fascinating 404 web page instance.
What’s fascinating right here is that they don’t have a navigational search bar for customers to seek out what they’re searching for. In that division, websites like OptinMonster or WPForms have the higher 404 pages.
However Pixar’s web page is supposed to make the person smile, and so they definitely accomplish that.
By that includes the character Unhappiness from their film Inside Out, they make a joke about how irritating it may be to land on the incorrect web page. Then individuals can use the principle menu on the prime of the web page to return by the location.
Humorous 404 error pages like this one set up model id and soften the blow of clicking a useless hyperlink.
4. Disney
Why It Works
Identical to we noticed with Pixar, Disney‘s 404 web page is completely on-brand.
In actual fact, it options animation from their hit film Ralph Breaks the Web. What may very well be extra becoming for the world’s best-known animation firm?
It’s a good way to suck customers again into the Disney universe. Plus, they’ve a navigational search bar (in contrast to Pixar) to assist their viewers discover what they’re searching for.
The important thing takeaway right here is that your 404 web page errors don’t must be static. Think about using a enjoyable GIF to enliven the expertise to your web site guests.
Be taught extra about including animation to your web site with MonsterEffects™ from OptinMonster!
5. Netflix
Why It Works
Netflix has a enjoyable error web page that options a picture from their sequence Misplaced in Area. It’s a superb match contemplating the explanation individuals have landed on the web page. The “Misplaced your manner?” textual content makes certain guests get the joke.
This 404 web page has a single massive CTA button within the center: Netflix House.
That redirects customers again to the homepage, so Netflix customers can discover the film or present they’re searching for.
Once more, one thing so simple as including a button again to the homepage is sufficient to enhance UX for web page error messages.
6. Hulu
Why It Works
One other instance of a 404 web page comes from Netflix’s rival: Hulu.
This web page matches the model’s shade scheme and smooth internet design. The biggest textual content really simply says “404,” which assumes that customers perceive the which means of the error code. However the textual content under nonetheless explains that the web page can’t be discovered.
The CTA right here is extraordinarily good. It presents a free trial to new subscribers. What may very well be a greater comfort prize for clicking a damaged hyperlink?
7. Nerf
Why It Works
Nerf has an in depth 404 web page with a enjoyable graphic and a big CTA button that claims “Go to Manufacturers.”
It additionally explains why the person landed on this web page, saying, “The hyperlink is both outdated or has modified.” This rationalization is useful for his or her audience: older youngsters.
With an added rationalization about why the web page isn’t working, customers can redirect themselves to Nerf’s product line.
One other key takeaway from Nerf’s web page is how on-brand it’s. The Nerf darts within the featured picture evoke emotions of enjoyable and nostalgia for teenagers and adults alike.
8. Tripadvisor
Why It Works
Tripadvisor has a enjoyable and animated 404 web page instance.
The copywriting jokes about having misplaced the web page however not your baggage. That is completely on-brand for the journey web site. Then the CTAs invite the person to navigate to 4 predominant sections of their web site:
- Accommodations
- Eating places
- Issues to do
- Trip leases
This is a wonderful manner of re-engaging the person and serving to them plan their subsequent trip.
Be taught extra about re-engaging guests with InactivitySensor™ focusing on from OptinMonster.
9. Fixed Contact
Why It Works
On this previous error web page from Fixed Contact, they use extra casual language to resonate with their audience: youthful startups and digital entrepreneurs.
The informal tone is established rapidly with the “Issues will not be superior anymore” textual content.
Fixed Contact then provides customers a fast approach to get again to the homepage.
We selected this outdated 404 web page to level out a simple mistake. The textual content earlier than the CTA says, “You may return, or strive one of many hyperlinks under.” However after that, there’s just one hyperlink the person can select.
Maybe there was once a number of hyperlinks, however the copy hadn’t but been revised. Fixed Contact has since corrected this error.
The takeaway right here is to at all times proofread your entire copy when making any change to a touchdown web page.
10. Slack
Why It Works
Slack made a whole animated background for his or her 404 error web page.
It is a nice approach to hold the person engaged in your web site slightly longer. Slack additionally offers a hyperlink that takes customers again to the Assist Heart, although there isn’t a button to get again to the homepage.
Additionally they present a number of hyperlinks within the footer menu that may assist customers navigate to the web page they’re searching for.
11. Lego
Why It Works
Not solely is Lego’s 404 web page 100% on-brand, however it’s additionally enjoyable and simple to grasp. There’s no technical wording and no reference to a “404 web page error” that children might not perceive.
All of your customer must know is that they didn’t get the web page they wished. They don’t actually care in regards to the why. They simply need a answer.
The answer here’s a single CTA button to return to the Lego.com homepage.
12. E-mail Heart UK
Why It Works
E-mail Heart UK (now a part of Xtremepush) used a 2-part 404 web page that takes the entire accountability for the error, giving customers a enjoyable approach to work out their 404 frustrations.
You’ll additionally discover that this web page doesn’t blame the person for the issue. As an alternative, they’re apologetic.
They flip the web page right into a recreation, the place guests get to decide on which developer guilty for the 404 web page error. While you click on the individual you need to hearth, you get a follow-up web page that appears like this:
It is a approach to flip your 404 web page into slightly recreation that will increase engagement AND the person expertise.
13. List25
Why It Works
This 404 error web page from List25 is good. It’s so on-brand that customers don’t know whether or not to chortle or roll their eyes.
As its identify suggests, List25 is a web site solely for prime 25 listing articles. And their “web page not discovered” error message isn’t any exception, providing a listing of 25 attainable explanations for the 404. Some critical and a few in jest.
They’ve a search bar on the prime so guests don’t must scroll all through the listing. That search bar can be repeated on the backside, so it’s readily accessible to customers who learn the complete listing.
14. Brett Terpstra
Why It Works
Probably the most annoying issues about 404 error pages is that they’ll sign a useless finish. If the web page isn’t well-designed, you could find yourself with nowhere to go subsequent.
Brett Terpstra’s 404 web page offers a listing of posts associated to any key phrases within the defective URL. The posts are hyperlinked, so misplaced guests can simply navigate to them.
The web page isn’t showy, however it’s exceedingly helpful. That’s as a result of it’s personalised to the person and offers related info.
15. Steve Madden
Why It Works
Steve Madden’s 404 web page presents a number of choices to misplaced guests. The search field is a superb addition to any 404 error, and this instance additionally offers a chat hyperlink, an e-mail handle, and a telephone quantity for buyer help. This tactic lets guests know that assist is out there.
Beneath the principle error message, they’ve a photograph gallery carousel of common merchandise. This distracts guests from what may very well be a really irritating expertise and retains customers on the location. Sneaky and efficient.
Bonus tip:
Assist your misplaced guests out together with your 404 error message textual content and design. The concepts under can encourage guests to proceed shopping and looking out, extending their time in your web site.
Some issues to incorporate in your 404 web page design:
- Menu navigation
- A hyperlink again to the homepage
- A hyperlink to your sitemap
- A search bar
- Hyperlinks to common posts or merchandise
And with SeedProd, you may simply show merchandise in your 404 error web page. Merely drag one in every of SeedProd’s customized WooCommerce blocks and drop it into place.
You may select from blocks like merchandise grid, sale merchandise, top-rated merchandise, and extra.
16. 9gag
Why It Works
Meme web site 9gag’s 404 web page has 1 goal: to get you to obtain their app. They don’t even faux to need the rest.
As a enjoyable contact, the background is a full web page picture of the favored Pulp Fiction Travolta gif.
And ease is vital right here.
Sure, we simply talked about providing up methods to maintain your guests shopping, however don’t overwhelm them with too many choices, both. If in case you have 1 major objective, then you may focus solely on that.
17. Fb
Why It Works
Anybody who makes use of Fb recurrently has possible seen their “web page not discovered” message. On this case, the explanation for the error message is extra difficult than a easy defective URL.
The textual content right here explains that the person could also be seeing this web page because of privateness settings and permissions. Fb then offers a number of CTA choices to let customers proceed to browse.
The takeaway right here is that some web sites would possibly want to present a bit extra details about why guests are getting an error. Hold this in thoughts when you’ve got a web site that requires login, membership, or particular permissions.
18. IMDB
Why It Works
IMDb, the Web Film Database, reveals guests a film quote on their 404 web page.
The branding is delicate right here. There are not any film posters, no trailers competing for the customer’s consideration. IMDB merely presents up a film quote, a hyperlink to the location’s homepage, and a hyperlink to the quoted film.
When designing your 404 error web page, ensure to keep model familiarity.
Quite than disorienting your customers, it is going to be reassuring for them to expertise the identical model that they know and love.
19. Everipedia
Why It Works
Everipedia (now IQ.wiki) was a blockchain-based on-line wiki. Its 404 web page was a wiki entry for “404 Not Discovered.” It was all the pieces its guests would anticipate from a web based encyclopedia.
Everipedia cleverly used their 404 web page to strengthen their mission to supply info.
TED speaker and marketer Renny Gleeson stated of the 404 error web page, “A easy mistake can inform me what you aren’t. Or remind me why I like you.”
Use your 404 web page to remind guests why they love you. What’s your distinctive worth proposition? What units you aside out of your rivals?
In the event you can rapidly reply that out of your 404 pages, you’ll be set to transform your misplaced guests into subscribers and paying prospects.
20. Sydo
Why It Works
Who doesn’t like to play video games?
Sydo is a French academic consulting company that has gamified their error web page.
When guests land on Sydo’s 404 message, their cursor turns into a dice that they’ll use to knock down the letters on the web page.
Guests can play this easy physics recreation, preserving them engaged on the location for some time. Perhaps even lengthy sufficient to recover from their frustration of touchdown on an error web page within the first place!
No, you don’t must develop your personal recreation. However do take into account including an interactive factor to your web page.
Including an interactive factor provides your web site’s guests one thing to do in your 404 error web page. This will increase time on web page and reduces bounce charges, each essential for search engine marketing (website positioning).
21. Amazon
Why It Works
If an organization like Amazon is having enjoyable with its 404 web page, meaning you in all probability ought to, too.
Amazon begins by apologizing in massive, daring letters. It then redirects customers to Amazon’s homepage OR permits customers to fulfill “the canine of Amazon.”
This lighthearted redirect is a good way to maintain individuals on their web site for longer. In spite of everything, who doesn’t love canine? You might be unhappy that the product you clicked on isn’t out there, however no less than you get to see a cute canine!
22. Evand
The 404 web page above was created for Evand, an Iranian occasions market. This instance is especially useful as a result of its designer printed a case research about this error web page.
Why It Works
The three informational containers make it straightforward for guests to seek out the hyperlinks and knowledge they want. The “About Evand” field is a great concept right here, as a result of numerous their 404 site visitors got here from customers clicking outdated or incorrect occasions hyperlinks. The field makes it clear to guests that they’re on a ticketing platform web site, not the web page of the occasion organizer.
Evand’s earlier error web page had no CTAs or methods to browse the web site. Each single 404 customer merely left the web site fully. After they redesigned to the web page above, 25% of 404 guests began utilizing the hyperlinks to stay on the location.
Convert Guests With Inventive 404 Error Pages
And that’s it for at this time! These 404 web page examples have illustrated quite a lot of good ways for error messages, together with:
- On-brand textual content and pictures
- Lead magnets
- Search bars and homepage CTAs
- Buyer help hyperlinks
- Animated or interactive components
We hope you are feeling able to create the right 404 web page to your web site. To get began, try this step-by-step information:
How one can Simply Create Touchdown Pages in Below 5 Minutes
Need extra methods to maintain guests in your web site for longer? Find out how you need to use OptinMonster’s Exit-intent® know-how to make particular presents to guests as they depart your web site.
I am author and digital marketer with over 15 years of expertise. As a former advertising director for small nonprofits, I perceive what it is wish to be a one-person advertising division. I am right here that will help you generate extra leads in much less time.
