91% of individuals need to see extra video advertising efforts from manufacturers — however understanding the place to start out may be intimidating. We’re sharing 22 video advertising examples and commercials from the previous two years to assist encourage you.
Anticipate impactful tales from actual individuals, quirky TikTok clips, interactive video adverts, and extra. Go seize some popcorn. You gained’t consider a advertising crew created a few of these.
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22 Video Advertising Campaigns You’ll Truly Get pleasure from Watching
1. Hubspot: That’s a Deep We Don’t Need To Roll In 😅
A whopping 672 million world downloads made TikTok probably the most downloaded app in 2022. Lower to 2023, and 53% of entrepreneurs are rising their TikTok investments (HubSpot Weblog Analysis).
The wonderful thing about this platform is that customers don’t anticipate good video manufacturing. So that you don’t want an unlimited funds to get began. However TikTok customers do anticipate to be entertained.
That’s why we love this quirky HubSpot advert that makes use of humor to talk on to its audience (gross sales reps). As a result of should you begin a brand new gross sales job they usually pull up 20 totally different spreadsheets, it is an Adele-worthy second.
The Takeaway
Enjoyable, artistic, and relatable video advertising efforts typically carry out higher on TikTok than overproduced or formal movies. On this advert, HubSpot makes use of leisure to promote the advantages of its CRM with out being too salesy.
2. Heinz: Heinz A.I. Ketchup
AI discuss has dominated the advertising house for the final 12 months or so. It seems synthetic intelligence is a scorching matter in most spheres. Yep, together with the world of condiments — extra particularly, Heinz Ketchup.
To create the daring “Heinz A.I. Ketchup” advert, Rethink Canada fed text-to-image program Dall-E 2 the immediate ‘ketchup.’ The outcome was a close to duplicate of the enduring Heinz Ketchup bottle. That led the artistic company to check different ketchup-themed prompts.
From “ketchup road artwork” to “ketchup synth-wave,” regardless of the immediate variation, every AI-generated rendition resembled Heinz Ketchup. With this stroke of selling genius, Rethink Canada proved that “even AI is aware of that ketchup is Heinz.”
The Takeaway
The advert leverages the enduring nature of the Heinz model whereas including a reactive layer in response to AI. Heinz produced top-of-the-line AI-themed video adverts of 2022 and top-of-the-line video advertising examples usually.
3. Jeni’s Splendid Ice Lotions: Construct Your Personal Ice Cream Sandwich
At the least watch from the 20-second mark.
Jeni’s Splendid Ice Lotions is a modest ice cream store from Columbus, Ohio, and its YouTube channel proves you don’t want studio-level gear to make lovable movies.
This trendy dessert parlor makes use of catchy music and “from the bottom up” components to feed its prospects’ pursuits earlier than they’ve even had a scoop. Additionally, there’s one thing so satisfying about seeing meals made in entrance of you.
The Takeaway
That is terrific small enterprise advertising. While you launch an account on YouTube or one other social community, hit the bottom working with content material that’s authentically you.
Come out swinging with a method and tone you need to be recognized for. An excessive amount of content material is created day-after-day to attend in your viewers to return to you.
4. Reebok: CrateMaster (A Movie by Kerby Jean-Raymond)
Reebok has turn into recognized for its masterful messaging. Their advertising efforts really feel like greater than an commercial — they often have a robust message, too. On this vein, “CrateMaster” maintains Reebok’s tried and examined custom.
The mini-movie tells the story of a “grassroots inner-city basketball and the group of youth who construct the sport from the bottom up.”
From the primary body, author and director Kerby Jean-Raymond immerses you within the near-nine-minute narrative.
Sure, you heard that proper. A near-nine-minute grasp class of story-driven video advertising that retains you hooked till the tip.
The Takeaway
The brief movie doesn’t simply let you know a narrative. It places you proper within the image by utilizing nostalgia, as demonstrated by the next YouTube remark:
“The nostalgia! Man, I keep in mind the vitality, the scent, the scars from taking part in ball on crates.”
One other fantastic contact is how the advert prioritizes narrative over product placement. There’s a transparent name to motion on the finish, however Reebok retains its product placements refined all through.
5. Ceragon: Product Advertising Video marketing campaign by Penguin Methods
the age-old story. You’re nearly to tuck right into a scrumptious meal when somebody asks you to elucidate what disaggregated wi-fi backhaul is.
Fortunately for us, when that occurred to Penguin Methods’ consumer, Ceragon, somebody was round to seize the story in motion.
The remainder of this tongue-in-cheek video entails our would-be burger client, utilizing a burger analogy to elucidate disaggregated wi-fi backhaul know-how.
The Takeaway
The explainer video advert works as a result of it makes use of one thing relatable (meals) to elucidate superior know-how. Plus, it does so in a means that’s straightforward for the audience to digest (ba-dum-tss).
It additionally avoids being a generic explainer video by displaying the model’s character.
6. Coinbase: Much less Speak, Extra Bitcoin.
It value a mighty $6.5 million to safe a 30-second advert slot for the 2022 Tremendous Bowl. That determine doesn’t account for the huge spending on advert manufacturing.
However what should you may unleash a low-key, low-cost Tremendous Bowl advert that piqued individuals’s curiosity a lot that it crashed your app?
Enter Coinbase’s “Much less Speak, Extra Bitcoin.” This easy (however genius) video advert incorporates a bouncing QR code. The code took curious onlookers to a website that provided them the possibility to bag $15 in Bitcoin for signing up on Coinbase.
The Takeaway
In a sea of pricey Tremendous Bowl adverts, Coinbase dared to do one thing totally different. Its nod to the Bouncing DVD Brand was nostalgic for some and completely novel to others. Both means, what the 60-second advert lacked in manufacturing worth, it made up for with intrigue.
7. Asahi: Past Anticipated
Well timed advertising can yield unbelievable outcomes. Be it a reactive marketing campaign just like the “Heinz A.I. Ketchup” advert or one thing you’ll be able to plan for upfront.
Within the case of Japanese beer model Asahi, their video advert coincided with a seasonal occasion, “Dry January.”
“Past Anticipated” takes the viewer on a tour of present-day Japan. There’s one factor in widespread throughout the high-rise buildings: neon indicators and an electrical ambiance.
In each vibrant setting, someone enjoys a 0.0% Asahi beer and has enjoyable doing it.
The Takeaway
“Past Anticipated” was a well timed response to a seasonal occasion. Nevertheless it additionally spoke to a rising and evergreen development: Gen Z is consuming much less alcohol than earlier generations.
Asahi’s advert presents alcohol-free beer as a option to be social with out feeling pressured to drink alcohol.
8. ALDI: Like Manufacturers Cake
If feuds weren’t entertaining, there’d be no urge for food for professional wrestling, boxing, or MMA. As entrepreneurs know, rivalries have traveled exterior the realm of sports-based leisure — we will now watch our favourite manufacturers spar.
Maybe probably the most notorious model feud lately was Colin vs. Cuthbert. Within the crimson nook, we had M&S’ Colin the Caterpillar cake, and within the blue, Aldi’s Cuthbert.
There’s loads of water underneath that bridge, and Aldi’s “Like Manufacturers Cake” advert capitalized on all of it with good humor.
The advert exhibits Cuthbert and his caterpillar mates having fun with the 2 well-known muffins. Every little thing goes properly till Colin crashes the occasion, and a struggle emerges. However the actual present stealer is the sensible copy on the finish of the video:
“Aldi. Like M&S. Solely cheaper”
*On muffins that appear to be caterpillars.”
The Takeaway
Humor is a robust advertising approach and even higher when it is self-deprecating. Aldi’s advert highlights that the model doesn’t take itself too critically.
Oh, it additionally showcases the worth distinction between the M&S caterpillar cake and Aldi’s cheaper different. This mixture of humor and self-depreciation created one other viral Aldi second when #Cuthparty amassed 3.3M views on TikTok.
9. FINALLY Company: INBOUND 2022 Vlog – Day 2 & 3
FINALLY Company is a progress advertising company that provides video manufacturing. Brief story shorter: Profitable companies do not simply discuss the discuss. They present potential purchasers that in addition they use the providers they promote.
That’s why FINALLY Company’s casual vlog chronicling days two and three of their time at INBOUND 2022 works so properly.
It exhibits the viewer FINALLY’s video manufacturing abilities and the way potential purchasers may use video to market their enterprise.
The Takeaway
This video advertising instance works on a number of ranges.
It exhibits the company’s video manufacturing prowess fairly than telling prospects they will do it.
Then, the video exhibits their crew attending an expert seminar. That highlights their dedication to growing as entrepreneurs to serve their purchasers higher.
It additionally offers potential purchasers a glimpse behind the scenes, to allow them to get to know the individuals behind the company.
10. Spinneys Grocery store: The Bread Examination
In Lebanon, by the point breast most cancers is identified, it’s typically too late to remedy. This problem is primarily pushed by cultural taboos, making it difficult to debate intimate physique elements.
Consequently, individuals don’t speak about self-checking for breast most cancers.
Together with the assistance of influential Lebanese baker Um Ali, the British Islamic Medical Affiliation and McCann Well being sought to alter that.
By way of the normal act of baking bread, Um Ali exhibits us make her “healthiest recipe,” reminding us to “bake each month.” Every stage of the recipe mirrors the steps of a month-to-month breast self-exam.
The which means behind “The Bread Examination” could be laborious to decipher in a vacuum. However when powered by mainstream media (who translated the actual message behind the recipe), the which means traveled to conventional communities. The outcome?
In keeping with Pollfish knowledge cited within the McCann Paris case examine: “86% of Arab girls admitted baking will remind them to self-check.”
The Takeaway
“The Bread Examination” used custom, mainstream media, and trendy advertising strategies to unfold a life-saving message.
Nicely carried out to purchasers Spinneys Supermarkets and the Lebanese Breast Most cancers Basis for funding this purpose-driven advertising marketing campaign.
11. Burberry: Open Areas
Burberry’s 2021 advert “Open Areas” takes a cinematic strategy to video advertising. The narrative begins with 4 Burberry-clad mates parking in the course of nowhere, prepared for an journey.
All through the advert, we see them taking a lucid-dream-like tour, flying over open fields, lakes, clifftops, and the ocean.
The Takeaway
In a 12 months of restricted freedom, this two-minute video advert makes use of open areas and journey to remind viewers how freedom feels. And like Reebok’s CrateMaster, it does so with out busy product placement detracting from the storytelling.
12. Netflix: Followers Make the Films
To make their advert “Followers Make the Films,” Netflix paired up with the Ikorodu Bois from Lagos, Nigeria. With a shoestring funds, the Ikorodu Bois remake blockbuster films like Military of the Lifeless, The Previous Guard, and Thunderforce.
The advert performs on the childlike pleasure that comes from doing one thing for the sheer love of it. It’s a tour de pressure in boundless creativeness and exhibits you don’t want an enormous funds to create advertising that resonates.
The Takeaway
By sharing the Ikorodu Bois’ DIY flicks with the world, the advert reconnects film lovers in all places with the sensation created by unbelievable leisure.
Netflix cleverly determined to middle their audience (film followers) of their video advert fairly than their product.
13. Dove: Price of Magnificence
Dove’s “Price of Magnificence” video advert options actual tales and delicate content material about tough topics. So, should you’d like to leap to the following entry, we perceive completely.
As difficult as “Price of Magnificence” is to look at, we’d like open discussions concerning the advert’s themes. Extra particularly, social media’s influence on how kids and younger individuals view their our bodies and look.
The story takes us via Mary’s journey from making carefree comedy exhibits and foolish movies as a toddler. Mary progressively watches an increasing number of social media content material by diet-themed influencers.
We then see her harrowing diary entries and, finally, how she enters a specialist Consuming Dysfunction Unit.
We depart Mary’s story understanding she’s now fortunately in restoration. The “Price of Magnificence” then introduces us to extra younger individuals like Mary, who’re recovering from consuming issues, despair, and anxiousness, amongst different issues.
On the finish of the advert, Dove shares a heartbreaking truth:
“Social media is harming the psychological well being of three in 5 youngsters.”
The Takeaway
By way of these actual tales, Dove exhibits us how social media consumption can begin as a enjoyable, nearly foolish exercise for youngsters. But when not positioned within the acceptable context, it will probably finish in hurt.
This can be a highly effective instance of create a purpose-driven video advertising marketing campaign via user-generated content material.
14. Fb: Extra Collectively – Cricket
As Dove’s “Price of Magnificence” exhibits us, social media utilization may cause hurt when left unchecked. Nonetheless, social media’s largest energy lies in its energy to attach individuals.
Within the case of “Extra Collectively – Cricket,” Fb shares how its platform connects individuals throughout India via cricket.
The video exhibits individuals making an attempt out for India’s cricket crew and the way they share their journey via Fb posts. We additionally see how a district choice camp advertises an occasion via Fb.
The video closes with the message, “It takes a billion to make an eleven,” adopted by a collage of Polaroid-style snaps representing younger individuals’s Fb posts about their cricket tryouts.
Although many younger individuals didn’t make the crew, they’re proud to contribute to a sport that connects their nation.
The Takeaway
“Extra Collectively — Cricket” makes use of the themes of nationwide heritage and tradition to indicate how they create a shared expertise. Fb takes the thought additional by highlighting the way it offers an area to debate these cultural experiences.
15. Inns.com: Silent Piano Advert
Many media customers watch video advertising efforts with out sound, particularly when viewing content material in public.
With out sound, viewers depend on closed captions to grasp the content material.
Inns.com makes use of this to its benefit with a unusual and revolutionary “Silent Piano” advert. The viewer sees a luxurious lodge foyer, the place an eccentric-looking lodge concierge (or visitor?) seemingly performs the piano.
The enjoyable twist is the advert is silent. And provided that the piano participant admits he can’t play in any respect, that’s most likely finest.
The Takeaway
Like a silent film, the brief video makes use of cinematic filming strategies, over-the-top appearing, and a compelling text-driven narrative. The advert retains viewers intrigued till the tip whereas giving them a transparent name to motion halfway.
The advert is revolutionary, utilizing how individuals sometimes devour video to its benefit. And for the cherry on prime, the setting fits the model completely.
16. Magnetic World: Success Tales
Magnetic World’s “Success Tales” is one other video advertising instance displaying a artistic company working towards what they preach. And what they preach is rising a model’s affect via video.
The Takeaway
Magnetic World weaves in storytelling, inspiring cinematography, behind-the-scenes footage, and actual case research to indicate you two issues:
How video advertising can develop your model and why they’re the company it’s best to select that can assist you do it.
17. Google Earth: Our Cities Timelapse
Google Earth’s “Our Cities Timelapse” opens with an unbelievable stat about city inhabitants progress. “Within the final 35 years, the city inhabitants has grown by 2.3 billion individuals,” the advert informs us.
We then get to see a digital reconstruction of this progress in motion. From barren deserts to all however abandoned river banks, via time-lapse movies spanning 1984 to 2020, we see how cities throughout the globe have grown.
On the finish of the video, Google Earth presents a broader level.
“Cities are chargeable for greater than 70% of world carbon dioxide emissions.”
The Takeaway
The advert showcases the Google Earth product in motion and does so meaningfully. The viewer witnesses a timelapse of human potential. However we’re additionally proven how our progress can influence the planet.
18. Crumbl Cookies: Candy Victory Advert
We see an increasing number of customers (particularly younger individuals) head to TikTok to search out locations and issues to eat. “Candy Victory Advert” by Crumbl Cookies capitalizes on this development completely.
All through the 30-second feast for the senses, Crumbl exhibits us its scrumptious vary of gooey baked items. And should you’re not already reaching in your cellphone to make an order, you most likely simply want an excuse.
So, they current them within the context of unremarkable achievements.
“Your crew gained the large recreation. Your crew tried to win the large recreation. You didn’t even know there was an enormous recreation,” says the narrator.
We all know it, you realize it. Each achievement — even the seemingly unremarkable — turns into a celebration while you set your thoughts to it. And each celebration is a legitimate purpose to deal with your self to some cookies.
The Takeaway
Vibrant colours, humor, mouth-watering cookies? That’s a recipe for one of many finest TikTok adverts we have seen. Take our cash already.
19. HubSpot: Dwell with Yamini Rangan & Brian Halligan
Insights from material specialists have by no means been extra essential to advertising. You solely have to take a look at Google’s 2022 addition to their Search High quality Rater Tips. The complete framework is now E-E-A-T — the newest E focuses on Expertise.
Doing (or citing) material professional interviews is an effective way to reveal expertise inside your video advertising content material.
We love HubSpot’s “INBOUND 2021 – Dwell with Yamini Rangan & Brian Halligan” as a result of it shares a dialogue between three material specialists from the CRM trade.
The Takeaway
Within the video, HubSpot co-founder and Government Chairman, HubSpot CEO, and HubSpot SVP of Enterprise and Company Improvement share their ideas on the CRM trade.
It’s a casual means for the model to reveal its expertise and authority within the trade. All whereas offering a citable useful resource for others. And the extra individuals who cite your useful resource, the better its potential attain.
20. Gymshark: Celeb Prank
As we have coated, humor has been a development on TikTok for some time now. Nevertheless it’s additionally been a broader development within the 2023 video advertising panorama.
So what occurs while you mix TikTok, 2023, and a model already recognized for its humorous advertising? You get Gymshark’s “Celeb Prank.”
To create this video advertising marketing campaign, Gymshark employed faux movie star look-alikes to look of their London retailer. Just like the star-struck onlookers, the movie star doppelgangers loved an off-the-cuff procuring journey.
Then hilarity ensued.
Most people requested for photographs, chased the look-alikes across the retailer, and gave the impression to be taken in by the prank.
The Takeaway
In true Gymshark custom, the enjoyable video advert created fairly a stir throughout social media, amassing almost 400,000 likes on TikTok alone.
21. Tesco: Voice of the Checkout.
Tesco brings extra video advertising enjoyable with a basic TikTok advert marketing campaign. To create “Voice of the Checkout,” Tesco invited individuals to audition to turn into the brand new voice of its self-service machines.
The video advert exhibits the previous self-service checkout voice introducing us to its successor, Izzy. However solely after sharing some entertaining audition footage from Izzy and others.
The Takeaway
The advert was humorous and interactive, the perfect mixture for TikTok advertising. Tesco additionally used the ability of user-generated content material to remain true to its down-to-earth model.
By placing on a regular basis individuals inside the advert, they place themselves because the grocery store selection of on a regular basis individuals.
22. Honda: The Different Aspect
Honda’s interactive advert, “The Different Aspect,” pays homage to the Select Your Personal Journey recreation style. By way of Interactive Branching, viewers can have a extra personalised video expertise the place they actively take part within the narrative.
Every video clip provides the viewer a selection, and every choice dictates the next sequence of occasions within the story.
The Takeaway
As an alternative of passively consuming or skipping the video advert, Honda invitations viewers into the plot itself. We’re left pondering, is that this the following technology of video adverts?
Need extra visible content material suggestions? Take a look at these gorgeous visible storytelling examples.
Now it’s your flip.
Video can do wonders to extend content material engagement and click-through charges. However many entrepreneurs get paralyzed by the “no time, too laborious” fallacy of making video content material.
However should you suppose you want fancy digicam gear and enhancing software program to make video work, or that video looks like a luxurious you’ll be able to’t afford … it is time to take a brand new strategy to your video advertising technique.
You possibly can create nice movies for social media with out all these bells and whistles. (Ever heard of Fb Dwell? It was made for creating movies utilizing simply your smartphone!)
Use these advertising movies as inspiration, and create some cool visible content material of your individual.
