Looking for an entire rundown of streaming statistics? We’ve rounded up 28, only for you.
Heading into 2025, shifting client traits are reshaping the streaming business. From how lengthy customers are hanging out on streaming platforms to what they’re prepared to shell out for entry, issues are shifting quick. Get able to discover the newest streaming statistics and delve into the necessities of TV bundles, subscriber turnover, and the fascinating realm of viewership.
Earlier than we dive in, let’s make clear some key phrases. In the event you’re already conversant in the fundamentals, be happy to skip this glossary and leap straight to the primary content material.
What’s streaming?
Streaming is once you watch or take heed to stuff on-line with out downloading it first. Netflix, YouTube, and Spotify are all examples of streaming. You can begin watching a film or listening to a tune nearly immediately. It’s tremendous handy and works throughout completely different units. It’s secure to say streaming has completely modified how we get our leisure.
What’s linear tv?
Linear TV, however, is the old-school means of watching TV. Exhibits come on at set instances, and also you tune in to look at them reside. Channels like ABC, BBC, and NBC broadcast TV on this means. It’s nice for stuff like sports activities or information.
What’s a streaming bundle?
A streaming bundle is once you get a number of streaming providers collectively in a single package deal. It’s normally cheaper than paying for every one individually. For instance, you would possibly get Hulu, Disney+, and ESPN+ multi function bundle. They’re a good way to save cash and nonetheless watch a mixture of reveals, films, and reside sports activities.
What’s FAST TV?
FAST TV (free, ad-supported tv) is a kind of streaming service the place viewers can watch content material free of charge, however with advert breaks included. Platforms like Tubi, Pluto TV, and FreeVee provide this mannequin, giving customers entry to films, reveals, and even reside channels with out the necessity for a subscription. Whereas advertisements break up the content material, FAST TV appeals to budget-conscious viewers who wish to take pleasure in a variety of leisure with out paying a month-to-month payment.
28 TV and streaming statistics: Key traits, habits, and regional variations
- 89% of customers all over the world watch broadcast TV every day.
- 76% of customers watch on-line TV/streaming every day.
- On common, customers spend 1 hour and 22 minutes a day watching on-line TV/streaming (10 minutes lower than the height in 2022) and 1 hour 47 minutes a day watching linear/broadcast TV.
- 26% of customers say they’ve paid for a TV streaming service within the final month.
- 52% of US TV watchers say subscriptions are getting too costly, which is a 77% enhance since 2020.
- 43% of US TV watchers say they binge-watch greater than 3 episodes of a present at a time.
- 19% of US TV watchers favor streaming a sequence with scheduled weekly releases.
- There’s been a 40% enhance in US customers preferring weekly releases since 2020.
- Individuals watch a mean of three hours and a couple of minutes of linear TV every day.
- Saudi Arabia, South Africa, and Egypt lead in every day streaming time, averaging 1 hour and 52 minutes per day.
- Japan and South Korea path in streaming time, with solely 20 minutes and 44 minutes of streaming every day, respectively.
- 24% of individuals globally like to stream worldwide content material, with Brazil (46%) and the Philippines (35%) main this pattern.
- 60% of Germans favor dubbed content material, whereas 73% of Malaysians favor subtitles.
- 39% of customers who’re contemplating or have canceled a subscription say value is the primary motive, adopted by worth will increase (32%), not utilizing it sufficient (30%), and paying for too many providers (29%).
- 75% of customers aren’t contemplating canceling their TV subscription.
- 29% of Gen Z and millennial TV viewers within the US take pleasure in watching reveals that others discuss.
- 28% of customers who plan to cancel a minimum of one TV subscription use a paid-for membership web site for following creators.
- 49% of customers say decrease prices than particular person subscriptions would make them join a TV streaming bundle, whereas 40% say high-quality content material would make them join, and 33% say ad-free content material.
- Gen Z and millennials present the best curiosity in TV streaming bundles (60%).
- Gen X and child boomers present decrease curiosity (50% and 35%, respectively).
- Child boomers are 9% extra probably (and Gen X are 6% extra probably) than the typical client to say that entry to reside sports activities occasions would entice them to join a bundle of TV streaming providers.
- 17% of US TV watchers say they’ve used Tubi within the final month.
- 15% of US TV watchers say they’ve used The Roku Channel.
- The variety of Individuals utilizing FreeVee has elevated by 92% since Q2 2022.
- 15% of streamers say they’ve downgraded or canceled a subscription due to advertisements being launched.
- 63% of customers who’ve watched a TV present/movie on a streaming service say they’ve saved their subscription the identical in response to advertisements, whereas 11% say they’ve upgraded to keep away from advertisements.
- Gen Z is eighteen% extra probably and millennials are 9% extra probably than the typical on-line TV streamer to favor customized suggestions in advertisements.
How do streaming and TV habits differ all over the world?
The USA tops the charts for every day broadcast TV watching, with Individuals glued to their screens for a mean of three hours and a couple of minutes every day. Over within the UK, they’re not too far behind at 2 hours and 42 minutes. However in terms of streaming TV, Saudi Arabia, South Africa, and Egypt are means forward, with people there streaming for about 1 hour and 52 minutes every day. Japan and South Korea, however, path behind, with solely 20 minutes and 44 minutes of streaming every day respectively.
Additionally, a enjoyable truth: 24% of individuals like to stream worldwide content material. Brazil is forward with 46% of customers saying this, adopted by the Philippines at 35%. And there’s a cool cut up between individuals who favor dubbed versus subtitled content material. In Germany, 60% lean in direction of dubbed, whereas in Malaysia, 73% go for subtitles.
How a lot time do folks spend on streaming vs. linear TV every day?
On common, customers are clocking in about 1 hour and 22 minutes every day on streaming providers.
Whereas that may sound like loads, it’s really 10 minutes lower than the height we noticed again in 2022. Individuals are juggling between their favourite streaming platforms and conventional TV.
And actually, it’s not as a lot time as folks spend on conventional, linear TV – which continues to be holding its floor. Shoppers are averaging 1 hour and 47 minutes every day on conventional TV. So even with the rise of streaming, folks nonetheless love their common broadcast TV channels.
How many individuals pay for streaming providers?
A strong 26% of customers say they’ve paid for a streaming service within the final month. This reveals that regardless of the rising prices, persons are nonetheless prepared to shell out for his or her favourite reveals and flicks.
However right here’s the kicker: with so many choices on the market, customers are getting choosy. Whereas a great chunk are sticking with paid subscriptions, 52% of US TV watchers really feel subscriptions are getting too costly, which is an enormous leap since 2020 — up 77%.
How many individuals use subscription bundles?
Bundles can provide a extra cost-effective method to entry a number of providers with out breaking the financial institution – and worth actually is a driver. 49% of customers say the cheaper price level of bundles would make them extra probably to join one, whereas 40% say high-quality content material would push them over the road, and 33% say ad-free content material would lure them in.
Youthful generations like Gen Z and millennials present the best ranges of curiosity in TV streaming bundles, with 60% saying they’re intrigued. Gen X and child boomers, however, present decrease curiosity ranges (50% and 35%, respectively).
And let’s not overlook the reside sports activities angle. Child boomers are 9% extra probably, and Gen X is 7% extra probably than common to say that entry to reside sports activities occasions would encourage them to join a bundle of TV streaming providers.
Are customers canceling their TV subscriptions?
As customers tighten their purse strings in these robust financial instances, what number of are contemplating switching off their subscriptions? Nicely, not many. Nearly 75% of customers aren’t even excited about canceling their TV subscriptions.
One motive for this loyalty may be the standard of content material. Whether or not it’s the newest hit sequence, unique films, or simply all kinds of reveals, the products are being delivered.
Why do folks cancel their TV subscriptions?
So what, if something, would make somebody cancel? And who’s first in line? Our information reveals that Individuals are 19% extra more likely to contemplate canceling a service as a result of they’re paying for too many. Throughout the globe, 39% of customers who’re contemplating canceling their subscription or who’ve already canceled theirs say value is the explanation, adopted by worth will increase (32%), not utilizing it sufficient (30%), and paying for too many providers (29%).
In the meantime, 28% of customers who plan to cancel a minimum of one TV subscription use a paid-for membership web site for following creators.
How many individuals use FAST TV (Free ad-supported streaming providers)?
The choice of free, ad-supported providers is catching on. An increasing number of viewers are utilizing platforms like Tubi and The Roku Channel. The truth is, 17% of US TV watchers say they’ve used Tubi within the final month, whereas 15% say they’ve used The Roku Channel.
And FreeVee? Its utilization shot up by 92% since Q2 2022 within the US. Finally, persons are exploring alternative ways to get their leisure repair with out going over finances.
How do customers really feel about advertisements on streaming platforms?
Paying subscribers aren’t really too eager on advertisements. 15% of streamers say they’ve downgraded or canceled a subscription due to advertisements being launched. In the meantime, 63% of customers who’ve watched a TV present/movie on a streaming service say they’ve saved their subscription the identical in response to advertisements being launched, whereas 11% say they’ve upgraded to a costlier subscription to keep away from advertisements.
Weekly releases vs. binge-watching: What’s extra in style?
Binge-watching is a world pastime now. Round 43% of US TV watchers admit they dive into greater than three episodes of a present in a single sitting. For lots of viewers, binge-watching is the final word method to calm down. Whether or not it’s devouring the newest crime drama or catching up on a comedy sequence, there’s one thing satisfying about getting misplaced in a narrative for hours.
However it’s not everybody’s very best evening. 19% of US TV watchers say they like streaming a sequence the place episodes have scheduled weekly releases. For this group of customers, there’s one thing in regards to the anticipation and the build-up that will get them hooked. Bear in mind when everybody used to attend for a particular evening of the week to catch the newest episode of their favourite present? Nicely, some people are nonetheless all about that life.
Key takeaways for media manufacturers, networks, and streaming providers
As we sit up for 2025, these streaming traits will proceed to form the evolving panorama. Listed below are some key takeaways:
- Diversifying content material is vital: There’s a rising world urge for food for diverse content material which tells us a one-size-fits-all method received’t work. Media manufacturers have to cater to numerous tastes and areas by providing a variety of content material sorts and pricing fashions.
- Subscription fatigue is actual: With 52% of US TV customers feeling the pinch from rising subscription prices, there’s a transparent want for extra inexpensive, versatile choices. Manufacturers ought to contemplate not solely find out how to worth providers competitively but in addition find out how to package deal them in ways in which ship each worth and ease to the patron.
- Advert-supported streaming is on the rise: The rise of free, ad-supported platforms like Tubi and FreeVee alerts a possibility to faucet into viewers trying to minimize prices with out compromising on content material. Media manufacturers ought to take this shift critically and suppose strategically about find out how to leverage ad-supported fashions whereas sustaining high quality.
- Consumer preferences are fragmenting: Whereas binge-watching stays in style, 19% of viewers favor weekly releases. The problem for streaming platforms is to supply flexibility — assembly the wants of those that need all of it now and those that take pleasure in a extra paced viewing expertise.
Finally, manufacturers have to be nimble and proactive, repeatedly adapting to client preferences and discovering new methods to innovate on this quickly shifting streaming world.
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