Do you have fun Worldwide Cat Day, Pizza Day, or Speak Like a Pirate Day?
There are a plethora of observance days worldwide throughout which entrepreneurs can share content material related to their industries, get entangled in a motion, or just generate extra consciousness. However odds are, you most likely do not acknowledge as of late till you see your favourite model posting about it.
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These social media “holidays” are a enjoyable strategy to join with new and current followers who share an affinity for a selected meals, fictional character, or pet.
Whereas we do not recommend sharing content material on social media after which including an irrelevant vacation hashtag to it, these holidays could be a likelihood to advertise your model in a related approach. Not doing so might trigger you to overlook precious alternatives the place your model can be a part of the conversations going down amongst members of your target market.
That will help you plan for trending holidays, we created a listing you can bookmark, in addition to a downloadable calendar so you may obtain automated reminders.
Downloadable Social Media Vacation Calendar
That will help you maintain observe of all these distinctive holidays, this is a Social Media Vacation Google Calendar.
Other than 2023 holidays, we have additionally set dates on the calendar to repeat yearly — both on the precise date they happen or the weekday they happen inside the month.
Wish to end out your 2023 calendar with some upcoming vacation posts? Faucet the + image within the decrease right-hand nook of the calendar under so as to add it to your individual Google calendar.
Use the Above Template to Plan Out Your Social Media Vacation Posts
Rolling Social Media Holidays
First up, let’s cowl the social media holidays that can roll round yearly however can drastically change dates. The next holidays haven’t got the identical date every year — however they’re completely value including to your social media calendar.
January
February
March
April
- Nationwide Excessive-5 Day #NH5D: Third Thursday of April
- Get to Know Your Prospects Day #GetToKnowYourCustomersDay: Third Thursday of April
- Denim Day #DenimDay: Final Wednesday in April
- Nationwide Take Our Daughters and Sons to Work Day #COUNTONME: Fourth Thursday in April
- Arbor Day #ArborDay: Final Friday in April (Might Fluctuate by State)
Might
- World Bronchial asthma Day #WorldAsthmaDay: First Tuesday of Might
- Nationwide Instructor Appreciation Day #ThankATeacher: First Tuesday of the First Full Week of Might
- Nationwide Crimson Nostril Day #RedNoseDay: Final Thursday of Might
- Warmth Consciousness Day #NoFryDay: Final Friday of Might
June
July
September
October
November
December
Nationwide & International Social Media Holidays: 2023
The checklist is not exhaustive (there are loads of food-specific holidays on the market), and these dates and hashtags should be topic to alter. However it is a nice place to begin for social media entrepreneurs who need to study extra about what’s trending and the way they will plan their content material in a approach that might be enjoyable and fascinating on social platforms.
January 2023 Social Media Holidays
February 2023 Social Media Holidays
March 2023 Social Media Holidays
- March 19: Nationwide Let’s Chortle Day #NationalLetsLaughDay
April 2023 Social Media Holidays
Might 2023 Social Media Holidays
June 2023 Social Media Holidays
July 2023 Social Media Holidays
August 2023 Social Media Holidays
September 2023 Social Media Holidays
- September 11: Nationwide Day of Service and Remembrance #911Day
October 2023 Social Media Holidays
November 2023 Social Media Holidays
December 2023 Social Media Holidays
Examples of Social Media Vacation Posts
Able to get impressed? Take a look at a few of our favourite examples of social media vacation posts under.
1. December Holidays — HubSpot
On this put up from HubSpot’s very personal social media group, we created a vacation reward information for entrepreneurs — certainly one of our purchaser personas and in addition a bunch of individuals we very a lot love (we create software program merchandise only for them, in any case! Shout out to Advertising and marketing Hub). That is one instance of how one can make a social media vacation put up related to your target market whereas integrating gentle humor.
2. Valentine’s Day — Afterlight Books
Afterlight Books is a romance e book field subscription service that hit the nail on the top with their Valentine’s week marketing campaign. You learn that proper — they turned a social media vacation right into a social media week. Not solely is that pleasant for his or her loyal subscribers, nevertheless it additionally capitalizes on certainly one of their most important promoting factors. All of their books are romantic, so it is smart to make an enormous deal out of probably the most romantic vacation of the yr!
In case your product or enterprise aligns with a selected vacation, be at liberty to go all out in your marketing campaign.
3. Asian and Pacific Islander Heritage Month — Spotify
For Asian and Pacific Islander Heritage Month, Spotify featured a various panel of artists who’re of Asian and Pacific Islander descent. Within the spirit of the vacation, the model additionally requested every artist why illustration issues to them, which not solely uplifts API voices but additionally honors what heritage months are all about.
Everytime you make a social media vacation put up, think about tying the content material you’re publishing very carefully with the essence of the vacation.
4. Mom’s Day — Mark and Fold
Stationery model Mark + Fold stored it easy with this Mom’s Day put up, which reminds their followers to order a long-lasting reward for the fantastic moms they know. This put up options minimal pictures and embodies the model’s skilled, polished tone (with a little bit of sass, after all). It’s a fantastic instance of how one can maintain it easy — no have to go excessive, particularly in case your model is extra understated in nature.
5. First Day of Summer season — Brown College
If you happen to’re in search of an instance of a no-fuss social media vacation put up, look no additional than this instance from a college. It celebrates the primary day of summer season, which for many college students means a welcome break from college. To encapsulate that spirit, it contains a picture of an empty, peaceable, and quiet inexperienced (which is, actually, referred to as the Quiet Inexperienced).
With a short Instagram caption and a devoted branded hashtag, this social media vacation put up is each efficient and easy, and completely value imitating if you happen to’re undecided what to put up subsequent however know that one other vacation is developing.
6. Halloween — Meta
For its Halloween put up, Meta printed a reel titled “Haunted Home: Trick-VR–Deal with,” which successfully advertises its VR headset product. It additionally encapsulates the spooky spirit of the vacation by inviting viewers to affix them in a digital haunted home created by Eli Roth. This is a superb instance of how one can tie a vacation put up into an experiential advertising marketing campaign.
7. December Holidays — JetPens
Let’s be sincere: December is chock-full of social media vacation alternatives, so it warrants a second instance on this checklist. JetPens, a web based stationery retailer, delighted its followers with a present wrapping tutorial (which is simply in regards to the hardest factor to do) that includes a number of of its stationery objects. What a win!
The model each marketed its merchandise and supplied helpful info to its followers. Think about taking an identical method along with your posts, the place you each honor the vacation and assist out your viewers.
8. Nationwide Pink Day — Crumbl Cookies
Crumbl Cookies received the social media vacation recreation with this put up about Nationwide Pink Day. Its model colour is pink, so it created a giveaway marketing campaign to have fun the vacation and invited their followers to tag others for an opportunity to win. It is a nice instance to observe in case your model colours align with any one of many nationwide colour holidays.
Simply keep in mind that a lot of these holidays are aligned with a selected trigger. As an example, Purple Day (March twenty sixth) is designed to lift consciousness about epilepsy, whereas Nationwide Costume in Blue Day (first Friday in March) goals to lift information about colon most cancers.
Social Media Holidays Will Assist You Develop Your Model
Partaking in social media holidays will provide help to create a stronger model voice and share posts about trending subjects, serving to you earn extra followers in the long term. Whereas it is not necessary to have fun each single social media vacation, being conscious of the vacations can assist you brainstorm concepts to your advertising and implement enjoyable, themed posts into your social media content material calendar.
Editor’s Notice: This put up was initially printed in January 2017 however is up to date yearly for comprehensiveness. The latest replace of this put up was June 2023.
