28 Case Examine Examples Each Marketer Ought to See

Placing collectively a compelling case examine is likely one of the strongest methods for showcasing your product and attracting future prospects. Nevertheless it’s not straightforward to create case research that your viewers can’t wait to learn.

On this publish, we’ll go over the definition of a case examine and the perfect examples to encourage you.

A case examine proves how your product has helped different corporations by demonstrating real-life outcomes. Not solely that, however advertising case research with options sometimes comprise quotes from the shopper. Which means they’re not simply adverts the place you reward your individual product. Quite, different corporations are praising your organization — and there’s no stronger advertising materials than a verbal advice or testimonial. An excellent case examine can also be full of analysis and stats to again up factors made a couple of venture’s outcomes.

There are myriad methods to make use of case research in your advertising technique. From that includes them in your web site to together with them in a gross sales presentation, a case examine is a powerful, persuasive software that reveals prospects why they need to work with you — straight from one other buyer. Writing one from scratch is tough, although, which is why we’ve created a group of case examine templates so that you can get began.

Fill out the shape beneath to entry the free case examine templates.

There’s no higher method to generate extra leads than by writing case research. However with out case examine examples to attract inspiration from, it may be troublesome to jot down impactful research that persuade guests to submit a kind.

Advertising and marketing Case Examine Examples

That can assist you create a sexy and high-converting case examine, we have put collectively an inventory of a few of our favorites. This record contains well-known case research in advertising, know-how, and enterprise.

These research can present you how one can body your organization gives in a manner that’s each significant and helpful to your viewers. So, have a look, and let these examples encourage your subsequent good case examine design.

These advertising case research with options present the worth proposition of every product. In addition they present how every firm benefited in each the quick and long run utilizing quantitative knowledge. In different phrases, you don’t get simply good statements, like “This firm helped us rather a lot.” You see precise change inside the agency by means of numbers and figures.

You may put your learnings into motion with HubSpot’s Free Case Examine Templates. Out there as customized designs and text-based paperwork, you may add these templates to your CMS or ship them to prospects as you see match.

Obtain These Free Case Examine Templates

1. “How Dealt with Scaled from Zero to 121 Places with the Assist of HubSpot,” by HubSpot

What’s attention-grabbing about this case examine is the best way it leads with the shopper. That displays a significant HubSpot cornerstone, which is to at all times remedy for the shopper first. The copy leads with a short description of why the CEO of Dealt with based the corporate and why he thought Dealt with may gain advantage from adopting a CRM. The case examine additionally opens up with one key knowledge level about Dealt with’s success utilizing HubSpot, specifically that it grew to 121 places.

Discover that this case examine makes use of blended media. Sure, there’s a quick video, nevertheless it’s elaborated upon within the different textual content on the web page. So whereas your case research can use one or the opposite, do not be afraid to mix written copy with visuals to emphasise the venture’s success.

Key Learnings from the HubSpot Case Examine Instance

• Give the case examine a private contact by specializing in the CEO quite than the corporate itself.
• Use multimedia to interact web site guests as they learn the case examine.

2. “The Complete Package deal,” by IDEO

Here is a design firm that is aware of how one can lead with simplicity in its case research. As quickly because the customer arrives on the web page, they’re greeted with an enormous, daring picture and the title of the case examine — which simply so occurs to summarize how IDEO helped its shopper. It summarizes the case examine in three snippets: The problem, the affect, and the end result.

Instantly, IDEO communicates its affect — the corporate partnered with H&M to take away plastic from its packaging — nevertheless it would not cease there. Because the person scrolls down, the problem, affect, and progress are elaborated upon with complete (however not overwhelming) copy that outlines what that course of regarded like, replete with quotes and intriguing visuals.

Key Learnings from the IDEO Case Examine Instance

• Cut up up the takeaways of your case research into bite-sized sections.
• At all times use visuals and pictures to complement the case examine expertise, particularly if it’s a complete case examine.

3. “Rozum Robotics intensifies its PR recreation with Awario,” by Awario

On this case examine, Awario greets the person with a abstract immediately — so when you’re feeling as much as studying all the case examine, you may scan the snapshot and perceive how the corporate serves its prospects. The case examine then contains bounce hyperlinks to a number of sections, resembling “Firm Profile,” “Rozum Robotics’ Pains,” “Problem,” “Resolution,” and “Outcomes and Enhancements.”

The sparse copy and outstanding headings present that you just don’t want plenty of elaborate data to point out the worth of your services and products. Like the opposite case examine examples on this record, it contains visuals and quotes to exhibit the effectiveness of the corporate’s efforts. The case examine ends with a bulleted record that reveals the outcomes.

Key Learnings from the Awario Robotics Case Examine Instance

• Create a desk of contents to make your case examine simpler to navigate.
• Embody a bulleted record of the outcomes you achieved in your shopper.

4. “Chevrolet DTU,” by Carol H. Williams

If you happen to’ve labored with an organization that’s well-known, use solely the title within the title — like Carol H. Williams, one of many nation’s prime promoting companies, does right here. The “DTU,” stands for “Uncover the Sudden.” It generates curiosity since you wish to discover out what the initials imply.

They maintain your curiosity on this case examine through the use of a mix of headings, pictures, and movies to explain the challenges, aims, and options of the venture. The case examine closes with a abstract of the important thing achievements that Chevrolet’s DTU Journalism Fellows reached throughout the venture.

Key Learnings from the Carol H. Williams Case Examine Instance

• If you happen to’ve labored with an enormous model earlier than, contemplate solely utilizing the title within the title — simply sufficient to pique curiosity.
• Use a mix of headings and subheadings to information customers by means of the case examine.

5. “How Fractl Earned Hyperlinks from 931 Distinctive Domains for Porch.com in a Single 12 months,” by Fractl

Fractl makes use of each textual content and graphic design of their Porch.com case examine to immerse the viewer in a extra attention-grabbing person expertise. For example, as you scroll, you will see the outcomes are illustrated in an infographic-design kind in addition to the textual content itself.

Additional down the web page, they use icons like a coronary heart and a circle as an instance their pitch angles, and graphs to showcase their outcomes. Quite than writing which publications have talked about Porch.com throughout Fractl’s marketing campaign, they integrated the media retailers’ icons for additional visible variety.

Key Learnings from the Fractl Case Examine Instance

• Let photos communicate for you by incorporating graphs, logos, and icons all all through the case examine.
• Begin the case examine by straight away stating the important thing outcomes, like Fractl does, as a substitute of placing the outcomes all the best way on the backside.

6. “The Met,” by Fantasy

What’s the easiest way to showcase the responsiveness and person interface of a web site? In all probability by diving proper into it with a sequence of easy showcases— which is precisely what Fantasy does on their case examine web page for the Metropolitan Museum of Artwork. They maintain the web page easy and clear, inviting you to overview their redesign of the Met’s web site feature-by-feature.

Every part is easy, exhibiting a single piece of the brand new web site’s interface in order that customers aren’t overwhelmed with data and may deal with what issues most.

If you happen to’re extra fascinated about textual content, you may learn the target for every characteristic. Fantasy understands that, as a possible buyer, that is all you want to know. Scrolling additional, you are greeted with a easy “Contact Us” CTA.

Key Learnings from the Fantasy Case Examine Instance

• You don’t have to jot down a ton of textual content to create an amazing case examine. Deal with the answer you delivered itself.
• Embody a CTA on the backside inviting guests to contact you.

7. “Rovio: How Rovio Grew Right into a Gaming Superpower,” by App Annie

In case your shopper had plenty of optimistic issues to say about you, take a notice from App Annie’s Rovio case examine and open up with a quote out of your shopper. The case examine additionally closes with a quote, in order that the case examine doesn’t appear to be a promotion written by your advertising group however a narrative that’s taken straight out of your shopper’s mouth. It features a picture of a Rovio worker, too.

One other factor this instance does nicely? It instantly features a hyperlink to the product that Rovio used (specifically, App Annie Intelligence) on the prime of the case examine. The case examine closes with a call-to-action button prompting customers to e-book a demo.

Key Learnings from the App Annie Case Examine Instance

• Characteristic quotes out of your shopper initially and finish of the case examine.
• Embody a point out of the product proper initially and immediate customers to study extra concerning the product.

8. “Embracing first-party knowledge: 3 success tales from HubSpot,” by Suppose with Google

Google takes a special strategy to text-focused case research by selecting three completely different corporations to spotlight.

The case examine is clear and simply scannable. It has sections for every firm, with quotes and headers that make clear the best way these three distinct tales join. The easy format additionally makes use of colours and textual content that align with the Google model.

One other differentiator is the deal with knowledge. This case examine is lower than a thousand phrases, nevertheless it’s full of helpful knowledge factors. Knowledge-driven insights shortly and clearly present how the worth of leveraging first-party knowledge whereas prioritizing shopper privateness.

Key Learnings from the Suppose with Google Case Examine Instance

• A case examine doesn’t should be lengthy or complicated to be highly effective.
• Clear knowledge factors are a fast and efficient method to show worth.

9. “In-Depth Efficiency Advertising and marketing Case Examine,” by Swap

Swap is a world advertising company based mostly in Malta that knocks it out of the park with this case examine. Its largest problem is successfully speaking what it did for its shopper with out ever revealing the shopper’s title. It additionally successfully retains non-marketers within the loop by together with a glossary of phrases on web page 4.

The PDF case examine reads like a compelling analysis article, together with titles like “In-Depth Efficiency Advertising and marketing Case Examine,” “Situation,” and “Method,” in order that readers get a high-level overview of what the shopper wanted and why they approached Swap. It additionally features a completely different web page for every technique. For example, when you’d solely be fascinated about hiring Swap for optimizing your Fb adverts, you may skip to web page 10 to see how they did it.

The PDF is fourteen pages lengthy however options huge fonts and loads of white house, so viewers can simply skim it in only some minutes.

Key Learnings from the Swap Case Examine Instance

• If you wish to go into specialised data, embrace a glossary of phrases in order that non-specialists can simply perceive.
• Shut with a CTA web page in your case examine PDF and embrace contact data for potential shoppers.

10. “Gila River,” by OH Companions

Let photos communicate for you, like OH Companions did on this case examine. When you’ll shortly come throughout a heading and a few textual content if you land on this case examine web page, you’ll get the majority of the case examine by means of examples of precise work OH Companions did for its shopper. You will notice OH Companions’ work in a billboard, journal, and video. This communicates to web site guests that in the event that they work with OH Companions, their enterprise will probably be seen all over the place.

And like the opposite case research right here, it closes with a abstract of what the agency achieved for its shopper in an attention grabbing manner.

Key Learnings from the OH Companions Case Examine Instance

• Let the visuals communicate by together with examples of the particular work you probably did in your shopper — which is very helpful for branding and advertising companies.
• At all times shut out along with your achievements and the way they impacted your shopper.

11. “Going through a Hater,” by Digitas

Digitas’ case examine web page for Sprite’s #ILOVEYOUHATER marketing campaign retains it temporary whereas speaking the important thing info of Digitas’ work for the favored soda model. The web page opens with an impactful picture of 100 folks going through a single man. It seems, that man is the largest “bully” in Argentina, and the folks going through him are these whom he’s bullied earlier than.

Scrolling down, it is apparent that Digitas stored Sprite on the forefront of their technique, however greater than that, they used actual folks as their focus. They leveraged the Twitter API to drag knowledge from Tweets that folks had really tweeted to seek out the identification of the largest “hater” within the nation. That turned out to be @AguanteElCofler, a Twitter person who has since been suspended.

Key Learnings from the Digitas Case Examine Instance

• If a video was a part of your work in your shopper, make sure you embrace probably the most impactful screenshot because the heading.
• Don’t be afraid to supply particulars on the way you helped your shopper obtain their targets, together with the instruments you leveraged.

12. “Higher Experiences for All,” by HermanMiller

HermanMiller sells glossy, utilitarian furnishings with no frills and excessive performance, and that ethos extends to its case examine web page for a hospital in Dubai.

What first attracted me to this case examine was the attractive video on the prime and the clear person expertise. Person expertise issues rather a lot in a case examine. It determines whether or not customers will maintain studying or go away. One other notable facet of this case examine is that the video contains closed-captioning for larger accessibility, and customers have the choice of increasing the CC and looking out by means of the textual content.

HermanMiller’s case examine additionally gives a powerful quantity of knowledge packed in just some quick paragraphs for these wanting to grasp the nuances of their technique. It closes out with a quote from their shopper and, most significantly, the record of furnishings merchandise that the hospital bought from the model.

Key Learnings from the HermanMiller Case Examine Instance

• Shut out with an inventory of merchandise that customers can purchase after studying the case examine.
• Embody accessibility options resembling closed captioning and night time mode to make your case examine extra user-friendly.

13. “Capital One on AWS,” by Amazon

Do you’re employed constantly along with your shoppers? Contemplate structuring your case examine web page like Amazon did on this stellar case examine instance. As a substitute of simply that includes one article about Capital One and the way it benefited from utilizing AWS, Amazon contains a sequence of articles that you may then entry when you’re fascinated about studying extra. It goes all the best way again to 2016, all with completely different tales that characteristic Capital One’s achievements utilizing AWS.

This may increasingly look unattainable for a small agency, however you don’t must go to excessive measures and do it for each single one in every of your shoppers. You may select the one you most want to deal with and set up a contact each in your facet and your shopper’s for arising with the content material. Examine in yearly and write a brand new piece. These don’t must be lengthy, both — 5 hundred to eight hundred phrases will do.

Key Learnings from the Amazon AWS Case Examine Instance

• Write a brand new article annually that includes one in every of your shoppers, then embrace hyperlinks to these articles in a single huge case examine web page.
• Contemplate together with exterior articles as nicely that emphasize your shopper’s success of their business.

14. “HackReactor teaches the world to code #withAsana,” by Asana

Whereas Asana’s case examine design seems text-heavy, there is a good purpose. It reads like a inventive story, instructed totally from the shopper’s perspective.

For example, Asana is aware of you will not belief its phrase alone on why this product is beneficial. So, they let Tony Phillips, HackReactor CEO, inform you as a substitute: “We absorb plenty of data. Our brains are terrible at storage however superb at considering; you actually begin to need some third get together to retailer your data so you are able to do one thing with it.”

Asana options frequent quotes from Phillips to interrupt up the wall of textual content and humanize the case examine. It reads like an in-depth interview and captivates the reader by means of inventive storytelling. Much more, Asana contains in-depth element about how HackReactor makes use of Asana. This contains how they construct templates and workflows:

“There’s an enormous differentiator between Asana and different instruments, and that’s the very straightforward API entry. Even when Asana isn’t the right match for a workflow, somebody like me— a comparatively mediocre software program engineer—can add performance by way of the API to construct a customized answer that helps a group get extra performed.”

Key Learnings from the Asana Instance

• Embody quotes out of your shopper all through the case examine.
• Present in depth element on how your shopper labored with you or used your product.

15. “Rips Sewed, Model Love Reaped,” by Amp Company

Amp Company’s Patagonia advertising technique aimed to attraction to a brand new viewers by means of guerrilla advertising efforts and a coast-to-coast highway journey. Their case examine web page successfully conveys a voyager theme, full with actual photographs of Patagonia prospects from throughout the U.S., and a map of the expedition. I preferred Amp Company’s storytelling strategy finest. It captures viewers’ consideration from begin to end just because it is an intriguing and distinctive strategy to advertising.

Key Learnings from the Amp Company Instance

• Open up with a abstract that communicates who your shopper is and why they reached out to you.
• Like within the different case examine examples, you’ll wish to shut out with a quantitative record of your achievements.

16. “NetApp,” by Evisort

Evisort opens up its NetApp case examine with an at-a-glance overview of the shopper. It’s crucial to at all times deal with the shopper in your case examine — not in your wonderful product and equally wonderful group. By opening up with a snapshot of the shopper’s firm, Evisort locations the deal with the shopper.

This case examine instance checks all of the packing containers for an amazing case examine that’s informative, thorough, and compelling. It contains quotes from the shopper and particulars concerning the challenges NetApp confronted throughout the COVID pandemic. It closes out with a quote from the shopper and with a hyperlink to obtain the case examine in PDF format, which is extremely essential if you need your case examine to be accessible in a greater variety of codecs.

Key Learnings from the Evisort Instance

• Place the main focus instantly in your shopper by together with a snapshot of their firm.
• Point out difficult eras, resembling a pandemic or recession, to point out how your organization might help your shopper succeed even throughout troublesome instances.

17. “Copernicus Land Monitoring – CLC+ Core,” by Cloudflight

Together with extremely specialised data in your case examine is an efficient method to present prospects that you just’re not simply attempting to get their enterprise. You’re deep inside their business, too, and prepared to study every part you want to study to create an answer that works particularly for them.

Cloudflight does a splendid job at that in its Copernicus Land Monitoring case examine. Whereas the data could also be troublesome to learn at first look, it’s going to seize the curiosity of prospects who’re within the environmental business. It thus reveals Cloudflight’s worth as a companion way more successfully than a basic case examine would.

The web page is complete and ends with a compelling call-to-action — “Searching for an answer that automates, and enhances your Large Knowledge system? Are you battling giant datasets and accessibility? We’d be completely satisfied to advise and help you!” The clear, whitespace-heavy web page is an efficient instance of utilizing a case examine to seize future leads.

Key Learnings from the Cloudflight Case Examine Instance

• Don’t be afraid to get technical in your clarification of what you probably did in your shopper.
• Embody a snapshot of the gross sales consultant prospects ought to contact, particularly when you’ve got completely different gross sales reps for various industries, like Cloudflight does.

18. “Valvoline Will increase Coupon Ship Charge by 76% with Textel’s MMS Image Texting,” by Textel

If you happen to’re concentrating on giant enterprises with an extended buying cycle, you’ll wish to embrace a wealth of knowledge in an simply transferable format. That’s what Textel does right here in its PDF case examine for Valvoline. It greets the person with an attention grabbing headline that reveals the worth of utilizing Textel. Valvoline noticed a big return on funding from utilizing the platform.

One other smart move on this case examine is highlighting the shopper’s quote by placing it in inexperienced font and doing the identical factor for the shopper’s outcomes as a result of it helps the reader shortly join the 2 items of knowledge. If you happen to’re in a rush, you can even check out the “At a Look” column to get the important thing info of the case examine, beginning with details about Valvoline.

Key Learnings from the Textel Case Examine Instance

• Embody your shopper’s ROI proper within the title of the case examine.
• Add an “At a Look” column to your case examine PDF to make it straightforward to get insights with no need to learn all of the textual content.

19. “Hunt Membership and Happeo — a tech-enabled love story,” by Happeo

On this blog-post-like case examine, Happeo opens with a quote from the shopper, then dives right into a compelling heading: “Expertise on the forefront of Hunt Membership’s technique.” Say you’re investigating Happeo as an answer and contemplate your agency to be technology-driven. This strategy would spark your curiosity about why the shopper selected to work with Happeo. It additionally successfully communicates the software program’s worth proposition with out sounding prefer it’s coming from an in-house advertising group.

Each paragraph is a quote written from the shopper’s perspective. Later down the web page, the case examine additionally dives into “the options that modified the sport for Hunt Membership,” giving Happeo an opportunity to spotlight among the platform’s most salient options.

Key Learnings from the Happeo Case Examine Instance

• Contemplate writing the whole lot of the case examine from the attitude of the shopper.
• Embody an inventory of the options that satisfied your shopper to go along with you.

20. “Crimson Sox Season Marketing campaign,” by CTP Boston

What’s nice about CTP’s case examine web page for his or her Crimson Sox Season Marketing campaign is their mixture of video, pictures, and textual content. A video robotically begins enjoying if you go to the web page, and as you scroll, you will see extra embedded movies of Crimson Sox gamers, a compilation of print adverts, and social media pictures you may click on to enlarge.

On the backside, it says “Learn how we are able to do one thing comparable in your model.” The web page is clear, cohesive, and aesthetically pleasing. It invitations viewers to understand the well-roundedness of CTP’s marketing campaign for Boston’s beloved baseball group.

Key Learnings from the CTP Case Examine Instance

• Embody a video within the heading of the case examine.
• Shut with a call-to-action that makes leads wish to flip into prospects.

21. “Acoustic,” by Real

Generally, easy is vital. Real’s case examine for Acoustic is easy and minimal, with just some quick paragraphs, together with “Reimagining the B2B web site expertise,” “Talking to entrepreneurs 1:1,” and “Inventing Collectively.” After the core of the case examine, we then see a quote from Acoustic’s CMO and the outcomes Real achieved for the corporate.

The simplicity of the web page permits the reader to deal with each the visible points and the copy. The web page shows Real’s model character whereas providing the viewer all the required data they want.

Key Learnings from the CTP Case Examine Instance

• You don’t want to jot down rather a lot to create an amazing case examine. Hold it easy.
• At all times embrace quantifiable knowledge as an instance the outcomes you achieved in your shopper.

22. “Utilizing Apptio Targetprocess Automated Guidelines in Wargaming,” by Apptio

Apptio’s case examine for Wargaming summarizes three key items of knowledge proper initially: The targets, the obstacles, and the outcomes.

Readers then have the chance to proceed studying — or they’ll stroll away proper then with the data they want. This case examine additionally excels in conserving the human curiosity issue by formatting the data like an interview.

The piece is well-organized and makes use of compelling headers to maintain the reader engaged. Regardless of its size, Apptio’s case examine is interesting sufficient to maintain the viewer’s consideration. Each Apptio case examine ends with a “advice for different corporations” part, the place the shopper may give recommendation for different corporations which can be on the lookout for an identical answer however aren’t certain how one can get began.

Key Learnings from the Apptio Case Examine Instance

• Put your shopper in an advisory function by giving them the chance to provide suggestions to different corporations which can be studying the case examine.
• Embody the takeaways from the case examine proper initially so prospects shortly get what they want.

23. “Airbnb + Zendesk: constructing a strong answer collectively,” by Zendesk

Zendesk’s Airbnb case examine reads like a weblog publish, and focuses equally on Zendesk and Airbnb, highlighting a real partnership between the businesses. To captivate readers, it begins like this: “Midway across the globe is a spot to stick with your title on it. A minimum of for a weekend.”

The piece focuses on telling a great story and gives images of lovely Airbnb places. In a case examine meant to spotlight Zendesk’s helpfulness, nothing might be extra genuine than their determination to deal with Airbnb’s service in such nice element.

Key Learnings from the Zendesk Case Examine Instance

• Embody pictures of your shopper’s choices — not essentially of the service or product you supplied. Discover how Zendesk doesn’t embrace screenshots of its product.
• Embody a call-to-action proper initially of the case examine. Zendesk offers you two choices: to discover a answer or begin a trial.

24. “Biobot Buyer Success Story: Rollins School, Winter Park, Florida,” by Biobot

Like among the different prime examples on this record, Biobot opens its case examine with a quote from its shopper, which captures the worth proposition of working with Biobot. It mentions the COVID pandemic and goes into element concerning the challenges the shopper confronted throughout this time.

This case examine is structured extra like a information article than a standard case examine. This format can work in additional formal industries the place decision-makers must see in-depth details about the case. Be sure you check completely different strategies and measure engagement.

Key Learnings from the Biobot Case Examine Instance

• Point out environmental, public well being, or financial emergencies and the way you helped your shopper get previous such troublesome instances.
• Be at liberty to jot down the case examine like a traditional weblog publish, however make sure you check completely different strategies to seek out the one which finest works for you.

25. “Discovering Value Financial savings With Environment friendly Choice Making,” by Gartner

You do not at all times want a ton of textual content or a video to convey your message — typically, you simply want a number of paragraphs and bullet factors. Gartner does a unbelievable job of shortly offering the basic statistics a possible buyer would want to know, with out boggling down their readers with dense paragraphs. The case examine closes with a shaded field that summarizes the affect that Gartner had on its shopper. It features a quote and a call-to-action to “Be taught Extra.”

Key Learnings from the Gartner Case Examine Instance

• Be at liberty to maintain the case examine quick.
• Embody a call-to-action on the backside that takes the reader to a web page that the majority pertains to them.

26. “Bringing an Operator to the Recreation,” by Redapt

This case examine instance by Redapt is one other nice demonstration of the ability of summarizing your case examine’s takeaways proper at the beginning of the examine. Redapt contains three easy-to-scan columns: “The issue,” “the answer,” and “the end result.” However its most notable characteristic is a bit titled “Second of readability,” which reveals why this explicit venture was troublesome or difficult.

The part is shaded in inexperienced, making it not possible to overlook. Redapt does the identical factor for every case examine. In the identical manner, it is best to spotlight the “turning level” for each you and your shopper if you have been working towards an answer.

Key Learnings from the Redapt Case Examine Instance

• Spotlight the turning level for each you and your shopper throughout the solution-seeking course of.
• Use the identical construction (together with the identical headings) in your case research to make them straightforward to scan and skim.

27. “Digital Name Heart Sees 300% Increase In Contact Charge,” by Convoso

Convoso’s PDF case examine for Digital Market Media instantly mentions the outcomes that the shopper achieved and takes benefit of white house. On the second web page, the case examine presents extra influential outcomes. It’s colourful and fascinating and closes with a diffusion that prompts readers to request a demo.

Key Learnings from the Convoso Case Examine Instance

• Record the outcomes of your work proper initially of the case examine.
• Use shade to distinguish your case examine from others. Convoso’s instance is likely one of the most colourful ones on this record.

28. “Making certain high quality of service throughout a pandemic,” by Ericsson

Ericsson’s case examine web page for Orange Spain is a superb instance of utilizing numerous written and visible media — resembling movies, graphs, and quotes — to showcase the success a shopper skilled. All through the case examine, Ericsson gives hyperlinks to product and repair pages customers may discover related as they’re studying the examine.

For example, below the heading “Preloaded with the ability of automation,” Ericsson mentions its Ericsson Operations Engine product, then hyperlinks to that product web page. It closes the case examine with a hyperlink to a different product web page.

Key Learnings from the Ericsson Case Examine Instance

• Hyperlink to product pages all through the case examine in order that readers can study extra concerning the answer you supply.
• Use multimedia to interact customers as they learn the case examine.

Begin creating your case examine.

Now that you have an amazing record of examples of case research, take into consideration a subject you want to jot down about that highlights your organization or work you probably did with a buyer.

A buyer’s success story is probably the most persuasive advertising materials you may ever create. With a powerful portfolio of case research, you may guarantee prospects know why they need to offer you their enterprise.

Editor’s notice: This publish was initially revealed in August 2018 and has been up to date for comprehensiveness.