25 Healthcare Electronic mail Examples and Templates I Love (For Your Inspiration)

Many manufacturers use e-mail advertising for lead nurturing, relationship constructing, and buyer acquisition. Healthcare manufacturers aren’t an exception.

Whereas latest statistics put e-mail ROI at $36 for each greenback spent, understanding find out how to craft your healthcare e-mail is essential to unlocking this financial worth.

I’ll share 15 of my favourite healthcare emails on this article and why they work. You’ll additionally get 10 healthcare e-mail templates for various eventualities. Stick round and get inspiration in your subsequent marketing campaign.

To be taught extra about e-mail advertising, take a gander at our final information, which options insights from a number of trade specialists.

The Greatest Healthcare Electronic mail Examples

1. Commonplace Welcome Electronic mail

Sending welcome emails to your new e-mail subscribers allows you to thank them for becoming a member of your healthcare mailing record. It’s additionally a splendid avenue to set the tone for brand new subscribers’ expectations.

Right here’s an instance of a welcome e-mail I received from Adventist Well being after subscribing to their e-newsletter.

Why the Electronic mail Works

The primary scroll stopper on this e-mail is the e-newsletter identify, “Collectively Impressed.” A novel identify offers an id to the e-newsletter. This identify makes the e-newsletter recognizable and fosters group amongst readers like me.

The welcome e-mail additionally does a terrific job of telling me concerning the content material to anticipate and its frequency. This transparency helps subscribers to handle expectations.

Together with hyperlinks to useful sources on the web site encourages subscribers to take additional motion.

What I like: The simplicity of this welcome e-mail is incredible. The fruit basket picture helps seize consideration and provides a pleasing contact to the design.

Additionally, the copy is brief and simple, and the calls-to-action (CTAs) aren’t screaming “purchase now.”

2. New Buyer Coupon Electronic mail

Your new e-mail subscribers will desire a whole lot. To supply that, you possibly can provide gross sales reductions like coupons. Whether or not working a apply or promoting healthcare merchandise, providing a coupon might help you win a skeptical buyer.

Everlywell is one healthcare model that milks this gross sales tactic to develop its income.

Why the Electronic mail Works

Giving subscribers a reduction doesn’t imply they’ll chunk — you could make clear the profit they’ll get. Everlywell does this successfully. The headline, sub-headline, and content material are all geared in direction of one motion: getting subscribers to avoid wasting 20%.

Additionally, Everlywell makes use of bullets to interrupt down giant chunks of textual content. This makes the content material organized, scannable, and digestible.

I just like the CTA copy — “Save 20% now.” Subscribers like me can’t assist however avoid wasting change by clicking the button and taking yet one more step in direction of the sale.

This implies the CTA drives quick motion in comparison with generic ones or provides no profit, like submit, enroll, and subscribe.

What I like: The e-mail design is catchy. I additionally love the colour mixture, range within the colour of individuals under the headline, and typography.

3. Academic Content material Electronic mail

Sharing promotional content material in each e-mail can solely take you up to now. Because the creator of The Gross sales Bible, Jeremy Gitomer, says, “Individuals don’t prefer to be bought to, however they love to purchase” after they get worth from distributors.

You may present worth by educating your subscribers with related well being ideas and sources. This establishes you as an authority, builds belief, and nurtures your subscribers till they’re prepared to purchase. Parsley Well being excels at this.

Why the Electronic mail Works

The topic line — “3 ideas for higher intestine well being” — is fascinating and aligns with e-mail advertising greatest practices. Analysis exhibits e-mail topic traces with numbers have 57% higher open charges. Why? Numbers create curiosity and counsel what an e-mail accommodates. Additionally, utilizing the identical title because the headline reinforces the message and encourages additional studying.

I additionally just like the brief and well-structured copy, which has relatable photos breaking apart the textual content. This makes it simple for subscribers to learn and digest the data. Including a number of CTAs to related sources is an efficient solution to improve model consciousness and construct belief.

What I like: I like how the ideas and their corresponding photos alternate within the grid structure. This makes the e-mail design visually interesting.

4. Product Electronic mail

Product emails primed to transform are concise, have a formidable design and CTA, and use compelling language to focus on options and advantages. They could additionally embody visuals. Let’s take a look at this incredible instance from Wisp.

Why the Electronic mail Works

Wisp’s topic line (“Kiss BV goodbye”) can produce a excessive open price as a result of it speaks to a selected ache level — treating bacterial vaginosis. This e-mail additionally makes use of the PAS (downside, agitate, resolution) copywriting framework effectively.

• You’ll wait 26 days — downside

• That’s method too lengthy — agitate

• Get aid in 3 hours — resolution

Discover the numbers within the e-mail? They add specificity to the issue and resolution, making Wisp’s claims quantifiable. Together with social proof just like the testimonial additionally helps Wisp set up credibility and enhance conversions.

What I like: The e-mail design has an interesting colour mixture. The copy additionally says a lot in a couple of phrases that might compel subscribers to make a shopping for determination.

5. Promotional Electronic mail

The aim of promotional emails is easy: persuade subscribers to purchase. You do that by leveraging focused messaging, reductions, limited-time provides, and compelling CTAs. Right here’s one other glorious instance from Everlywell.

Why the Electronic mail Works

The topic line — final probability to avoid wasting 15% — employs the FOMO (worry of lacking out) tactic to create a way of urgency and immediate subscribers to open the e-mail.

Telling subscribers precisely what they’ll save (15%) may pique their curiosity, leading to a better e-mail open price. The cherry on high is when subscribers learn the e-mail and discover they’ll save as much as 56% on completely different Everlywell merchandise.

The e-mail copy is brief and fluff-free. It additionally contains two CTA buttons: Store now and Be part of now, making it simple for readers to take the subsequent step.

What I like: The photographs and colours utilized in Everlywell’s e-mail design make it visually interesting. Additionally, the 15% and 56% off on each photos are laborious to overlook and make the aim of the e-mail clear.

6. Webinar Invite Electronic mail

Internet hosting webinars successfully will increase model consciousness, establishes authority, and builds credibility. Webinar invite emails sometimes embody the subject, date, time, and registration directions. They purpose to convey the worth of attending and encourage participation. Take a look at this instance from Headspace.

Why the Electronic mail Works

Headspace personalizes the e-mail instantly by addressing the reader by their full identify. Personalization creates a reference to the recipient, making them extra more likely to interact with the e-mail content material.

Additionally, the language within the e-mail is a positive try to attach with subscribers emotionally. Utilizing a number of contrasting CTAs additionally primes readers to give attention to the aim of saving their spot.

What I like: Mixing a yellow background with a smiling solar icon is good. Yellow colour conveys a way of heat, positivity, happiness, and optimism, which ties in with the content material of the e-mail.

7. Appointment Affirmation Electronic mail

As soon as shoppers guide an appointment along with your apply, they anticipate to obtain a affirmation e-mail. Right here’s an instance from Pearle Imaginative and prescient:

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Why the Electronic mail Works

This e-mail is good as a result of it begins with personalization by mentioning the recipient’s identify. This captures the reader’s consideration and encourages them to be taught extra concerning the e-mail.

The e-mail contains important info, such because the appointment’s date, time, and site. Together with the instructions button is a pleasing contact that makes it simple for the reader to seek out the world in a single click on.

Additionally, the CTA is obvious and compelling to get prospects to verify their appointment. There’s additionally an choice for shoppers to reschedule if they’ll’t present up. That is nice for individuals who may get busy, particularly on the final minute.

What I like: The e-mail is laid-back and gently reminds subscribers to verify their appointment. I additionally like how Pearle Imaginative and prescient makes use of the P.S. part to encourage readers to obtain appointment reminders through textual content.

8. Preventive Care Reminder Electronic mail

Sending e-mail reminders about common check-ups, checks, or vaccinations is a good way to point out you care concerning the well being of your subscribers. This helps to construct belief, strengthen relationships, and encourage referrals.

Let’s take a look at this instance from One Medical, which is encouraging its sufferers to get their flu photographs.

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Why the Electronic mail Works

The headline, “Don’t miss out. Get your flu shot.” grabs the reader’s consideration and creates a way of urgency.

The e-mail content material additionally does a terrific job of answering questions on why they should get the flu shot. This helps to beat any objections readers could have.

The contextual CTA (Need extra? Get the info) can also be related, actionable, and compelling for subscribers to take motion.

What I like: Interchanging the place of the content material and icons in a grid structure makes the e-mail design participating. The photographs of the individuals additionally inform a narrative.

For instance, as a married particular person, I can relate to the photographs of the women and men on the reverse ends as a result of I wouldn’t need my companion to get the flu.

9. Survey Electronic mail

Healthcare firms, medical researchers, and wellness applications can use survey emails to evaluate the effectiveness of companies, perceive affected person satisfaction, or acquire information for health-related research.

Right here’s an instance of a survey e-mail from Ritual.

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Why the Electronic mail Works

The topic line — A few questions for you — is curiosity-driven, which may improve open charges. I additionally just like the temporary e-mail copy, which states what’s anticipated of the reader and the survey size.

The colour of the CTA button studying “Take the survey” contrasts with the remainder of the web page, making it laborious to overlook.

As well as, together with a reputation on the backside of an e-mail provides a private contact and reinforces the concept a pure particular person is behind the communication.

What I like: I like Ritual’s clear, minimalist e-mail design. Nothing fancy.

10. Milestone Electronic mail

Firms ship milestone emails to rejoice and acknowledge important achievements or occasions. These emails acknowledge and recognize the recipient’s accomplishments and mark important anniversaries.

Right here’s an instance of a birthday e-mail from Alpha Chiropractic.

Why the Electronic mail Works

The e-mail begins with a customized greeting (“Hello Julie”), which exhibits it’s tailor-made to the recipient. This helps to determine a connection and make the content material really feel related and significant.

Additionally, the e-mail makes use of constructive language all through, wishing her good luck, well being, and happiness. Although refined, the e-mail encourages future visits to Alpha Chiropractic. How?

It mentions the model’s need to proceed serving to Julie obtain her wellness targets.

What I like: The e-mail is easy. No particular birthday low cost or gross sales pitch. Only a pleasant and honest birthday message sufficient to place a smile on the recipient’s face.

11. Thank You Electronic mail

How do you categorical appreciation and gratitude to your subscribers for a selected motion they took? Easy! By sending a thanks e-mail. It could appear little, nevertheless it goes a great distance in endearing individuals to your model.

Take a look at this instance from Tebra.

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Why the Electronic mail Works

After I utilized to see a specialist on the web site, Tebra despatched a pleasant thank-you message to verify my curiosity. This established a constructive first impression and ensured I look ahead to being matched with a specialist.

The e-mail additionally accommodates hyperlinks to success tales — a superb alternative to be taught extra about Tebra and improve belief.

What I like: The picture of the girl with a brilliant smile is attention-grabbing and creates a welcoming ambiance.

12. Order Replace Electronic mail

After prospects buy a product, sending an order replace e-mail is good. Apart from informing the shopper of the order standing, this e-mail creates a constructive post-purchase expertise due to the transparency within the transaction course of.

Burst is an instance of a healthcare firm that sends order replace emails to its prospects.

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Why the Electronic mail Works

Quite than go straight into sharing the order replace, Burst empathizes with the shopper within the face of a tough state of affairs. It is a nice solution to present you take care of your buyer’s well-being.

The e-mail additionally accommodates an “as featured in” part. From expertise, including any type of social proof to your content material reinforces credibility and will increase buyer belief.

What I like: I just like the illustrations added to the e-mail content material. It’s a cheeky solution to present its dental-related content material.

13. Informational Electronic mail

An informational e-mail is one you ship to convey important particulars to subscribers. Not like promotional emails, its main aim is to share well timed and beneficial updates, bulletins, or information.

Take a look at this instance from the UPMC Well being Plan.

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Why the Electronic mail Works

The very first thing individuals see once they open this e-mail is the headline: “It’s simple and free!” These are energy phrases that seize consideration and compel subscribers to learn additional.

Nonetheless, extreme use of “free” could result in your emails being marked as spam.

Additionally, UPMC’s e-mail is concise and conveys the advantages of getting a flu shot. Including bullet factors helps break up lengthy textual content, making the content material simple to know.

A curiosity-driven CTA button additionally stands out and compels customers to click on.

What I like: The e-mail design is well-structured and visually interesting. There’s sufficient area between the texts to make the content material simple to learn.

14. Order Affirmation Electronic mail

An order affirmation e-mail is one you ship to prospects instantly after they full a purchase order in your web site or social media web page.

This e-mail is a receipt, offering important details about the order and confirming the transaction particulars. It’s additionally a possibility to cross-sell/upsell different merchandise to your prospects.

Take a look at this order affirmation e-mail from Fullscript.

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Why the Electronic mail Works

The e-mail begins with an attention-grabbing headline that accommodates the shopper’s identify and ​​phrases of appreciation. Fullscript additionally features a “Suppose you’ll order this once more?” part to encourage repeat gross sales.

What I like: Together with product photos within the buyer order affirmation enhances the shopping for expertise. The photographs additionally function a visible reminder of what the shopper can anticipate to obtain, lowering the chance of confusion or dissatisfaction.

15. Testimonials Electronic mail

Sharing case research, critiques, and testimonials from happy sufferers helps to construct credibility with potential sufferers.

These emails leverage the constructive experiences of current prospects to construct belief, credibility, and confidence in patronizing your companies.

Right here’s an instance of a testimonial e-mail from Tennessee Reproductive Medication.

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Why the Electronic mail Works

As I discussed, giving your e-mail a novel title like “Fertility Insider” makes it simple to establish. The e-mail content material accommodates a affected person’s case research about IVF.

Expertise has proven me that sharing case research is tremendous efficient in serving to leads make knowledgeable choices. The e-mail additionally accommodates a testimonial from a happy consumer. Including testimonials to your emails helps to construct belief and credibility along with your subscribers.

What I like: I like the photographs added to the e-mail content material, making it extra participating.

The Greatest Well being Care Electronic mail Templates

Under are 10 healthcare e-mail templates you possibly can adapt in your model.

1. Appointment Reserving Affirmation

Topic: Your Appointment is Scheduled, [Patient’s First Name]

Hello [Patient’s Name],

Thanks for selecting [Healthcare Practice’s Name].

That is to verify that we’ve scheduled your appointment. Under are the main points:

• Date: [Appointment Date]
• Time: [Appointment Time]
• Location: [Healthcare Practice’s Address]

To reschedule or cancel your appointment, please name [Your Phone Number] or e-mail [Your Email Address]. Please attain out for any inquiries.

We look ahead to receiving you.

Heat Regards,

[Sender’s Name]

[Designation], [Healthcare Practice’s Name]

2. Well being Day Consciousness

Topic: Time to Finish Breast Most cancers!

Hello [Patient’s Name],

October is Breast Most cancers Consciousness Month. We dedicate this month to elevating consciousness about breast most cancers, promote early detection, and assist these affected.

Be part of us to create a breast cancer-free world!

Listed below are 4 simple methods to get entangled.

• Be taught the signs of breast most cancers: Widespread indicators embody a lump within the breast, higher chest, or armpit space; inverted nipple; and alter in colour of the breast. Click on right here to be taught extra about breast most cancers signs.
• Advocate for month-to-month self-examination: In line with the WHO, 90% of early-stage breast cancers are curable, which is why early detection is essential. Click on right here to learn to carry out a Breast Self-exam.
• Mammogram or breast screening: In line with the CDC, mammograms can detect breast cancers as much as three years earlier than ladies really feel them. Ask ladies you recognize to talk with their GP about how usually they need to get a mammogram.
• Acknowledge that males are affected too. Though uncommon, males can have breast most cancers too.

If you happen to’re affected by breast most cancers, our specialists are all the time right here to offer assist that works for you. Name [Your Phone Number] or e-mail [Your Email Address] to schedule a session.

Collectively, we will create a breast cancer-free world.

Greatest Regards,

[Sender’s Name]

[Designation], [Healthcare Practice’s Name]

3. Appointment Comply with-up After No-show

Topic: Is all the pieces okay, [Patient’s First Name]?

Expensive [Patient’s Name],

We observed you missed your scheduled appointment with us on [Date], [Time]. We perceive sudden occasions occur and hope all the pieces is okay.

Observe that missed appointments may imply [risk to patient]. So, we encourage you to reschedule your appointment promptly. To reschedule, e-mail us at [Your Email Address] or name [Your Phone Number].

Additionally, keep in mind that we reserve your appointment instances just for you. Whenever you miss an appointment, it impacts our potential to serve different valued shoppers.

To keep away from paying a no-show price of $[Amount], we request you cancel your appointment 24 hours upfront if, for any cause, you’re unable to point out up.

Thanks in your cooperation and understanding.

We look ahead to seeing you quickly.

Sincerely,

[Sender’s Name]

[Designation], [Healthcare Practice’s Name]

4. Anniversary Celebration

Topic: [Anniversary Sale] Celebrating 15 Years Collectively

It’s a giant day for us at [Healthcare Practice’s Name].

It’s our fifteenth anniversary! That’s one and a half a long time of serving to you and 1000’s of different sufferers reside more healthy and happier lives!

We thanks for the belief you’ve given us through the years. We’re providing you a 15% low cost on [select medical services] to precise our appreciation.

Click on the button to say the low cost.

[CTA Button — I Want My 15% Discount]

NB: Anniversary sale lasts until [Expiration Date]. Seize the provide whereas it lasts.

Sincerely,

The [Healthcare Practice’s Name] Staff

5. Webinar Invitation

Topic: A Free Webinar on [Webinar Topic]

Hello [Patient’s Name],

Are you interested by studying how one can [Webinar Topic]?

In that case, be a part of us on [Webinar Date] at [Webinar Time] as [Presenter’s Name], [Presenter’s Title] at [Presenter’s Company Name] discusses how one can [Webinar Topic].

You’ll be taught:

• [Subtopic 1]
• [Subtopic 2]
• [Subtopic 3]

RSVP immediately!

[CTA Button or Registration Link]

See you there.

[Sender’s Name]

[Designation], [Healthcare Practice’s Name]

6. Medication Order Affirmation

Topic: Your order is on its method!

Expensive [Patient’s Name],

We obtained your order and are on the point of ship it. Take a look at your order abstract.

• Product Particulars: [Product Name] x [Quantity] @ [Price]
• Complete Value: [Total Price]
• Delivery Tackle: [Shipping Address]

We’re at present processing your order and can preserve you up to date on the standing of your cargo. You probably have any questions or issues, please don’t hesitate to contact us.

Thanks for selecting us. We look ahead to serving you once more sooner or later.

[Sender’s Name],

Staff [Healthcare Practice’s Name]

7. Suggestions on a Publication

Topic: Loving this article?

Hello [Person’s Name]

Thanks for all the time studying our e-newsletter. Your curiosity means quite a bit to us.

We’d like to have your suggestions in your expertise up to now. That is vital for us to fulfill and exceed your expectations.

If you happen to’ve received any suggestions, e-mail us at [Your Email Address].

We hope to listen to from you quickly.

Sincerely,

[Sender’s Name]

[Designation], [Healthcare Practice’s Name]

8. Annual Well being Examine-up

Topic: It’s been a 12 months already

Hello [Patient’s Name],

I hope this e-mail finds you effectively.

It’s been a 12 months since your final check-up. Common checks assist you to catch well being threats early and improve your probability of efficient therapy.

Please schedule your annual check-up as quickly as attainable.

Electronic mail us at [Your Email Address] or name [Your Phone Number] to schedule.

We look ahead to seeing you quickly.

Sincerely,

[Sender’s Name]

[Designation], [Healthcare Practice’s Name]

9. Birthday

Topic: It’s your SPECIAL Day 🎂 🎉

Right here’s our prescription for you immediately:

A wholesome dose of happiness, an additional dose of affection, and a giant scoop of all of the issues that make you are feeling incredible.

And sure, you have got our permission to go heavy on the cake (for immediately solely!).

Completely happy birthday, [Patient’s Name]!

From all of us at [Healthcare Practice’s Name]

10. Supply Assist for Insurance coverage

Topic: Want monetary assist?

Expensive [Patient’s Name],

Please notice that we provide medical loans if you happen to want monetary assist.

To examine eligibility and apply, click on the button under.

[CTA Button – Apply for Medical Loan]

Upon finishing your utility, our medical counselor will talk about the out there choices and supply the data you want.

That’s it!

Click on the button under to start your utility.

You probably have questions, name us at [Phone Number].

Greatest needs,

[Sender’s Name]

[Designation], [Healthcare Practice’s Name]

Sending Emails to Healthcare

Now that you just’re geared up with one of the best healthcare emails and templates, the subsequent step is to start out sending. However earlier than you do, all the time keep in mind you’re coping with individuals. Hold your emails customized and people-first.