Creating participating campaigns is without doubt one of the most important challenges for advertising professionals. With so many targets to realize with some limitations comparable to time, workforce, and finances, being artistic could appear to be the smaller problem.
Seasonal campaigns give us a much bigger incentive to go artistic and discover totally different narratives in many various participating methods. Rock Content material’s advertising crew explores this as nicely, however with additional options to transcend cool photographs and enjoyable copies: we rely on Interactive Content material Experiences.
On this article, I’ll convey 3 examples of how we used interactivity in seasonal campaigns.
Earlier than we dive into Seasonal Campaigns, an vital factor about interactive content material
Earlier than we dive into the examples, let’s go rapidly via the interactive content material features.
To create interactive pages we have to rely on a developer or an interactive content material platform.
At Rock Content material, we use our personal product to take action: Ion Interactive.
The most effective half about it’s that it doesn’t require any coding to create content material and comes with number of ready-to-use templates. The work will get lots simpler with our crew of entrepreneurs and designers.
One other fascinating level is that by doing these pages inside Ion, they are often optimized for search engine marketing and designed in a method that engages and collects first-party knowledge from guests. With that in thoughts, whereas the person interacts with an e book, calculator, or infographic, we offer a personalised expertise capturing the info we want.
Now that extra about interactive content material, we’re prepared to take a look at the examples:
Black Friday
It is a international marketing campaign that we ran in 2022 that mainly consists of a hub the place we added 3 classes with wealthy supplies.
After filling out a type on the touchdown web page, the customer will get free entry to assist entrepreneurs lead techniques towards a stronger Black Friday season.
One of many property contained in the Hub is a Black Friday Technique Information, which appears to be like like a easy quiz.
After filling out some primary details about the enterprise, the customer is ready to get personalised strategies to drive a profitable Black Friday marketing campaign.
In each experiences, guests are uncovered to some affords that hook up with our services and products.
In case they need to transfer ahead with a product demo, for instance, they’re midway via the shape submission course of, since they’ve supplied their data via the expertise they only had.
An fascinating level about it’s that we created the pages with our model identification. So it won’t solely look lovely as a result of it has animated parts, but additionally related to your model identification. You can too add seasonal parts to make the expertise extra engaging.
In the long run, we’re capable of see how the web page carried out within the artistic dashboard, which supplies us insights on the outcomes and if wanted, we are able to dive deeper into the web page to find the place folks interacted essentially the most or the least, so we are able to adapt the subsequent wave accordingly.
Click on right here to see the up to date model of the Hub!
Advertising Planning Bundle – Summer season
The Advertising Planning Bundle is one in all our most profitable supplies with over eight thousand downloads from our English Talking base alone since we first launched it in 2020.
We replace it and launch it yearly and it goals to assist entrepreneurs plan, arrange, and act on their techniques within the 12 months or quarter that’s about to begin.
It is filled with spreadsheets, guides, templates, and different assets that present professionals with free instruments that they’ll use to make their jobs simpler.
In 2022 we launched it within the interactive format, so the individual fills out a type and will get entry to a hub, much like the one for Black Friday, the place they’ll discover all of the property they want.
To assist professionals transfer ahead with H2 2023 duties, particularly throughout the summertime, when folks go on trip and issues could get a bit bit sophisticated, we relaunched the Planning Bundle with a Summer season narrative.
As talked about within the Black Friday instance, working with interactive experiences permits us to gather related suggestions from the viewers.
Within the Advertising Planning Bundle, we had been capable of discover that individuals engaged way more within the first stage of the expertise, particularly with the interactive e book How you can Create a Advertising Plan, which was essentially the most clicked useful resource of the hub.
It’s price noting that an interactive e book, identical to different interactive items created in Ion, offers a richer studying expertise, driving the reader via the content material in a charming method whereas accumulating related details about their preferences.
For the How you can Create a Advertising Plan one, we divided the chapters into blocks with different interactive parts inside.
It additionally permits entrepreneurs to gate the content material the place they want the reader’s data to offer worth on the proper time.
The knowledge collected helps us make extra data-driven choices in terms of repurposing and relaunching the expertise.
On the identical time, it offers us insights into what the viewers actually wants and reveals us some new potentialities.
An excellent instance of that is that for the subsequent part of the marketing campaign, we are able to optimize essentially the most wished property from the Advertising Planning Bundle Hub and create new items to generate much more outcomes.
On the identical time, it offers us a glimpse of potential enhancements, just like the supplies that didn’t catch a lot consideration all through the expertise.
Learn additionally: How I Elevated Conversions on Ion by 431% In Solely Two Months
World Cup 2022
This was one other international marketing campaign the place we took benefit of the World Cup wave.
It’s a worldwide occasion that catches the eye of entrepreneurs and shoppers everywhere in the world, so we determined to draw visibility to our options utilizing this narrative.
Our crew of designers nailed it by creating illustrations which are actually aligned with the soccer theme, working with colours that may remind folks of the most recent World Cup palette and all of the interactive parts that had been added to the expertise.
Click on right here to take a look at the total expertise.
At this stage, identical to all of the phases contained in the interactive, the copies, symbols, background, and all of the narrative parts are usually not solely aligned with our branding but additionally with the soccer aspect of the communication, which makes it extra engaging and interesting.
We created an Concept Generator to assist advertising professionals get impressed when launching new content material items and different affords in accordance with their present technique.
The person simply wants to pick out from the 11 “gamers” those which are relevant to their technique.
After choosing the principle channels they work in, equally to soccer coaches, the customer will get personalised recommendation and strategies to create profitable campaigns, based mostly on the inputs supplied by the earlier web page.
It is a nice likelihood to offer beneficial suggestions and assets to the customer whereas accumulating first-party knowledge. On the identical time, we get folks uncovered to our model, merchandise, and providers.
An instance of that, is the 14-day trial to WriterAccess, our freelance market to assist professionals scale their content material advertising manufacturing. By the way in which, you must strive it now to see how AI options mixed with human creativity can take your content material technique to the subsequent degree!
These are only a few examples of how interactive content material may help entrepreneurs develop artistic campaigns that be a magnet for the viewers with infinite narrative potentialities.
We rely on interactive content material to create webinars, calculators, infographics, quizzes, and plenty of different assets that get folks actually involved in consuming our content material.
Wish to see how one can add interactivity to your advertising? Click on right here to get a free demo with one in all our specialists!
