Final evening was an epic celebration of 25 years of PRWeek Awards and reflections on how the business has utterly reworked within the intervening interval.
The night contained many echoes of the previous and glimpses into the long run, from the PRWeek Titans, Luminaries and Legends tables convened respectively by Weber Shandwick, BCW/Hill & Knowlton and Edelman, to former Pupil of the Yr Kathleen McManus graduating to Excellent Younger Skilled. The glory was introduced to the Lippe Taylor exec by former Burson-Marsteller worldwide CEO and BCW Luminary Chris Komisarjevsky – a real handing on of the PR baton.
“The night served not solely to focus on of excellent work however it was an opportunity for all to see the breadth of expertise, enthusiasm and mental power in our career,” commented Komisarjevsky on LinkedIn.
PRWeek’s Silver Anniversary Awards included two particular classes, one for In-house Dynasty of the Final 25 Years, one for Company Dynasty – GE took residence the previous, Edelman the latter.
See the PRWeek U.S. Awards 2024 winners
Each PRWeek Awards leaves some folks strolling away happier than others. The staff at Ogilvy PR will probably be thrilled with their eight honors, together with the flagship Marketing campaign of the Yr for Unilever model Dove’s Flip Your Again initiative that pushed again on TikTok’s Daring Glamor filter know-how and the unreasonable psychological injury it causes younger girls.
As Normal Mills CCO Jano Cabrera famous on LinkedIn: “Dove’s Flip Your Again marketing campaign is figure everybody within the business ought to watch and use as an inspirational instance of labor that successfully drives model function and constructive social change.”
Golin received Further-Massive Company of the Yr, Company of the Yr and CEO Matt Neale was named Company PR Professional of the Yr. It was particularly acceptable that Neale’s honor was introduced to him by former Weber Shandwick and McCann CEO Harris Diamond – a Weber Shandwick Titan – who employed the Brit after three journeys to London to influence him to make the transfer over to New York Metropolis.
Day One Company repeated its Excellent Midsize Company achievement from final 12 months, as did BRG Communications within the Excellent Boutique Company class.
Until anyone is aware of higher on the market, Boden Company grew to become the primary Hispanic specialist agency to win an company award within the Excellent Small Company class.
“As a Latina-owned and led, unbiased company, we’re thrilled to have been acknowledged on this stage among the many giants,” stated company president Sara Garibaldi on LinkedIn.
And Zeno continued its powerhouse run in varied company classes by annexing Excellent Massive Company.
The small however mighty Wasabi Applied sciences staff can have been delighted to beat out the heavyweight gamers from UPS, Campbell’s, Kraft Heinz and United Airways within the Excellent In-house Crew class. United obtained some ink on the winners’ wall when former White Home press secretary Josh Earnest, the airline’s EVP of communications and promoting, was named Excellent In-house Skilled.
One factor that’s typically forgotten when appraising PRWeek Awards winners is that the entry interval for this system spans October 2022 to October 2023, the tip level of which is six months previous to the awards ceremony. So, for instance, there was at the least one marketing campaign shortlisted that revolved across the 2022 soccer World Cup.
There may be an inevitable lag impact and the businesses and work actually killing it in This fall of the 12 months prior and Q1 of the present 12 months have to attend for the next 12 months’s gala ceremony to see their achievements up in lights.
There may be additionally nonetheless a false impression in some quarters that the PRWeek editorial or business groups swoop in on the finish of the method and apply a “last coat of lacquer” to the outcomes to provide the winners most acceptable to them.
That’s completely not the case.
The scores of the top-notch group of jury members who decide the work, groups and people are the only real measurement standards by which the awards winners are determined. We’ll depart the extra “proactive” method to different lesser applications. That’s why the PRWeek Awards are actually “the Oscars” of the PR business – as many company commented final evening.
The one class the place the staff will get concerned is our Communicator of the Yr award, which was this 12 months introduced to GLAAD president and CEO Sarah Kate Ellis for her distinctive advocacy on behalf of the LGBTQ neighborhood at a time when it’s beneath extreme assault from legislators in lots of states across the U.S.
Ellis was busy internet hosting GLAAD’s Media Awards in Los Angeles Thursday evening, so RuPaul Drag Race and Traitors actress and GLAAD board member Miss Peppermint accepted the trophy on her behalf, throughout which she made an impassioned plea for manufacturers to stay with the LGBTQ neighborhood within the tough months forward main as much as the final election and past.
It was a implausible celebration worthy of a Silver Anniversary and the work honored actually represents the journey PR has been on and the progress it has made when it comes to effectiveness, creativity and profile because the first PRWeek Awards in 2000 on the New York Marriott Marquis.
Thanks for all of your assist throughout this time and right here’s to the following 25 – the tempo of change actually isn’t going to decelerate!
