Know whether or not your target market continues to be on Fb? Or should you ought to hold investing in Fb adverts? Staying on prime of the newest Fb statistics will provide you with the insights it is advisable replace your Fb advertising technique.
Even in any case this time, Fb continues to be the preferred social media platform. In reality, the Sprout Social Index discovered that it’s the highest platform for each customers and entrepreneurs. It’s the platform that 71% of customers and 65% of entrepreneurs plan to make use of probably the most in 2023.
With that mentioned, let’s discover out some very important Fb stats that may inform your advertising technique.
Desk of contents
Normal Fb stats each marketer ought to know
Fb utilization statistics
Through the years, Fb has turn out to be virtually synonymous with social media. It continues to be the most important social media platform and is broadly fashionable on a world scale. Listed here are a number of the key Fb utilization statistics to grasp its reputation:
1. Fb has practically 3 billion month-to-month energetic customers
By Q3 of 2022, month-to-month energetic customers on the platform had grown to 2.96 billion. Though adoption has slowed down, utilization continues to be seeing an upward pattern. This places Fb on monitor to hit the three billion month-to-month person mark. So in case your model doesn’t have a presence on the platform, you’re lacking out on the possibility to succeed in billions of individuals.
2. Individuals spend about 33 minutes on the platform each day
On common, American customers spend about 33 minutes on Fb each day. This places it forward of different main platforms corresponding to Twitter, Instagram and even TikTok. These numbers recommend that the platform continues to be seeing a excessive stage of engagement from its person base.
Fb person statistics
Fb might have billions of customers, however how are these individuals utilizing the platform? Let’s take a look at just a few very important Fb person statistics to seek out out:
3. 67.5% of month-to-month customers are energetic each day
Out of the two.96 billion month-to-month energetic customers, 2 billion individuals use the platform each day. That’s 67.5% of customers who spend a minimum of some period of time each day on the platform.
In different phrases, there are billions of individuals your model may doubtlessly attain on daily basis. The secret’s to get forward of the Fb algorithm so you may get extra natural visibility.
4. Solely 18% of American customers really feel that Fb protects their information and privateness
Despite the fact that Fb is extremely fashionable, belief within the platform has dropped drastically over the previous couple of years. Solely 18% of American social media customers belief Fb to guard their information and privateness. This places it on the backside of the record, making it the least trusted social media platform.
5. Messaging family and friends continues to be the highest exercise on Fb
Seventy-one % of customers say they use Fb to message family and friends. This means that the platform’s “social” issue continues to be alive and kicking. Different fashionable actions on the platform are posting/sharing images and movies (62.9%) and holding updated with information and occasions (59.5%).
A major variety of customers (55.2%) comply with and analysis manufacturers and merchandise on Fb. So though it’s principally for social, your model can nonetheless use the platform to construct genuine connections.
6. It’s probably the most used platform for customer support
As using social media for customer support turns into more and more fashionable, Fb has turn out to be the go-to platform. The 2022 Sprout Social Index discovered that 60% of customers use Fb to get customer support. And 69% of entrepreneurs present customer support by the platform.
This makes it probably the most used social media platform for offering and receiving customer support. In different phrases, it is advisable ramp up your customer support efforts on the platform.
Fb promoting and advertising statistics
Is Fb advertising nonetheless price it? And are you getting probably the most out of your Fb promoting technique? Try these Fb adverts statistics to grasp promoting influence on the platform.
7. Fb adverts see a mean click-through charge (CTR) of 0.90%
In line with a WordStream examine, Fb adverts get a mean CTR of 0.90% throughout all industries. That mentioned, click-throughs range for industries, with retail, authorized, attire, magnificence and health sectors seeing a CTR of a minimum of 1%.
8. Promoting on Fb prices $1.72 per click on
The identical examine discovered that the typical value per click on (CPC) is $1.72 throughout all industries. Nonetheless, you may anticipate to pay way more in sure industries. For instance, the typical CPC for finance and insurance coverage and customer support sectors is a minimum of $3.
9. The typical conversion charge is 9.21% throughout industries
Fb sees a reasonably excessive conversion charge for adverts on the platform. On common, you may anticipate a conversion charge of about 9.21% in your Fb advert. Nonetheless, the specifics might range relying in your trade. Health, schooling and healthcare sectors see a considerably greater conversion charge.
10. Fb generates the best ROI
Evidently, with such excessive conversion charges and low CPC, advertising on Fb yields excessive returns. In reality, Fb generates the best return on funding amongst all different social media platforms.
Fb engagement statistics
With natural visibility on Fb on the decline, it’s solely pure to see a drop in engagement ranges as effectively. However does this put Fb at an obstacle over different social media platforms? Right here’s a fast take a look at some very important stats to grasp the place Fb stands when it comes to engagement:
11. The median engagement charge on Fb is 0.064%
In line with a RivalIQ examine, manufacturers see a median engagement charge of 0.064% throughout all industries. That is about the identical because the median Instagram engagement of 0.067%. In different phrases, Instagram isn’t inherently higher for engagement than Fb.
12. Picture posts and standing posts have the best engagement
The facility of visuals continues to be evident on Fb, with picture posts getting the highest engagement at 0.12%. Standing posts come subsequent with a mean engagement charge of 0.11%. Video posts carry out pretty effectively with a mean engagement charge of 0.08%. Hyperlink posts, alternatively, are the worst for driving engagement. They see a mean engagement charge of solely 0.04%.
13. Frequent posting doesn’t lead to greater engagement
Opposite to fashionable perception, posting steadily doesn’t essentially lead to greater engagement. Because the RivalIQ examine factors out, influencers and sports activities groups see the best stage of engagement throughout all verticals.
Nonetheless, influencers are rare posters, publishing fewer than 10 posts per week. In the meantime, media corporations publish virtually 90 posts per week and solely see a mean engagement charge of 0.05%.
Reasonably than frequency, publish timing needs to be your principal focus. Know the greatest time to publish on Fb so that you stand a greater probability of driving engagement.
Fb video statistics
As video advertising continues to achieve reputation, it’s necessary to pay attention to how video performs on Fb. Listed here are some key Fb video statistics to tell your technique:
14. Reside movies see greater engagement than pre-recorded movies
In comparison with pre-recorded movies, stay movies see a a lot greater engagement charge. The particular quantity varies relying on account dimension, with the hole reducing as fan dimension will increase. Nonetheless, for accounts with a minimum of 50,000 followers, pre-recorded movies carry out barely higher than stay movies.
15. Individuals choose to observe movies with the pontificate
ChatterBlast Media discovered that sound-off movies are inclined to carry out significantly better than sound-on movies. Persons are more likely to observe a video to completion with the pontificate. This stays true whatever the promoting goal.
Fb system statistics
Are you designing your Fb adverts to look nice on any system?
Try these Fb system statistics to grasp how persons are accessing the platform.
16. Most individuals entry Fb from any cell phone
Virtually all Fb customers (97.4%) entry Fb from any sort of cellular system. Furthermore, 68.7% of customers completely use their cellphones to entry Fb. This means how there’s an amazing desire for cellphones to entry the platform.
Manufacturers might want to hold the cellular expertise in thoughts when creating their content material technique and advert artistic for Fb.
17. Solely 2.6% of customers completely use computer systems to entry Fb
Whereas 28.7% of customers use each their telephones and computer systems to entry the platform, solely 2.6% of customers choose to make use of solely their laptops and desktops.
Fb function stats (Reels, Tales, Messenger)
So, what kind of content material must you publish? What options are rising and what’s stagnant? Let’s assessment some Fb stats that break down a number of the platform’s key options:
18. Greater than 500 million individuals use Tales on daily basis
In line with inside Fb information, half a billion individuals use Fb Tales every day. This speaks to the recognition of the platform’s function, making it a great tool for manufacturers to interact their viewers.
19. Fb Messenger has over 1 billion customers
In the meantime, there are a minimum of 1 billion individuals utilizing Fb Messenger. That’s a billion individuals you may doubtlessly attain by adverts on Messenger.
20. Reels hit 140 billion Performs per day throughout Fb apps
The recognition of Reels isn’t dying out anytime quickly. In reality, Reels see about 140 billion performs every day throughout the Fb household of apps.
With algorithms additional pushing this format, Reels may allow you to acquire visibility and engagement. Briefly, manufacturers can’t afford to place this short-form video format on the again burner.
Fb viewers and demographics statistics
Questioning should you’re reaching the precise viewers on Fb? What in case your goal demographic isn’t even on the platform? Listed here are just a few Fb stats highlighting the platform’s viewers and demographics:
21. Customers ages 25-34 years symbolize Fb’s largest viewers
Regardless of the platform’s status as a seemingly “older” community, 23.7% of Fb customers in the USA are between the ages of 25 and 34. Furthermore, the platform sees greater utilization amongst individuals under the age of 44.
22. Utilization amongst teenagers has dropped sharply
That mentioned, the platform’s reputation amongst teenagers has seen a big drop. Solely 32% of teenagers have been utilizing Fb as of 2022. It is a sharp decline in comparison with the 71% who have been utilizing the platform between 2014 and 2015.
23. Fb has extra male customers than feminine
Fb at the moment limits its reporting to female and male. And based mostly on the information, the platform has a greater share of male customers (56.6%) than feminine customers (43.4%).
24. India has the biggest Fb viewers dimension
Whereas Fb sees vital utilization throughout numerous nations, India has the best variety of customers. Newest studies present that there are 329.65 million Fb customers in India. America comes subsequent, with 179.65 million customers.
Fb shopper habits statistics
Lastly, are individuals even shopping for stuff by Fb? Listed here are some stats on how customers are behaving on the platform:
25. Fb has the best variety of social commerce patrons
In line with eMarketer, Fb boasts the best variety of social commerce patrons. Right here, social commerce patrons confer with customers over the age of 14 who’ve made a minimum of one buy on the platform. By 2023, the platform will see 65.7% of U.S. social commerce patrons.
26. When procuring on-line, 19% of U.S. customers begin their search on Fb
The identical report discovered that some U.S. customers start their on-line shopping for journey by looking on social media. Moreover YouTube, Fb is the second hottest social media platform to start out their search when procuring on-line. So the precise Fb instruments and advertising technique may allow you to drive purchases by the platform.
How do these Fb stats inform your social media technique?
These key Fb statistics ought to provide you with some concept of the place the platform at the moment stands within the social media panorama. As such, you should use these to information your technique and perceive what to prioritize. Don’t neglect to take a look at your Fb analytics for brand-specific efficiency information to additional inform your selections.
Fb statistics FAQs
How do I discover my Fb stats?
Out of your model’s Fb Web page, click on on the menu button on the prime and choose “Skilled Dashboard.” This will provide you with entry to some important Fb stats about your Web page efficiency.
Is Fb exercise declining?
Fb adoption is seeing some decline. Nonetheless, American customers are nonetheless spending round 33 minutes per day on the platform.
Is Fb nonetheless a related social networking platform?
Fb continues to be the most important social media platform and continues to see a rise in month-to-month energetic customers. As such, it’s nonetheless a extremely related platform to market your model.
What’s subsequent for Fb in 2023?
In 2023, we’ll possible see Fb pushing its new options and investing into the Metaverse.
