23 Social Media Put up Concepts For Your Model

1. Plan social media posts for every single day of the week

Wish to make your social feed feels extra like an occasion versus a laundry checklist of random posts?

Begin a sequence for every weekday to create a possibility to work together along with your followers and followers regularly. By offering related content material at a constant clip, you’ll be able to construct a behavior amongst your viewers to sit up for seeing particular content material out of your model.

A daily schedule reveals your group what to anticipate and even affords one thing to sit up for. Plus, it provides your group a template to observe, so it’s comparatively fast and simple to provide.

You should utilize Sprout’s greatest instances to publish instrument that will help you determine the precise time to publish your content material too.

Listed below are a number of social media posts concepts to replenish your content material calendar from Monday to Sunday:

What to publish on social media on a Monday

Assist your followers begin the week on a excessive be aware with some Monday inspiration. You’ll be able to share a motivational quote or video that’s related to your viewers.

For instance, on our Sprout Social Instagram, we revealed a Tales sequence known as Sproutouts. Each Monday, we’d share inspiration and useful social media content material for the week forward.

You may also publish an aesthetically pleasing photograph or video. Mainly, use Monday content material to share one thing optimistic!

What to publish on a Tuesday

Tuesday is for #TransformationTuesday. Put up a before-and-after photograph or video to point out how your model helped a buyer rework. This concept is nice for salons, private trainers, contractors and different industries that present a service, however nearly any model may implement it in case you assume outdoors the field.

As an illustration, the Sheldrick Wildlife Belief posted the journey of a orphan warthog:

What to publish on a Wednesday

Everybody loves some good hump day content material. Consider Wednesdays as a possibility to offer a mid-week social pick-me-up.

What to publish on a Thursday

Use Thursdays to tell and educate your viewers with useful suggestions and tips. This content material can focus in your model, however you can even supply basic recommendation that’s related to your business.

What to publish on a Friday

Bookend the work week with partaking posts. The weekend is close to, so give your followers the chance to work together with some enjoyable content material. Embrace a name to motion in your caption or a sticker in your Instagram to get your viewers engaged.

What to publish on a Saturday

Staying on the weekend development, use Saturday to publish light-hearted, entertaining content material. Present how your model will help prospects get pleasure from their weekend by exhibiting product imagery or sharing how your social group enjoys their day off.

What to publish on a Sunday

#SelfcareSunday is a well-liked hashtag for good motive. Assist your prospects calm down, unwind and replicate earlier than the week forward by sharing inspirational content material like a quote or a hyperlink to a useful resource.

2. Ask your viewers questions

Asking your viewers questions is a surefire solution to enhance your engagement. An instance of a well-liked Instagram publish concept is utilizing query stickers in Tales. You may also ask a query in a caption, like Crumbl Cookies did under–something is truthful recreation.

3. Share influencer content material

Contemplate working with influencers to create sponsored or collaborative content material. However how do you discover the precise influencers in your model? Authenticity is the second most essential qualification for creators working with manufacturers, based on The Sprout Social Index™, so deal with influencers who share an analogous viewers along with your model.

Additionally, in case you discover any movies that point out your model from influencers, ask permission to re-share the content material in your model’s profile. It’s a fast and simple solution to present your viewers who else enjoys your model.

4. Assist a trigger

Show your model values by posting your help for a trigger. For instance, the North Face posted this Tweet about their 15-year-long partnership with a number of breast most cancers prevention organizations:

The tweet additionally shares a hyperlink to their Pink Ribbon Assortment, which is supported by North Face’s Discover fund. Displaying help on-line is an effective way to assist construct your model authenticity, so don’t shrink back from the causes which might be essential to your enterprise.

5. Run a contest or giveaway

Individuals can’t resist the ability of free stuff. Social media contests are some of the impactful social media actions in the case of potential engagement from followers.

In response to knowledge from HubSpot, sweepstakes are the preferred kind of contest and types acquire a median of 17,500 new followers after they use them.

Loopy, proper? However while you take a look at how a lot love posts like this one from Crumbl Cookies obtain, these numbers don’t appear so farfetched:

Crumbl hosts giveaways ceaselessly, however this publish is exclusive as a result of the cookie model supplied a bigger giveaway to have a good time incomes three million followers.

However you don’t should have such an enormous follower depend to run a contest. And also you don’t want a third-party resolution or service both—all you want is a mix of the next:

1. One thing to provide away. Ideally, the prize in your contest ought to by some means be associated to your model (assume: free merchandise or a membership). Massive-ticket, unrelated gadgets have a tendency to draw freebie-seekers that received’t translate into long-term followers.
2. Phrases and circumstances. To cowl your self legally, phrases and circumstances are a should in your contest. This template from Shortstack can clue you in on precisely what you want. Moreover, these factors will make your contest appear authentic and never like a possible rip-off.
3. Some extent of contact. In your phrases and circumstances web page, ensure to depart an e-mail deal with the place folks can get in contact with questions or considerations.
4. A solution to enter. Whether or not it’s via user-generated content material or a branded hashtag, asking followers to publish about your model is one of the simplest ways to encourage entries. In any case, the aim of a giveaway is model consciousness, not simply to provide away free stuff.

Oh, and hashtags are by far the best technique of holding observe of who entered your contest at no cost. You should utilize social media administration instruments like Sprout that will help you monitor and determine all of the posts along with your branded hashtag.

You don’t must run contests week after week to reap the rewards. Contests can spike your follower depend and engagement, however they’re additionally an incredible social media concept for campaigns you’re trying to improve, equivalent to new product launches.

6. Host an AMA

An ask me something (AMA) sequence represents an superior alternative to coach and have interaction along with your followers. AMA’s are primarily Q&A periods the place you get to share your information, experiences and perception.

From sharing success tales to non-public challenges, such periods may be compelling for audiences and types alike.

Your viewers will admire the perception, but in addition take into account how an AMA ticks the next bins for manufacturers:

• You get to point out off your private aspect, showcasing the face backstage of your enterprise.
• You elevate consciousness in your model with out being pushy or salesy about it.
• You study extra concerning the considerations and pursuits of your viewers.

When you have a big group, you’ll be able to encourage every member to conduct their very own AMA over time to provide a form of big-picture view of your model.

7. Conduct a social media takeover

Generally refreshing your social feeds means letting another person take over.

Takeovers put the reins of your social accounts in another person’s palms, normally for twenty-four hours.

Handing off your social presence to an influencer or superstar with an enormous, energetic viewers is a chief solution to get your model in entrance of some new faces and inject a brand new voice into your account in case you’re operating brief on social media publish concepts. You may also let another person in your organization take over your account to provide your feed some taste.

Contemplate enterprise companions and business relationships that could possibly be good candidates for a takeover. The aim of a takeover is to get publicity, so ideally select somebody whose viewers demographic is related to your individual.

8. Share, pin, retweet and regram

Don’t be afraid to let your followers, followers and friends do the speaking.

Keep in mind, not all the content material in your social feed must be your individual—in truth, it shouldn’t be. Selling different related manufacturers, articles and photographs out of your followers is a good method that reveals you’re a part of your business’s dialog.

For instance, Sprout not too long ago shared a New York Instances article about how Gen Z makes use of TikTok as a search engine as a result of it’s related to followers curious concerning the world of promoting and social media.

As famous in our information on the very best instances to publish on social media, manufacturers ought to attempt to observe the 80/20 rule of promotion. That’s, your feeds must be made up of 80% entertaining and fascinating content material and solely 20% promotional content material. This retains your feed from feeling like a gross sales pitch.

If nothing else, a regram or Retweet is fast and simple. Lean on user-generated content material and add a brand new caption while you repost like Mejuri did on this TikTok:

9. Create short-form video clips

Video content material technique has grow to be a should for contemporary manufacturers. Sadly, many see the funding in video as being too difficult, costly or out of their attain.

The Sprout Social Index reviews short-form video as essentially the most partaking kind of in-feed content material. Customers additionally discover short-form movies 2.5x extra partaking than long-form ones.

With stats like that, manufacturers ought to give some severe thought to inventive social media concepts that incorporate video.

After all, short-form video clips are the bread and butter of TikTok and Instagram Reels, however they’re additionally good for Twitter and Fb. You’ll be able to even check out YouTube Shorts. These bite-sized clips normally require minimal modifying, may be shot rapidly and are prime for sharing.

Right here’s an excellent instance from Clinique:

Brainstorm brief, inventive clips to maintain your followers entertained.

10. Repurpose your content material

Take into consideration the planning, effort and sheer period of time it takes to create any piece of content material. Doesn’t it make sense to squeeze as a lot as you’ll be able to out of each weblog publish or video you make?

For each weblog publish you write or video you shoot, it is best to take into account extra concepts for selling it on social media past its authentic format. For instance, you’ll be able to pull a quote out of your content material and repurpose it right into a share-friendly picture through Canva.

Or, you’ll be able to repurpose your YouTube movies into social-specific posts like this:

Now, think about in case you repurposed each weblog publish you wrote or video you revealed. You’d have a fairly good backlog of shareable content material, proper?

Repurposing your content material not solely breathes new life into outdated or much less common posts, but in addition retains your followers from becoming bored of the identical message shared time and again.

11. Staff up with one other model

Co-marketing is a win-win scenario. Two manufacturers group up on a marketing campaign or piece of content material equivalent to a webinar, book or perhaps a particular promotion, and every firm will get publicity to the opposite’s viewers.

Search for manufacturers to accomplice with that aren’t rivals however have an analogous audience. As an illustration, Sprout has partnered with firms like Wistia and Zendesk to create webinars and ebooks.

We additionally not too long ago partnered with Salesforce:

Social media is the best platform for co-marketing marketing campaign concepts as a result of it’s really easy to sync up your efforts.

12. Develop how-tos and tutorials

Weblog articles are an excellent medium to interrupt down step-by-step directions, however social media may be simply as efficient. Tasty produces Instagram and TikTok movies of mouth-watering recipes which might be damaged down into actionable steps. Every video is brief and to the purpose, whereas remaining complete.

When pondering of educational subjects, hold it to concepts you’ll be able to clarify in a couple of minute. You’ll be able to rating bonus factors in case your Instagram caption may clarify all the crucial steps.

13. Go dwell

Stay video is the third most partaking kind of in-feed social content material, partly as a result of customers are searching for genuine, less-produced experiences with manufacturers.

Whether or not you’re vlogging out of your automotive or conducting a Q&A session, responding to folks in actual time establishes a extra private connection along with your followers.

The perfect half? You’ll be able to all the time repurpose your dwell video content material down the road. For instance, we posted a Stay on our Instagram:

Some folks in your viewers won’t have the ability to be a part of dwell, so giving them the choice to return on their very own time is an effective way to maintain them engaged.

14. Give prospects the highlight

What higher solution to present your prospects you admire them than giving them a shout-out?

Transcend retweeting individuals who point out your model and begin a marketing campaign that actually highlights your prospects.

For instance, you could possibly have a buyer of the week program highlighting your most loyal advocates, hooking them up with some swag or a prize.

Sprout highlights prospects’ case research. Along with exhibiting appreciation for firms that use our software program, such research additionally present potential prospects with social media concepts they’ll make use of themselves.

Warby Parker ceaselessly showcases their prospects. On this Tweet, the eyewear model congratulates a buyer on their new job and recent pair of lenses:

The extra appreciation you present your prospects and followers, the extra seemingly they’re to share your content material and promote your enterprise in your behalf. Plus, showcasing your prospects with actual, genuine critiques and testimonials proves folks get pleasure from your model’s merchandise and/or providers.

15. Conduct an interview

Serving as a substitute for a standard Q&A session, social media has made it arguably simpler than ever to conduct interviews.

Whether or not via Twitter or Fb Stay, interviewing a related influencer or skilled in your business serves as the right mixture of schooling and leisure. You’ll be able to ask your followers to submit questions or you’ll be able to ask questions that may be attention-grabbing to your viewers.

On this video by Nike, the sportswear model requested company who their favourite athletes are:

Social interviews are oftentimes casual and off-the-cuff, coming off as genuine to your viewers. As an added bonus, you’ll be able to repurpose your social interviews into podcasts, weblog posts and YouTube movies.

16. Make a meme

Manufacturers shouldn’t be afraid to point out off their humorousness.

Whereas advertising and marketing with memes isn’t for everybody, social media itself is a breeding floor for humorous pictures and satire. As evidenced by manufacturers equivalent to Chubbies, there’s actually a time and place for memes.

Remember the fact that memes do have a shelf life. In case your viewers isn’t aware about humor, memes can come off as cringe-worthy and out of contact. That stated, many manufacturers with youthful audiences and a heavy social presence may gain advantage from some lighthearted content material.

17. Benefit from trending subjects

Generally the very best social media concepts come to you while you least anticipate them.

Trending subjects on Twitter and Fb characterize a means for manufacturers to capitalize on topical content material. Whilst you have a restricted window of alternative for such content material to be related, topical posts can rating big numbers.

A much less time-sensitive solution to keep topical is by referencing an enormous occasion that you understand is coming. For instance, when Rihanna introduced her Tremendous Bowl 2023 halftime efficiency, a number of manufacturers parodied her authentic tweet the place the pop singer holds a soccer–like Dairy Queen, who posted a tattooed hand holding a Blizzard:

Becoming a member of the dialog is essential, however keep away from political or probably delicate subjects. There’s nothing worse than coping with a public relations nightmare since you tried to be intelligent.

18. Ask followers to tag a pal

A straightforward solution to get extra eyes in your social feeds is the mere act of asking.

Tag-a-friend posts encourage responses out of your followers and produce new potential followers into the fold. Contemplating how simple it’s to @-mention somebody in a remark, tacking on a tag-a-friend request to a publish is pretty simple. Manufacturers recurrently ask followers to tag their family and friends through Instagram.

Whilst you don’t must ask for tags in every publish, doing so is an efficient solution to encourage a response from a publish that in any other case won’t obtain a lot engagement.

19. Run a social-exclusive deal

Though manufacturers shouldn’t push their followers too exhausting with affords and offers, social media options equivalent to Fb carousel advertisements will help you rating a monetary ROI out of your social presence.

You may also promote a sale via your Instagram store or a Tweet, like Lilly’s Kloset did under:

The great thing about operating advertisements inside social media is that they’re simple to trace. For instance, Fb’s advert platform gives an unlimited quantity of data by way of who’s seeing your advertisements, who’s clicking and how a lot your clicks are price. In the meantime, operating unique coupon codes on Twitter or Instagram will help you perceive what proportion of your followers is keen to spend.

20. Ballot your viewers

If social media has taught us something, it’s that individuals like to share their opinions.

Social media options equivalent to Twitter polls are a one-click solution to get a pulse in your followers. This ballot from Coca-Cola represents a playful however efficient instance:

Polls don’t must be a proper affair, nor do they must be sales-related. Social media represents a dialog, so be keen to hearken to your follower’s suggestions.

21. Reply to your followers

Social media is conversational, so manufacturers ought to all the time be keen to speak again to their followers. Your viewers’s time is effective and taking the time to reply reveals your model cares.

Whether or not it’s reward, a buyer concern or simply somebody trying to say “Good day,” your responses can communicate volumes about your model. Chick-fil-A recurrently responds to their followers, chatting with how a lot they worth buyer care.

On this tweet, the quick meals model responds to a household who posted a dinner photograph at their native restaurant:

We’re in an period the place social buyer care is important, so you’ll be able to’t afford to go silent in your followers.

22. Go behind the scenes

At their core, manufacturers characterize folks. Don’t let that private ingredient of your social feed fall by the wayside.

The Washington Put up continuously reveals off their workplace antics, a lot to the amusement of their followers. On this instance, the information publication provides us a glance inside a photoshoot for his or her podcast:

Giving your followers a “behind the scenes” take a look at your organization alerts authenticity. Obtained a chosen workplace mascot? Throwing a celebration? Let your followers see what you see.

23. Share a milestone

Final however not least, manufacturers must be keen to have a good time their success and victories with followers. Featured in a significant publication? Attain a gross sales objective? Stoked a couple of new rent? Upgraded to a brand new workplace?

Let your followers know. Sharing these moments along with your viewers reveals your human aspect whereas signaling your model’s progress. That is additionally an incredible B2B social media publish concept since you don’t should depend on an aesthetically pleasing product visible, like on Instagram or TikTok.

Canva used this Tweet to have a good time their latest suite of options:

Once more, efficient social media concepts aren’t nearly your services or products. Telling your model’s story and exhibiting what you’re price based mostly in your accomplishments can actually cement your organization’s standing within the eyes of your viewers.

Which social media publish concept are you going to attempt subsequent?

Give these social media concepts a shot in case you’re uninterested in posting the identical outdated content material. You don’t have to stick to a single kind of content material, particularly with many choices.

Now that you’ve got a bounty of concepts, it can save you time by scheduling your posts prematurely with instruments like Sprout—use our free 30-day trial to discover.